我是学市场营销的学生，请问考广告学硕士合适吗？还有您能给介绍一下广告学考研考什么科目吗 本科为市场营销专业,考研想考广告学
\u8bf7\u95ee\u4e0b\u6211\u662f\u5e7f\u544a\u5b66\u4e13\u4e1a\u7684\u5b66\u751f \u60f3\u8003\u7814 \u6709\u4ec0\u4e48\u5408\u9002\u7684\u5b66\u6821\u7684 \u8981\u8003\u8fd9\u6240\u5b66\u6821\u9700\u8981\u51c6\u5907\u5199\u4ec0\u4e48\u5462 \u6d41\u7a0b\u662f\u600e\u6837\u7684\u5440\u5e7f\u544a\u5b66\u4e00\u822c\u8003\u7814\u8003\u7684\u662f\u4f20\u64ad\u5b66\uff0c\u91cc\u9762\u5305\u542b\u5e7f\u544a\u5b66
1\uff0c\u4eba\u6c11\u5927\u5b66\uff0c\u3008\u5c3d\u7ba1\u4ed6\u6bd4\u8f83\u9ed1\uff0c\u4f46\u4f60\u4e00\u53ea\u811a\u8fc8\u8fdb\u4eba\u5927\u5c31\u7b49\u4e8e\u8e0f\u8fdb\u4e86\u653f\u5e9c\uff01\u5f55\u53d6\u6bd4\u4f8b\u7ea650:1\u5f55\u53d6\u4eba\u6570110\u4eba\u3009
2\uff0c\u4e2d\u56fd\u4f20\u5a92\u5927\u5b66\uff0c\u63a8\u8350\u62a5\u8003\u3008\u5b66\u6821\u867d\u5c0f\u52bf\u529b\u5374\u5f3a\uff0c\u770b\u770b\u592e\u89c6\u6709\u591a\u5c11\u725b\u4eba\u662f\u8fd9\u513f\u6bd5\u4e1a\u7684\uff1f\u5f55\u53d6\u5404\u4e2a\u4e13\u4e1a\u5171\u6709300\u591a\uff0c\u6bd4\u4f8b15:1\u3009
3\uff0c\u6e05\u534e\u5927\u5b66\uff0c\u3008\u867d\u7136\u65b0\u95fb\u4e0d\u600e\u4e48\u5730\uff0c\u4f46\u51ed\u4ed6\u7684\u540d\u6c14\u5c31\u725b\u6b7b\u4e86\u3002\u5f55\u53d6\u6bd4\u4f8b\u7ea630:1\u5f55\u53d6\u4eba\u657040\u4eba\u3009
4\u3002\u534e\u4e2d\u5e08\u5927
5\uff0c\u5317\u4eac\u5927\u5b66\uff0c\u3008\u7edd\u5bf9\u662f\u4e2a\u505a\u5b66\u95ee\u7684\u597d\u5730\u65b9\uff0c\u4e5f\u662f\u8bb8\u591a\u8003\u751f\u4e00\u751f\u7684\u68a6\u60f3\uff0c\u4eba\u751f\u53ea\u4e3a\u5706\u68a6\uff01\u503c\uff01\u62db40\u4e2a\uff0c15\u4e2a\u63a8\u514d\u751f\uff0c\u6bd4\u4f8b\u7ea630:1\u3009
6\uff0c\u6d59\u6c5f\u5927\u5b66\uff0c\u3008\u6709\u65b0\u95fb\u5b97\u5e08\u8001\u90b5\u5728\u54ea\u513f\u6491\u7740\uff0c\u4ed6\u7684\u5f1f\u5b50\u4e5f\u4e2a\u4e2a\u9752\u51fa\u4e8e\u84dd\u800c\u80dc\u4e8e\u84dd\uff0c\u5f55\u53d6\u5927\u698230\u4e2a\u5de6\u53f3\u5427\uff0c\u6bd4\u4f8b11:1\u3009
7\uff0c\u5357\u4eac\u5927\u5b66\uff0c\u3008\u7edd\u5bf9\u662f\u4e2d\u56fd\u6700\u4ee4\u4eba\u5c0a\u656c\u7684\u5927\u5b66\uff0c\u7edd\u5bf9\u662f\u6700\u80fd\u5b66\u5230\u771f\u4e1c\u897f\u7684\u5730\u65b9\uff0c\u5f55\u53d630\u4eba\u5de6\u53f3\uff0c\u5f55\u53d6\u7edd\u5bf9\u516c\u5e73\uff0c\u6bd4\u4f8b15:1\u3009
