\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u4e3b\u8981\u6709\u54ea\u4e9b\uff1f

\u6237\u5916\u5e7f\u544a\u4e3b\u8981\u7c7b\u578b\uff1a\u5373\u56fa\u5b9a\u5e7f\u544a\u724c\u548c\u79fb\u52a8\u5e7f\u544a
\u3000\u30001\u3001\u56fa\u5b9a\u5e7f\u544a\u724c
\u3000\u3000(1)\u5927\u578b\u5e7f\u544a\u770b\u677f\uff0c\u4e3b\u8981\u6307\u5efa\u7b51\u7269\u5916\u5899\u5e7f\u544a\u724c\uff0c\u4e00\u822c\u9762\u79ef\u8f83\u5927\uff0c\u4e00\u5757\u5e7f\u544a\u770b\u677f\u7684\u9762\u79ef\u6709\u7684\u751a\u81f3\u8d85\u8fc7500\u5e73\u65b9\u7c73\u3002
\u3000\u3000(2)\u4eba\u884c\u9053\u5e7f\u544a\u724c\uff0c\u5c31\u662f\u6307\u5728\u4eba\u884c\u9053\u4e24\u8fb9\u7684\u5c0f\u578b\u770b\u677f\u3001\u706f\u7bb1\u3001\u7acb\u67f1\u5e7f\u544a\uff0c\u6216\u8005\u6307\u793a\u724c\u4e0a\u53d1\u5e03\u7684\u5e7f\u544a\u7b49\uff0c\u4e00\u822c\u8ddd\u79bb\u5730\u97622-5\u7c73\u8ddd\u79bb\u6bd4\u8f83\u77ed\u3002\u6bd4\u8f83\u4f4e\u77ee\uff0c\u4f20\u64ad\u7684\u6709\u6548
\u3000\u3000(3)\u4ea4\u901a\u7c7b\u5e7f\u544a\uff0c\u4e3b\u8981\u8bbe\u7acb\u5728\u4e00\u4e9b\u4e0e\u4ea4\u901a\u7c7b\u6709\u5173\u7684\u516c\u5171\u573a\u6240\uff0c\u5982\u8f66\u7ad9\u3001\u673a\u573a\u3001\u9ad8\u901f\u516c\u8def\u3001\u516c\u4ea4\u8f66\u7ad9\u7b49\u5730\u65b9\u3002\u4ea4\u901a\u5e7f\u544a\u6307\u5229\u7528\u516c\u5171\u4ea4\u901a\u5de5\u5177(\u706b\u8f66\u3001\u6c7d\u8f66\u3001\u5730\u94c1\u3001\u8f6e\u8239\u3001\u98de\u884c\u5668\u7b49)\u4f5c\u4e3a\u53d1\u5e03\u5e7f\u544a\u4fe1\u606f\u7684\u5a92\u4ecb\uff0c\u4e3b\u8981\u5f62\u5f0f\u6709\u8f66\u8eab\u5e7f\u544a\u3001\u8f66\u53a2\u5185\u5e7f\u544a\u3001\u5ea7\u6905\u5957\u5e7f\u544a\u3001\u8f66\u7968\u5e7f\u544a\u7b49\u3002\u4ea4\u901a\u5e7f\u544a\u4e0e\u6237\u5916\u5e7f\u544a\u6700\u5927\u7684\u533a\u522b\u5728\u4e8e\uff0c\u4ea4\u901a\u5e7f\u544a\u662f\u6d41\u52a8\u6027\u7684\u5e7f\u544a\u5a92\u4ecb\uff0c\u4f20\u64ad\u8303\u56f4\u6bd4\u6237\u5916\u5e7f\u544a\u7075\u6d3b\u548c\u5e7f\u9614\u5f97\u591a\uff0c\u800c\u4e14\u4e58\u5750\u4ea4\u901a\u5de5\u5177\u7684\u4eba\u53e3\u6d41\u52a8\u6027\u6bd4\u8f83\u5927\uff0c\u9605\u8bfb\u5bf9\u8c61\u