稳定型战略的类型 稳定性战略谋求什么
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按偏离战略起点的程度
（1）无增战略。无增战略似乎是一种没有增长的战略。采用它的企业可能基于以下两个原因：一是企业过去的经营相当成功，并且企业内外环境没有发生重大变化。二是企业并不存在重大的经营问题或隐患，因而战略管理者没有必要进行战略调整，或者害怕战略调整会给企业带来；以分配和资源分配的困难。在这两种情况下，企业的管理者和职工可能不希望企业进行重大的战略调整，因为这种调整可能会在一定时期内降低企业的利润总额。采用无增战略的企业除了每年按通货膨胀率调整其目标外，其它暂时保持不变。 （2） 微增战略。企业在稳定的基础上，略有增长与发展的战略。
企业采取的防御态势
（1） 阻击式防守战略（以守为攻）。这一战略的指导思想是“最有效的防御是完全防止竞争较量的发生。”它的操作方法是：①企业投入相应的资源，以充分显示企业已经拥有的阻击竞争对手进攻的能力。②不断明白无误的传播自己的防御意图，塑造出顽强的防御者形象，使竞争对手不战而退。（2） 反应式防御战略：当对手的进攻发生以后，针对这种进攻的性质，特点和方向，企业采用相应的对策，施加压力，以维持原有的竞争地位和经营水平。
战略的具体实施
（1） 无增战略，与前面提到的无增战略相同。 （2） 维持利润战略。这是一种牺牲企业未来发展来维持目前利润的战略。维持利润战略注重短期效果而忽略长期利益，其根本意图是度过暂时性的难关，因而往往在经济形势不景气时被采用，以维持过去的经济状况和效益，实现稳定发展。但如果使用不当的话，维持利润战略可能会使企业的元气受到伤害，影响企业长期发展。
（3） 暂停战略。在一段较长时间的快速发展后，企业可能会遇到一些问题使得效率下降，这是就可以采用暂停战略，即在一定时期内降低企业的目标和发展速度。暂停战略可以充分达到让企业积聚能量，为今后的发展做准备。
（4） 谨慎实施战略。如果企业外部环境中某一重要因素难以预测或变化趋势不明显，企业的某一战略决策就要有意识的降低实施进度，步步为营，这就是所谓谨慎是使战略
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绛旓細澶氬厓鍖鎴樼暐鐨勭被鍨鍖呮嫭锛氬悓蹇冨鍏冨寲鍜岀蹇冨鍏冨寲銆備緥濡傛牸鍔涚數鍣ㄧ幇鍦ㄥ仛闄や簡绌鸿皟涔嬪锛岃繕鐢熶骇鍏朵粬鐢靛櫒灏卞睘浜庡悓蹇冧竴浣撳寲锛屽畠鍊熺敤鐨勬槸鍘熸湁鐨勯攢鍞笭閬擄紝濡傛灉瀹冩姇韬埧鍦颁骇锛屽氨鏄蹇冨鍏冨寲銆傚瘑闆嗗瀷鎴愰暱鎴樼暐锛屼篃绉颁负鍔犲己鍨嬫垚闀挎垬鐣ワ紝鍖呮嫭涓夌绫诲瀷锛氬競鍦烘笚閫忔垬鐣ャ佸競鍦哄紑鍙戞垬鐣ュ拰浜у搧寮鍙戞垬鐣ャ2銆绋冲畾鍨嬫垬鐣锛屼篃绉颁负闃插尽...
绛旓細2銆佹寜缁勭粐鎴樼暐绫诲瀷鍒掑垎 澧為暱鍨嬫垬鐣ワ細缁勭粐閫氳繃寮鍙戞柊浜у搧銆佹柊甯傚満鎴栧鍔犳姇璧勪互瀹炵幇澧為暱銆傝繖绉嶆垬鐣ュ己璋冨垱鏂板拰鎵╁紶锛屼互鎻愰珮缁勭粐鐨勭珵浜夊姏鍜屽競鍦轰唤棰濄绋冲畾鍨嬫垬鐣锛氱粍缁囩淮鎸佺幇鏈夌殑缁忚惀鐘跺喌锛屼笉杩芥眰杩囬珮鐨勫闀块熷害锛岃繖绉嶆垬鐣ユ敞閲嶄繚鎸佺ǔ瀹氾紝閫氬父閫傜敤浜庣幆澧冨彉鍖栦笉澶ф垨缁勭粐澶勪簬鎴愮啛鏈熺殑琛屼笟銆3銆佹寜缁勭粐鎴樼暐褰㈠紡鍒掑垎 鎴愭湰...
