阅读以下案例，运用市场营销学及管理学的有关理论，分析这一现象说明了什么道理。 管理学，市场营销学好过吗
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说明了记忆力差,口味差和视觉差!
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绛旓細浣愪腹濂存湇瑁钀ラ攢妗堜緥鍒嗘瀽 娓祫鍝佺墝鈥滀綈涓瑰ゴ鈥濆湪90骞翠唬鍒濆紑濮嬭繘椹诲浗鍐甯傚満锛鐭煭鍑犲勾閲岋紝鍏朵笓鍗栧簵鏁伴噺鍙戝睍杩呯寷锛岃屼笖鍏堕攢鍞拰鍒╂鼎鐜囬兘璺冨眳鍚岃涓氭棣栵紝鎴愪负鎴愬姛瀹炴柦鍝佺墝鎴樼暐鐨勭粡鍏镐箣浣溿傛牴鎹瑪鑰呰繎骞存潵瀵硅鍝佺墝鐨勮瀵熷拰璋冩煡锛屽皢鍏剁嫭鍒扮殑鎴愬姛鍝佺墝钀ラ攢绛栫暐杩涜褰掔撼鎬荤粨渚涘浗鍐呭悓琛屽弬鑰冦備竴銆佸懆瀵嗙殑甯傚満璋冩煡锛屽噯纭殑...
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绛旓細璇疯鐪闃呰涓婅堪璧勬枡,鍥炵瓟浠ヤ笅闂? 1.闈㈠鈥滆嫃涓圭孩涓鍙封濅簨浠剁粰鑲痉鍩哄甫鏉ョ殑鐜濞佽儊,鐧捐儨闆嗗洟閮介噰鍙栦簡鍝簺瀵圭瓥?璇曠敤甯傚満钀ラ攢瀛鐨勬湁鍏冲師鐞嗚瘎浠疯繖浜涙帾鏂姐2.閫氳繃杩欒捣浜嬩欢,浣犺涓轰紒涓氱殑钀ラ攢娲诲姩鍦ㄤ笌鍏惰惀閿鐜鐨勯傚簲涓庡崗璋冭繃绋嬩腑搴旀敞鎰忓摢浜涢棶棰?鍥炵瓟鏈搴斿寘鍚竴涓嬭鐐: 1.鐜鍖呭惈鏈轰細鍜屽▉鑳佷袱鏂归潰鐨勫奖鍝嶄綔鐢,鍒嗘瀽鐜鐨...
绛旓細浣滀负鏁欐潗锛屽畠涓嶄粎鎻愪緵浜嗕赴瀵岀殑鐞嗚鐭ヨ瘑锛岃繕閫氳繃瀹為檯妗堜緥寮曞璇昏呭皢鐞嗚鐭ヨ瘑搴旂敤鍒板疄闄呭伐浣滀腑锛屼粠鑰屾彁鍗囦粬浠殑甯傚満鍒嗘瀽鍜屽喅绛栬兘鍔涖傞氳繃娣卞叆鍓栨瀽杩欎簺妗堜緥锛璇昏呭彲浠ヤ簡瑙ｅ埌甯傚満钀ラ攢绛栫暐鐨勫埗瀹氫笌瀹炴柦杩囩▼锛屼互鍙婂浣曞湪涓嶅悓甯傚満鐜涓嬬伒娲诲簲瀵广傛荤殑鏉ヨ锛屻甯傚満钀ラ攢瀛妗堜緥鍒嗘瀽鍙婄患鍚堣缁冿紙缁忕绫伙級銆嬫槸涓鏈瘜鏈夊疄璺...
