电商创业? 电商创业模式有哪些
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3\u3001\u4e61\u9547\u7535\u5546
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\u3000\u30002.\u4f01\u4e1a\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u7684\u7535\u5b50\u5546\u52a1(Business to Business\uff0c\u5373B2B)\u3002
\u3000\u30003.\u6d88\u8d39\u8005\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u7535\u5b50\u5546\u52a1(Consumer to Consumer \u5373C2C)\u3002C2C\u5546\u52a1\u5e73\u53f0\u5c31\u662f\u901a\u8fc7\u4e3a\u4e70\u5356\u53cc\u65b9\u63d0\u4f9b\u4e00\u4e2a\u5728\u7ebf\u4ea4\u6613\u5e73\u53f0\uff0c\u4f7f\u5356\u65b9\u53ef\u4ee5\u4e3b\u52a8\u63d0\u4f9b\u5546\u54c1\u4e0a\u7f51\u62cd\u5356\uff0c\u800c\u4e70\u65b9\u53ef\u4ee5\u81ea\u884c\u9009\u62e9\u5546\u54c1\u8fdb\u884c\u7ade\u4ef7\u3002
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\u3000\u3000B2C
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\u3000\u3000\u865a\u62df\u793e\u7fa4(Virtual communities):\u865a\u62df\u793e\u7fa4\u7684\u7740\u773c\u70b9\u90fd\u5728\u987e\u5ba2\u7684\u9700\u6c42\u4e0a\uff0c\u6709\u4e09\u4e2a\u7279\u8d28-\u4e13\u6ce8\u4e8e\u4e70\u65b9\u6d88\u8d39\u8005\u800c\u975e\u5356\u65b9\u3001\u826f\u597d\u7684\u4fe1\u4efb\u5173\u7cfb\u3001\u521b\u65b0\u4e0e\u98ce\u9669\u627f\u62c5\u3002
\u3000\u3000\u4ea4\u6613\u805a\u5408(Transaction Aggregators):\u7535\u5b50\u5546\u52a1\u5373\u662f\u4e70\u5356\u3002
\u3000\u3000 \u5e7f\u544a \u7f51\u7edc(Advertising Network)
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\u3000\u3000B2B
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\u3000\u3000B2B\u4e3b\u8981\u662f\u9488\u5bf9\u4f01\u4e1a\u5185\u90e8\u4ee5\u53ca\u4f01\u4e1a(B)\u4e0e\u4e0a\u4e0b\u6e38\u534f\u529b\u5382\u5546(B)\u4e4b\u95f4\u7684\u8d44\u8baf\u6574\u5408\uff0c\u5e76\u5728\u4e92\u8054\u7f51\u4e0a\u8fdb\u884c\u7684\u4f01\u4e1a\u4e0e\u4f01\u4e1a\u95f4\u4ea4\u6613\u3002\u501f\u7531\u4f01\u4e1a\u5185\u90e8\u7f51(Intranet)\u5efa\u6784\u8d44\u8baf\u6d41\u901a\u7684\u57fa\u7840\uff0c\u53ca\u5916\u90e8\u7f51\u7edc(Extranet)\u7ed3\u5408\u4ea7\u4e1a\u7684\u4e0a\u4e2d\u4e0b\u6e38\u5382\u5546\uff0c\u8fbe\u5230\u4f9b\u5e94\u94fe(SCM)\u7684\u6574\u5408\u3002\u56e0\u6b64\u900f\u8fc7B2B\u7684 \u5546\u4e1a\u6a21\u5f0f \uff0c\u4e0d\u4ec5\u53ef\u4ee5\u7b80\u5316\u4f01\u4e1a\u5185\u90e8\u8d44\u8baf\u6d41\u901a\u7684\u6210\u672c\uff0c\u66f4\u53ef\u4f7f\u4f01\u4e1a\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u7684\u4ea4\u6613\u6d41\u7a0b\u66f4\u5feb\u901f\u3001\u66f4\u51cf\u5c11\u6210\u672c\u7684\u8017\u635f\u3002
