旅游市场细分的基本原则是什么? 举例说明旅游市场细分的基本原则
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\u3000\u3000\u56db\u3001\u7ed3\u8bba
\u3000\u3000
\u3000\u3000\u65c5\u6e38\u5e02\u573a\u7ec6\u5206\u7814\u7a76\u4e2d\uff0c\u591a\u6570\u5b66\u8005\u4e00\u81f4\u8ba4\u4e3a\u5e02\u573a\u7ec6\u5206\u4f9d\u636e\u662f\u7814\u7a76\u7684\u91cd\u70b9\u3002\u4f9d\u636e\u5730\u7406\u53d8\u91cf\u3001\u4eba\u53e3\u53d8\u91cf\u3001\u5fc3\u7406\u53d8\u91cf\u548c\u884c\u4e3a\u53d8\u91cf\u662f\u7ec6\u5206\u5e02\u573a\u7684\u4e3b\u8981\u4f9d\u636e\uff0c\u5730\u7406\u53d8\u91cf\u4e2d\u4e3b\u8981\u4f9d\u636e\u5730\u7406\u533a\u57df\u3001\u6c14\u5019\u53d8\u91cf\u548c\u7a7a\u95f4\u4f4d\u7f6e\u53d8\u91cf\u7b49\u56e0\u7d20\uff1b\u4eba\u53e3\u53d8\u91cf\u4e2d\u4e3b\u8981\u4f9d\u636e\u5e74\u9f84\u3001\u804c\u4e1a\u3001\u6536\u5165\u3001\u5bb6\u5ead\u7ed3\u6784\u7b49\u56e0\u7d20\uff1b\u5fc3\u7406\u53d8\u91cf\u4e2d\u4e3b\u8981\u4f9d\u636e\u751f\u6d3b\u65b9\u5f0f\u3001\u6c14\u8d28\u6027\u683c\u548c\u793e\u4f1a\u9636\u5c42\u56e0\u7d20\uff1b\u884c\u4e3a\u53d8\u91cf\u4e2d\u4e3b\u8981\u4f9d\u636e\u8d2d\u4e70\u65b9\u5f0f\u3001\u8d2d\u4e70\u9891\u7387\u8d2d\u4e70\u65f6\u673a\u7b49\u56e0\u7d20\u6765\u8fdb\u884c\u65c5\u6e38\u5e02\u573a\u7684\u7ec6\u5206\u3002\u4f46\u5728\u65c5\u6e38\u4f01\u4e1a\u7684\u5b9e\u9645\u64cd\u4f5c\u4e2d\uff0c\u8fdb\u884c\u65c5\u6e38\u5e02\u573a\u7ec6\u5206\u7684\u6295\u5165\u662f\u5de8\u5927\u7684\uff0c\u9762\u5bf9\u4eba\u4eec\u65c5\u6e38\u9700\u6c42\u8d8a\u6765\u8d8a\u4e2a\u6027\u5316\uff0c\u8fd9\u5c31\u9700\u8981\u5728\u5e02\u573a\u7ec6\u5206\u4f5c\u66f4\u6df1\u7684\u7814\u7a76\uff0c\u5236\u5b9a\u51fa\u5408\u7406\u3001\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\uff0c\u7528\u4ee5\u6307\u5bfc\u65c5\u6e38\u4f01\u4e1a\u7ec6\u5206\u5e02\u573a\uff0c\u63d0\u9ad8\u81ea\u8eab\u7684\u5e02\u573a\u7ade\u4e89\u529b\u3002
\u3000\u3000
\u3000\u3000\u53c2\u8003\u6587\u732e\uff1a
\u3000\u30001\u3001Philip Kotler,John Bowen,James Makens\u8457;\u8c22\u5f66\u541b\u8bd1.\u65c5\u6e38\u5e02\u573a\u8425\u9500(\u7b2c\u4e8c\u7248)[M].\u65c5\u6e38\u6559\u80b2\u51fa\u7248\u793e,2002.
