分别用网站举例B2B.B2C.C2C的平台 分别用网站举例B2B.B2C.C2C的平台
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o2o \u662f online to offline \u5206\u4e3a\u56db\u79cd\u8fd0\u8425\u6a21\u5f0f
1.online to offline \u662f\u7ebf\u4e0a\u4ea4\u6613\u5230\u7ebf\u4e0b\u6d88\u8d39\u4f53\u9a8c
2.offline to online \u662f\u7ebf\u4e0b\u8425\u9500\u5230\u7ebf\u4e0a\u4ea4\u6613
3.offline to online to offline \u662f\u7ebf\u4e0b\u8425\u9500\u5230\u7ebf\u4e0a\u4ea4\u6613\u518d\u5230\u7ebf\u4e0b\u6d88\u8d39\u4f53\u9a8c
4.online to offline to online \u662f\u7ebf\u4e0a\u4ea4\u6613\u6216\u8425\u9500\u5230\u7ebf\u4e0b\u6d88\u8d39\u4f53\u9a8c\u518d\u5230\u7ebf\u4e0a\u6d88\u8d39\u4f53\u9a8c
\u6bd4\u5982:\u4fdd\u9669\u76f4\u8d2dO2O,\u82cf\u5b81\u6613\u8d2dO2O,\u5927\u4f17\u70b9\u8bc4O2O\u7b49
c2c\u662f consumer to consumer \u5c31\u662f\u4e2a\u4eba\u5bf9\u4e2a\u4eba\u7684\uff0c\u6bd4\u5982\u6dd8\u5b9d\u7684\u5c0f\u5e97\u94fa\u3002
b2c\u662f business to consumer \u662f\u5546\u5bb6\u5bf9\u4e2a\u4eba\uff0c\u8fd9\u4e2a\u5c31\u5f88\u591a\u4e86\u5353\u8d8a\u3001\u5f53\u5f53\u3001\u4eac\u4e1c\u7b49\u7b49\u90fd\u662f\u3002
b2c c2c \u5f88\u91cd\u8981\u7684\u4e00\u70b9\u662f\u90fd\u8fd0\u7528\u4e86\u7269\u6d41\u3002
b2b \u662fbusiness to business \u662f\u4f01\u4e1a\u95f4\u7684\uff0c\u6bd4\u5982\u963f\u91cc\u5df4\u5df4\u3002
\u4e3e\u4f8b\u901a\u4fd7\u8bf4\u660e\u4e00\u4e0b\u5c31\u662f\uff1a
C2C \u5c31\u662f\u6211\u5356\u4e1c\u897f\u4f60\u6765\u4e70
B2C \u5c31\u662f\u6211\u6210\u7acb\u4e2a\u516c\u53f8\u5356\u4e1c\u897f\uff0c\u4f60\u6765\u4e70
O2O \u5c31\u662f\u6211\u6210\u7acb\u4e2a\u516c\u53f8\u5356\u4e1c\u897f\uff0c\u4f60\u6765\u4e70\uff0c\u4f46\u662f\u8981\u4f60\u81ea\u5df1\u6765\u62ff
B2B \u5c31\u662f\u4f60\u4e5f\u6210\u7acb\u4e86\u516c\u53f8\uff0c\u4e70\u6211\u516c\u53f8\u7684\u4e1c\u897f
\u6269\u5c55\u8d44\u6599:
\u7535\u5b50\u5546\u52a1\u77e5\u8bc6\u53e3\u8bc0
B2B\u6709\u4e09\u5b9d\uff1a\u4f01\u4e1a\u3001\u4e2d\u4ecb\u3001\u6c9f\u901a\u597d
B2C\u6709\u4e09\u5b9d\uff1a\u54c1\u724c\u3001\u6e20\u9053\u3001\u9500\u552e\u597d
C2C\u6709\u4e09\u5b9d\uff1a\u4f60\u5f00\u3001\u6211\u4e70\u3001\u652f\u4ed8\u5b9d
O2O\u6709\u4e09\u5b9d\uff1a\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u3001\u4e00\u8d77\u641e
LBS\u6709\u4e09\u5b9d\uff1a\u7b7e\u5230\u3001\u4f18\u60e0\u3001\u4f4d\u7f6e\u627e
NFC\u6709\u4e09\u5b9d\uff1a\u8fd1\u573a\u3001\u652f\u4ed8\u3001\u5b89\u5168\u597d
SEO\u6709\u4e09\u5b9d\uff1a\u5185\u5bb9\u3001\u5916\u94fe\u3001\u6743\u91cd\u5c4c
