企业为什么要进行战略联盟,而不是自建新工厂或分公司？ 企业为什么要国际化
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\u3000\u3000\u6307\u901a\u8fc7\u7b7e\u8ba2\u8bb8\u53ef\u5408\u540c\uff08Licensing Contract\uff09\uff0c\u7531\u4eab\u6709\u4e13\u5229\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u6280\u672f\u7684\u8f93\u51fa\u65b9\u5c06\u4e00\u5b9a\u9650\u5ea6\u7684\u751f\u4ea7\u548c\u9500\u552e\u6743\u51fa\u552e\u7ed9\u8f93\u5165\u65b9\uff0c\u8f93\u5165\u65b9\u652f\u4ed8\u7ed9\u8f93\u51fa\u65b9\u4e13\u5229\u6743\u4f7f\u7528\u8d39\u3002
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\u3000\u3000\u4f18\u70b9\uff1a
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\u3000\u3000\u7f3a\u70b9\uff1a
\u3000\u3000\uff081\uff09\u63a7\u5236\u7a0b\u5ea6\u4f4e
\u3000\u3000\uff082\uff09\u57f9\u80b2\u7ade\u4e89\u5bf9\u624b
\u3000\u30002.\u7279\u8bb8\u7ecf\u8425(Franchising\uff09
\u3000\u3000\u662f\u8bb8\u53ef\u8bc1\u8d38\u6613\u7684\u4e00\u79cd\u53d8\u4f53\uff0c\u7279\u8bb8\u6743\u8f6c\u8ba9\u65b9\u5c06\u6574\u4e2a\u7ecf\u8425\u7cfb\u7edf\u6216\u670d\u52a1\u7cfb\u7edf\u8f6c\u8ba9\u7ed9\u72ec\u7acb\u7684\u7ecf\u8425\u8005\uff0c\u540e\u8005\u5219\u652f\u4ed8\u4e00\u5b9a\u91d1\u989d\u7684\u7279\u8bb8\u8d39\uff08Franchising fee\uff09\u3002
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\u3000\u3000\u4f18\u70b9\uff1a
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\u3000\u3000\u7f3a\u70b9\uff1a
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\u3000\u3000\uff082\uff09\u4e0e\u8bb8\u53ef\u8bc1\u8d38\u6613\u76f8\u4f3c\uff0c\u4e00\u65e6\u7279\u8bb8\u7ecf\u8425\u534f\u8bae\u7b7e\u5b57\u751f\u6548\u540e\uff0c\u7ba1\u7406\u4e0a\u4e5f\u6613\u4e8e\u51fa\u73b0\u5931\u63a7\u73b0\u8c61\uff0c\u7279\u522b\u662f\u5728\u53d1\u5c55\u4e2d\u56fd\u5bb6\uff0c\u7531\u4e8e\u653f\u5e9c\u5e72\u9884\u7ecf\u6d4e\u6216\u653f\u5c40\u4e0d\u7a33\u7b49\u7ed9\u76d1\u63a7\u5f53\u5730\u7ecf\u8425\u6d3b\u52a8\u5e26\u6765\u56f0\u96be\u3002\u518d\u5219\uff0c\u6587\u5316\u548c\u8bed\u8a00\u969c\u788d\u4e5f\u6709\u53ef\u80fd\u6291\u5236\u7279\u8bb8\u7ecf\u8425\u5728\u56fd\u5916\u7684\u6709\u6548\u53d1\u5c55\u3002
\u3000\u30003.\u5206\u5305(Sub-letting\uff09
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\u3000\u3000\u4f18\u70b9\uff1a
\u3000\u3000\uff081\uff09\u7cbe\u608d\u4e3b\u4e1a
\u3000\u3000\uff082\uff09\u964d\u4f4e\u6210\u672c
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\u3000\u3000\u7f3a\u70b9\uff1a
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\u3000\u3000\u5bf9\u5916\u76f4\u63a5\u6295\u8d44\u6218\u7565
