如何理解企业战略管理 如何理解转型下的企业战略管理的重要性
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1 \u73b0\u4ee3\u4f01\u4e1a\u7ba1\u7406\u4e2d\u6218\u7565\u7ba1\u7406\u7684\u5f71\u54cd\u56e0\u7d20
\u73b0\u4ee3\u4f01\u4e1a\u6218\u7565\u7ba1\u7406\u662f\u4e00\u4e2a\u4f7f\u4f01\u4e1a\u5916\u90e8\u73af\u5883\u3001\u5185\u90e8\u6761\u4ef6\u548c\u6218\u7565\u76ee\u6807\u76f8\u9002\u5e94\u7684\u8fc7\u7a0b\uff0c\u4f01\u4e1a\u7684\u6218\u7565\u6d3b\u52a8\u89c4\u5212\u5fc5\u987b\u7ed3\u5408\u5916\u90e8\u73af\u5883\u4e0e\u5185\u90e8\u6761\u4ef6\u7684\u53d8\u5316\u53ca\u5176\u76f8\u4e92\u5f71\u54cd\u800c\u8fdb\u884c\u3002\u56e0\u6b64\u73b0\u4ee3\u4f01\u4e1a\u8981\u8fdb\u884c\u79d1\u5b66\u7684\u6218\u7565\u7ba1\u7406\u5e94\u8ba4\u8bc6\u4f01\u4e1a\u9762\u4e34\u7684\u5916\u90e8\u73af\u5883\u548c\u5185\u90e8\u6761\u4ef6\u3002\u5176\u4e2d\uff0c\u5916\u90e8\u73af\u5883\u53c8\u5305\u62ec\u5b8f\u89c2\u73af\u5883\uff0c\u884c\u4e1a\u73af\u5883\u548c\u884c\u4e1a\u5185\u7ade\u4e89\u5bf9\u624b\u4e09\u65b9\u9762\u3002
1.1 \u5b8f\u89c2\u73af\u5883
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1.2 \u884c\u4e1a\u73af\u5883
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1.3 \u884c\u4e1a\u5185\u7ade\u4e89\u5bf9\u624b
\u884c\u4e1a\u73af\u5883\u662f\u884c\u4e1a\u7684\u6574\u4f53\u5206\u6790\uff0c\u800c\u884c\u4e1a\u5185\u7ade\u4e89\u5bf9\u624b\u7684\u884c\u52a8\u4e5f\u4f1a\u76f4\u63a5\u5f71\u54cd\u4f01\u4e1a\u7684\u6218\u7565\u9009\u62e9\u548c\u6218\u7565\u5b9e\u65bd\u3002\u884c\u4e1a\u5185\u7ade\u4e89\u5bf9\u624b\u7684\u5206\u6790\u4e3b\u8981\u5305\u62ec\u884c\u4e1a\u5185\u6218\u7565\u7fa4\u4f53\u7684\u5206\u6790\u548c\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u3002\u901a\u8fc7\u5212\u5206\u6218\u7565\u7fa4\u4f53\uff0c\u53ef\u4ee5\u8fa8\u522b\u6700\u76f4\u63a5\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5e76\u6bd4\u8f83\u6218\u7565\u7fa4\u4f53\u7684\u7ade\u4e89\u5f62\u52bf\uff0c\u8fd9\u662f\u4f01\u4e1a\u8c03\u6574\u81ea\u8eab\u53d1\u5c55\u65b9\u5411\u7684\u91cd\u8981\u4fe1\u606f\u3002\u800c\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u7684\u5e02\u573a\u4efd\u989d\u3001\u5730\u533a\u8986\u76d6\u3001\u8d22\u52a1\u72b6\u51b5\u3001\u4ea7\u54c1\u8d28\u91cf\u7b49\u90fd\u4f1a\u5f71\u54cd\u4f01\u4e1a\u6218\u7565\u73af\u5883\uff0c\u5c24\u5176\u662f\u7ade\u4e89\u5bf9\u624b\u8d22\u52a1\u72b6\u51b5\u548c\u4ea7\u54c1\u8d28\u91cf\u4f1a\u5bf9\u4f01\u4e1a\u7684\u7ade\u4e89\u529b\u9020\u6210\u5f71\u54cd\uff0c\u56e0\u6b64\u901a\u8fc7\u5206\u6790\u7ade\u4e89\u5bf9\u624b\uff0c\u4f01\u4e1a\u5728\u5236\u5b9a\u6218\u7565\u65f6\uff0c\u53ef\u4ee5\u907f\u5f00\u81ea\u5df1\u7684\u5f31\u52bf\uff0c\u5bfb\u627e\u65b0\u7684\u589e\u957f\u70b9\uff0c\u5145\u5206\u53d1\u6325\u81ea\u8eab\u4f18\u52bf\u3002
1.4 \u4f01\u4e1a\u5185\u90e8\u73af\u5883
\u5916\u90e8\u73af\u5883\u4e2d\u4e00\u4e9b\u56e0\u7d20\u7684\u53d8\u5316\uff0c\u5bf9\u4e0d\u540c\u7684\u4f01\u4e1a\u4f1a\u4ea7\u751f\u4e0d\u540c\u7684\u5f71\u54cd\u3002\u4f01\u4e1a\u662f\u5426\u80fd\u591f\u771f\u6b63\u907f\u514d\u6d88\u6781\u5f71\u54cd\uff0c\u628a\u63e1\u5e02\u573a\u673a\u9047\uff0c\u53d6\u51b3\u4e8e\u4f01\u4e1a\u5185\u90e8\u73af\u5883\u3002\u4f01\u4e1a\u5185\u90e8\u73af\u5883\u53c8\u79f0\u4f01\u4e1a\u5185\u90e8\u6761\u4ef6\uff0c\u4e3b\u8981\u5305\u62ec\u4f01\u4e1a\u6218\u7565\u8d44\u6e90\u4e0e\u80fd\u529b\u3002\u4f01\u4e1a\u8d44\u6e90\u5305\u62ec\u4eba\u529b\u3001\u7269\u529b\u3001\u8d22\u529b\u3001\u65e0\u5f62\u8d44\u6e90\u79cd\u79cd\uff0c\u5728\u5236\u5b9a\u6218\u7565\u65f6\uff0c\u5206\u6790\u4f01\u4e1a\u8d44\u6e90\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u4f7f\u7528\u73b0\u6709\u8d44\u6e90\uff0c\u53d1\u73b0\u8d44\u6e90\u7f3a\u53e3\uff0c\u8c03\u6574\u73b0\u6709\u8d44\u6e90\u5b58\u91cf\uff0c\u5e76\u521b\u9020\u65b0\u8d44\u6e90\uff0c\u4ee5\u8fbe\u5230\u6218\u7565\u76ee\u6807\u3002\u9664\u8d44\u6e90\u672c\u8eab\u5916\uff0c\u4f7f\u7528\u4e0e\u63a7\u5236\u8d44\u6e90\u7684\u80fd\u529b\u4e5f\u662f\u5f71\u54cd\u4f01\u4e1a\u6218\u7565\u7684\u56e0\u7d20\uff0c\u662f\u4e86\u89e3\u4f01\u4e1a\u6218\u7565\u80fd\u529b\u7684\u5173\u952e\uff0c\u901a\u5e38\u4ece\u4ef7\u503c\u94fe\u3001\u6548\u7387\u4e0e\u6709\u6548\u6027\u3001\u8d22\u52a1\u4e09\u65b9\u9762\u8fdb\u884c\u8bc4\u4f30\u3002\u8ba4\u8bc6\u4e86\u81ea\u8eab\u6218\u7565\u8d44\u6e90\u4e0e\u80fd\u529b\u7684\u57fa\u7840\u4e0a\uff0c\u5206\u6790\u4f01\u4e1a\u6838\u5fc3\u7ade\u4e89\u529b\u5bf9\u6218\u7565\u4e5f\u6709\u5f88\u5927\u5f71\u54cd\uff0c\u5c06\u6838\u5fc3\u7ade\u4e89\u529b\u5728\u4f01\u4e1a\u5185\u90e8\u8fdb\u884c\u6269\u6563\u548c\u91cd\u65b0\u90e8\u7f72\uff0c\u5e76\u7ef4\u6301\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u4ee5\u4e89\u53d6\u5728\u67d0\u4e00\u7ade\u4e89\u9886\u57df\u4fdd\u6301\u4f18\u52bf\u4e0e\u7a33\u5b9a\u3002