绛旓細浠ヨ繖绉嶅仛娉曟牴鎹笉鍚岀殑鏃舵湡鍋氫笉鍚岀殑钀ラ攢鏂瑰紡銆傝兘鏇村ソ鐨勯伩寮绔炰簤瀵规墜銆傝繘鑰屽緱鍒版垜浠兘澶熸帴鍙楀拰娑堝寲鐨甯傚満,杩涜屽珐鍥恒傚湪姹借溅琛屼笟涔熸湁杩欐牱鐨钀ラ攢妗堜緥銆傝鐧戒簡涔熷氨鏄熷娍钀ラ攢,浠庡鎵嬬殑浜ゆ墜杩囩▼涓緱鍒版垜浠兂瑕併 鐑績缃戝弸| 鍙戝竷浜2013-07-31 涓炬姤| 璇勮 1 0 寰堝ソ鐨勫仛娉,澧炲姞浜嗗搧鐗屾晥鐩妋灞炰簬钀ラ攢鍑鸿壊鐨勪紒涓 鐑績...
绛旓細杩欎釜灏辨槸涓涓吀鍨嬬殑妗堜緥锛鎴戜互鍓嶈杩囷紝浠庝腑鎴戜滑鍙互瀛﹀埌杩欐牱鐨勭粡钀ョ瓥鐣ワ紝缁嗘按闀挎祦锛岃杽鍒╁閿锛屼笉杩囪繖鏄墦闀夸箙鎴樼殑绛栫暐锛屼篃灏辨槸璇翠綘瀵硅嚜宸辩殑浜嬩笟鐨勮姹備笉浠呬粎鏄禋閽辫屽凡锛岃繖鏍蜂究瑕佺敤鏌愮鍔炴硶鏉ョ淮鎶や竴瀹氱殑鍥哄畾瀹㈡埛缇わ紝浠ヤ繚璇佸嵆浣垮湪缁忔祹澶у嵄鏈虹殑鏃跺欎綘鐨勫叕鍙镐篃浼氭湁绋冲畾鐨勭粡娴庢敹鍏ワ紝铏界劧琛ㄩ潰涓婄湅浣犵殑鍒╂鼎...
绛旓細1. 浠甯傚満钀ラ攢瀛鐨勮瑙掓潵鐪嬶紝甯傚満鏄寚鍟嗗搧鎴栨湇鍔′氦鎹㈠叧绯荤殑鎬诲拰銆傚垽鏂锛氶敊璇2. 鍏徃鏈鐩存帴鐨勭珵浜夊鎵嬫槸閭ｄ簺鍦ㄥ悓涓琛屼笟銆佸悓涓鎴樼暐缇や綋鐨勫叕鍙搞傚垽鏂锛氭纭3. 甯傚満缁嗗垎鏄洰鏍囧競鍦鸿惀閿绛栫暐鐨勫熀纭銆傚垽鏂锛氭纭4. 浼佷笟鐨勪换鍔′功搴斿綋鍋氬埌纭畾钀ラ攢璐圭敤銆佽疮褰诲競鍦鸿惀閿瑙傚康銆佸垏瀹炲彲琛屻侀紦鑸炰汉蹇冦傞夋嫨棰...
绛旓細1. 閿鍞敹鍏ュ噺鍘婚攢鍞垚鏈拰閿鍞笌绠＄悊璐圭敤鍚庯紝寰楀埌鐨勬暟瀛椾负璐熷硷紝涓庨鐩腑缁欏嚭鐨勫埄娑︿负闆剁殑鎯呭喌涓嶇銆傛牴鎹彁渚涚殑淇℃伅锛屾垜浠彲浠ヨ绠楀嚭鍏徃鐨勬崯鐩婂钩琛＄偣鐨勯攢鍞噺鍜岄攢鍞銆2. 閿鍞崟浠蜂负1000鍏冿紝鎬诲彉鍔ㄦ垚鏈负1000鍏冿紝鍗曚綅鍙樺姩鎴愭湰涓1鍏冦傚浐瀹氭垚鏈负10000鍏冨姞涓婂叾浠栬垂鐢ㄥ噺鍘绘诲彉鍔ㄦ垚鏈紝鍗60000鍏冦傜泩浜...