8\uff0c\u534e\u4e2d\u79d1\u6280\u5927\u5b66\uff0c\u63a8\u8350\u62a5\u8003\u3008\u6709\u5468\u6d4e\u5728\uff0c\u503c\u5f97\u53bb\uff01\u8fd9\u6821\u6709\u94b1\uff0c\u4eba\u4eba\u90fd\u80fd\u5f97\u5956\u5b66\u91d1\uff0c\u867d\u6ca1\u516c\u8d39\u80dc\u4f3c\u516c\u8d39\uff01\u5f55\u53d6110\u4eba\uff0c\u5f55\u53d6\u6bd4\u4f8b10:1\u3009
9\uff0c\u6b66\u6c49\u5927\u5b66\uff0c\u63a8\u8350\u62a5\u8003\u3008\u7814\u7a76\u751f\u7684\u52a0\u5de5\u5382\uff0c\u5927\u6279\u91cf\u751f\u4ea7\uff0c\u5b9e\u529b\u4e5f\u4e0d\u9519\uff0c\u62db190\u4eba\uff0c\u62a5\u8003\u7684\u5927\u591a\u662f\u5783\u573e\uff0c\u4e0a\u7ebf\u7387\u5f88\u4f4e\uff0c\u522b\u770b\u62a5\u7684\u4eba\u591a\uff0c\u5176\u5b9e\u4e0d\u96be\u8003\uff0c\u5f55\u53d6\u6bd4\u4f8b9:1\u8de8\u4e13\u4e1a\u7684\u5b66\u751f\u5f88\u53d7\u6b22\u8fce\uff0c\u3009
10\uff0c\u53a6\u95e8\u5927\u5b66\uff0c\u63a8\u8350\u62a5\u8003\u3008\u5e7f\u544a\u7b2c\u4e00\u725b\uff0c\u57ce\u5e02\u597d\uff0c\u538b\u529b\u5c0f\uff0c\u516c\u8d39\u591a\uff0c\u96be\u5ea6\u5c0f\uff0c\u62db80\u4eba\uff0c\u516c\u8d391/:3\uff0c\u3009
11\uff0c\u66a8\u7537\u5927\u5b66\uff0c\u63a8\u8350\u62a5\u8003\u3008\u5728\u5e7f\u5dde\u8fd9\u5757\u4f20\u5a92\u9ad8\u5730\u5f88\u6709\u524d\u9014\uff0c\u8fd8\u53ef\u4ee5\u53bb\u5357\u65b9\u5468\u672b\u3002\u62db70\u4eba\u3002\u6bd4\u4f8b8\uff1b1\u3009
12\uff0c\u5e7f\u897f\u5927\u5b66\uff0c\u63a8\u8350\u62a5\u8003\uff0c\u3008\u6700\u88ab\u4eba\u5ffd\u89c6\u7684\u65b0\u95fb\u5f3a\u6821\uff0c\u5b9e\u529b\u4e0d\u6bd4\u6b66\u5927\u5dee\uff0c\u5c31\u662f\u6ca1\u4eba\u5bb6\u540d\u6c14\u5927\uff0c\u5728\u4e1a\u5185\u5f88\u6709\u540d\u6c14\uff0c\u5916\u884c\u4e0d\u77e5\u9053\u800c\u5df2\uff0c\u5f55\u53d665\u4eba\uff0c\u6bd4\u4f8b6:1\uff0c\u53ea\u8981\u4e0a\u7ebf\u5c31\u5f88\u6709\u5e0c\u671b\u3009
12\uff0c\u5317\u4eac\u5370\u5237\u5b66\u9662\uff0c\u3008\u51fa\u7248\u884c\u4e1a\u7684\u8001\u5927\uff0c\u5f88 \u5bb9\u6613\u9760\uff0c\u57fa\u672c \u6ca1\u4ec0\u4e48\u6dd8\u6c70\uff0c\u62db30\u4eba\u5427\uff0c\u6bd4\u4f8b4:1\u3009
13\uff0c\u5357\u4eac\u5e08\u8303\u5927\u5b66\uff0c\u63a8\u8350\u62a5\u8003\u3008\u7f8e\u5973\u591a\uff0c\u5b66\u6821\u6f02\u4eae\uff0c\u5c31\u4e1a\u4e0d\u9519\u3009