2 \u73b0\u4ee3\u4f01\u4e1a\u7ba1\u7406\u4e2d\u6218\u7565\u7ba1\u7406\u7684\u91cd\u8981\u6027
\u4e2d\u56fd\u73b0\u6709\u5f88\u591a\u4f01\u4e1a(\u5c24\u5176\u662f\u4e2d\u5c0f\u578b\u4f01\u4e1a)\u5e76\u4e0d\u6ce8\u91cd\u4f01\u4e1a\u6218\u7565\u7ba1\u7406\uff0c\u800c\u662f\u968f\u5927\u6e9c\u6765\u51b3\u5b9a\u4f01\u4e1a\u7ecf\u8425\u65b9\u5411\uff0c\u51ed\u611f\u89c9\u7ecf\u8425\u3002\u867d\u7136\u8fd9\u5176\u4e2d\u90e8\u5206\u4f01\u4e1a\u6709\u5f88\u5f3a\u7684\u8fd0\u8425\u80fd\u529b\uff0c\u4f46\u5728\u8fd9\u6837\u4e00\u4e2a\u7ecf\u6d4e\u589e\u901f\u653e\u7f13\u3001\u5e02\u573a\u56fd\u9645\u5316\u7684\u73af\u5883\u4e0b\uff0c\u6218\u7565\u5c42\u9762\u80fd\u529b\u7684\u7f3a\u9677\u4f7f\u4f01\u4e1a\u53d1\u5c55\u51fa\u73b0\u4e25\u91cd\u77ed\u677f\uff0c\u4e00\u4e9b\u8fd0\u8425\u80fd\u529b\u5f31\u7684\u4f01\u4e1a\u66f4\u662f\u5982\u5c65\u8584\u51b0\u3002\u6211\u4eec\u9700\u8981\u8ba4\u8bc6\u5230\uff0c\u73b0\u4ee3\u4f01\u4e1a\u53ea\u6709\u5728\u6218\u7565\u51b3\u7b56\u4e0a\u9886\u5148\u4ed6\u4eba\uff0c\u624d\u80fd\u5728\u56fd\u5185\u56fd\u5916\u7684\u7ade\u4e89\u4e2d\u957f\u4e45\u83b7\u80dc\u3002
2.1 \u89e3\u51b3\u4f01\u4e1a\u5185\u90e8\u95ee\u9898\u7684\u9700\u8981
\u89e3\u51b3\u4f01\u4e1a\u5185\u90e8\u95ee\u9898\u662f\u6218\u7565\u7ba1\u7406\u7684\u6700\u57fa\u672c\u7684\u4f5c\u7528\u3002\u5927\u591a\u6570\u4f01\u4e1a\uff0c\u5c24\u5176\u662f\u6c11\u8425\u4f01\u4e1a\u591a\u91c7\u7528\u5bb6\u957f\u5f0f\u7684\u7ba1\u7406\u6a21\u5f0f\uff0c\u8fd9\u79cd\u7ba1\u7406\u6a21\u5f0f\u4e0b\u4f01\u4e1a\u7ecf\u8425\u51b3\u7b56\u7684\u201c\u6d6a\u6f2b\u5316\u201d\u201c\u6a21\u7cca\u5316\u201d\uff0c\u4f01\u4e1a\u7ecf\u8425\u6d3b\u52a8\u8fbe\u4e0d\u5230\u9884\u671f\u6548\u679c\uff0c\u751a\u81f3\u9677\u5165\u56f0\u5883\u3002\u4f5c\u4e3a\u73b0\u4ee3\u5316\u4f01\u4e1a\uff0c\u65e9\u8be5\u6452\u5f03\u8fd9\u79cd\u843d\u540e\u7684\u7ba1\u7406\u6a21\u5f0f\uff0c\u5728\u4f01\u4e1a\u7ba1\u7406\u4e2d\u5f15\u8fdb\u6218\u7565\u601d\u60f3\uff0c\u4ece\u5206\u6790\u5916\u90e8\u548c\u5185\u90e8\u6218\u7565\u73af\u5883\u5165\u624b\uff0c\u901a\u8fc7\u5206\u7ea7\u5206\u5355\u4f4d\u7684\u5236\u5b9a\u6218\u7565\uff0c\u6765\u9886\u5bfc\u4f01\u4e1a\u7684\u7ecf\u8425\u6d3b\u52a8\u3002\u6b64\u5916\uff0c\u5f88\u591a\u4f01\u4e1a\u8fd8\u5b58\u5728\u7ecf\u8425\u9886\u57df\u6a21\u7cca\uff0c\u4ee5\u6570\u636e\u4ee3\u66ff\u76ee\u6807\uff0c\u7528\u901f\u5ea6\u63a9\u76d6\u77db\u76fe\uff0c\u5185\u90e8\u7ec4\u7ec7\u7ed3\u6784\u6df7\u4e71\uff0c\u4f01\u4e1a\u6587\u5316\u7f3a\u5931\u7b49\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u90fd\u4f1a\u5bfc\u81f4\u4f01\u4e1a\u751f\u4ea7\u8fd0\u8425\u6548\u7387\u4f4e\u4e0b\uff0c\u7f3a\u4e4f