\u3000\u30002\u3001\u5218\u6653\u8f89.\u8d35\u5dde\u65c5\u6e38\u5e02\u573a\u5dee\u5f02\u5316\u8425\u9500\u5206\u6790[J].\u8d35\u5dde\u6c11\u65cf\u7814\u7a76,2003(2).
\u3000\u30003\u3001\u9646\u6797,\u66fe\u7eaa\u6d01.\u4e95\u5188\u5c71\u65c5\u6e38\u5e02\u573a\u5f00\u53d1\u89c4\u5212\u7814\u7a76[J].\u5b89\u5fbd\u5e08\u8303\u5927\u5b66\u5b66\u62a5,1999(1).
\u3000\u30004\u3001\u5f90\u7389\u840d.\u6c5f\u897f\u56fd\u5185\u65c5\u6e38\u5e02\u573a\u7ec6\u5206\u7b56\u7565[J].\u5546\u573a\u73b0\u4ee3\u5316,2007(4).
\u3010\u65c5\u6e38\u5e02\u573a\u7684\u7279\u70b9\u3011\uff081\uff09\u65c5\u6e38\u5e02\u573a\u7684\u5f02\u5730\u6027\uff1b
\u3000\u3000\uff082\uff09\u65c5\u6e38\u5e02\u573a\u7684\u5b63\u8282\u6027\uff1b
\u3000\u3000\uff083\uff09\u65c5\u6e38\u5e02\u573a\u7684\u5168\u7403\u6027\uff1b
\u3000\u3000\uff084\uff09\u65c5\u6e38\u5e02\u573a\u7684\u6ce2\u52a8\u6027\uff1b
\u3000\u3000\uff085\uff09\u65c5\u6e38\u5e02\u573a\u7684\u591a\u6837\u6027\uff1b
\u3000\u3000\uff086\uff09\u65c5\u6e38\u5e02\u573a\u7684\u7ade\u4e89\u6027\u3002 [\u7f16\u8f91\u672c\u6bb5]\u3010\u65c5\u6e38\u5e02\u573a\u7684\u7684\u4f5c\u7528\u3011
\u3000\u3000\uff081\uff09\u7ebd\u5e26\u4f5c\u7528\uff1b
\u3000\u3000\uff082\uff09\u6760\u6746\u4f5c\u7528\uff1b
\u3000\u3000\uff083\uff09\u68c0\u9a8c\u4f5c\u7528\uff1b
\u3000\u3000\uff084\uff09\u4fe1\u606f\u4f5c\u7528\uff1b
\u3000\u3000\uff085\uff09\u4f9d\u636e\u4f5c\u7528\u3002 [\u7f16\u8f91\u672c\u6bb5]\u3010\u65c5\u6e38\u5e02\u573a\u7684\u53d1\u5c55\u8d8b\u52bf\u30111\uff0e\u5e02\u573a\u9700\u6c42\u5448\u4e0d\u65ad\u6269\u5927\u8d8b\u52bf\u3002\u968f\u7740\u56fd\u6c11\u6536\u5165\u7684\u589e\u52a0\u548c\u4eba\u6c11\u751f\u6d3b\u6c34\u5e73\u7684\u63d0\u9ad8, \u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4eba\u52a0\u5165\u5230\u65c5\u6e38\u6d3b\u52a8\u4e2d\u6765\u3002\u56fd\u5185\u65c5\u6e38\u84ec\u52c3\u53d1\u5c55, \u52bf\u5934\u559c\u4eba; \u51fa\u5883\u65c5\u6e38\u5df2\u53d1\u5c55\u8d77\u6765,\u5e76\u53d6\u5f97\u4e00\u5b9a\u6210\u6548; \u5165\u5883\u65c5\u6e38\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u6761\u4ef6\u4e0b\u4e5f\u51fa\u73b0\u4e86\u7a33\u4e2d\u6709\u5f00\u7684\u52bf\u5934\u3002\u76ee\u524d, \u65c5\u6e38\u6d88\u8d39\u7fa4\u4f53\u6b63\u5728\u5f62\u6210\u5e76\u4e0d\u65ad\u6269\u5927,\u6784\u6210\u4e86\u4e00\u4e2a\u5e9e\u5927\u7684\u65c5\u6e38\u9700\u6c42\u548c\u6d88\u8d39\u5e02\u573a\u3002