EDM\u6709\u4e09\u5b9d\uff1a\u5185\u5bb9\u3001\u53d7\u4f17\u3001\u5206\u6790\u597d
CPA\u6709\u4e09\u5b9d\uff1a\u884c\u52a8\u3001\u8f6c\u5316\u3001\u7ad9\u957f\u607c
CPS\u6709\u4e09\u5b9d\uff1a\u4f63\u91d1\u3001\u9500\u91cf\u3001\u6548\u679c\u597d
CPC\u6709\u4e09\u5b9d\uff1a\u70b9\u51fb\u3001\u5f15\u5bfc\u3001\u4f5c\u5f0a\u5c11
CPM\u6709\u4e09\u5b9d\uff1a\u5c55\u793a\u3001\u5343\u4eba\u3001\u4e0d\u53ef\u9760
PHP\u6709\u4e09\u5b9d\uff1a\u5f00\u653e\u3001\u9ad8\u6548\u3001\u6210\u672c\u5c11
\u4ece\u4e8b\u7535\u5b50\u5546\u52a1\uff0c\u4ee5\u4e0a\u90fd\u8981\u77e5\u6653
\u7535\u5b50\u5546\u52a1\u6a21\u5f0f
B2B(\u7ecf\u6d4e\u7ec4\u7ec7\u5bf9\u7ecf\u6d4e\u7ec4\u7ec7)
B2C(\u7ecf\u6d4e\u7ec4\u7ec7\u5bf9\u6d88\u8d39\u8005)
B2B2C(\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005)
C2B(T)(\u6d88\u8d39\u8005\u96c6\u5408\u7ade\u4ef7-\u56e2\u8d2d)
C2C(\u6d88\u8d39\u8005\u5bf9\u6d88\u8d39\u8005)
B2F(\u4f01\u4e1a\u5bf9\u5bb6\u5ead)
O2O(\u7f51\u4e0a\u4e0e\u7f51\u4e0b\u76f8\u7ed3\u5408)
SaaS(\u8f6f\u4ef6\u670d\u52a1)
PaaS(\u5e73\u53f0\u670d\u52a1)
IaaS(\u57fa\u7840\u670d\u52a1)
M-B(\u79fb\u52a8\u7535\u5b50\u5546\u52a1)
B2G(\u653f\u5e9c\u91c7\u8d2d)
G2B(\u653f\u5e9c\u629b\u552e)
B2M(\u9762\u5411\u5e02\u573a\u8425\u9500\u7684\u7535\u5b50\u5546\u52a1\u4f01\u4e1a)
M2C(\u751f\u4ea7\u5382\u5546\u5bf9\u6d88\u8d39\u8005)
SoLoMo(\u793e\u4ea4+\u672c\u5730\u5316+\u79fb\u52a8)
ABC(\u4ee3\u7406\u5546-\u5546\u5bb6-\u6d88\u8d39\u8005)
BAB(\u4f01\u4e1a-\u8054\u76df-\u4f01\u4e1a)
P2C(\u751f\u6d3b\u670d\u52a1\u5e73\u53f0)
P2P(\u70b9\u5bf9\u70b9\u3001\u6e20\u9053\u5bf9\u6e20\u9053)
SNS-EC(\u793e\u4f1a\u5316\u7f51\u7edc\u7535\u5b50\u5546\u52a1)
B2S(\u5206\u4eab\u5f0f\u5546\u52a1\uff0c\u6216\u4f53\u9a8c\u5f0f\u5546\u52a1)
b2b\u5e73\u53f0\u662f\u5546\u5bb6\u5bf9\u5546\u5bb6\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u5982\u963f\u91cc\u5df4\u5df4\uff0c\u6167\u806a\u7f51\uff0c\u9a6c\u53ef\u6ce2\u7f57\u7b49\u3002
b2C\u5e73\u53f0\u662f\u5546\u5bb6\u5bf9\u4e2a\u4eba\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u5982\u5929\u732b\uff0c\u4eac\u4e1c\uff0c\u56fd\u7f8e\u7b49\u3002
c2c\u5e73\u53f0\u662f\u4e2a\u4eba\u5bf9\u4e2a\u4eba\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u5982\u6dd8\u5b9d\u3002
B2C:站点代表有天猫,唯品会等企业对个人的网站;
C2C:这也是早期电子商务的代表作,淘宝网就是典型的例子。
绛旓細B2B鐢靛瓙鍟嗗姟妯″紡涓昏閫氳繃浜掕仈缃戝钩鍙帮紝灏嗕緵搴斿晢鍜岄噰璐晢鑱氶泦鍦ㄤ竴璧凤紝瀹炵幇淇℃伅鐨勫尮閰嶅拰浜ゆ槗鐨勮嚜鍔ㄥ寲銆傝繖绉嶆ā寮忔彁楂樹簡浼佷笟闂寸殑浜ゆ槗鏁堢巼锛屽噺灏戜簡涓棿鐜妭锛岄檷浣庝簡鎴愭湰銆傚吀鍨嬬殑B2B骞冲彴鏈夐樋閲屽反宸淬佷腑鍥藉埗閫犵綉绛夛紝瀹冧滑鎻愪緵浜у搧灞曠ず銆佸湪绾挎唇璋堛佽鍗曞鐞嗐佺墿娴佽窡韪瓑鏈嶅姟锛屽姪鍔涗紒涓氭嫇灞曞競鍦猴紝澧炲姞鍟嗕笟鏈轰細銆2. B2C锛堝晢...