\u7ade\u4e89\u529b\u3002\u4f01\u4e1a\u7ba1\u7406\u8005\u5e94\u8be5\u660e\u786e\u81ea\u5df1\u7684\u53d1\u5c55\u65b9\u5411\uff0c\u800c\u975e\u76f2\u76ee\u591a\u5143\u5316\uff1b\u5c06\u6218\u7565\u843d\u5b9e\u5230\u5177\u4f53\u7684\u884c\u52a8\u8ba1\u5212\uff0c\u800c\u975e\u7a7a\u6cdb\u7684\u7ecf\u8425\u76ee\u6807\uff1b\u5e94\u575a\u6301\u81ea\u5df1\u6218\u7565\u539f\u5219\uff0c\u6539\u5584\u5185\u90e8\u73af\u5883\uff0c\u800c\u4e0d\u662f\u8ffd\u6c42\u76f2\u76ee\u7684\u5e02\u573a\u6269\u5f20\u548c\u5e02\u573a\u5360\u9886\uff1b\u6539\u5584\u5185\u90e8\u7ba1\u7406\uff0c\u5206\u6790\u81ea\u8eab\u80fd\u529b\uff0c\u5145\u5206\u5229\u7528\u73b0\u6709\u7684\u4eba\u529b\u7269\u529b\u8d44\u6e90\uff0c\u800c\u975e\u76f2\u76ee\u5f15\u8fdb\u4eba\u624d\u548c\u7ec6\u5206\u5355\u4f4d\uff1b\u5efa\u7acb\u4f01\u4e1a\u6587\u5316\uff0c\u7528\u4f01\u4e1a\u6587\u5316\u6765\u5e26\u52a8\u5168\u4f53\u5458\u5de5\u90fd\u53c2\u4e0e\u5230\u6218\u7565\u5236\u5b9a\u4e0e\u5b9e\u65bd\u4e2d\u6765\u3002\u4e5f\u5373\u662f\uff0c\u7ba1\u7406\u8005\u5982\u679c\u80fd\u7528\u79d1\u5b66\u6709\u6548\u7684\u6218\u7565\u7ba1\u7406\u6765\u89e3\u51b3\u4e0a\u8ff0\u95ee\u9898\uff0c\u4f01\u4e1a\u5185\u90e8\u95ee\u9898\u4f1a\u5f97\u5230\u6781\u5927\u7684\u89e3\u51b3\u3002
2.2 \u589e\u5f3a\u4e86\u4f01\u4e1a\u7684\u7ade\u4e89\u529b
\u9996\u5148\u5e94\u5f53\u660e\u786e\u7684\u662f\uff0c\u89e3\u51b3\u4e86\u4f01\u4e1a\u5185\u90e8\u95ee\u9898\u540e\uff0c\u4f01\u4e1a\u672c\u8eab\u7684\u7ade\u4e89\u529b\u5c06\u5df2\u5f97\u5230\u5f88\u5927\u7684\u6539\u5584\uff0c\u4f46\u8fd9\u4ec5\u4ec5\u662f\u589e\u5f3a\u4f01\u4e1a\u7ade\u4e89\u529b\u7684\u4e00\u4e2a\u5c0f\u7684\u5165\u624b\u70b9\uff0c\u6700\u4e3b\u8981\u7684\u662f\u8981\u77e5\u9053\u5982\u4f55\u5728\u73b0\u6709\u7ecf\u8425\u9886\u57df\u5185\u5efa\u7acb\u8d77\u8fdb\u9000\u6709\u636e\u7684\u5730\u4f4d\u3002\u5728\u6b64\u95ee\u9898\u4e0a\uff0c\u6218\u7565\u7ba1\u7406\u66f4\u662f\u6781\u4e3a\u91cd\u8981\u3002\u201c\u7ade\u4e89\u6218\u7565\u4e4b\u7236\u201d\u6ce2\u7279\u628a\u6218\u7565\u6838\u5fc3\u5b9a\u4e49\u4e3a\u201c\u662f\u9009\u62e9\u4e0d\u540c\u7ade\u4e89\u5