14\uff0c\u4e0a\u6d77\u5927\u5b66\uff0c\u3008\u5728\u4e0a\u6d77\u4ec5\u6b21\u4e8e\u590d\u65e6\uff0c\u4f46\u662f\u590d\u65e6\u6bcf\u5e74\u57f9\u517b\u7684\u90a3\u4e48\u51e0\u4e2a\u7814\u7a76\u751f\u591f\u4e0a\u6d77\u8fd9\u4e2a\u5730\u65b9\u7528\u5417\uff1f\u6240\u4ee5\u4e0a\u5927\u5b66\u5b50\u5c31\u5f97\u767b\u573a\u4e86\uff01\u53d1\u5c55\u52bf\u5934\u5f3a\u52b2\uff0c\u73b0\u5728\u4e0a\u6d77\u540d\u5217\u7b2c5\uff0c\u94b1/\u524d\u9014\u65e0\u91cf\u554a\uff01\u62db40\u4eba\uff0c\u516c\u8d391/3\uff0c\u5f55\u53d6\u6bd4\u4f8b\u4e3a8:1\u3009
15\uff0c\u4e2d\u592e\u6c11\u65cf\u5927\u5b66\uff0c\u3008\u5728\u5317\u4eac\u8fd9\u5757\u5730\u5c31\u6709\u524d\u9014\uff0c\u62a5\u8003\u96be\u5ea6\u8f83\u5c0f\uff0c\u62db25\u4eba\uff0c\u516c\u8d3910\u4eba\uff0c\u6bd4\u4f8b7:1\u3009
16\uff0c\u5927\u8fde\u7406\u5de5\u5927\u5b66\uff0c\u3008\u5728\u8fbd\u5b81\u662f\u7b2c\u4e00\u4f20\u64ad\u9ad8\u6821\uff0c\u5927\u8fde\u8fd9\u5730\u65b9\u8c01\u4e0d\u7231\uff1f\u51b5\u4e14\u6821\u5185\u98ce\u666f\u5982\u753b\uff0c\u6c14\u5019\u5b9c\u4eba\uff0c\u62db50\u4eba\u5427\uff0c\u516c\u8d391/4\uff0c\u6bd4\u4f8b8:1\u3009
17\uff0c\u6e56\u5357\u5927\u5b66\uff0c\u3008\u6e56\u5357\u536b\u89c6\u5c31\u662f\u540e\u65b9\u57fa\u5730\uff0c\u6e56\u5357\u7684\u4f20\u5a92\u4e5f\u662f\u56fd\u5185\u4e00\u7b49\u4e00\u7684\u597d\uff0c\u4e00\u4e0d\u5c0f\u5fc3\u5c31\u53ef\u8fdb\u6e56\u5357\u536b\u89c6\uff0c\u4e00\u4e0d\u5c0f\u5fc3\u53c8\u662f\u4e00\u4e2a\u674e\u6e58\u4f55\u70af\uff0c\u5475\u5475\uff0c\u62db45\u4eba\uff0c\u516c\u8d391/3\uff0c\u6bd4\u4f8b7:1\u3009
18\uff0c\u5b89\u5fbd\u5927\u5b66\uff0c\u3008\u51e0\u4e2a\u5bfc\u5e08\u5728\u4e1a\u5185\u4e5f\u5c0f\u6709\u540d\u6c14\uff0c\u4e0d\u9519\uff0c\u503c\u5f97\u4e00\u62fc\uff0c\u51b5\u4e14\u5728\u5e7f\u4e1c\u548c\u798f\u5efa\u7b49\u6cbf\u6d77\u5730\u533a\u4e5f\u662f\u5f88\u5403\u9999\u7684\uff01\u62db65\u4eba\uff0c\u516c\u8d39\u4e00\u534a\uff0c\u6bd4\u4f8b6:1\u3009
19\uff0c\u897f\u5357\u653f\u6cd5\u5927\u5b66\uff0c\u3008\u5728\u91cd\u5e86\u53ef\u4ee5\u5f88\u725b\u554a\uff0c\u91cd\u5e86\u7684\u4f20\u5a92\u5de5\u4f5c\u8005\u85aa\u6c34\u666e\u904d\u8f83\u9ad8\uff0c\u5c31\u4e1a\u5f88\u597d\uff0c\u7f8e\u5973\u4e5f\u591a\u554a\u00b7\u62db35\u4eba\uff0c60%\u516c\u8d39\uff0c\u6bd4\u4f8b6:1\u3009