\u3000\u3000C2C
\u3000\u3000\u6d88\u8d39\u8005\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u7535\u5b50\u5546\u52a1(Consumer to Consumer \uff0c\u5373C2C)\u3002C2C\u5546\u52a1\u5e73\u53f0\u5c31\u662f\u901a\u8fc7\u4e3a\u4e70\u5356\u53cc\u65b9\u63d0\u4f9b\u4e00\u4e2a\u5728\u7ebf\u4ea4\u6613\u5e73\u53f0\uff0c\u4f7f\u5356\u65b9\u53ef\u4ee5\u4e3b\u52a8\u63d0\u4f9b\u5546\u54c1\u4e0a\u7f51\u62cd\u5356\uff0c\u800c\u4e70\u65b9\u53ef\u4ee5\u81ea\u884c\u9009\u62e9\u5546\u54c1\u8fdb\u884c\u7ade\u4ef7\u3002\u5176\u4ee3\u8868\u662feBay\u3001taobao\u7535\u5b50\u5546\u52a1\u6a21\u5f0f
\u3000\u3000C2C\u662f\u6307\u6d88\u8d39\u8005\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u4e92\u52a8\u4ea4\u6613\u884c\u4e3a\uff0c\u8fd9\u79cd\u4ea4\u6613\u65b9\u5f0f\u662f\u591a\u53d8\u7684\u3002\u4f8b\u5982\u6d88\u8d39\u8005\u53ef\u540c\u5728\u67d0\u4e00\u7ade\u6807\u7f51\u7ad9\u6216\u62cd\u5356\u7f51\u7ad9\u4e2d\uff0c\u5171\u540c\u5728\u7ebf\u4e0a\u51fa\u4ef7\u800c\u7531\u4ef7\u9ad8\u8005\u5f97\u6807\u3002\u6216\u7531\u6d88\u8d39\u8005\u81ea\u884c\u5728\u7f51\u7edc\u65b0\u95fb\u8bba\u575b\u6216BBS\u4e0a\u5f20\u8d34\u5e03\u544a\u4ee5\u51fa\u552e\u4e8c\u624b\u8d27\u54c1\uff0c\u751a\u81f3\u662f\u65b0\u54c1\uff0c\u8bf8\u5982\u6b64\u7c7b\u56e0\u6d88\u8d39\u8005\u95f4\u7684\u4e92\u52a8\u800c\u5b8c\u6210\u7684\u4ea4\u6613\uff0c\u5c31\u662fC2C\u7684\u4ea4\u6613\u3002
\u3000\u3000\u76ee\u524d\u7ade\u6807\u62cd\u5356\u5df2\u7ecf\u6210\u4e3a\u51b3\u5b9a\u7a00\u6709\u7269\u4ef7\u683c\u6700\u6709\u6548\u7387\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u4e3e\u51e1\u53e4\u8463\u3001\u540d\u4eba\u7269\u54c1\u3001\u7a00\u6709\u90ae\u7968…\u53ea\u8981\u9700\u6c42\u9762\u5927\u4e8e\u4f9b\u7ed9\u9762\u7684\u7269\u54c1\uff0c\u5c31\u53ef\u4ee5\u4f7f\u7528\u62cd\u5356\u7684\u6a21\u5f0f\u51b3\u5b9a\u6700\u4f73\u5e02\u573a\u4ef7\u683c\u3002\u62cd\u5356\u4f1a\u5546\u54c1\u7684\u4ef7\u683c\u56e0\u4e3a\u6b32\u8d2d\u8