“农夫山泉有点甜”的设计者是谁？ 农夫山泉有点甜这广告语是谁策划的？
\u519c\u592b\u5c71\u6cc9\u6709\u70b9\u751c\u8fd9\u4e2a\u5e7f\u544a\u8bed\u662f\u8c01\u521b\u4f5c\u7684\uff0c\u5f53\u65f6\u662f\u4ee5\u5f81\u96c6\u7684\u65b9\u5f0f\u8fdb\u884c\u7684\uff0c\u8fd9\u4e2a\u4eba\u53eb\u4ec0\u4e48\u540d\u5b57\uff1f\u662f\u960e\u5cf0\uff0c\u4e0a\u6d77\u4ea4\u901a\u5927\u5b66\u5a92\u4f53\u4e0e\u8bbe\u8ba1\u5b66\u9662\u526f\u6559\u6388
\u662f\u534e\u7ea2\u5175\u7b56\u5212\u7684\uff0c\u534e\u7ea2\u5175\u662f\u8425\u9500\u91d1\u94a5\u5319\u7684\u521b\u59cb\u4eba\u3001\u54c1\u724c\u7ba1\u7406\u4e13\u5bb6\uff0c\u4e0e\u53f6\u8302\u4e2d\u3001\u9ad8\u6625\u5149\u5e76\u79f0\u65b0\u4e16\u7eaa\u4e2d\u56fd\u5e7f\u544a\u754c\u8425\u9500\u54c1\u724c\u7b56\u5212\u4e13\u5bb6\u3002\u534e\u7ea2\u5175\u662f\u4e2d\u56fd\u8425\u9500\u7b56\u5212\u5341\u5927\u98ce\u4e91\u4eba\u7269\u53ca\u4e2d\u56fd\u5e7f\u544a\u5341\u5927\u98ce\u4e91\u4eba\u7269\uff1b
资深策划专家——纪宁
纪宁
绛旓細鏄崕绾㈠叺绛栧垝鐨勶紝鍗庣孩鍏垫槸钀ラ攢閲戦挜鍖欑殑鍒涘浜恒佸搧鐗岀鐞嗕笓瀹讹紝涓庡彾鑼備腑銆侀珮鏄ュ厜骞剁О鏂颁笘绾腑鍥藉箍鍛婄晫钀ラ攢鍝佺墝绛栧垝涓撳銆傚崕绾㈠叺鏄腑鍥借惀閿绛栧垝鍗佸ぇ椋庝簯浜虹墿鍙婁腑鍥藉箍鍛婂崄澶ч浜戜汉鐗╋紱
绛旓細璧勬繁绛栧垝涓撳鈥斺旂邯瀹 鍐滃か灞辨硥鑲′唤鏈夐檺鍏徃鍘熷悕鈥滄禉姹熷崈宀涙箹鍏荤敓鍫傞ギ鐢ㄦ按鏈夐檺鍏徃鈥滐紝浣嶄簬娴欐睙鏉窞锛屾垚绔嬩簬1996骞9鏈26鏃ャ傚叕鍙告槸涓浗澶ч檰涓瀹堕ギ鐢ㄦ按鐢熶骇浼佷笟锛屾嫢鏈夋禉姹熷崈宀涙箹銆佸悏鏋楅暱鐧藉北銆佹箹鍖椾腹姹熷彛銆佸箍涓滀竾缁挎箹銆佸疂楦″お鐧藉北銆佹柊鐤嗗ぉ灞辩帥绾虫柉銆佸洓宸濆敞鐪夊北銆佷互鍙婅吹宸炴闄靛北鍏ぇ浼樿川姘存簮鍩哄湴銆傚啘澶北娉夎偂浠芥湁闄愬叕鍙...
绛旓細鏄槑宄銆備笂娴蜂氦閫氬ぇ瀛﹀獟浣撲笌璁捐瀛﹂櫌鍓暀鎺堛傛剰鎬濆氨鏄浠栫殑涓汉鐨勬潯浠讹紝灏辨槸鍐滃か灞辨硥鏈夌偣鐢溿傦紙浠栨槸涓啘澶紝璁蹭汉鏉冿紝鐗╄祫鍏紝韬綋鍋ュ叏锛岀粺绉扳滀笁鍏ㄢ濄傚閲岃繕鏈夌偣鐢帮紝灏辨槸鏈夌偣鍦 鑳界鐐圭伯椋熴傦級濂崇敓鐨勭悊鎯崇敓娲诲氨鏄細锛堟湁锛夊啘澶紝锛堟湁锛夊北娉夛紝锛堝啀鏈変竴鐗囪嚜宸辩殑锛夌敯銆傜敓鐨勭悊鎯崇敓娲诲氨鏄細锛堟湁锛夊啘...
绛旓細璧勬繁绛栧垝涓撳鈥斺绾畞
绛旓細鈥滄湁鐐圭敎锛佲濇渶鏃╁嚭鑷笂娴蜂竴涓皬鏈嬪弸涔嬪彛銆1997骞5鏈堬紝鍐滃か灞辨硥閫夊畾涓婃捣涓哄叏鍥界涓涓瘯鐐瑰競鍦恒钁ｄ簨闀块挓鐫掓櫛浜茶嚜璺戝埌涓婃捣璋冪爺甯傚満锛屼粬鍦ㄩ潤瀹夊闄勮繎鏁插紑涓鎴峰眳姘戝鐨勬埧闂紝璇蜂粬浠叏瀹跺搧灏濆啘澶北娉夛紝瀹朵腑鐨勫皬鏈嬪弸鍠濅簡涓鍙ｏ紝鑴卞彛鑰屽嚭锛氣滄湁鐐圭敎锛佲濊繖灏辨槸鈥滃啘澶北娉夋湁鐐圭敎鈥濈殑鐢辨潵銆傚啘澶北娉夛紙NONGFU...