bf9\u624b\u7684\u7ecf\u8425\u884c\u52a8\uff0c\u662f\u4ea7\u751f\u72ec\u7279\u6027\u548c\u6709\u4ef7\u503c\u5b9a\u4f4d\u7684\u4e00\u7cfb\u5217\u4e0d\u540c\u884c\u52a8\u201d\uff0c\u5176\u4e2d\u7684\u201c\u72ec\u7279\u6027\u548c\u6709\u4ef7\u503c\u5b9a\u4f4d\u201d\u5373\u662f\u4f01\u4e1a\u7684\u7ade\u4e89\u529b\uff0c\u7531\u6b64\uff0c\u6218\u7565\u5bf9\u5851\u9020\u4f01\u4e1a\u7ade\u4e89\u529b\u7684\u91cd\u8981\u6027\u53ef\u89c1\u4e00\u6591\u3002\u4f01\u4e1a\u5148\u8981\u6b63\u786e\u5206\u6790\u548c\u754c\u5b9a\u81ea\u8eab\u5728\u7ade\u4e89\u4e2d\u7684\u5730\u4f4d\uff0c\u7136\u540e\u6839\u636e\u5b9e\u9645\u60c5\u51b5\uff0c\u9009\u62e9\u4e0d\u540c\u7684\u7ecf\u8425\u5355\u4f4d\u57fa\u672c\u7ade\u4e89\u6218\u7565(\u6210\u672c\u9886\u5148\u6218\u7565\uff0c\u5dee\u5f02\u5316\u6218\u7565\u6216\u91cd\u70b9\u96c6\u4e2d\u6218\u7565)\u3002\u7531\u4e8e\u5f53\u524d\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u52b3\u52a8\u529b\u4ef7\u683c\u4e0a\u5347\uff0c\u4e00\u5473\u7684\u6210\u672c\u9886\u5148\u5df2\u4e0d\u80fd\u8fbe\u5230\u589e\u5f3a\u4f01\u4e1a\u7ade\u4e89\u529b\u7684\u6548\u679c\uff0c\u53cd\u800c\u53ef\u80fd\u4f7f\u4f01\u4e1a\u6ede\u7559\u4e8e\u4ef7\u503c\u94fe\u7684\u5e95\u7aef\u3002\u4e2d\u56fd\u662f\u5236\u9020\u4e1a\u5927\u56fd\uff0c\u4f17\u591a\u5236\u9020\u4f01\u4e1a\u53ea\u6709\u901a\u8fc7\u521b\u65b0\uff0c\u8d70\u5dee\u5f02\u5316\u6218\u7565\u8def\u7ebf\uff0c\u624d\u80fd\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u4e89\u5f97\u4e00\u5e2d\u4e4b\u5730\uff0c\u62e5\u6709\u8bdd\u8bed\u6743\uff0c\u6446\u8131\u201c\u4e2d\u56fd\u5236\u9020\u201d\u7684\u5c34\u5c2c\u5c40\u9762\uff0c\u8fd9\u4e5f\u662f\u4e2d\u56fd\u4f01\u4e1a\u8f6c\u578b\u7684\u4e00\u5927\u91cd\u70b9\u3002
2.3 \u5bf9\u4f01\u4e1a\u4ea7\u4e1a\u7ed3\u6784\u5b9e\u65bd\u6218\u7565\u6027\u8c03\u6574
\u5b9e\u65bd\u6218\u7565\u7ba1\u7406\u8fd8\u6709\u52a9\u4e8e\u4f01\u4e1a\u8fdb\u884c\u6b63\u786e\u7684\u4ea7\u4e1a\u7ed3\u6784\u8c03\u6574\u3002\u968f\u7740\u8bb8\u591a\u884c\u4e1a\u5e02\u573a\u9971\u548c\uff0c\u90e8\u5206\u8d44\u6e90\u67af\u7aed\uff0c\u4ee5\u53ca\u56fd\u5bb6\u653f\u7b56\u7684\u6539\u53d8\uff0c\u4f01\u4e1a\u7684\u8f6c\u578b\u5347\u7ea7\u5df2\u4e0a\u5347\u5230\u8c03\u6574\u4ea7\u4e1a\u7ed3\u6784\u7684\u5c42\u9762\uff0c\u9700\u8981\u91cd\u65b0\u5b9a\u4f4d\u81ea\u5df1\u7684\u7ecf\u8425\u8303\u56f4\u548c\u8d44\u6e90\u914d\u7f6e\u3002\u