电影植入式广告在国内外的研究现状如何？ 国内电影植入广告的发展状况？拜托各位大神
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\u5728\u65b0\u7684\u793e\u4f1a\u548c\u7ecf\u6d4e\u73af\u5883\u4e0b\uff0c\u968f\u7740\u5927\u4f17\u6d88\u8d39\u7684\u7b26\u53f7\u5316\u8d8b\u52bf\uff0c\u201c\u4ea7\u54c1\u7684\u690d\u5165(Product placement)\u201d\uff0c\u6f14\u53d8\u4e3a\u201c\u54c1\u724c\u7684\u690d\u5165\uff08branded placement\uff09\u201d\uff0c\u56e0\u800c\u5728\u8425\u9500\u754c\u5df2\u6e10\u6e10\u90fd\u7528branded content\u6216branded entertainment\uff0c\u6765\u66ffproduct placement\u3002\u8fd9\u79cd\u7528\u8bed\u7684\u53d8\u52a8\uff0c\u51f8\u73b0\u4e86\u5728\u65b0\u65f6\u4ee3\uff0c\u8d4b\u4e88\u8fd9\u4e00\u4f20\u7edf\u8425\u9500\u65b9\u5f0f\u65b0\u7684\u5185\u6db5\u30022003\u5e74\u5168\u7403\u54c1\u724c\u5185\u5bb9\u8425\u9500\u534f(8randed Content Marketing Association)\u5728\u4f26\u6566\u6210\u7acb\uff0c\u76ee\u524d\u5df2\u5728\u6fb3\u5927\u5229\u4e9a\u3001\u5fb7\u56fd\u3001\u8377\u5170\u3001\u7f8e\u56fd\u7b49\u56fd\u6210\u7acb\u5206\u4f1a\uff0c\u6709100\u591a\u4e2a\u4f1a\u5458\u3002\u4f1a\u5458\u5305\u62ec\u5168\u7403\u6027\u7684\u5e7f\u544a\u96c6\u56e2\u3001\u5236\u9020\u5546\uff0c\u4ee5\u53ca\u5176\u4ed6\u5e7f\u544a\u4ee3\u7406\u5546\u3001\u6e38\u620f\u53d1\u5c55\u5546\u3001\u7535\u5f71\u5de5\u4f5c\u8005\u3001\u7535\u89c6\u8282\u76ee\u5236\u4f5c\u4e0e\u51fa\u7248\u5546\u7b49\u3002\u8fd9\u4e00\u534f\u4f1a\u7684\u8bde\u751f\uff0c\u6b63\u5982\u5176\u7f8e\u56fd\u5206\u4f1a\u4e3b\u5e2dCindy Callop\u6240\u8a00\uff0c\u9884\u793a\u7740\u6211\u4eec\u6b63\u4ece\u4e00\u4e2a\u8425\u9500\u6c9f\u901a\u7684\u201c\u6253\u6270\u65f6\u4ee3(age of interruption)\u201d\uff0c\u8fdb\u5165\u4e00\u4e2a\u201c\u690d\u5165\u201d\u7684\u65f6\u4ee3(age Of engagement)\u201d\u3002
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