绛旓細- 娣樺疂缃戯細鎻愪緵涓汉鍟嗗涓庢秷璐硅呬箣闂寸殑鍦ㄧ嚎浜ゆ槗骞冲彴銆- 鎷嶆媿缃戯細鑵捐鍏徃鎺ㄥ嚭鐨凜2C浜ゆ槗骞冲彴銆- 鏄撹叮缃戯細涓浗鏃╂湡鐨凜2C鐢靛瓙鍟嗗姟缃戠珯銆3. B2B妯″紡鐨勪唬琛ㄧ綉绔欐湁锛- 闃块噷宸村反锛氫负浼佷笟鎻愪緵鍦ㄧ嚎B2B浜ゆ槗甯傚満銆- 鎱ц仾缃戯細缁煎悎鎬2B鐢靛瓙鍟嗗姟鏈嶅姟鍟嗐- 涓浗鍒堕犵綉锛氫笓娉ㄤ簬鍒堕犱笟鐨凚2B鐢靛瓙鍟嗗姟骞冲彴銆傝ˉ鍏呰鏄庯細- B...
绛旓細b2b钁楀悕缃戠珯锛氶樋閲屽反宸淬佷笘鐣屽伐鍘傜綉锛屼腑鍥藉埗閫犵綉 b2c钁楀悕缃戠珯锛氬崜瓒婏紝娣樺疂鍟嗗煄锛屼含涓滃晢鍩 c2c钁楀悕缃戠珯锛氭窐瀹濓紝ebay锛堝浗澶栫殑锛夛紝鐧惧害鏈夊晩銆佹媿鎷嶇綉銆佹槗瓒g瓑
绛旓細b2c鐨勭數瀛愬晢鍔缃戠珯锛1.鍏稿瀷浠h〃锛氭窐瀹濆晢鍩庛佷簹椹娿佸嚒瀹㈣瘹鍝 2.鍥句功闊冲儚锛氬綋褰撶綉銆佸崜瓒婁簹椹娿99缃戜笂涔﹀煄 3.缁煎悎鐧捐揣绫伙細楹︾綉銆侀涜缃戙1鍙峰簵 4.3C鏁扮爜锛氫含涓溿佹埓灏 5.鍥㈣喘缃戠珯锛氭窐瀹濊仛鍒掔畻銆佺編鍥佹媺鎵嬨佺朝绫 鍙互瀵规瘮涓嬮潰鐨b2b鍙傝冧笅锛歜2b锛氶樋閲屽反宸淬佹収鑱佷腑鍥戒緵搴斿晢銆佷腑鍥藉埗閫犵綉銆佺櫨绾炽佺幆鐞冭祫婧...
绛旓細b2c鏄 business to consumer 鏄晢瀹跺涓汉锛岃繖涓氨寰堝浜嗗崜瓒娿佸綋褰撱佷含涓滅瓑绛夐兘鏄俠2c c2c 寰堥噸瑕佺殑涓鐐规槸閮借繍鐢ㄤ簡鐗╂祦銆b2b 鏄痓usiness to business 鏄紒涓氶棿鐨勶紝姣斿闃块噷宸村反銆涓句緥閫氫織璇存槑涓涓嬪氨鏄細C2C 灏辨槸鎴戝崠涓滆タ浣犳潵涔 B2C 灏辨槸鎴戞垚绔嬩釜鍏徃鍗栦笢瑗匡紝浣犳潵涔 O2O 灏辨槸鎴戞垚绔嬩釜鍏徃鍗栦笢瑗匡紝...
