市场营销6P中的权利和公共关系是怎么意思？ 公共关系与市场营销的区别和联系
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\u3000\u30004. \u516c\u5171\u5173\u7cfb\u4e0e\u5e02\u573a\u8425\u9500\u6709\u7740\u76f8\u4f3c\u7684\u624b\u6bb5---\u5927\u4f17\u4f20\u64ad\u5a92\u4ecb
\u3000\u3000\u5728\u516c\u5171\u5173\u7cfb\u4e0e\u5e02\u573a\u8425\u9500\u7684\u4e1a\u52a1\u6d3b\u52a8\u4e2d\uff0c\u8981\u4e0e\u5bf9\u8c61\u8fdb\u884c\u6c9f\u901a\uff0c\u90fd\u5fc5\u987b\u501f\u52a9\u5927\u4f17\u4f20\u64ad\u5a92\u4ecb\u3002\u73b0\u4ee3\u5927\u4f17\u4f20\u64ad\u5a92\u4ecb\uff0c\u53ef\u4ee5\u4f7f\u793e\u4f1a\u4ea4\u5f80\u6446\u8131\u65f6\u7a7a\u7684\u9650\u5236\uff0c\u4f7f\u5e02\u573a\u6446\u8131\u56fd\u5bb6\u3001\u5730\u533a\u7684\u9650\u5236\u3002\u5728\u73b0\u4ee3 \u5316\u793e\u4f1a\u4e2d\uff0c\u4e00\u4e2a\u7ec4\u7ec7\u65e0\u8bba\u662f\u4ece\u6269\u5927\u5f71\u54cd\u7684\u76ee\u7684\u51fa\u53d1\uff0c\u8fd8\u662f\u4e3a\u6269\u5927\u4ea7\u54c1\u9500\u8def\uff0c\u90fd\u79bb\u4e0d\u5f00\u5927\u4f17\u4f20\u64ad\u3002
\u3000\u30005. \u5e02\u573a\u8425\u9500\u5b66\u628a\u516c\u5171\u5173\u7cfb\u5b66\u4f5c\u4e3a\u7ec4\u6210\u90e8\u5206
\u3000\u3000\u5e02\u573a\u8425\u9500\u5b66\u5728\u7ecf\u5386\u4e86 " \u4ea7\u751f\u9636\u6bb5 " \u3001 " \u5e94\u7528\u9636\u6bb5 " \u548c " \u9769\u547d\u9636\u6bb5 " \u4e4b\u540e\uff0c\u5728\u6982\u5ff5\u3001\u539f\u7406\u3001\u65b9\u6cd5\u4e0a\uff0c\u53d1\u751f\u4e86\u5f88\u5927\u7684\u53d8\u5316\uff0c\u5e76\u4e14\u5927\u91cf\u5438\u6536\u4e86\u5176\u5b83\u76f8\u5173\u5b66\u79d1\u7684\u5185\u5bb9\u3002\u5176\u4e2d\uff0c\u5728\u8fd0\u7528\u975e\u4ef7\u683c\u90e8\u5206\u7b56\u7565 \u4e4b\u4e00\u7684 " \u4fc3\u9500\u7b56\u7565 " \u65f6\uff0c\u628a\u516c\u5171\u5173\u7cfb\u770b\u4f5c\u662f\u4fc3\u9500\u624b\u6bb5\u4e4b\u4e00\uff0c\u5e76\u5438\u6536\u3001\u8fd0\u7528\u516c\u5171\u5173\u7cfb\u7684\u5404\u79cd\u624b\u6bb5 \u6765\u8fbe\u5230\u9500\u552e\u76ee\u7684\u3002\u76ee\u524d\uff0c\u5e02\u573a\u8425\u9500\u5b66\u7684\u65b0\u52a8\u5411\u8868\u660e\uff0c\u628a\u516c\u5171\u5173\u7cfb\u4f5c\u4e3a\u72ec\u7acb\u7684\u4e00\u79cd\u5e02\u573a\u8425\u9500\u7b56 \u7565\u7684\u8d8b\u5411\u66f4\u4e3a\u660e\u663e\uff0c\u5927\u5e02\u573a\u7406\u8bba\u7684\u51fa\u73b0\uff0c\u8981\u6c42\u7531\u539f\u6765\u5e02\u573a\u8425\u9500\u5b66\u4e2d\u7684 4P \u7ec4\u5408 ( \u4ea7\u54c1\u3001\u5b9a\u4ef7\u3001\u4fc3\u9500\u3001\u5206\u9500 4 \u5927\u7b56\u7565 ) \u53d1\u5c55\u4e3a 6P \u7ec4\u5408 ( \u589e\u52a0\u516c\u5171\u5173\u7cfb\u548c\u6743\u529b ), \u8981\u6c42\u5728\u8fdb\u884c\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u5927\u529b\u5f00\u5c55\u516c\u5171\u5173\u7cfb\u6d3b\u52a8\uff0c\u5145\u5206\u5229\u7528\u653f\u6cbb\u624b\u6bb5\u3002\u5927\u5e02\u573a\u7406\u8bba\u7684\u51fa\u73b0\uff0c\u4e5f\u8868\u660e\u4e86\u76ee\u524d\u5b66\u79d1\u53d1\u5c55\u7684 \u65b0\u52a8\u5411\u3002\u5404\u5b66\u79d1\u76f8\u4e92\u5305\u5bb9\u3001\u76f8\u4e92\u6e17\u900f\u3001\u4f60\u4e2d\u6709\u6211\u3001\u6211\u4e2d\u6709\u4f60\u3002\u516c\u5171\u5173\u7cfb\u5b66\u88ab\u7eb3\u5165\u5e02\u573a\u8425\u9500\u5b66\u4e4b \u4e2d ; \u540c\u6837\uff0c\u5e02\u573a\u8425\u9500\u5b66\u7684\u5185\u5bb9\u4e5f\u5927\u91cf\u51fa\u73b0\u5728\u516c\u5171\u5173\u7cfb\u5b66\u4e4b\u4e2d\u3002
4C：4P的挑战者
4C是以挑战者的角色出现的。它分别指代Customer（顾客）、Cost（成本）、Convenience（便利）和Communication（沟通
绛旓細stp 甯傚満璋冪爺銆佸垎鏋愩佸畾浣 SWOT 涓绉嶅垎鏋愭柟娉曪紝锛屼紭鍔裤佸姡鍔裤佹満浼氥佸▉鑳侊紒4P 浜у搧銆佷环鏍笺佹笭閬撱佷績閿绛栫暐 6P 澶甯傚満钀ラ攢绛栫暐锛屽湪4P鐨勫熀纭涓婂姞锛鍏叡鍏崇郴銆鏉冨埄锛
绛旓細 4P 6P 瀹氫箟锛氫骇鍝侊紙Product锛夈佷环鏍硷紙Price锛夈佹笭閬擄紙Place锛夈佷績閿锛圥romotion锛夛紙鍔犱笂鏀挎不POLITICS鍜屽叕鍏卞叧绯PUBLIC锛屾槸涓6P锛 鏍规嵁涓甯傚満绔炰簤瀵规墜瀵规姉鐨勯渶瑕佽屽埗瀹氬瘜鏈夌珵浜夊姏鐨勪骇鍝併佷环鏍笺佹笭閬撳拰淇冮攢鏀跨瓥銆 杩欎竴鏃舵湡璇炵敓浜嗚憲鍚嶇殑4P鐞嗚銆傚綋鏃惰繕鏄ぇ浼楀獟浣撶洓琛岀殑鏃朵唬锛屼緷闈...
绛旓細浠锋牸,娓犻亾,淇冮攢,鏉冨姏,鍏叡鍏崇郴,浜у搧
绛旓細浜у搧绛栫暐銆佷环鏍肩瓥鐣ャ佹笭閬撶瓥鐣ャ佷績閿绛栫暐銆佹斂娌荤瓥鐣鍜屽叕鍏鍏崇瓥鐣ワ紝灏嗚鍏鍥犵礌搴旂敤鍒拌惀閿杩囩▼涓紝灏卞舰鎴愪簡鍏釜鏂归潰鐨勮惀閿绛栫暐锛岀畝绉6P绛栫暐銆甯傚満钀ラ攢绛栫暐浠庢渶鍒濈殑4P绛栫暐鍒6P绛栫暐浠ュ強7P绛栫暐锛屽叾鐩殑鍦ㄤ簬鍏呭垎鍙戞尌浼佷笟浼樺娍锛屽寮虹珵浜夎兘鍔涳紝鏇村ソ鍦伴傚簲钀ラ攢鐜鍙樺寲锛屼互杈冨皯鐨勮惀閿鎶曞叆鑾峰彇鏈澶х殑缁忔祹鏁堟灉銆/iknow...