904d\u53ca\u793e\u4f1a\u5404\u9636\u5c42\uff0c\u6709\u52a9\u4e8e\u63d0\u9ad8\u5546\u54c1\u7684\u77e5\u540d\u5ea6\u3002\u9664\u4e86\u63d0\u9ad8\u5546\u54c1\u77e5\u540d\u5ea6\u4ee5\u5916\uff0c\u4ea4\u901a\u5e7f\u544a\u8fd8\u6709\u52a9\u4e8e\u6d88\u8d39\u8005\u4e86\u89e3\u4ea7\u54c1\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u6bd4\u5982\u8f66\u53a2\u5185\u5e7f\u544a\u591a\u662f\u4e58\u5ba2\u6d88\u78e8\u65f6\u95f4\u7684\u4e00\u79cd\u6d88\u9063\uff0c\u56e0\u6b64\u53ef\u4ee5\u4f20\u9012\u8be6\u7ec6\u7684\u5173\u4e8e\u4ea7\u54c1\u7684\u4fe1\u606f\u3002\u4ea4\u901a\u5e7f\u544a\u4e00\u822c\u5236\u4f5c\u548c\u53d1\u5e03\u6210\u672c\u90fd\u6bd4\u8f83\u4f4e\u5ec9\uff0c\u4f5c\u4e3a\u8f85\u52a9\u5a92\u4ecb\u662f\u503c\u5f97\u597d\u597d\u5229\u7528\u7684\u3002\u4f46\u53d1\u5e03\u4ea4\u901a\u5e7f\u544a\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u7531\u4e8e\u5176\u53d7\u4f17\u5e7f\u6cdb\uff0c\u56e0\u6b64\u5e7f\u544a\u7684\u76ee\u6807\u5bf9\u8c61\u7f3a\u4e4f\u9488\u5bf9\u6027\uff0c\u5fc5\u987b\u7ed3\u5408\u5e7f\u544a\u53d1\u5e03\u7684\u5185\u5bb9\u52a0\u4ee5\u5408\u7406\u5229\u7528\u3002
\u3000\u3000(4)POP\u5e7f\u544a\uff1aPOP(P0P 0f Purchase Adverising)\u53c8\u79f0\u552e\u5356\u573a\u6240\u5e7f\u544a\uff0c\u662f\u4e00\u5207\u8d2d\u7269\u573a\u6240\u5185\u5916(\u767e\u8d27\u516c\u53f8\u3001\u8d2d\u7269\u4e2d\u5fc3\u3001\u5546\u573a\u3001\u8d85\u5e02\u3001\u4fbf\u5229\u5e97)\u6240\u505a\u7684\u73b0\u573a\u5e7f\u544a\u7684\u603b\u79f0\uff0c\u5206\u4e3a\u5ba4\u5916POP\u5e7f\u544a\u548c\u5ba4\u5185POP\u5e7f\u544a\u4e24\u5927\u7cfb\u7edf\u3002\u4e0d\u8fc7\uff0c\u4ece\u4e25\u683c\u610f\u4e49\u4e0a\u8bb2\uff0cPOP\u5e7f\u544a\u4e5f\u5c5e\u4e8e\u6237\u5916\u5e7f\u544a\u7684\u4e00\u90e8\u5206\u3002\u6211\u4e4b\u6240\u4ee5\u5c06\u5176\u5355\u72ec\u5217\u51fa\u6765\uff0c\u662f\u56e0\u4e3a\u8fd1\u5e74\u6765\u968f\u7740\u6211\u56fd\u5927\u578b\u552e\u5356\u573a\u7684\u53d1\u5c55\uff0cPOP\u5e7f\u544a\u5df2\u7ecf\u968f\u4e4b\u53d1\u5c55\u6210\u4e3a\u4e00\u79cd\u91cd\u8981\u7684\u5356\u573a\u5e7f\u544a\u624b\u6bb5\u3002