绛旓細缁勭粐鐨勬讳綋鎴樼暐涓昏鏈変笅鍒楀嚑绉绫诲瀷锛绋冲畾鍨嬫垬鐣銆佺揣缂╁瀷鎴樼暐銆備竴銆佺ǔ瀹氬瀷鎴樼暐锛1銆佺ǔ瀹氬瀷鎴樼暐鏄寚浼佷笟閬靛惊涓庤繃鍘荤浉鍚岀殑鎴樼暐鐩爣锛屼繚鎸佷竴璐殑鎴愰暱閫熷害锛屽悓鏃朵笉鏀瑰彉鍩烘湰鐨勪骇鍝佹垨缁忚惀鑼冨洿銆傚畠鏄浜у搧銆佸競鍦虹瓑鏂归潰閲囧彇浠ュ畧涓烘敾锛屼互瀹夊叏缁忚惀涓哄畻鏃紝涓嶅啋杈冨ぇ椋庨櫓鐨勪竴绉嶆垬鐣ャ2銆佷粠浼佷笟缁忚惀椋庨櫓鐨勮搴︽潵璇达紝...
绛旓細1. 绋冲畾鍨嬫垬鐣ユ寚鐨勬槸鍦ㄤ竴娈垫垬鐣ヨ鍒掓湡鍐咃紝浼佷笟璧勬簮鍩烘湰淇濇寔褰撳墠鐘舵佸拰姘村钩鐨勬垬鐣ラ夋嫨銆2. 杩欑鎴樼暐婊¤冻浜庤繃鍘荤殑鎶曡祫鏀剁泭姘村钩锛屽喅瀹氱户缁拷姹備笌涔嬪墠鐩稿悓鎴栫被浼肩殑鐩爣锛屽苟鏈熸湜姣忓勾浠ュぇ鑷寸浉鍚岀殑姣旂巼澧為暱鎶曡祫鏀剁泭锛屽悓鏃朵紒涓氱户缁负鍏堕【瀹㈡彁渚涘熀鏈浉鍚岀殑浜у搧鎴栨湇鍔°3. 绋冲畾鍨嬫垬鐣ョ殑椋庨櫓鐩稿杈冨皬锛屽浜庨偅浜涘浜庝笂鍗...
绛旓細澶氬厓鍖鎴樼暐鐨勭被鍨鍖呮嫭锛氬悓蹇冨鍏冨寲鍜岀蹇冨鍏冨寲銆備緥濡傛牸鍔涚數鍣ㄧ幇鍦ㄥ仛闄や簡绌鸿皟涔嬪锛岃繕鐢熶骇鍏朵粬鐢靛櫒灏卞睘浜庡悓蹇冧竴浣撳寲锛屽畠鍊熺敤鐨勬槸鍘熸湁鐨勯攢鍞笭閬擄紝濡傛灉瀹冩姇韬埧鍦颁骇锛屽氨鏄蹇冨鍏冨寲銆傚瘑闆嗗瀷鎴愰暱鎴樼暐锛屼篃绉颁负鍔犲己鍨嬫垚闀挎垬鐣ワ紝鍖呮嫭涓夌绫诲瀷锛氬競鍦烘笚閫忔垬鐣ャ佸競鍦哄紑鍙戞垬鐣ュ拰浜у搧寮鍙戞垬鐣ャ2銆绋冲畾鍨嬫垬鐣锛屼篃绉颁负闃插尽...
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绛旓細澶氬厓鍖鎴樼暐鐨勭被鍨鍖呮嫭锛氬悓蹇冨鍏冨寲鍜岀蹇冨鍏冨寲銆備緥濡傛牸鍔涚數鍣ㄧ幇鍦ㄥ仛闄や簡绌鸿皟涔嬪锛岃繕鐢熶骇鍏朵粬鐢靛櫒灏卞睘浜庡悓蹇冧竴浣撳寲锛屽畠鍊熺敤鐨勬槸鍘熸湁鐨勯攢鍞笭閬擄紝濡傛灉瀹冩姇韬埧鍦颁骇锛屽氨鏄蹇冨鍏冨寲銆傚瘑闆嗗瀷鎴愰暱鎴樼暐锛屼篃绉颁负鍔犲己鍨嬫垚闀挎垬鐣ワ紝鍖呮嫭涓夌绫诲瀷锛氬競鍦烘笚閫忔垬鐣ャ佸競鍦哄紑鍙戞垬鐣ュ拰浜у搧寮鍙戞垬鐣ャ2銆绋冲畾鍨嬫垬鐣锛屼篃绉颁负闃插尽...