绛旓細2銆佸垱鏂拌惀閿绛栫暐锛氶挓鐫掔潚鍦ㄨ惀閿鏂归潰闈炲父鍏锋湁鍒涙剰銆備粬閫氳繃鐢佃骞垮憡銆佷綋鑲茶禐鍔╁拰鍒涙剰鍖呰绛夋柟寮忥紝浣垮啘澶北娉夎繀閫熻幏寰椾簡甯傚満璁ゅ彲銆備緥濡傦紝鍐滃か灞辨硥鐨勫箍鍛婅鈥鍐滃か灞辨硥鏈夌偣鐢鈥濆拰鈥滃ぇ鑷劧鐨勬惉杩愬伐鈥濈瓑锛岄兘鎴愪负浜嗘秷璐硅呭績涓殑缁忓吀鍙ｅ彿銆3銆佸缓绔嬪己澶х殑鍝佺墝锛氶挓鐫掔潚闈炲父娉ㄩ噸鍝佺墝鐨勫缓璁惧拰缁存姢銆備粬閫氳繃涓嶆柇鎺ㄥ嚭鏂颁骇鍝佸拰...
绛旓細鍐滃か灞辨硥绉版柊鍝佹眹鑱氫簡琛屼笟涓栫晫绾х殑鏅烘収,鍏堣繘鐨勫伐鑹哄拰缇庝附鐨勫寘瑁呫備粬浠‘瀹炲仛鍑轰簡寰堟紓浜殑浜у搧,鍏朵腑涓娆捐繕璧㈠緱浜鏈夎璁鐣屸滃ゥ鏂崱鈥濅箣绉扮殑Pentawards璇勯夌殑骞村害璁捐閾傞噾濂栥 鍦ㄥ晢鍦烘墦鎷煎骞,閽熺潚鐫掑緱涓缁板彿:鈥滅嫭鐙尖濄備粬浼间箮骞朵笉浠嬫剰杩欎釜缁板彿,鐩稿弽,浠栧鑷繁鐨勫鍌插拰鑷礋姣笉鎺╅グ銆傗滄垜灏辨槸涓涓嫭鏉ョ嫭寰鐨勪汉,鍚岃浠湪...
绛旓細鎷ユ湁鍥涗釜涓昏姘存簮鍩哄湴锛屽嵆娴欐睙鍗冨矝婀栵紝婀栧寳涓规睙鍙ｏ紝骞夸笢涓囩豢婀栵紝鍚夋灄閿欒崏娉夈鍐滃か灞辨硥鏈夌偣鐢鏍规嵁鐩稿叧鐨勮祫鏂欐潵鐪嬶紝鍐滃か灞辨硥鍝佺墝鏄湪涓涔濅節涓冨勾鍥涙湀鐨勬椂鍊欐寮忓紑鏈虹敓浜х殑銆備箣鍚庨氳繃鐢佃骞垮憡灏“鍐滃か灞辨硥鏈夌偣鐢”鐨勮繖鍙ュ箍鍛婅鎴愬姛鐨勬帹閫佷簡鍑哄幓銆傝鐢佃骞垮憡鏄互涔℃潙瀛︽牎涓鸿儗鏅紝璋冪毊鐨勫鐢熷湪涓婅鏃跺繊涓...
绛旓細涔嬪悗鍐滃か灞辨硥杩欎釜鍚嶅瓧鐬棿閬嶅湴寮鑺便鍐滃か灞辨硥鏈夌偣鐢滅殑骞垮憡涔熸祦浼犲紑鏉ャ傞挓鐫掔潚鎵撹触椹簯鍜岄┈鍖栬吘鍐嶆鎴愪负涓浗棣栧瘜銆傞兘璇磋緭浜嗕笉鍙曪紝鍙曠殑鏄珯涓嶈捣鏉ャ傚彲鍙堟湁鍑犱釜浜鸿兘鍦ㄨ緭浜嗕箣鍚庤繕鑳介紦瓒冲媷姘斿啀娆″墠杩涖傛病鏈夎皝鐨勬垚鍔熸槸涓韫磋屾垚锛岄兘鏄粡鍘嗚繃鐧炬姌涓嶆尃鐨勯敾閫犮傚緢澶氫汉閮藉緢缇℃厱棣栧瘜锛岀敋鑷冲仛姊︿篃鎯虫垚涓哄瘜璞備絾鏄...
绛旓細1997骞5鏈堬紝鍐滃か灞辨硥閫夊畾涓婃捣涓哄叏鍥界涓涓瘯鐐瑰競鍦恒鍐滃か灞辨硥鐨钁ｄ簨闀夸翰鑷窇鍒颁笂娴疯皟鐮斿競鍦猴紝浠栧湪闈欏畨瀵洪檮杩戞暡寮涓鎴峰眳姘戝鐨勬埧闂紝璇蜂粬浠叏瀹跺搧灏濆啘澶北娉夛紝瀹朵腑鐨勫皬鏈嬪弸鍠濅簡涓鍙ｏ紝鑴卞彛鑰屽嚭锛氾紓鏈夌偣鐢锛侊紓杩欏氨鏄紓鍐滃か灞辨硥锛傜殑鐢辨潵銆傚湪杩欎箣鍓嶏紝鍐滃か灞辨硥鏃╁凡绛栧垝濂藉箍鍛婅锛屼竴鍙ユ槸锛傚崈宀涙箹婧愬ご娲绘按锛傦紝...
