广告传播活动对社会有什么积极和消极影响 广告对社会的积极、消极作用？
\u5e7f\u544a\u5bf9\u793e\u4f1a\u6709\u4ec0\u4e48\u8d1f\u9762\u5f71\u54cd\uff1f\u5728\u4eba\u7c7b\u793e\u4f1a\u7684\u53d1\u5c55\u4e2d\uff0c\u5e7f\u544a\u4e5f\u662f\u5982\u6b64\u3002\u867d\u7136\u5e7f\u544a\u5728\u793e\u4f1a\u6587\u5316\u4e8b\u4e1a\u7684\u5efa\u8bbe\u4e2d\u8d77\u7740\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u4f46\u662f\u4e0d\u53ef\u5426\u8ba4\uff0c\u5176\u4e5f\u4e00\u5b9a\u8d77\u7740\u8d1f\u9762\u7684\u5f71\u54cd\uff1a\u7b2c\u4e00\u3001\u5e7f\u544a\u5bf9\u4eba\u4eec\u7684\u793e\u4f1a\u751f\u6d3b\u65b9\u5f0f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4f1a\u4ea7\u751f\u4e0d\u826f\u7684\u5f71\u54cd\u3002\u6bd4\u5982\u5728\u4e00\u4e9b\u5546\u4e1a\u5e7f\u544a\u4e2d\uff0c\u5e7f\u544a\u5bf9\u6240\u8981\u5ba3\u4f20\u7684\u5546\u54c1\u6216\u670d\u52a1\u7684\u6269\u5927\u5316\u5ba3\u4f20\uff0c\u5bfc\u81f4\u4eba\u4eec\u76f2\u76ee\u7684\u53bb\u8d2d\u4e70\u5176\u5546\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u5bf9\u793e\u4f1a\u7684\u8fdb\u6b65\u8d77\u7740\u4e00\u5b9a\u7684\u6d88\u6781\u4f5c\u7528\u3002\u8fd9\u4e3b\u8981\u662f\u56e0\u4e3a\u5546\u4e1a\u4e3b\u76f2\u76ee\u7684\u53bb\u8ffd\u6c42\u7ecf\u6d4e\u5229\u6da6\u3002\u7b2c\u4e8c\u3001\u5e7f\u544a\u5bf9\u513f\u7ae5\uff0c\u5bf9\u9752\u5c11\u5e74\u4e5f\u4f1a\u4ea7\u751f\u91cd\u8981\u7684\u5f71\u54cd\u3002\u6bd4\u5982\uff0c\u513f\u7ae5\u6216\u9752\u5c11\u5e74\u7406\u89e3\u5e7f\u544a\u7406\u89e3\u9519\u8bef\u800c\u5bfc\u81f4\u9519\u8bef\u7684\u884c\u4e3a\u65b9\u5f0f\u3002\u4f46\u73b0\u4ee3\u793e\u4f1a\u5374\u662f\u5c11\u4e0d\u4e86\u5e7f\u544a\uff0c\u56e0\u4e3a\u5b83\u7684\u4f5c\u7528\u662f\u65e0\u53ef\u66ff\u4ee3\u7684\uff0c\u968f\u7740\u7535\u89c6\u673a\u7684\u666e\u53ca\uff0c\u4eba\u4eec\u4e86\u89e3\u5916\u9762\u7684\u4e16\u754c\u5927\u90e8\u5206\u662f\u901a\u8fc7\u7535\u89c6\u673a\u7684\uff