4ece\u6218\u7565\u7684\u89d2\u5ea6\u6765\u8bb2\uff0c\u5c31\u662f\u8981\u8ba4\u6e05\u5e02\u573a\u6001\u52bf\uff0c\u53ca\u65f6\u5730\u8fdb\u5165\u6216\u9000\u51fa\u67d0\u4e2a\u5e02\u573a\u3002\u5bf9\u4f01\u4e1a\u4ea7\u4e1a\u7ed3\u6784\u7684\u8c03\u6574\u4e3b\u8981\u7531\u4f01\u4e1a\u603b\u4f53\u6218\u7565\u6240\u5f15\u5bfc\uff0c\u603b\u4f53\u6218\u7565\u5206\u4e3a\u589e\u957f\u578b\u6218\u7565\u3001\u7a33\u5b9a\u6218\u7565\u548c\u6536\u7f29\u6218\u7565\u3002\u5176\u4e2d\u6700\u91cd\u8981\u7684\u662f\u589e\u957f\u578b\u6218\u7565\uff0c\u5728\u786e\u5b9a\u4e86\u7ecf\u8425\u8303\u56f4\u4ee5\u540e\uff0c\u5177\u4f53\u5230\u5982\u4f55\u5b9e\u73b0\u8d44\u6e90\u5728\u5404\u4e2a\u7ecf\u8425\u9886\u57df\u7684\u5408\u7406\u914d\u5236\uff0c\u5c31\u9700\u8981\u8003\u8651\u4f01\u4e1a\u5b9e\u9645\u60c5\u51b5\uff0c\u5728\u589e\u957f\u578b\u6218\u7565\u4e2d\u7684\u8bf8\u591a\u6218\u7565\u91cc\u9009\u62e9\u9002\u5408\u7684\u65b9\u6848\u6765\u5b9e\u65bd\uff0c\u5e76\u53ca\u65f6\u8ddf\u8fdb\u8c03\u6574\uff0c\u7531\u6b64\u6765\u4fdd\u8bc1\u4ea7\u4e1a\u7ed3\u6784\u8c03\u6574\u5411\u7740\u6b63\u786e\u7684\u65b9\u5411\u5e73\u7a33\u8fdb\u884c\u3002
2.4 \u5e02\u573a\u7ecf\u6d4e\u4f53\u5236\u7684\u57fa\u672c\u6761\u4ef6
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3 \u7ed3\u8bba
\u73b0\u4ee3\u4f01\u4e1a\u9700\u8981\u7684\u662f\u6218\u7565\u601d\u60f3\uff0c\u5bf9\u4f01\u4e1a\u7684\u7ba1\u7406\u8981\u5e94\u7528\u5148\u8fdb\u7684\u6218\u7565\u7ba1\u7406\u6a21\u5f0f\uff0c\u5728\u6539\u9769\u5927\u6f6e\u91cc\u6293\u51c6\u673a\u9047\uff0c\u501f\u52bf\u8f6c\u578b\u5347\u7ea7\uff0c\u5728\u6fc0\u70c8\u7684\u7ade\u4e89\u4e2d\u8c0b\u6c42\u957f\u671f\u7684\u751f\u5b58\u53d1\u5c55\uff0c\u5e76\u7531\u6b64\u63a8\u52a8\u4e2d\u56fd\u7ecf\u6d4e\u4f53\u5236\u7684\u8f6c\u578b\u5347\u7ea7\uff0c\u5b9e\u73b0\u4e2d\u56fd\u793e\u4f1a\u7684\u73b0\u4ee3\u5316\u53d1\u5c55
它是整合性的管理理论，是企业最高层次的管理理论，是企业高层管理人员最重要的活动和技能，可以提高企业对外部环境的适应性，从而做到可持续发展。
战略管理的过程一般情况下分为七个步骤：确定企业使命，确定企业目标，战略态势分析，战略制定，战略评价与选择，战略的实施和战略控制与反馈。
它是一个完整的过程其中最主要包括：战略分析，战略选择和战略实施。战略分析包括对环境的变化(宏观、行业结构)及给组织的影响的分析，对组织的地位、资源及战略能力的分析和与组织有关的个人和团体的价值观和期望、愿望、要求、反应及其影响、制约的分析。
可以到那个卓凡教育集团《六维运营》课程上寻找答案
绛旓細浠庢垬鐣ヨ瘎浼扮殑闃舵璁,濡備綍绉戝鍦般佸瑙傚湴鍒ゆ柇鎴樼暐瀹炴柦杩囩▼鐨勬垚缁╁拰涓嶈冻,杩欏涓涓浼佷笟鎴栨満鏋勪粖鍚庡彂灞曠洰鏍囩殑纭畾鍏崇郴閲嶅ぇ銆傞殢鐫淇℃伅楂橀熷叕璺殑涓嶆柇鍙戝睍,鎴樼暐绠＄悊鐨勫喅绛栨洿鍔犱緷璧栦簬淇℃伅鏉ユ簮鐨勫噯纭с傚垎鏋愯繃绋嬬殑绉戝鍜屽噯纭,瀵规垬鐣ュ疄鏂藉叧绯婚噸澶,濡傛灉璁捐鐨勭洰鏍囨病鏈夊缓绔嬪湪杈冪瀛︾殑鍩虹涓,杩欐牱鐨勭洰鏍囨敞瀹氭槸涓嶈兘澶熷疄鐜扮殑銆傝壓鏈...
