营销学中marketing和seal的区别

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Marketing :\u662f\u5e02\u573a\u8425\u9500\u5305\u542b\u610f\u601d\u5f88\u5e7f
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Market:\u662f\u5e02\u573a\u7684\u610f\u601d
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Philip Kotler\u7684\u4e66\u662f\u5fc5\u8bfb\u7684\uff0c\u63a8\u8350\u4ed6\u7684 Marketing : introduction

marketing一词的含义很广,它主要是指提供产品和服务来满足消费者的需要。具体包括:市场调查、开发产品、制定销售政策、规定合理价格、改进销售方法、开拓销售渠道、调节产品贮运、培训业务人员、改进售后服务、公共关系和广告业务等等。所以不能狭隘地把marketing理解成selling或sale,实际上后者仅仅是marketing的一部分

marketing是营销
seal是销售
营销里面牵扯到的产业链和产品还有销售方式都不一样.
销售只是单独的将一件商品卖出去就可以了.

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