0c\u867d\u7136\u4e5f\u53ef\u4ee5\u901a\u8fc7\u62a5\u7eb8\u3001\u4e92\u8054\u7f51\u7b49\u6765\u8fbe\u5230\u8fd9\u4e2a\u76ee\u7684\uff0c\u4f46\u8fd9\u4e9b\u5a92\u4f53\u7684\u666e\u53ca\u9762\u5374\u662f\u4e0d\u5982\u7535\u89c6\u673a\u7684\u5e7f\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5546\u5bb6\u8981\u5bf9\u7535\u89c6\u5e7f\u544a\u5927\u529b\u6295\u8d44\u4e86\uff0c\u6240\u4ee5\u8bf4\uff0c\u5e7f\u544a\u4e0d\u662f\u5fc5\u5907\u7684\uff0c\u4f46\u5c11\u4e86\u5b83\u5374\u662f\u4e0d\u884c\u7684\u3002\u5f53\u7136\u4e86\uff0c\u5b83\u4e5f\u662f\u6709\u8d1f\u9762\u5f71\u54cd\u7684\uff0c\u4f46\u5bf9\u4e8e\u6709\u771f\u6b63\u9274\u522b\u80fd\u529b\u7684\u4eba\u4eec\u6765\u8bf4\uff0c\u5b83\u7684\u8d1f\u9762\u5f71\u54cd\u662f\u53ef\u4ee5\u5ffd\u7565\u4e0d\u8ba1\u7684\u3002
\u5e7f\u544a\u7ed9\u5e7f\u544a\u5546\u4ee3\u7406\u5229\u6da6\u3002\u7ed9\u53d1\u5e03\u5e7f\u544a\u7684\u4eba\u5e26\u6765\u5229\u6da6\u3002\u7ed9\u5f88\u591a\u9700\u8981\u7684\u4eba\u5e26\u6765\u5e0c\u671b\u3002
\u6d88\u6781\u65b9\u9762\u76841.\u8bef\u5bfc\u6d88\u8d39\u8005\u30022.\u5bfc\u81f4\u4fe1\u606f\u5783\u573e\u8fc7\u591a\u3002
绛旓細涓夈佸紩瀵肩Н鏋佽涓烘柟寮 浼樼鐨勫箍鍛婏紝鐗瑰埆鏄叕鐩婂箍鍛婏紝瀵逛汉浠殑琛屼负鏂瑰紡灏ゅ叾鏄粡娴庤涓轰骇鐢熺Н鏋佸奖鍝銆傞氳繃浣跨敤鏄庢槦鎴栫ぞ浼氬悕浜猴紝骞垮憡鑳藉浼犻掕薄鐗欒锤鏄撶殑鍗卞绛変俊鎭紝寮曞娑堣垂鑰呮帴鍙楁柊鐨勬秷璐圭悊蹇靛拰鏂瑰紡锛屽挨鍏舵槸瀵归潚灏戝勾浜х敓娼滃湪鑰屾繁杩滅殑褰卞搷銆
绛旓細涓銆侀亾寰锋暀鑲插姛鑳 骞垮憡涓竴浜涗紭绉鐨勩佺Н鏋佺殑浣滃搧鍏锋湁闈炲父濂界殑閬撳痉鏁欒偛鍔熻兘銆傚鍏泭骞垮憡锛岄偅浜涘垱鎰忔柊棰栥佸舰寮忔椿娉肩殑鍏泭骞垮憡鎵钑村惈鐨勭ぞ浼氭枃鍖栦环鍊艰锛岄噰鍙栭噰鍙栦互姝ｉ潰瀹ｄ紶涓轰富锛屾彁閱掕鍔濅负杈呯殑鏂瑰紡锛屼笌鍏紬杩涜骞崇瓑鐨勪氦娴併傚鍙椾紬鐨勯亾寰疯銆佷环鍊艰浜х敓浜嗘綔绉婚粯鍖栫殑褰卞搷銆備簩銆鏅強绉戝鐭ヨ瘑 鍦ㄧ瀛︽妧鏈笉鏂緱鍒...
绛旓細骞垮憡灏辨槸骞胯屽憡涔嬨傛瘮濡傜ぞ浼氱殑鍏泭骞垮憡浠ュ強鍘傚晢鐨勪骇鍝佸箍鍛婄瓑銆绉瀬鎺ㄥ姩浜嗙粡娴庡彂灞曚笌鏂囧寲瀹ｄ紶锛堝叕鐩婂浼犮佷紒涓氭枃鍖栫瓑锛銆傚悓鏃讹紝骞垮憡涔熷瓨鍦ㄤ俊浠诲害鐨勯棶棰橈紝瀹冭窡鏂伴椈涓鏍疯鏈夌湡瀹炴с傚惁鍒欏氨浼氫骇鐢熸秷鏋佺殑璐熼潰褰卞搷銆傛瘮濡傦紝闇哥帇娲楀彂闇诧紙鍝堝搱锛
绛旓細灏界骞垮憡鐨勬秷鏋佸奖鍝嶄笉瀹瑰拷瑙嗭紝浣嗗叾绉瀬浣滅敤涓嶅鍚﹁銆傚湪鐜颁唬绀句細锛屽箍鍛婁綔涓洪噸瑕佺殑淇℃伅浼犳挱宸ュ叿锛屽叾瀵圭ぞ浼鐨勬帹鍔ㄤ綔鐢ㄤ笉瑷鑰屽柣銆傛垜璁や负锛屾垜浠簲褰撴瑙嗗箍鍛婄殑涓ら潰鎬э紝鏃㈣鑲畾瀹冨甫鏉ョ殑渚垮埄鍜屽惎绀猴紝涔熻璀︽儠鍏舵綔鍦ㄧ殑鍗卞銆傚湪浜彈骞垮憡甯︽潵鐨勪究鍒╃殑鍚屾椂锛岀悊鎬ф秷璐癸紝杈ㄥ埆鐪熶吉锛屾墠鏄垜浠潰瀵瑰箍鍛婁笘鐣屽簲鏈夌殑鎬佸害銆傛荤粨...