20\uff0c\u8fbd\u5b81\u5927\u5b66\uff0c\u3008\u66fe\u7ecf\u6e38\u4eba\u79f0\u4ed6\u4e3a\u4e2d\u56fd\u6700\u7f8e\u4e3d\u7684\u5927\u5b66\uff0c\u6211\u8ba4\u4e3a\u7684\u786e\u5982\u6b64\uff0c\u8fbd\u5927\u8fd9\u51e0\u5e74\u6709\u94b1\u4e86\uff0c\u4e5f\u6316\u4e86\u65b0\u95fb\u754c\u7684\u4e0d\u5c11\u725b\u4eba\uff0c\u62db45\u4eba\uff0c\u516c\u8d3920\u4eba\u3002\u6bd4\u4f8b7:1\u3009
21\uff0c\u4e0a\u6d77\u5916\u56fd\u8bed\u5927\u5b66\uff0c\u300a\u62db12\u4e2a\uff0c\u5bfc\u5e08\u57fa\u672c\u90fd\u662f\u590d\u65e6\u7684\u6559\u6388\u6216\u662f\u5176\u5b66\u751f\uff0c\u8eab\u5728\u4e0a\u5916\u5374\u4eab\u53d7\u590d\u65e6\u5f85\u9047\uff0c\u4e0d\u9519\uff01\u800c\u4e14\u5728\u4e0a\u6d77\u80fd\u6df7\u7684\u8f83\u597d\uff0c\u60f3\u53bb\u4e0a\u6d77\u4f46\u53c8\u6015\u590d\u65e6\u548c\u4e0a\u5927\u538b\u529b\u7684\u4eba\u53ef\u4ee5\u8003\u8651\uff0c1/3\u516c\u8d39\uff0c\u6bd4\u4f8b8:1\u300b
22\uff0c\u91cd\u5e86\u5927\u5b66\uff0c\u300a\u62db\u7684\u4eba\u6570\u4e0d\u591a\uff0c16\u4e2a\uff0c\u4f46\u51e0\u4e4e\u4e2a\u4e2a\u516c\u8d39\uff0c\u800c\u4e14\u4e00\u4e2a\u5bfc\u5e08\u53ea\u5e263-4\u4e2a\u5b66\u751f\uff0c\u6bd4\u8f83\u723d\uff0c\u80fd\u5b66\u5230\u771f\u4e1c\u897f\uff0c\u4e0d\u8fc7\u5f55\u53d6\u53ef\u80fd\u6bd4\u8f83\u9ed1\uff0c\u6bd4\u4f8b7:1\u300b
23\uff0c\u6b66\u6c49\u7406\u5de5\u5927\u5b66\uff0c\u300a\u4e5f\u7b97\u4e00\u4e2a211\u5927\u5b66\uff0c\u4e0d\u8fc7\u6bd5\u7adf\u662f\u7406\u5de5\u7c7b\u5b66\u6821\uff0c\u6587\u79d1\u4e0d\u884c\uff0c\u4f46\u5728\u6b66\u6c49\u5f88\u6709\u53e3\u7891\uff0c\u62db10-15\u4e2a\u4eba\uff0c\u516c\u8d391/3\u300b
24\uff0c\u5357\u660c\u5927\u5b66\uff0c\u300a\u6c5f\u897f\u552f\u4e00\u4e00\u4e2a\u6709\u65b0\u95fb\u4f20\u64ad\u7684\u997f\u9662\u6821\uff0c\u901a\u5403\u7701\u5185\uff0c\u4e5f\u662f\u6c5f\u897f2\u4e2a\u91cd\u70b9\u5927\u5b66\u4e4b\u4e00\uff0c\u6709\u653f\u5e9c\u5927\u91cf\u6276\u6301\uff0c\u7701\u5185\u5f88\u6709\u6743\u5a01\u554a\uff0c\u62db50\u4eba\u5de6\u53f3\uff0c\u516c\u8d3920\u4e2a\u5427\uff0c\u6bd4\u4f8b7\uff1b1\u300b
25\uff0c\u6e56\u5357\u5e08\u8303\u5927\u5b66\uff0c\u300a\u6e56\u5357\u7f8e\u7709\u6700\u591a\u7684\u5927\u5b66\uff0c\u5728\u6e56\u5357\u7684\u65b0\u4f20\u65b9\u9762\u4ec5\u6b21\u4e8e\u6e56\u5927\uff0c\u4e5f\u7b97\u662f\u725b\u5c0f\u4e00\u4e2a\uff0c\u62db\u751f\u4eba\u6570\u4e0d\u6e05\u695a\uff0c\u80a9\u7ae0\u6ca1\u8bf4\uff0c\u300b
