急求一篇英语作文！！！！ 急求一篇英语作文!!!!!!!!!!!!!!!!!!!!!!...
\u6025\u6c42\u4e00\u7bc71000\u5b57\u7684\u82f1\u8bed\u4f5c\u6587!!Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, \u201cAdvertising takes many forms, but in most of them language is of crucial importance.\u201d Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money.
Advertising Information
Advertising information is the principal contents an advertisement wants to disseminate. Advertising is a serious of planning action, so the information of advertising should be aimed at the certain target market and consumers, and should avoid aimlessness. The dissemination of information should be accurate, definite, recognizable and moderate in length. An effective advertisement involves not only \u201cwhat to say\u201d, but also \u2018how to say\u201d.
Advertising Media
Media are the means of the dissemination of advertising, including newspaper, magazine, broadcast, TV program, billboard and mail. The newspaper, magazine, broadcast and TV are called the four main media of advertising. Moreover, any kind of objects or tools can be a medium for the advertisement, such as airplane, train, bus, building, neon light, movie, package, exhibition, and etc. Different kinds of media have different features, disseminating area, target audience and speed.
Nonpersonal
Advertising is not aimed at any individual, or by any individual. It\u2019s a nonpersonal transmission of information aiming at the public or a certain group of people. Because of the nonpersonal features of advertising, the dissemination and operation of it should be restricted by the law of a country, the moral standards, psychology, zoology, and environment protection. The information, methods, media, and other components of advertising should abide by the advertising laws, policies and rules, and should be under the supervision of the public.
All of these components are mutual features and essential elements of every advertisement.
The wide use of advertising has created a special style of English\u2014advertising English. Its unique features, simple language and immense attraction separate it from other kind of language. In the development of advertising English, this kind of language has formed its own features in several aspects.
English Morphology in Advertising
As a means to disseminate information, advertising English must be compact, vivid, visual, emotional and attractive. Therefore, morphology in advertising is quite different from common English.
The function of advertising is to provide information, attract consumer, exploit market, and promise the quality. Therefore, advertisement must pay attention to its impelling language, and the first step is to use popular and oral language to make it easy to understand and memorize.
For example:
\u201cI couldn\u2019t believe it, until I tried it!\u201d
\u201cI\u2019m impressed! I\u2019m really impressed!\u201d
\u201cYou\u2019ve gotta try it!\u201d
\u201cI love it!\u201d
This is an advertisement of a microwave oven. The words in it are very simple and oral. It uses the slang \u201cgotta\u201d, which means \u201cgot to\u201d in American English, to give an impression that this advertisement comes from the real life.
Misspelling and Coinage
In some of advertisements, the advertising copywriter misspells some words on purpose, or adds some suffix or prefix to the common words. Although the new words still keep the original meanings, they are quite different from the original words in spelling, which will make the advertisement more vivid, interesting and attractive.
e.g. We know eggsactly How to sell eggs.
In this advertisement, \u201ceggsactly\u201d is the variation of \u201cexactly\u201d, and echo the word \u201ceggs\u201d at the end of the sentence.
The Orangemostest Drink in the world.
In this drink advertisement, the word \u201corangemostest\u201d actually is \u201corange+most+est\u201d. It uses this word to express the high quality and purity of the drink.
The coinage and misspelling are also representing in some phrases, such as:
First of all, because now Yoplait is thicker.
Second of all, because it\u2019s creamier.
Third of all, because it\u2019s still 100% natural and really very good for you.
Fourth of all, because to me Yoplait tastes better than all the other Yoyurts.
And fifth of all, because\u2026well, just because
In this advertisement, the copywriter imitate the phrase \u201cfirst of all\u201d to create \u201csecond of all, third of all, fourth of all\u2026\u201d, which will inspire consumers\u2019 imagination.
In addition, some prefixes or suffixes like \u201csuper-\u201d, \u201cex-\u201d, \u201c-er\u201d, \u201c-est\u201d \u2026etc, are often used to stress the high quality of the product.