\u3000\u3000\u5ba4\u5916POP\u5e7f\u544a\uff1a\u5305\u62ec\u8d2d\u7269\u573a\u6240\u5916\u7684\u4e00\u5207\u5e7f\u544a\u5f62\u5f0f\uff0c\u8bf8\u5982\u6761\u5e45\u3001\u706f\u7bb1\u3001\u62db\u8d34\u3001\u6d77\u62a5\u3001\u95e8\u9762\u88c5\u9970\u3001\u6a71\u7a97\u5e03\u7f6e\u7b49\u3002\u5ba4\u5185POP\u5e7f\u544a\uff1a\u5305\u62ec\u8d2d\u7269\u573a\u6240\u5185\u7684\u4e00\u5207\u5e7f\u544a\u5f62\u5f0f\uff0c\u5982\u67dc\u53f0\u9648\u5217\u3001\u67dc\u53f0\u5e7f\u544a\u3001\u7a7a\u4e2d\u60ac\u6302\u5e7f\u544a\u3001\u6a21\u7279\u5e7f\u544a\u7b49\u3002
\u3000\u3000POP\u5e7f\u544a\u4e3b\u8981\u662f\u523a\u6fc0\u6d88\u8d39\u8005\u7684\u73b0\u573a\u6d88\u8d39\uff0c\u56e0\u4e3a\u9500\u552e\u73b0\u573a\u7684\u5e7f\u544a\u6709\u52a9\u4e8e\u5524\u8d77\u6d88\u8d39\u8005\u4ee5\u524d\u5bf9\u4e8e\u5546\u54c1\u7684\u8bb0\u5fc6\uff0c\u4e5f\u6709\u52a9\u4e8e\u8425\u9020\u73b0\u573a\u7684\u8d2d\u4e70\u6c14\u6c1b\uff0c\u523a\u6fc0\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u6b32\u671b\u3002
\u3000\u30002\u3001\u79fb\u52a8\u5e7f\u544a
\u3000\u3000(1)\u516c\u4ea4\u8f66\u8eab\u5e7f\u544a
\u3000\u3000(2)\u70ed\u6c14\u7403\u3001\u98de\u8247(\u8239)\u5e7f\u544a
\u3000\u3000(3)\u4e13\u4e1a\u5e7f\u544a\u8f66\uff0c\u53c8\u79f0DAV\u5e7f\u544a\u8f66\uff0c\u662f\u4e00\u79cd\u5728\u8f66\u53a2\u7684\u5de6\u53f3\u4e24\u9762\u548c\u540e\u9762\u88c5\u8f7d\u5e7f\u544a\u53d1\u5e03\u673a\u5668\u7684\u4e13\u95e8\u8f66\u8f86\u3002
\u3000\u3000\u4e0d\u8fc7\u6709\u65f6\u5019\uff0c\u6211\u4eec\u4e5f\u6709\u5c06\u6237\u5916\u5e7f\u544a\u5a92\u4f53\u5206\u4e3a\u7535\u5b50\u7c7b\u548c\u975e\u7535\u5b50\u7c7b\u4e24\u79cd\uff1a\u7535\u5b50\u7c7b\u5e7f\u544a\u5a92\u4f53\u987e\u540d\u601d\u4e49\u5c31\u662f\uff0c\u8981\u8fbe\u5230\u5e7f\u544a\u7684\u4fe1\u606f\u663e\u793a\u6548\u679c\uff0c\u5c31\u5fc5\u987b\u8981\u4f7f\u7528\u7535\uff0c\u6709\u7535\u89c6\u5899\u3001LED\u663e\u793a\u5c4f\u3001Neon\u7b49\u3002\u975e\u7535\u5b50\u7c7b\u5e7f\u544a\u5c31\u662f\u9664\u4e86\u8fd9\u4e9b\u7535\u5b50\u5e7f\u544a\u4e4b\u5916\u7684\u5e7f\u544a\uff0c\u4e00\u822c\u4e3a\u4f20\u7edf\u5e7f\u544a\u724c\u3002

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