005\u7684\u5f7c\u6b64\u76f8\u8f83\u800c\u9010\u6e10\u5347\u9ad8\uff0c\u6700\u540e\u7531\u6700\u60f3\u4e70\u5230\u5546\u54c1\u7684\u4e70\u5bb6\u7528\u6700\u9ad8\u4ef7\u4e70\u5230\u5546\u54c1\uff0c\u800c\u5356\u5bb6\u5219\u4ee5\u5e02\u573a\u6240\u80fd\u63a5\u53d7\u7684\u6700\u9ad8\u4ef7\u683c\u5356\u6389\u5546\u54c1\uff0c\u8fd9\u5c31\u662f\u4f20\u7edf\u7684C2C\u7ade\u6807\u6a21\u5f0f\u3002
\u3000\u30002C\u7ade\u6807\u7f51\u7ad9\uff0c\u7ade\u6807\u7269\u54c1\u662f\u591a\u6837\u5316\u800c\u6beb\u65e0\u9650\u5236\uff0c\u5546\u54c1\u63d0\u4f9b\u8005\u53ef\u4ee5\u662f\u90bb\u5bb6\u7684\u5c0f\u5b69\uff0c\u4e5f\u53ef\u80fd\u662f\u9876\u5c16\u8de8\u56fd\u5927\u4f01\u4e1a;\u8d27\u54c1\u53ef\u662f\u81ea\u5236\u7684\u7cd5\u997c\uff0c\u4e5f\u53ef\u80fd\u662f\u6bd5\u52a0\u7d22\u7684\u771f\u8ff9\u540d\u753b\u3002\u4e14C2C\u5e76\u4e0d\u5c40\u9650\u4e8e\u7269\u54c1\u4e0e\u8d27\u5e01\u7684\u4ea4\u6613\uff0c\u5728\u8fd9\u865a\u62df\u7684\u7f51\u7ad9\u4e2d\uff0c\u4e70\u5356\u53cc\u65b9\u53ef\u9009\u62e9\u4ee5\u7269\u6613\u7269\uff0c\u6216\u4ee5\u4eba\u529b\u8d44\u6e90\u4ea4\u6362\u5546\u54c1\u3002\u4f8b\u5982\u4e00\u4f4d\u5bb6\u5ead\u4e3b\u5987\u5df2\u51c6\u5907\u4e00\u684c\u7b75\u5e2d\u7684\u670d\u52a1\uff0c\u6362\u53d6\u5fc3\u7406\u533b\u751f\u4e00\u8282\u5fc3\u7075\u6f84\u9759\u4e4b\u65c5\uff0c\u8fd9\u5c31\u662f\u53c2\u52a0\u7f51\u7edc\u7ade\u6807\u4ea4\u6613\u7684\u9b45\u529b\uff0c\u7f51\u7ad9\u7ecf\u8425\u8005\u4e0d\u8d1f\u8d23\u7269\u6d41\uff0c\u800c\u662f\u534f\u52a9\u5e02\u573a\u8d44\u8baf\u7684\u6c47\u96c6\uff0c\u4ee5\u53ca\u5efa\u7acb\u4fe1\u7528\u8bc4\u7b49\u5236\u5ea6\u3002\u4e70\u5356\u4e24\u65b9\u6d88\u8d39\u8005\u770b\u5bf9\u773c\uff0c\u81ea\u884c\u5546\u91cf\u4ea4\u8d27\u548c\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u521b\u9020\u4e00\u7b14\u60ca\u5947\u7684\u4ea4\u6613\u3002
\u3000\u3000C2B
\u3000\u3000\u6d88\u8d39\u8005\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u7684\u7535\u5b50\u5546\u52a1(Consumer to Business\uff0c\u5373C2B)\u3002\u901a\u5e38\u60c5\u51b5\u4e3a\u6d88\u8d39\u8005\u6839\u636e\u81ea\u8eab\u9700\u6c42\u5b9a\u5236\u4ea7\u54c1\u548c\u4ef7\u683c\uff0c\u6216\u4e3b\u52a8\u53c2\u4e0e\u4ea7\u54c1\u8bbe\u8ba1\u3001\u751f\u4ea7\u548c\u5b9a\u4ef7\uff0c\u4ea7\u54c1\u3001\u4ef7\u683c\u7b49\u5f70\u663e\u6d88\u8d39\u8005\u7684\u4e2a\u6027\u5316\u9700\u6c42\uff0c\u751f\u4ea7\u4f01\u4e1a\u8fdb\u884c\u5b9a\u5236\u5316\u751f\u4ea7\u3002