绛旓細闂浜:浠涔堟槸鎴樼暐绠＄悊 瀹冪殑涓昏鐗圭偣鍜岀洰鐨勬槸浠涔 涓涓鑼冩х殑銆佸叏闈㈢殑鎴樼暐绠＄悊杩囩▼鍙ぇ浣撳垎瑙ｄ负涓変釜闃舵: (1)鎴樼暐鍒嗘瀽闃舵; (2)鎴樼暐閫夋嫨鍙婅瘎浠烽樁娈; (3)鎴樼暐瀹炴柦鍙婃帶鍒堕樁娈点1.鎴樼暐鍒嗘瀽: 瀵浼佷笟鐨勬垬鐣ョ幆澧冭繘琛屽垎鏋愩佽瘎浠,骞堕娴嬭繖浜涚幆澧冩湭鏉ュ彂灞曠殑瓒嬪娍,浠ュ強杩欎簺瓒嬪娍鍙兘瀵逛紒涓氶犳垚鐨勫奖鍝嶅強褰卞搷鏂瑰悜銆 浼佷笟澶栭儴...
绛旓細涓.浼佷笟鎴樼暐绠＄悊鐨勪綔鐢ㄦ槸锛1. 鎴樼暐绠＄悊涓轰紒涓氱‘瀹氬彂灞曟柟鍚戝拰涓昏惀涓氬姟锛屾湁鍒╀簬浼佷笟鐨勯暱鏈熺ǔ瀹氬彂灞曘2. 鎴樼暐绠＄悊鎻愰珮浼佷笟鐨勫競鍦哄簲鍙樿兘鍔涳紝浣夸紒涓氬浜庝富鍔ㄥ拰浼樺娍鍦颁綅銆3. 鎴樼暐绠＄悊浣夸紒涓氬喅绛栨洿鍔犵瀛﹀寲锛屼績杩涗紒涓氱粡娴庢晥鐩婄殑鎻愰珮銆4. 鎴樼暐绠＄悊澧炲己浼佷笟鏍稿績绔炰簤鑳藉姏鐨勬彁鍗囷紝涓嶆柇寮鎷撳浗闄呭拰鍥藉唴甯傚満銆5. 鎴樼暐绠＄悊...
绛旓細浼佷笟鎴樼暐绠＄悊瀵逛簬浼佷笟鐨勬垚闀垮拰鍙戝睍鍏锋湁閲嶈鐨勬剰涔夈傞鍏堬紝浼佷笟鎴樼暐绠＄悊鍙互甯姪浼佷笟鏄庣‘鍙戝睍鏂瑰悜鍜岀洰鏍囷紝鍒跺畾鍚堢悊鐨勫彂灞曠瓥鐣ワ紝浠庤岄伩鍏嶅湪甯傚満绔炰簤涓糠澶辨柟鍚戙傚叾娆★紝浼佷笟鎴樼暐绠＄悊鍙互鎻愬崌浼佷笟鐨勭珵浜夊姏锛岄氳繃宸紓鍖栧拰鎴愭湰棰嗗厛绛夌瓥鐣ワ紝浣夸紒涓氬湪甯傚満绔炰簤涓崰鎹紭鍔垮湴浣嶃傚啀娆★紝浼佷笟鎴樼暐绠＄悊鍙互浼樺寲浼佷笟鐨勭粍缁囩粨鏋勫拰杩愯惀...