绛旓細opportunities(鏈洪亣)銆乼hreats锛堟寫鎴橈級銆3銆4P鏄钀ラ攢瀛﹀悕璇嶇編鍥借惀閿瀛﹀鑰呴害鍗￠敗鏁欐巿鍦20涓栫邯鐨60骞翠唬鎻愬嚭鈥滀骇鍝併佷环鏍笺佹笭閬撱佷績閿鈥濓紝4澶ц惀閿缁勫悎绛栫暐鐢卞嵆涓4P銆4銆佷骇鍝侊紙Product锛夈佷环鏍硷紙Price锛夈佹笭閬擄紙Place锛夈佹帹骞匡紙Promotion锛夈佹斂娌诲姏閲忥紙Political Power锛涓庡叕鍏卞叧绯锛圥ublic Relations)鏄负6P銆
绛旓細寰寰涓嶆槸鐢辨煇涓鍗曚竴鐨勫洜绱犳墍鑳藉喅瀹氱殑锛岃屾槸鍙楀埌涓绯诲垪鐩稿叧鍥犵礌褰卞搷鐨勭粨鏋溿鍏叡鍏崇郴锛圥ublic Relations)锛氬叕鍏卞叧绯诲涓庡競鍦鸿惀閿瀛︾殑浜х敓锛屾湁鍏卞悓鐨勫墠鎻愭潯浠垛斺斿晢鍝佺殑楂樺害鍙戝睍銆傚競鍦鸿惀閿瀛︽妸鍏叡鍏崇郴瀛︿綔涓虹粍鎴愰儴鍒嗐傚洜姝わ紝瑕佹眰鍦ㄨ繘琛屽競鍦鸿惀閿娲诲姩涓紝澶у姏寮灞曞叕鍏卞叧绯绘椿鍔紝鍏呭垎鍒╃敤鏀挎不鎵嬫銆
绛旓細瀹氫綅 4. Product 浜у搧 5. Price 浠锋牸 6. Palace 閫氳矾 7. Promotion. 淇冮攢 8. Personal 浜哄憳 9. Political power鏀挎不鏉冨姏 10.Public relationship鍏叡鍏崇郴甯傚満钀ラ攢涓殑6P鎸囦粈涔 瀹氫箟锛氫骇鍝侊紙Product锛夈佷环鏍硷紙Price锛夈佹笭閬擄紙Place锛夈佷績閿锛圥romotion锛夛紙鍔犱笂鏀挎不POLITICS鍜屽叕鍏卞叧绯PUBLIC...
绛旓細鍙戝睍涓6P缁勫悎(澧炲姞鍏叡鍏崇郴鍜屾潈鍔),瑕佹眰鍦ㄨ繘琛甯傚満钀ラ攢娲诲姩涓紝澶у姏寮灞曞叕鍏卞叧绯绘椿鍔紝鍏呭垎鍒╃敤鏀挎不鎵嬫銆傚ぇ甯傚満鐞嗚鐨勫嚭鐜帮紝涔熻〃鏄庝簡鐩墠瀛︾鍙戝睍鐨勬柊鍔ㄥ悜銆傚悇瀛︾鐩镐簰鍖呭銆佺浉浜掓笚閫忋佷綘涓湁鎴戙佹垜涓湁浣犮傚叕鍏卞叧绯诲琚撼鍏ュ競鍦鸿惀閿瀛︿箣涓;鍚屾牱锛屽競鍦鸿惀閿瀛︾殑鍐呭涔熷ぇ閲忓嚭鐜板湪鍏叡鍏崇郴瀛︿箣涓
绛旓細鍒板叓鍗佸勾浠ｏ紝闅忕潃澶у競鍦鸿惀閿瑙傚康鐨勬彁鍑猴紝浜轰滑鍙堟彁鍑轰簡搴旀妸鏀挎不鍔涢噺锛坧olitical power锛鍜屽叕鍏卞叧绯锛坧ublic relation锛変篃鍋氫负浼佷笟寮灞曡惀閿娲诲姩鐨勫彲鎺у洜绱犲姞浠ヨ繍鐢紝涓轰紒涓氬垱閫犺壇濂界殑鍥介檯甯傚満钀ラ攢鐜锛屽洜姝わ紝灏卞舰鎴愪簡甯傚満钀ラ攢鐨6P缁勫悎銆傚競鍦鸿惀閿缁勫悎鏄紒涓氭湰韬鐩爣甯傚満鐨勮姹傚拰鐗圭偣锛岀患鍚堣繍鐢ㄤ紒涓氬彲鎺у埗鍥犵礌锛屽疄琛...
绛旓細褰撲粖甯傚満绔炰簤鏄竴绉嶆敞鎰忓姏鐨勭珵浜夈佷汉蹇冪殑绔炰簤銆佷紶鎾殑绔炰簤銆佸叧绯荤殑绔炰簤銆鍏叡鍏崇郴鏄彁楂樹紒涓氬舰璞＄珵浜夊姏鐨勬硶瀹濄傚畠杩愮敤鍚勭娌熼氱殑绛栫暐銆佷紶鎾殑鎵嬫銆佸崗璋冪殑鏂规硶,浣夸紒涓氳惀閿杩涘叆涓绉嶈壓鏈寲鐨勫鐣屻 涓嬮潰棣栧厛璋堣皥鍏叡鍏崇郴鍦甯傚満钀ラ攢涓殑浣滅敤,鍐嶇粨鍚堜竴浜涙渚,浠嬬粛鍏叡鍏崇郴鍦ㄥ競鍦鸿惀閿涓殑涓浜涚嫭鐗瑰仛娉曘 鍏充簬鍏叡鍏崇郴鐨勫畾涔 19...