26\uff0c\u897f\u5317\u5927\u5b66\uff0c\u300a\u897f\u5317\u5730\u533a\u7684\u5b66\u5b50\u53ef\u4ee5\u8003\u8651\uff0c\u6bd5\u7adf\u662f\u897f\u5b89\u65b0\u95fb\u7684\u8001\u5927\uff0c\u901a\u5403\u897f\u5317\u6ca1\u95ee\u9898\uff0c\u62db30\u4e2a\u5de6\u53f3\uff0c\u516c\u8d39\u4e00\u534a\uff0c\u6bd4\u4f8b6:1\u300b
27\uff0c\u5c71\u897f\u5e08\u8303\u5927\u5b66\uff0c\u300a\u897f\u5317\u7b2c\u4e00\u5e08\u8303\u725b\u6821\uff0c\u4ed6\u7684\u6bd5\u4e1a\u751f\u904d\u5e03\u897f\u5317\u5404\u5927\u4e2d\u57ce\u5e02\uff0c\u5c31\u4e1a\u5f88\u597d\uff0c\u62db20-30\u4e2a\uff0c\u53ef\u80fd\u8fd8\u8981\u6269\u62db\uff0c\u516c\u8d3970%\uff0c\u6bd4\u4f8b6:1\u300b
28\uff0c\u5170\u5dde\u5927\u5b66\uff0c\u300a\u5f88\u591a\u4eba\u5f88\u610f\u5916\u4e3a\u4ec0\u4e48\u5170\u5927\u6392\u5728\u8fd9\u513f\uff0c\u539f\u56e0\u662f\u5b83\u5728\u5927\u897f\u5317\uff0c\u65b0\u95fb\u4f20\u64ad\u662f\u5927\u57ce\u5e02\u7684\u5ba0\u513f\uff0c\u5c31\u4e1a\u5f88 \u5403\u9999\uff0c\u4f46\u4ed6\u5374\u6df1\u5728\u5185\u9646\uff0c\u7518\u8083\u4e5f\u662f\u56fd\u5bb6\u8d2b\u56f0\u5730\u533a\uff0c\u5373\u4f7f\u5c31\u4e1a\u4e86\uff0c\u5f85\u9047\u4e5f\u4e0d\u597d\uff0c\u8fd8\u4e0d\u5982\u6cbf\u6d77\u7684\u4e00\u4e2a\u4e00\u822c\u9662\u6821\uff0c\u5730\u57df\u56e0\u7d20\u4e25\u91cd\u9650\u5236\u4e86\u5170\u5927\u7684\u997f\u53d1\u5c55\uff0c\u867d\u7136\u4ed6\u662f\u4e00\u6240\u5f88\u597d\u7684\u5927\u5b66\uff0c\u62db40\u4e2a\u5de6\u53f3\u5427\uff0c\u56e0\u4e3a\u4ed6\u7684\u4e00\u4e9b\u725b\u5bfc\u5e08\u90fd\u8dd1\u53bb\u4e86\u6cbf\u6d77\uff0c\u6240\u4ee5\u62db\u751f\u53ef\u80fd\u6709\u53d8\u5316\uff0c\u516c\u8d391/3\uff0c\u6bd4\u4f8b6:1\u300b
\u5e7f\u544a\u5b66\u4e13\u4e1a\u8003\u7814\u5177\u4f53\u8981\u770b\u4f60\u4ec0\u4e48\u5b66\u6821\u4e86\uff0c\u4e0d\u540c\u7684\u5b66\u6821\u7814\u7a76\u65b9\u5411\u4e5f\u6709\u6240\u4e0d\u540c.
\u4e0e\u8425\u9500\u76f8\u5173\u7684\u54c1\u724c\u4f20\u64ad\u65b9\u5411\u6bd4\u8f83\u63a5\u8fd1\u3002
1\uff0e\u5e7f\u544a\u7406\u8bba\u4e0e\u5e7f\u544a\u53f2\u65b9\u5411