Loanwords
The most frequently used loanwords are French and Spanish. For example:
Order it in bottles or in cans.
Perrier\u2026with added je ne sais quoi.
The meaning of \u201cje ne sais quoi\u201d is \u201cI don\u2019t know what\u201d. The purpose to use this simple French is to show the French flavor of this drink. The loanwords in some advertisement are good methods to express the exoticism of the products.
(4). Contraction
Because the advertisement fees are so high that it\u2019s essential to use some contraction to cut short the length, and reduce the cost.
To Let or For Sale
Furnished Edinburgh Court, 426 Argyly st, 2nd floor, 1,630 sqft4 bedrooms with dining and living room, prive garage. Sale at 130,000. Rent 1,400. Tel, 38954 office time or 823748.
This is an advertisement to rent or sell a house. There are many contractions, such as: st=street, sq=square, ft=foot, Tel=telephone.
Use of verbs
Although the ultimate purpose of advertising is to persuade consumers to buy its products, advertisements seldom use the word \u201cbuy\u201d in it. Statistics show only two out of ten advertisements use the verb \u201cbuy\u201d directly. On one hand, the advertisers try their best to promote their product; on the other hand, they don\u2019t want to give the consumers a feeling of spending their money. Therefore, the choice of verbs is very careful in advertising.
The most frequently used 20 verbs and phrasal verbs are:
Try, ask, get, take, let, send for, use, call, make, come on, hurry, see, give, come, remember, discover, serve, introduce, choose, and look for.
Examples:
Getting places in the business world is easier if your banker is there to meet you.
--Security Pacific Asian Bank.
We can give you a better view of investment opportunities from both sides of the Pacific.
--City Bank.
Use of Adjectives
The most frequently used adjectives are:
1.new 2. crisp 3. good/better/best 4. fine 5. free 6. big 7. fresh 8. great
9. delicious 10. real 11. full, sure 12. easy, bright 13. clean 14. extra, safe 15.special 16. rich
Use of Compound words
There are lots of compound words in advertisement mainly because the element of compound words could be any part of speech, and has few limits in grammar and word order.
There are many ways to write a headline, and 5 types often appear in written advertisement:
(1). Straightforward headlines
This kind of headlines usually uses interrogative sentences and imperative sentences to arouse readers\u2019 interest.
Ever wander why most guys in pants ads are standing up?
Discover the wonder of your first Dash wash!
(2). News headlines
Pursuing new things is the nature of human beings. People are always interested in finding some new products or improvement of old products. Therefore, news headlines could attract consumers\u2019 attention better.
Introducing Renunt Freshell, The New wave in Air Fresheners.
(3). Information headlines
Example: Datsun saves about a gallon of gasoline a day.
(4). Emotional headlines
Example: Soft shoes for hard world.
(5). Curiosity headlines
Example: Saturday night On Sunday Morning.
My study and Learning English
I have learned English everyday; I have been solving my problems one by one. To become a good writer, I practice a lot. To increase my vocabulary, I memorize whatever new words I come across. To improve my spelling, I practice typing the new words I am learning on a computer and let it tell me whether I have spelt them correctly or not.
Finally, to practice speaking, I memorize many essays and conversations and try to recite them, using a tape recorder. In this way, I have been gradually improving my English.
47
I have my dream Olympics today, when the Olympic flame rises in the eyes of people around the world attention once again followed us Ya can not help but recall the history of hundred years ago, King Zhuang. A century later, people around the world have come together again on this piece of ancient culture and the magic power of the land. Here is the friendship and the beginning of peace in a fair, just and origin of sports competition.
Then these 100 years, this great movement of the source of transmission in the hearts of people around the world. Past Olympic flame lit are accompanied by an atmosphere of unity and fraternity. Wonderful eye-catching opening ceremony of the choice of tense moments, thrilling race scenes, large-scale Olympic event, then the green sweet exotic scenery, warm and hospitable people around, making the Olympics this term as the world's people have attention, love of the intersection.