绛旓細3銆佸唴瀹圭壒鐐逛笉鍚岋細锛1锛夎亴鑳界鐞嗭細鎴樼暐鑱岃兘銆佸喅绛栬亴鑳姐佸紑鍙戣亴鑳姐佽储鍔¤亴鑳藉拰鍏叡鍏崇郴鑱岃兘浜斾釜鏂归潰銆傦紙2锛夋垬鐣ョ鐞嗭細蹇呴』鐢变紒涓氱殑楂樺眰棰嗗鎺ㄥ姩鏂硅兘椤哄埄杩涜锛屾秹鍙婁紒涓氭墍鏈夐儴闂ㄤ互鍙婃墍鏈夌浉鍏冲洜绱犵殑绠＄悊娲诲姩锛浼佷笟鎴樼暐绠＄悊鏄竴绉嶅姩鎬佹х鐞嗐備簩銆佽仈绯伙細1銆浼佷笟绠＄悊鐨勮亴鑳借嚜鐒惰寤朵几鍒扮爺绌跺競鍦洪渶瑕侊紝寮鍙戦傞攢浜у搧...
绛旓細2銆佷繚璇佺粍缁囧唴閮ㄦ垚鍛樺缁勭粐鐨勪富瑕佹椿鍔ㄥ彇寰楄璇嗕笂鐨勪竴鑷达紝褰㈡垚鍏卞悓璇█浠ヨ嚦鍏卞悓鐨勪环鍊艰锛屼究浜庡崗鍚岃鍔ㄣ3銆佷负璧勬簮鐨勫彇寰椼佽皟閰嶃佷娇鐢(鎶曞叆)浠ュ強涓氱哗鐨勫彇寰(浜у嚭)鎻愪緵渚濇嵁鍙婅 閲忔爣鍑嗐4銆佷究浜庡惛寮曞織鍚岄亾鍚堢殑浜烘墠銆備笁銆佷簩鑰呰仈绯 浼佷笟缁勭粐浣垮懡锛屾槸浼佷笟鎴樼暐绠＄悊鐨勫墠鎻愶紝鍙堟槸浼佷笟鎴樼暐绠＄悊鐨勫唴瀹逛箣涓銆傚嵆锛屽厛鏈...
绛旓細濡備綍杩涜浼佷笟鎴樼暐绠＄悊 鎴樼暐鐨勬湰涔夋槸瀵规垬浜夊叏灞鐨勮皨鍒掑拰鎸囧銆備紒涓氱粡钀ユ垬鐣ユ槸鎸囨妸鎴樼暐鐨勬濇兂鍜岀悊璁哄簲鐢ㄥ埌浼佷笟绠＄悊褰撲腑锛岄偅涔堟垜浠濡備綍瀵逛紒涓氳繘琛屾垬鐣ョ鐞嗗憿?涓銆佹垬鐣ョ殑灞傛 浼佷笟鎴樼暐鍙垎涓轰笁涓眰娆★細1.鍏徃鎴樼暐(corporate strategy)鍏徃鎴樼暐锛屽張绉版讳綋鎴樼暐锛屾槸浼佷笟鏈楂樺眰娆＄殑鎴樼暐銆傚畠闇瑕佹牴鎹紒涓氱殑鐩爣锛岄夋嫨...
绛旓細浼佷笟鎴樼暐锛氬氨鏄紒涓氬熀浜庡叾鏂囧寲鍜屼环鍊艰鍩虹涔嬩笂鍒跺畾鐨勫彂灞曡建杩瑰拰涓昏鍙戝睍閫斿緞锛屼互鍙婁环鍊煎疄鐜扮殑鍏抽敭鎵嬫銆浼佷笟鎴樼暐绠＄悊鏄紒涓氬湪瀹忚灞傛閫氳繃鍒嗘瀽銆侀娴嬨佽鍒掋佹帶鍒剁瓑鎵嬫锛屽疄鐜板厖鍒嗗埄鐢ㄨ浼佷笟鐨勪汉銆佽储銆佺墿绛夎祫婧愶紝浠ヨ揪鍒颁紭鍖栫鐞嗭紝鎻愰珮缁忔祹鏁堢泭鐨勭洰鐨勩備紒涓氭垬鐣ョ鐞嗘槸瀵逛紒涓氭垬鐣ョ殑璁捐銆侀夋嫨銆佹帶鍒跺拰瀹炴柦锛岀洿鑷...