\u5e7f\u544a\u7406\u8bba\u4e0e\u5386\u53f2\u7814\u7a76\u65b9\u5411\u4ee5\u5bf9\u5e7f\u544a\u7684\u8d77\u6e90\u4e0e\u53d1\u5c55\u7684\u63a2\u7a76\u4e0e\u5b66\u4e60\u4e3a\u91cd\u70b9\uff0c\u627f\u62c5\u7740\u4e3a\u5e7f\u544a\u5b66\u5176\u5b83\u4e13\u4e1a\u65b9\u5411\u592f\u5b9e\u5b66\u79d1\u57fa\u7840\u7684\u4efb\u52a1\uff0c\u662f\u5e7f\u544a\u5b66\u6210\u4e3a\u4e00\u4e2a\u72ec\u7acb\u5b66\u79d1\u7684\u91cd\u8981\u6839\u57fa\u3002
2\uff0e\u5e7f\u544a\u5b9e\u52a1\u65b9\u5411
\u3000\u3000\u672c\u7814\u7a76\u65b9\u5411\u7684\u7814\u7a76\u9886\u57df\u56f4\u7ed5\u5e7f\u544a\u8fd0\u4f5c\u8bf8\u5b9e\u8df5\u73af\u8282\u5c55\u5f00\uff0c\u5176\u6240\u6d89\u53ca\u7684\u7406\u8bba\u57fa\u7840\u5305\u62ec\u4f20\u64ad\u5b66\u3001\u5e02\u573a\u8425\u9500\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u5b66\u7b49\u591a\u5b66\u79d1\u9886\u57df\uff0c\u7814\u7a76\u70b9\u843d\u5b9e\u4e8e\u57fa\u7840\u7406\u8bba\u4e0e\u5e7f\u544a\u5b9e\u8df5\u76f8\u7ed3\u5408\u5904\u3002
3\uff0e\u5e7f\u544a\u5a92\u4ecb\u65b9\u5411
\u3000\u3000\u672c\u7814\u7a76\u65b9\u5411\u57f9\u517b\u4e3a\u5927\u4f17\u5a92\u4ecb\u5e7f\u544a\u7ecf\u8425\u4e2d\u5b58\u5728\u7684\u95ee\u9898\uff0c\u4ece\u7406\u8bba\u7684\u89d2\u5ea6\u52a0\u4ee5\u5206\u6790\u3001\u7814\u7a76\uff0c\u4ee5\u5efa\u6784\u7406\u8bba\u4f53\u7cfb\u4e3a\u624b\u6bb5\uff0c\u81f4\u529b\u4e8e\u89e3\u51b3\u4eca\u540e\u53ef\u80fd\u51fa\u73b0\u7684\u7406\u8bba\u53ca\u5176\u76f8\u5173\u7684\u5b9e\u9645\u95ee\u9898\u7684\u9ad8\u7ea7\u4eba\u624d\u3002
4\uff0e\u54c1\u724c\u4f20\u64ad\u65b9\u5411
\u3000\u3000\u672c\u7814\u7a76\u65b9\u5411\u4ee5\u4f20\u64ad\u5b66\u3001\u8425\u9500\u5b66\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u5b66\u7406\u8bba\u4e3a\u57fa\u7840\uff0c\u6df1\u5165\u63a2\u8ba8\u65b0\u8425\u9500\u73af\u5883\u4e0b\u54c1\u724c\u4f20\u64ad\u7684\u7406\u8bba\u5185\u6db5\u3001\u5e94\u7528\u7b56\u7565\u4e0e\u8868\u73b0\u5f62\u5f0f\uff0c\u4e3a\u517c\u987e\u7406\u8bba\u7814\u7a76\u7684\u5e94\u7528\u6027\u7814\u7a76\u65b9\u5411\u3002
5\uff0e\u53d7\u4f17\u4e0e\u5e02\u573a\u65b9\u5411