\u3000\u3000\u5bf9\u5916\u76f4\u63a5\u6295\u8d44\uff08Foreign Direct Investment,\u7b80\u79f0FDI\uff09\uff0c\u662f\u6307\u4f01\u4e1a\u5728\u56fd\u5916\u8fdb\u884c\u7684\u4ee5\u63a7\u5236\u4f01\u4e1a\u7ecf\u8425\u7ba1\u7406\u6743\u4e3a\u6838\u5fc3\uff0c\u4ee5\u83b7\u53d6\u5229\u6da6\u4e3a\u4e3b\u8981\u76ee\u7684\u7684\u6295\u8d44\u3002\u5176\u6700\u5927\u7279\u70b9\u662f\u6295\u8d44\u8005\u5bf9\u6240\u6295\u8d44\u7684\u4f01\u4e1a\u62e5\u6709\u7ecf\u8425\u63a7\u5236\u6743\uff0c\u5373\u6295\u8d44\u8005\u5728\u6240\u6295\u8d44\u7684\u56fd\u5916\u4f01\u4e1a\u4e2d\u62e5\u6709\u63a7\u80a1\u6743\uff0c\u80fd\u591f\u884c\u4f7f\u8868\u51b3\u6743\uff0c\u5e76\u5728\u7ecf\u8425\u7ba1\u7406\u4e2d\u4eab\u6709\u53d1\u8a00\u6743\u3002
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\u3000\u30001.\u65b0\u5efa\u4f01\u4e1a(\u7eff\u5730\u6295\u8d44Greenfield Investment\uff09
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\u3000\u30002.\u8de8\u56fd\u5e76\u8d2d(M&A\uff09
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\u3000\u3000\u4f18\u70b9\uff1a
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\u3000\u3000\u56fd\u9645\u6218\u7565\u8054\u76df
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\u3000\u30004.\u7f3a\u70b9
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\u3000\u30004.\u54c1\u724c\u969c\u788d\u3002\u54c1\u724c\u4ef7\u503c\u662f\u4e00\u4e2a\u4f01\u4e1a\u7efc\u5408\u5b9e\u529b\u7684\u4f53\u73b0\u3002\u5982\u4f55\u8ba9\u81ea\u5df1\u7684\u54c1\u724c\u5f97\u5230\u6d77\u5916\u6d88\u8d39\u8005\u7684\u8ba4\u53ef\uff0c\u662f\u51e0\u4e4e\u6240\u6709\u4e2d\u56fd\u4f01\u4e1a\u5fc5\u987b\u8de8\u8d8a\u7684\u969c\u788d\u3002
\u3000\u3000\u4e2d\u56fd\u4f01\u4e1a\u56fd\u9645\u5316\u7684\u9014\u5f84
\u3000\u3000\u4e2d\u56fd\u4f01\u4e1a\u56fd\u9645\u5316\u8981\u505a\u597d\u4e94\u4e2a\u65b9\u9762\u7684\u5de5\u4f5c\uff1a
\u3000\u30001.\u57f9\u517b\u56fd\u9645\u5316\u7ecf\u8425\u4eba\u624d\u3002
\u3000\u30002.\u5efa\u7acb\u5168\u7403\u7ec4\u7ec7\u67b6\u6784\u3002
\u3000\u30003.\u8fdb\u884c\u8de8\u6587\u5316\u6574\u5408\u3002
\u3000\u30004.\u4ece\u4e8b\u56fd\u9645\u54c1\u724c\u63a8\u5e7f\u3002
\u3000\u30005.\u6253\u9020\u4f01\u4e1a\u6838\u5fc3\u7ade\u4e89\u529b\u3002
\u3000\u3000\u5e0c\u671b\u6211\u63d0\u4f9b\u7684\u8fd9\u4efd\u8d44\u6599\u80fd\u5bf9\u4f60\u6709\u5e2e\u52a9\u3002
自己新建工厂会面临很多风险：1，投资周期的长短；2，新领域开拓的不确定性；3，新工厂运行的稳定性等等。
而与同行业的上下游之间合作，双方取长补短，既可以规避风险，又可以实现双赢。所以很多企业人大多采取合作的方式。
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