\u3000\u30002\uff0e\u89c4\u8303\u65c5\u6e38\u5e02\u573a\u79e9\u5e8f\u7684\u8fdb\u7a0b\u52a0\u5feb\u3002\u968f\u7740\u793e\u4f1a\u4e3b\u4e49\u5e02\u573a\u7ecf\u6d4e\u7684\u5efa\u7acb\u548c\u5b8c\u5584, \u65c5\u6e38\u5e02\u573a\u4f53\u7cfb\u4e5f\u5728\u9010\u6b65\u5b8c\u5584, \u5168\u56fd\u5404\u5730\u65c5\u6e38\u884c\u4e1a\u548c\u7ba1\u7406\u90e8\u95e8, \u9488\u5bf9\u65c5\u6e38\u5e02\u573a\u4e2d\u67d0\u4e9b\u4e0d\u5408\u7406\u4e0d\u89c4\u8303\u7684\u884c\u4e3a, \u6b63\u52a0\u5927\u529b\u5ea6\u8fdb\u884c\u6574\u6cbb, \u5207\u5b9e\u52a0\u5f3a\u89c4\u8303\u5316\u7ba1\u7406\u3002
\u3000\u30003\uff0e\u5e02\u573a\u9700\u6c42\u5448\u73b0\u591a\u6837\u5316\u591a\u5c42\u6b21\u6027\u3002\u4e2d\u56fd\u5e45\u5458\u8fbd\u9614\u3001\u5c71\u5ddd\u79c0\u4e3d, \u5341\u51e0\u5e74\u524d, \u8bb8\u591a\u5730\u533a\u5c31\u5df2\u7ecf\u7740\u624b\u5f00\u53d1\u5404\u7c7b\u65c5\u6e38\u8d44\u6e90\u548c\u65c5\u6e38\u4ea7\u54c1, \u4f7f\u5f97\u6211\u56fd\u65c5\u6e38\u8d44\u6e90\u548c\u65c5\u6e38\u4ea7\u54c1\u4e0d\u65ad\u4e30\u5bcc\u3002\u540c\u65f6, \u65c5\u6e38\u4ea7\u54c1\u7684\u66ff\u4ee3\u6548\u5e94\u53c8\u6781\u5f3a, \u5bf9\u65c5\u6e38\u8005\u6765\u8bf4, \u5c31\u589e\u52a0\u4e86\u8bb8\u591a\u7684\u53ef\u9009\u62e9\u6027\u3002\u7279\u522b\u662f\u7531\u4e8e\u65c5\u6e38\u8005\u7684\u793e\u4f1a\u7ecf\u5386\u3001\u7ecf\u6d4e\u6536\u5165\u3001\u4e2a\u4eba\u5174\u8da3\u7231\u597d\u3001\u53d7\u6559\u80b2\u7a0b\u5ea6\u3001\u804c\u4e1a\u3001\u6027\u522b\u7b49\u7b49\u4e0d\u4e00\u6837,\u65c5\u6e38\u8005\u8868\u73b0\u51fa\u4e0d\u540c\u7684\u5e02\u573a\u9700\u6c42, \u8fd9\u79cd\u5e02\u573a\u9700\u6c42\u968f\u7740\u65c5\u6e38\u8005\u8981\u6c42\u7684\u53d8\u5316\u800c\u53d8\u5316, \u5e76\u5448\u73b0\u51fa\u591a\u6837\u5316\u548c\u591a\u5c42\u6b21\u6027\u3002
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