I even indulged in that glittering gold brought light and lofty honor. I sincerely to the motherland and the people who brought all this glorious glorious athletes who are proud of and more deeply for those who pay a lot of hard sweat and failed to obtain the medal felt sorry. Although there is only one gold medal, but they are heroes in my heart. As the opening ceremony of the Athens scene. The main lights off, seating between the fluorescent light as bright as the Stars, a symbol of our Olympic athletes, such as Star Focus Athens Olympics. I always close your eyes when he remembers those magnificent scene is that they make this night beautiful, they are the ones I have to learn from.
Speaking of the Olympic tournament entry, I still like to watch swimming and badminton, not only because these two are my strengths, but also because it is from my life recently. One thought I worked extremely hard and only then learn to swim, and those athletes who want to swim in just a few minutes of time travel a few hundred meters away, do not know how many ordinary people have to pay to reach an early age is hard to imagine the efforts of many hard sweat flowing . The story behind the gold medal that we may never be endless. But we will not forget their names.
Now I am most looking forward to and excited about in 2008 in China's capital - Beijing, held the 29th session of the Games. I have already marked the Olympic Games and the flag pattern posted on the wall. I firmly believe that people of the world it would be a gathering of the most memorable, a green and beautiful, culture and traditions, fair and fraternity event, one to the Olympic Games has brought more far-reaching significance of the term event. I would like to study hard for this goal, studying history, English and local cultural practices, and future services for the Beijing Olympics, let the world see a warm, civilized, beautiful, advanced China.
I love the Olympics, I look forward to the Olympics! 译文 我的梦想
我有我的奥运梦想今天，当奥运圣火在世界各地人民心目中的关注再次上升之后，我们亚不禁回顾百年前的历史，楚庄王。一个世纪后，世界各地的人们一起再次来到这片古老的文化和土地的魔力。这里是友谊和公平和平的开始，公正和体育竞赛的起源。
然后，这100年来，这一传播在世界各地的人们的心中源伟大的运动。历届奥运圣火点燃是一个团结友爱的气氛陪同。奇妙的醒目开放的紧张时刻选择仪式，扣人心弦的比赛场面，大规模的奥运赛事，然后绿色甜异国风光，热情好客的人民，使得这一奥林匹克运动会作为世界人民的关注，爱任期十字路口。
我什至沉迷在这闪闪发光的黄金带来光明和崇高的荣誉。我真诚地为祖国和人民带来了这一切谁光荣谁的骄傲，更对那些谁付出辛勤的汗水大量深入，未能获得奖牌的运动员的光荣感到遗憾。虽然只有一枚金牌，但他们在我心中的英雄。作为雅典开幕式现场。主要关灯之间，像星星一样，对我们参加奥运会的运动员，如明星聚焦雅典奥运会上，象征光明荧光灯座位。我总是闭上眼睛，他记得的壮观场面，是他们使这个夜晚美丽，他们才是我学习。
在比赛进入奥运会时，我还是喜欢看游泳和羽毛球，不仅因为这两项是我的强项，而且还因为它从我的生活最近的。一想到我千辛万苦，才学会游泳，那些运动员谁想要在短短几分钟的时间游泳开出几百米远，不知道有多少老百姓要付出能够早日年龄很难想像许多辛勤的汗水流的努力。在金牌背后的故事，我们可能永远是永无止境的。但是，我们不会忘记他们的名字。
现在我最期待着约于2008年在中国首都兴奋-北京，召开了第29届奥运会。我已经标志着奥运会和国旗图案贴在墙上。我坚信，世界人民也将是最难忘的，绿色和美丽，文化和传统，公平和友爱的事件，聚会之一，奥运会带来更深远的一词的事件的意义。我想研究这个目标努力，学习历史，英语和当地文化习俗，为未来的北京奥运会服务，让世界看到一个热情，文明，美丽，先进的中国。
我爱奥运会，我期待奥运！
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