\u3000\u3000O2O
\u3000\u3000\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u76f8\u7ed3\u5408\u7684\u7535\u5b50\u5546\u52a1(Online to Offline\uff0c\u5373O2O)\u3002O2O\u901a\u8fc7\u7f51\u8d2d\u5bfc\u8d2d\u673a\uff0c\u628a\u4e92\u8054\u7f51\u4e0e\u5730\u9762\u5e97\u5b8c\u7f8e\u5bf9\u63a5\uff0c\u5b9e\u73b0\u4e92\u8054\u7f51\u843d\u5730\u3002\u8ba9\u6d88\u8d39\u8005\u5728\u4eab\u53d7\u7ebf\u4e0a\u4f18\u60e0\u4ef7\u683c\u7684\u540c\u65f6\uff0c\u53c8\u53ef\u4eab\u53d7\u7ebf\u4e0b\u8d34\u5fc3\u7684\u670d\u52a1\u3002\u4e2d\u56fd\u8f83\u65e9\u8f6c\u578bO2O\u5e76\u6210\u719f\u8fd0\u8425\u7684\u4f01\u4e1a\u4ee3\u8868\u4e3a\u5bb6\u5177\u7f51\u8d2d\u5e02\u573a\u9886\u5148\u7684\u7f8e\u4e50\u4e50\uff0c\u5176O2O\u6a21\u5f0f\u5177\u4f53\u8868\u73b0\u4e3a\u7ebf\u4e0a\u5bb6\u5177\u7f51\u4e0e\u7ebf\u4e0b\u4f53\u9a8c\u9986\u7684\u53cc\u5e73\u53f0\u8fd0\u8425\u3002
\u3000\u3000BoB
\u3000\u3000\u4f9b\u5e94\u65b9(Business)\u4e0e\u91c7\u8d2d\u65b9(Business)\u4e4b\u95f4\u901a\u8fc7\u8fd0\u8425\u8005(Operator)\u8fbe\u6210\u4ea7\u54c1\u6216\u670d\u52a1\u4ea4\u6613\u7684\u4e00\u79cd\u7535\u5b50\u5546\u52a1\u6a21\u5f0f\u3002\u6838\u5fc3\u76ee\u7684\u662f\u5e2e\u52a9\u90a3\u4e9b\u6709\u54c1\u724c\u610f\u8bc6\u7684\u4e2d\u5c0f\u4f01\u4e1a\u6216\u8005 \u6e20\u9053 \u5546\u4eec\u80fd\u591f\u6709\u673a\u4f1a\u6253\u9020\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u5b9e\u73b0\u81ea\u8eab\u7684\u8f6c\u578b\u548c\u5347\u7ea7\u3002BOB\u6a21\u5f0f\u662f\u7531\u54c1\u4f17\u7f51\u7edc\u79d1\u6280\u63a8\u884c\u7684\u4e00\u79cd\u5168\u65b0\u7684\u7535\u5546\u6a21\u5f0f\uff0c\u5b83\u6253\u7834\u8fc7\u5f80\u7535\u5b50\u5546\u52a1\u56fa\u6709\u6a21\u5f0f\uff0c\u63d0\u5021\u5c06\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u5316\u5411\u7535\u5b50\u5546\u52a1\u8fd0\u8425\u5316\u8f6c\u578b\uff0c\u4e0d\u540c\u4e8e\u4ee5\u5f80\u7684C2C\u3001B2B\u3001B2C\u3001BAB\u7b49\u5546\u4e1a\u6a21\u5f0f\uff0c\u5176\u5c06\u7535\u5b50\u5546\u52a1\u4ee5\u53ca\u5b9e\u4e1a\u8fd0\u4f5c\u4e2d\u54c1\u724c\u8fd0\u8425\u3001\u5e97\u94fa\u8fd0\u8425\u3001\u79fb\u52a8\u8fd0\u8425\u3001\u6570\u636e\u8fd0\u8425\u3001\u6e20\u9053\u8fd0\u8425\u4e94\u5927\u8fd0\u8425\u529f\u80fd\u677f\u5757\u5347\u7ea7\u548c\u843d\u5730