绛旓細1.B2B鏄紒涓氫笌浼佷笟涔嬮棿閫氳繃浜掕仈缃戣繘琛屼骇鍝併佹湇鍔″強淇℃伅鐨勪氦鎹侭2B鐢靛瓙鍟嗗姟缃戠珯鏈夛細鈥滈樋閲屽反宸粹濓紝鈥滄収鑱綉鈥濈瓑銆2.B2C鐢靛瓙鍟嗗姟鎸囩殑鏄紒涓氶拡瀵逛釜浜哄紑灞曠殑鐢靛瓙鍟嗗姟娲诲姩鐨勬荤О锛屽浼佷笟涓轰釜浜烘彁渚涘湪绾挎湇鍔″挩璇佸湪绾垮晢鍝佽喘涔扮瓑锛孊2C鐢靛瓙鍟嗗姟缃戠珯鏈夛細澶╃尗銆佷含涓溿佷簹椹娿佽嫃瀹佹槗璐佽仛缇庝紭鍝併佸浗缇庛佸綋褰撶綉銆1鍙...
绛旓細4锛渚嬪瓙锛氶樋閲屽反宸淬佹収鑱佷笘鐣屽伐鍘傜綉銆佷腑鍥藉埗閫犵綉 2銆丅2C (Business to Consumer)锛 灏辨槸鎴戜滑缁忓父鐪嬪埌鐨勪緵搴斿晢鐩存帴鎶婂晢鍝佸崠缁欑敤鎴凤紝鍗斥滃晢瀵瑰鈥濇ā寮忥紝涔熷氨鏄氬父璇寸殑鍟嗕笟闆跺敭锛岀洿鎺ラ潰鍚戞秷璐硅呴攢鍞骇鍝佸拰鏈嶅姟銆備緥濡備綘鍘婚害褰撳姵鍚冧笢瑗垮氨鏄疊2C锛屽洜涓轰綘鍙槸涓涓鎴枫1锛B2C缃戠珯绫诲瀷涓昏鏈夌患鍚堝晢鍩庯紙浜у搧涓板瘜...
绛旓細B2C鈥斺斿嚒瀹㈣瘹鍝併侭2C 锛圔usiness To Customer锛夋槸鐢靛瓙鍟嗗姟鎸変氦鏄撳璞″垎绫讳腑鐨勪竴绉嶏紝鍗宠〃绀哄晢涓氭満鏋勫娑堣垂鑰呯殑鐢靛瓙鍟嗗姟銆傝繖绉嶅舰寮忕殑鐢靛瓙鍟嗗姟涓鑸互缃戠粶闆跺敭涓氫负涓伙紝涓昏鍊熷姪浜嶪nternet寮灞曞湪绾块攢鍞椿鍔ㄣB2B鈥斺旈樋閲屽反宸寸綉銆侭2B鎸囩殑鏄疊usiness to Business锛屽嵆鍟嗗(娉涙寚浼佷笟)瀵瑰晢瀹剁殑鐢靛瓙鍟嗗姟銆侰2C鈥斺旀窐瀹濈綉...
绛旓細1. B2B鐢靛瓙鍟嗗姟骞冲彴锛氶樋閲屽反宸达紙鍘熷悕1688.com锛変綔涓哄叏鐞冮鍏堢殑B2B缃戠珯锛屼负鍏ㄧ悆浼佷笟鎻愪緵鍦ㄧ嚎浜ゆ槗甯傚満鍜屽晢鍔′氦娴佺ぞ鍖恒傛収鑱綉鍜屼笘鐣屽伐鍘傜綉涔熸槸鍥藉唴鐭ュ悕鐨凚2B骞冲彴锛鍒嗗埆鎻愪緵浼佷笟涓婄綉瑙e喅鏂规鍜屽厤璐浣跨敤鐨勭數瀛愬晢鍔℃湇鍔°備腑鍥藉埗閫犵綉鍒欎笓娉ㄤ簬灞曠ず涓浗浜у搧淇℃伅锛屾湇鍔″叏鐞冮噰璐晢銆備腑鍥戒緵搴斿晢鏄敱涓浗鏀垮簻鏀寔鐨勫畼鏂圭數瀛愬晢鍔...
绛旓細B2C鏄疊usiness to consumer鏄晢瀹跺涓汉,杩欎釜灏卞緢澶氫簡鍗撹秺銆佸綋褰撱佷含涓滅瓑绛夐兘鏄 B2C銆丆2C寰堥噸瑕佺殑涓鐐规槸閮借繍鐢ㄤ簡鐗╂祦銆 B2B鏄疊usiness to Business鏄紒涓氶棿鐨,姣斿闃块噷宸村反銆 涓句緥閫氫織璇存槑涓涓嬪氨鏄: C2C灏辨槸鎴戝崠涓滆タ浣犳潵涔 B2C灏辨槸鎴戞垚绔嬩釜鍏徃鍗栦笢瑗,浣犳潵涔 O2O灏辨槸鎴戞垚绔嬩釜鍏徃鍗栦笢瑗夸綘鏉ヤ拱浣嗘槸瑕佷綘鑷繁鏉ユ嬁...