\u3000\u3000\u5728\u5e7f\u544a\u5b66\u4e13\u4e1a\u603b\u4f53\u57f9\u517b\u76ee\u6807\u4e0b\uff0c\u672c\u7814\u7a76\u65b9\u5411\u66f4\u4e3a\u6ce8\u91cd\u7855\u58eb\u7814\u7a76\u751f\u53d7\u4f17\u7814\u7a76\u548c\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u7684\u8bad\u7ec3\uff0c\u4f7f\u5b66\u751f\u5728\u638c\u63e1\u53d7\u4f17\u7814\u7a76\u548c\u5e02\u573a\u7814\u7a76\u76f8\u5173\u7406\u8bba\u7684\u57fa\u7840\u4e0a\uff0c\u5177\u5907\u8f83\u5f3a\u7684\u4e1a\u52a1\u5b9e\u6218\u80fd\u529b\uff0c\u4e3a\u5c06\u6765\u8fdb\u4e00\u6b65\u7684\u5b66\u4e60\u3001\u7814\u7a76\uff0c\u4ee5\u53ca\u80dc\u4efb\u76f8\u5173\u9886\u57df\u7684\u5de5\u4f5c\u6253\u4e0b\u826f\u597d\u7684\u7406\u8bba\u4e0e\u5b9e\u8df5\u57fa\u7840\u3002
6\uff0e\u65b0\u5a92\u4f53\u4ea7\u4e1a\u65b9\u5411
\u3000\u3000\u672c\u65b9\u5411\u662f\u4e13\u6ce8\u4e8e\u6570\u5b57\u5316\u3001\u4fe1\u606f\u5316\u548c\u5168\u7403\u5316\u80cc\u666f\u4e0b\u7684\u65b0\u5a92\u4f53\u7efc\u5408\u53d1\u5c55\u7814\u7a76\u7684\u4e13\u4e1a\u578b\u5b66\u79d1\u65b9\u5411\u3002
\u3000\u3000\u672c\u65b9\u5411\u7684\u6559\u5b66\u5185\u5bb9\u4e3b\u8981\u6db5\u76d6\u5305\u62ec\u79fb\u52a8\u5a92\u4f53\u3001\u6709\u7ebf\u6570\u5b57\u7535\u89c6\u3001\u5bbd\u5e26\u4e92\u8054\u7f51\u5728\u5185\u7684\u5404\u79cd\u65b0\u5a92\u4f53\u5f62\u6001\u4ee5\u53ca\u6570\u5b57\u5185\u5bb9\u4ea7\u4e1a\u3002\u540c\u65f6\uff0c\u4e5f\u5c06\u9488\u5bf9\u65b0\u5a92\u4f53\u4ea7\u4e1a\u53d1\u5c55\u3001\u65b0\u5a92\u4f53\u7ecf\u8425\u4ee5\u53ca\u65b0\u65e7\u5a92\u4f53\u878d\u5408\u7b49\u9886\u57df\u5f00\u5c55\u4e00\u7cfb\u5217\u76f8\u5173\u7814\u7a76\u3002
无论哪个专业考研，都是既包括公共课，又包括专业课。公共课由国家统一命题，包括思想政治理论和外语，其中外语从英语、日语、法语三选一。大多数的考研专业的专业课都是由您所报考的学校确定和命题的，因而各个学校的相同专业的考研专业课的题目不尽相同。广告学考研包括两门专业课，由相关院校自行确定科目和命题。比如，中传最近某年的广告学硕士的两门专业课为传播历史与理论、广告传播实务；厦大最近某年的广告学硕士的两门专业课为新闻学与传播学基础、新闻与传播实务。每年考研报名之前，各个高校都会通过其官方网站公布《研究生招生简章》，详细列举报考条件、相关专业、考试科目等。
绛旓細瀛︽牎鏈夊緢澶氬骞垮窞鐨勪腑澶с佹毃澶с佸崕宸ャ佸崕甯堜絾绠鍗曟帹鑽愭病鏈夋剰涔夛紝涓鑸厛閫夊湴鏂圭劧鍚庡啀閫夊鏍°傚缓璁涓嬶細1銆佹姤鑰冨鏍＄殑閫夋嫨涓昏鑰冭檻灞傛宸紓锛985銆211鍜屼竴鑸鏍★級鍜屽湴鍩熶笉鍚岋紙娌挎捣涓庡唴鍦般佸ぇ灏忓煄甯傘1鍖轰笌2鍖虹瓑锛夛紝鍥犱负绔炰簤绋嬪害涓嶅悓銆傛澶栬繕瑕佽冭檻鐢熸椿涔犳儻鍜屽皢鏉ュ氨涓氬彇鍚戙2銆佷笂涓浗鐮旂┒鐢熸嫑鐢熶俊鎭綉锛...
绛旓細鑰冭檻杩囪冪爺锛屼篃鑰冭檻杩囩洿鎺ュ氨涓氥傜洿鎺ュ氨涓氱殑璇濇垜鍙兘杩樻槸浼氬湪甯傚満钀ラ攢杩欎釜鏂瑰悜锛屽幓骞垮憡鍏徃浠涔堢殑銆備絾鏄冪爺鐨勮瘽鎴戣嚜宸辨潵璇达紝鏄笉浼氬啀閫夋嫨甯傚満钀ラ攢浜嗐傛垜涔熷彧鏄竴涓ぇ浜鐨勫鐢燂紝娌℃湁鍑哄幓瀹炰範杩囷紝浣嗘槸鎴戣嚜宸卞湪缃戠粶涓婁簡瑙ｅ埌鐨勪俊鎭緱鍑烘潵鐨勭粨璁鏄競鍦鸿惀閿涓嶉傚悎鑰冪爺锛堝凡缁忔槸甯傚満钀ラ攢鏂归潰鐨勭爺绌剁敓瀛﹂暱瀛﹀浠紝...
绛旓細甯傚満钀ラ攢涓撲笟鍙冪殑涓撲笟璇佷功锛氳惀閿鍛(鍥藉鑱屼笟璧勬牸浜旂骇) 銆侀珮绾ц惀閿鍛(鍥藉鑱屼笟璧勬牸鍥涚骇) 銆佸姪鐞嗚惀閿甯(鍥藉鑱屼笟璧勬牸涓夌骇) 銆佽惀閿甯(鍥藉鑱屼笟璧勬牸浜岀骇) 銆侀珮绾ц惀閿甯(鍥藉鑱屼笟璧勬牸涓绾)銆傝惀閿甯堣冭瘯鏄敱鍥藉绀句細涓庡姵鍔ㄤ繚闅滈儴缁勭粐鐨勫浗瀹惰亴涓氳祫鍘嗚璇佽冭瘯銆傝惀閿甯堟槸浠庝簨甯傚満璋冪爺銆佸競鍦哄垎鏋愩佽惀閿绛栧垝銆佸競鍦...
