企业战略管理的意义有哪些？
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1.展现企业功能
2.突显企业形象
3.提出企业目标
4.规划发展蓝图
5.服务企业客户
6.激励员工士气
7.为社会谋福利
绛旓細鍙湁绔欏緱楂,鎵嶈兘鐪嬪緱杩,浼佷笟鍙湁鎴愬姛鍦拌繘琛屾垬鐣ョ鐞,鎵嶈兘鍦ㄦ縺鐑堢殑甯傚満绔炰簤涓珯绋宠剼璺,绔嬩簬涓嶈触涔嬪湴銆 涓銆浼佷笟鐨勬垬鐣ョ鐞瀵逛紒涓氬彂灞曟柟鍚鐨勬剰涔涓涓汉鐨勫織鍚戣繙澶,鎵嶈兘婵鍔辫嚜宸卞潥鎸佷笉鎳堝湴鍔姏,鐩磋嚦鎴愬姛銆 涓涓紒涓氬悓鏍烽渶瑕佹湁涓涓槑纭暱杩滅殑鍙戝睍鐩爣,鎵嶈兘鍏锋湁寮哄ぇ鐨勪紒涓氬嚌闆嗗姏,鎵嶈兘閫愭鍋氬ぇ鍋氬己銆傚綋鍓,甯傚満绔炰簤鍦ㄦュ墽...
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绛旓細杞浇浠ヤ笅璧勬枡渚涘弬鑰 浼佷笟鎴樼暐绠＄悊鐨勬剰涔 鎴樼暐鐨勯夋嫨鍙互璁╂垜浠殑浼佷笟鑳藉鏇村姞鍑嗙‘鐨勬槑纭嚜宸辩殑瀹㈡埛鏄皝锛鍝簺浜嬫儏鑳藉仛锛屽摢浜涗簨鎯呬笉鍙互鍋氾紝鍥犳鎴樼暐绠＄悊鐨勬牳蹇冧篃鍙鏄槻姝⑩滃崡杈曞寳杈欌濈殑浜嬫儏鍦ㄤ紒涓氬彂鐢熴傛垜浠湪鍋氶夋嫨棰橈紝璇勪及浠涔堟牱鐨勯夋嫨瀵规垜浠暱鏈熸湁鐩婏紝浠涔堥夋嫨瀵圭幇瀹炴敹鐩婃湁鐩婏紝鐒跺悗鍐冲畾鎴戜滑鎬庢牱鍋氾紝...
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绛旓細浼佷笟鍙湁姝ｇ‘璇嗗埆鍜岃瘎浠峰閮ㄦ満浼氫笌濞佽儊鎵嶈兘鍒跺畾鏄庣‘鐨勪换鍔,璁捐瀹炵幇闀挎湡鎴樼暐鐩爣鎵闇鐨勬垬鐣ュ強鐩稿簲鐨勬斂绛,骞堕殢鐫浼佷笟澶栭儴绔炰簤鐜鐨勫彉鍖栧仛閫傚害鐨勮皟鏁淬 2.浼佷笟鎴樼暐绠＄悊鏈鍔╀簬鏄庣‘浼佷笟鏍稿績鑳藉姏,鍒跺畾浼佷笟鏈夋晥鐨勬垬鐣ユ椿鍔ㄩ鍩,浣夸紒涓氳幏寰楅暱涔呯殑绔炰簤浼樺娍銆 閫氳繃鎴樼暐绠＄悊涓浼佷笟鐨勫唴閮ㄥ垎鏋,浣夸紒涓氳娓呰嚜宸辩殑浼樺娍涓庡急鍔,鏄庣‘...
绛旓細杞浇 浼佷笟鎴樼暐绠＄悊鐨勬剰涔 鎴樼暐绠＄悊闂鏄竴涓滅鎴戜滑寰堣繎鍙堝緢杩溾濈殑闂锛屽湪鍥藉鐨勪紒涓氾紝钁ｄ簨浼氳礋璐ｆ垬鐣ョ殑鐮旂┒涓庡埗璁紝鍦ㄦ垜鍥界殑姘戣惀浼佷笟锛岃懀浜嬬殑鑳屾櫙銆佽祫鍘嗐佺粡楠屽喅瀹氫簡浠栦滑寰寰闅句互鎵挎媴鎴樼暐鍐崇瓥鐨勯噸浠伙紝鍥犳锛浼佷笟鐨鎴樼暐鍒惰寰寰鏄佹澘涓涓汉鐨勪簨锛屾垬鐣ョ殑鏋勬兂寰寰寰堝畬缇庯紝浣嗙己涔忕殑鏄繑瀹炵殑鏁版嵁鏀堕泦銆佺幆澧...
绛旓細涓昏浣撶幇鍦ㄤ紒涓氬彲浠ュ湪甯傚満绔炰簤婵鐑堢殑鐜涓嬮氳繃姝ｇ‘鐔熸倝鑷繁锛屾槑鏅浼佷笟鐨勬垬鐣鐩爣锛岃鍒掍紒涓氬疄鐜版垬鐣ョ洰鏍囩殑閫斿緞涓庢垬鐣ユ柟娉曪紝浠庤屼娇浼佷笟寰楀埌楂樹簬甯傚満骞冲潎姘村钩鐨勫彲鎸佺画鍙戝睍锛屽苟鍦ㄥ競鍦虹珵浜変腑鎵暱閬跨煭銆佸仛寮哄仛澶с佺珛浜庝笉璐ヤ箣鍦帮紝鎵撻犵墿涓绠＄悊琛屼笟鐨勨滅櫨骞磋佸簵鈥濄
绛旓細鎴樼暐瀵逛簬鐜颁唬浼佷笟绠＄悊鏈鐫閲嶈鐨勬剰涔锛屾垬鐣ラ棶棰樻槸涓涓瘮杈冨畯瑙傜殑澶ч棶棰橈紝鍖呮兜鐨勫唴瀹规瘮杈冨锛屽湪姝ゅ彧鏄畝鐣ュ湴鍥炵瓟鎮ㄧ殑闂銆傜涓锛岃鏄庣‘鎴樼暐鏄粈涔堬紵1锛庢垬鐣ユ槸涓绉嶈鍒掞紙Plan)2锛庢垬鐣ユ槸涓绉嶆ā寮 (Pattern)3锛庢垬鐣ユ槸涓绉嶈璋 (Ploy)4锛庢垬鐣ユ槸涓绉嶅畾浣 (Position)5锛庢垬鐣ユ槸涓绉嶈蹇 (Perspective)鐢辨...