\u3000\u3000\u653f\u5e9c
\u3000\u3000\u4f01\u4e1a\u4e0e\u653f\u5e9c\u4e4b\u95f4\u7684\u7535\u5b50\u5546\u52a1\u6db5\u76d6\u4e86\u653f\u5e9c\u4e0e\u4f01\u4e1a\u95f4\u7684\u5404\u9879\u4e8b\u52a1\uff0c\u5305\u62ec\u653f\u5e9c\u91c7\u8d2d\u3001\u7a0e\u6536\u3001\u5546\u68c0\u3001\u7ba1\u7406\u6761\u4f8b\u53d1\u5e03\uff0c\u4ee5\u53ca\u6cd5\u89c4\u653f\u7b56\u9881\u5e03\u7b49\u3002\u653f\u5e9c\u4e00\u65b9\u9762\u4f5c\u4e3a\u6d88\u8d39\u8005\uff0c\u53ef\u4ee5\u901a\u8fc7Internet\u7f51\u53d1\u5e03\u81ea\u5df1\u7684\u91c7\u8d2d\u6e05\u5355\uff0c\u516c\u5f00\u3001\u900f\u660e\u3001\u9ad8\u6548\u3001\u5ec9\u6d01\u5730\u5b8c\u6210\u6240\u9700\u7269\u54c1\u7684\u91c7\u8d2d;\u53e6\u4e00\u65b9\u9762\uff0c\u653f\u5e9c\u5bf9\u4f01\u4e1a\u5b8f\u89c2\u8c03\u63a7\u3001\u6307\u5bfc\u89c4\u8303\u3001\u76d1\u7763\u7ba1\u7406\u7684\u804c\u80fd\u901a\u8fc7\u7f51\u7edc\u4ee5\u7535\u5b50\u5546\u52a1\u65b9\u5f0f\u66f4\u80fd\u5145\u5206\u3001\u53ca\u65f6\u5730\u53d1\u6325\u3002\u501f\u52a9\u4e8e\u7f51\u7edc\u53ca\u5176\u4ed6\u4fe1\u606f\u6280\u672f\uff0c\u653f\u5e9c\u804c\u80fd\u90e8\u95e8\u80fd\u66f4\u53ca\u65f6\u5168\u9762\u5730\u83b7\u53d6\u6240\u9700\u4fe1\u606f\uff0c\u505a\u51fa\u6b63\u786e\u51b3\u7b56\uff0c\u505a\u5230\u5feb\u901f\u53cd\u5e94\uff0c\u80fd\u8fc5\u901f\u3001\u76f4\u63a5\u5730\u5c06 \u653f\u7b56\u6cd5\u89c4 \u53ca\u8c03\u63a7\u4fe1\u606f\u4f20\u8fbe\u4e8e\u4f01\u4e1a\uff0c\u8d77\u5230\u7ba1\u7406\u4e0e\u670d\u52a1\u7684\u4f5c\u7528\u3002\u5728\u7535\u5b50\u5546\u52a1\u4e2d\uff0c\u653f\u5e9c\u8fd8\u6709\u4e00\u4e2a\u91cd\u8981\u4f5c\u7528\uff0c\u5c31\u662f\u5bf9\u7535\u5b50\u5546\u52a1\u7684\u63a8\u52a8\u3001\u7ba1\u7406\u548c\u89c4\u8303\u4f5c\u7528\u3002
\u3000\u3000B2B2C
\u3000\u3000B2B2C\u7535\u5b50\u5546\u52a1\u6a21\u5f0fB2B2C\uff0c\u5373Business to Business to Customer \uff0c\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005\u3002\u7b2c\u4e00\u4e2aB\u6307\u7684\u662f\u5546\u54c1\u6216\u670d\u52a1\u7684\u4f9b\u5e94\u5546\uff0c\u7b2c\u4e8c\u4e2aB\u6307\u4ece\u4e8b\u7535\u5b50\u5546\u52a1\u7684\u4f01\u4e1a\uff0cC\u5219\u662f\u8868\u793a\u6d88\u8d39\u8005\u3002B2B2C\u6a21\u5f0f[1]\u6765\u6e90\u4e8e\u76ee\u524d\u7684B2B\u3001B2C\u6a21\u5f0f\u7684\u6f14\u53d8\u548c\u5b8c\u5584\uff0c\u662f\u628aB2B\u548cC2C\u7ed3\u5408\u8d77\u6765\uff0c\u901a\u8fc7B2B2C\u6a21\u5f0f\u7684\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u6784\u5efa\u81ea\u5df1\u7684\u7269\u6d41\u4f9b\u5e94\u94fe\u7cfb\u7edf\uff0c\u63d0\u4f9b\u7edf\u4e00\u7684\u670d\u52a1\u3002
\u3000\u3000\u5f00\u653e\u5e73\u53f0\u7684\u5546\u4e1a\u6a21\u5f0f\u5c31\u662f\u5178\u578b\u7684B2B2C\uff0c\u4e9a\u9a6c\u900a\u662fB2B2C\u4e1a\u52a1\u6a21\u5f0f\u6700\u6210\u529f\u7684\u4f01\u4e1a\uff0c\u76ee\u524d\uff0cB2B2C\u4e1a\u52a1\u6a21\u5f0f\u6240\u8d21\u732e\u7684\u5229\u6da6\u5360\u5230\u4e9a\u9a6c\u900a\u768440%\u4ee5\u4e0a\uff0c\u56fd\u5185\u4f01\u4e1a\u5982\u679c\u8981\u8d70\u597d\u5f00\u653e\u5e73\u53f0\u7684\u8def\uff0c\u5fc5\u987b\u5177\u5907\u4e9a\u9a6c\u900a\u7684\u4e00\u4e9b\u6761\u3002
\u3000\u3000\u7535\u5b50\u5546\u52a1\u7684\u53d1\u5c55\u524d\u666f
\u3000\u3000“\u5341\u4e8c\u4e94”\u65f6\u671f\uff0c\u6211\u56fd\u7535\u5b50\u5546\u52a1\u884c\u4e1a\u53d1\u5c55\u8fc5\u731b\uff0c\u4ea7\u4e1a\u89c4\u6a21\u8fc5\u901f\u6269\u5927\uff0c\u7535\u5b50\u5546\u52a1\u4fe1\u606f\u3001\u4ea4\u6613\u548c\u6280\u672f\u7b49\u670d\u52a1\u4f01\u4e1a\u4e0d\u65ad\u6d8c\u73b0\u30022010\u5e74\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u5e02\u573a\u4ea4\u6613\u989d\u5df2\u8fbe4.5\u4e07\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f22%\u30022011\u5e74\u6211\u56fd\u7535\u5b50\u5546\u52a1\u4ea4\u6613\u603b\u989d\u518d\u521b\u65b0\u9ad8\uff0c\u8fbe\u52305.88\u4e07\u4ebf\u5143\uff0c\u5176\u4e2d\u4e2d\u5c0f\u4f01\u4e1a\u7535\u5b50\u5546\u52a1\u4ea4\u6613\u989d\u8fbe\u52303.21\u4e07\u4ebf\u5143\u30022012\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u5e02\u573a\u6574\u4f53\u4ea4\u6613\u89c4\u6a211.76\u4e07\u4ebf\uff0c\u540c\u6bd4\u589e\u957f25.8%\uff0c\u73af\u6bd4\u4e0b\u964d4.2%\u30022012\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u6211\u56fd\u7535\u5b50\u5546\u52a1\u5e02\u573a\u6574\u4f53\u4ea4\u6613\u89c4\u6a211.88\u4e07\u4ebf\uff0c\u540c\u6bd4\u589e\u957f25.0%\uff0c\u73af\u6bd4\u589e\u957f7.3%\u3002
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