绛旓細- 绀句細鍏泭锛氬叕鐩婂箍鍛婃湁鍔╀簬鎻愬崌绀句細閬撳痉姘村钩锛屼績杩涚ぞ浼氬拰璋愬彂灞銆2. 骞垮憡鐨勫澶 - 璧勬簮娴垂锛氬箍鍛婄殑杩囧害鎶曟斁鍙兘瀵艰嚧绀句細璧勬簮鐨勬氮璐广- 铏氬亣淇℃伅锛氶儴鍒嗗箍鍛婂彲鑳戒紶鎾笉瀹炰俊鎭紝璇娑堣垂鑰咃紝鐢氳嚦娑夊強娆鸿瘓琛屼负銆- 鍎跨褰卞搷锛氭煇浜涘箍鍛婂唴瀹逛笉閫傚悎鍎跨瑙傜湅锛屽彲鑳藉浠栦滑鐨勬垚闀垮拰浠峰艰褰㈡垚浜х敓璐熼潰褰卞搷銆- 鐜闂...
绛旓細2銆佸仛骞垮憡闇瑕佷粯璐癸紱3銆佸箍鍛婅繘琛岀殑浼犳挱娲诲姩鏄甫鏈夎鏈嶆х殑锛4銆佸箍鍛婃槸鏈夌洰鐨勩佹湁璁″垝锛屾槸杩炵画鐨勶紱5銆佸箍鍛婁笉浠呭骞垮憡涓绘湁鍒╋紝鑰屼笖瀵圭洰鏍囧璞′篃鏈夊ソ澶勶紝瀹冨彲浣跨敤鎴峰拰娑堣垂鑰呭緱鍒版湁鐢ㄧ殑淇℃伅銆傛俯棣ㄦ彁绀猴細浠ヤ笂鍐呭锛屼粎渚涘弬鑰冦傚簲绛旀椂闂达細2021-04-21锛屾渶鏂颁笟鍔″彉鍖栬浠ュ钩瀹夐摱琛屽畼缃戝叕甯冧负鍑嗐俒骞冲畨閾惰鎴戠煡閬揮...
绛旓細閫氳繃骞垮憡锛屼紒涓氬彲浠ヤ紶杈绉瀬鐨绀句細浠峰艰锛屽鐜繚銆佸叕鐩娿佸仴搴风瓑锛屼粠鑰屽紩瀵肩ぞ浼氱殑浠峰艰鍜岃涓烘柟寮忋傜患涓婃墍杩帮紝骞垮憡浼犳挱鍏锋湁浼犻掍俊鎭佽惀閿鍜屼績閿銆佸閫犲搧鐗屽舰璞′互鍙婂紩瀵肩ぞ浼氫环鍊艰绛夊姛鑳姐傝繖浜涘姛鑳戒娇寰楀箍鍛婂湪甯傚満绔炰簤涓崰鎹噸瑕佸湴浣嶏紝鎴愪负浼佷笟鎺ㄥ箍浜у搧銆佹爲绔嬪舰璞°佸紩瀵肩ぞ浼氫环鍊艰鐨勯噸瑕佸伐鍏枫
绛旓細棣栧厛锛骞垮憡浼犳挱瀵娑堣垂琛屼负鐨绉瀬褰卞搷浣撶幇鍦ㄤ互涓嬪嚑涓柟闈細1. 浼犻掑晢鍝佷俊鎭紝鎻愬崌鍟嗗搧璁ょ煡搴︺傚箍鍛婁綔涓轰俊鎭紶鎾殑涓昏鎵嬫锛屽叾鍩烘湰鍔熻兘灏辨槸浼犻掍俊鎭傚湪娑堣垂鑰呭仛鍑鸿喘涔板喅瀹氫箣鍓嶏紝浠栦滑閫氬父闇瑕佽幏鍙栧晢鍝佺殑鐩稿叧淇℃伅銆傝繖浜涗俊鎭富瑕佹潵婧愪簬涓汉浣撻獙銆佷汉闄呬氦娴佸拰鍚勭濯掍綋銆傚箍鍛婇氳繃鐢佃銆佹姤绾搞佷簰鑱旂綉绛夊绉嶆笭閬撳箍娉涗紶鎾...