绛旓細褰撶劧鍙互銆傚寘鎷婂叕鍏卞熀纭鐭ヨ瘑銆嬨併婅鏀胯亴涓氳兘鍔涘惧悜娴嬮獙銆嬨併婄敵璁恒嬩笁閮ㄥ垎
绛旓細浣犳兂鑰冧粈涔堜笓涓氶兘鍙互銆傚儚鏀挎不锛屽巻鍙诧紝鍦扮悊杩欎簺锛岄兘鍙互锛岀粡娴庣鐞嗙被鐨勪篃鍙互銆傛硶瀛︿篃鍙互鍛
绛旓細鎴戞槸瀛﹀競鍦鸿惀閿涓撲笟鐨勫鐢燂紝钀ラ攢甯堣瘉鏈夋病鏈夊繀瑕佽冿紵璋㈣阿鍥炵瓟 娌＄殑蹇呰鐨勩傘傘傚鏋滃疄鍦ㄦ病浜嬪仛鍙互澶氫簡瑙ｄ竴涓嬩細璁℃柟闈㈢殑鍐呭锛屼笉姹傜簿浣嗘槸浜嗚В杩樻槸鏈夊繀瑕佺殑銆傘傘備笉瑕鑰冭惀閿甯堢殑璇侊紝娌＄敤鐨勩傘傘傚鏋滀綘涔愪簬瀹夐潤锛屽彲浠ヨ冧細璁¤瘉锛屽叾浠栫殑璇佸氨涓嶇敤鑰冧簡銆傘備綘鏈夋椂闂村瀛﹀鑻辫鍚~~鏈夊ソ澶勭殑銆傘傘傚競鍦...
绛旓細纭曞＋闃舵鏄病鏈甯傚満钀ラ攢璇ヤ笓涓氱殑锛屽洜涓衡滃競鍦鸿惀閿鈥濆湪鏈闃舵灞炰簬绠＄悊瀛︿笅鐨勨滃伐鍟嗙鐞嗙被鈥濅笓涓氥備綘濡傛灉鎯崇户缁部鐫涓柟鍚戣蛋涓嬪幓鐨勮瘽锛屾姤鑰冧細璁″銆佷紒涓氱鐞嗐佹梾娓哥鐞嗐佹妧鏈粡娴庡強绠＄悊銆佸伐鍟嗙鐞嗙澹傛瘮杈冨鍙ｃ傚鏋滄槸浣犲叏鑱屾棩缁熸嫑鏈鐨勮瘽锛屾姤鑰冧换浣曚竴涓笓涓氾紝鍧囨棤闄愬埗銆傚鏋滄槸澶т笓鐨勮瘽锛屽繀椤绘槸2骞翠互鍚...
绛旓細鏈 浜т笟缁忔祹瀛 浼佷笟绠＄悊 MBA 鍙嶆绠＄悊绫诲熀鏈兘鏄氱殑.P.S.鎴戜篃鏄甯傚満钀ラ攢鐨
绛旓細浜屻侀珮绾ц惀閿鍛:1銆佸凡閫氳繃鍛樼骇璧勬牸璁よ瘉骞朵粠浜嬬浉鍏冲伐浣滀竴骞翠互涓婅;2銆佸ぇ涓撲互涓婃垨鍚岀瓑瀛﹀巻搴斻佸巻灞瀛︾敓...鎴戜篃鍘荤瓟棰樿闂釜浜洪〉 鍏虫敞 灞曞紑鍏ㄩ儴 甯傚満钀ラ攢涓撲笟鑼冨洿寰堝箍,浣犺鎶ヨ冭瘉鐨勮瘽寤鸿浣犲厛鑰冭檻鑷繁鐨勮亴涓...杩欎釜涓撲笟娌℃湁浠涔堝繀鑰冪殑璇佷功,涓昏鐪嬩綘鐨勭湡瀹炶兘鍔,浣嗗彲浠鑰冭浼氳浠庝笟璧勬牸璇,浜哄姏璧勬簮鏂归潰鐨勩 宸茶禐...
绛旓細钀ラ攢甯堟槸浜哄姏璧勬簮鍜岀ぞ浼氫繚闅滈鍙戠殑鍥藉绾ц亴涓氳祫鏍艰瘉涔︼紝浣瀛︾殑鏄競鍦鸿惀閿锛鑰屼粖2010骞村悗浠庝簨鑱屼笟闇鎸佽瘉涓婂矖銆傚鏍¤浣犱滑鑰冭繖涓簲璇ユ槸鍑哄叆灏变笟浼樺娍鑰冭檻鐨勶紝800鐨勪环鏍间篃姣斿姵鍔ㄩ儴闂ㄧ殑瀹樻柟鐨勫姪鐞嗚惀閿甯堢殑浠锋牸瑕佷綆锛屽簲璇ユ槸涓嶆槸涔辨敹璐广備竴鑸鏍＄殑瀛﹁垂閲嶈涓嶅寘鍚釜浜鸿祫鏍艰瘉涔﹁垂鐢ㄧ殑銆傚缓璁繕鏄冨惂銆傛瘯绔熸槸涓涓亴涓...
