香槟加可乐是什么颜色？
\u9999\u69df\u548c\u53ef\u4e50\u5728\u7ec4\u6210\u4e0a\u6709\u4ec0\u4e48\u533a\u522b\u9999\u69df\u201cCHAMPAGNE\u201d\u4e00\u5b57\uff0c\u4e0e\u5feb\u4e50\u3001\u6b22\u7b11\u3001\u548c\u9ad8\u5174\u540c\u4e49\u3002\u56e0\u4e3a\u5b83\u662f\u4e00\u79cd\u5e86\u795d\u4f73\u8282\u7528\u7684\u9152\uff0c\u5b83\u5177\u6709\u5962\u4f88\uff0c\u8bf1\u60d1\uff0c\u548c\u6d6a\u6f2b\u7684\u8272\u5f69\uff0c\u4e5f\u662f\u8461\u8404\u9152\u4e2d\u4e4b\u738b\u3002\u5728\u5386\u53f2\u4e0a\u6ca1\u6709\u4efb\u4f55\u9152\uff0c\u53ef\u6bd4\u7f8e\u9999\u69df\u7684\u795e\u79d8\u6027\uff0c\u5b83\u7ed9\u4eba\u4e00\u79cd\u7eb5\u9152\u9ad8\u6b4c\u7684\u8c6a\u653e\u6c14\u6c1b\u3002\u9999\u69df\u9152\u7684\u5473\u9053\u9187\u7f8e\uff0c\u9002\u5408\u4efb\u4f55\u65f6\u523b\u996e\u7528\uff0c\u914d\u4efb\u4f55\u98df\u7269\u90fd\u597d\uff1b\u5982\u4e3e\u884c\u5927\u7684\u5bb4\u4f1a\uff0c\u7528\u9999\u69df\u6bd4\u5176\u4ed6\u6df7\u5408\u9152\u8fd8\u6070\u5f53\u3002\u5728\u5a5a\u793c\u548c\u53d7\u6d17\u4eea\u5f0f\u4e0a\uff0c\u4e5f\u9002\u5408\u7528\u6765\u5e72\u676f\uff0c\u5b83\u4e5f\u662f\u7b2c\u4e00\u6d41\u7684\u8c03\u9152\u914d\u6599\uff0c\u800c\u4e14\u4ef7\u683c\u4e5f\u4e0d\u592a\u8d35\u3002
\u3000\u3000\u9999\u69df\u5728\u7f57\u9a6c\u51ef\u6492\u5927\u5e1d\u5f81\u670d\u9ad8\u5e90\u65f6\u4ee3\u5c31\u6709\u4e86\u3002\u65e9\u671f\u7684\u9999\u69df\u662f\u65e0\u6ce1\u7684\uff0c\u73b0\u5728\u4ecd\u6709\u65e0\u6ce1\u7684\u9999\u69df\u9152\u3002\u4e0d\u8fc7\u5168\u4e16\u754c\u7684\u4eba\u5bf9\u6709\u6ce1\u7684\u9999\u69df\u662f\u6bd4\u8f83\u719f\u6089\u7684\uff0c\u5176\u53d1\u6ce1\u7684\u539f\u56e0\uff0c\u662f\u7531\u65bc\u9152\u7684\u5bc6\u5c01\u7684\u74f6\u4e2d\u6709\u4e86\u7b2c\u4e8c\u6b21\u7684\u53d1\u9175\u4e4b\u6545\u3002
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\u3000\u3000\u7cbe\u7f8e\u7684\u6cd5\u56fd\u9999\u69df\u9152\uff0c\u662f\u7528\u9ed1\u3001\u767d\u4e24\u79cd\u8461\u8404\u6df7\u5408\u5236\u6210\u7684\uff0c\u8461\u8404\u6c41\u8981\u5f88\u5feb\u7684\u69a8\u51fa\uff0c\u4ee5\u514d\u679c\u76ae\u5f71\u54cd\u4e86\u6c41\u7684\u989c\u8272\u3002\u53e6\u5916\u8fd8\u6709\u73ab\u7470\u8272\u9999\u69df\u548c\u767d\u8461\u8404\u9999\u69df\uff0c\u73ab\u7470\u8272\u662f\u6765\u81ea\u9ed1\u8461\u8404\u76ae\u56ca\u5728\u9152\u4e2d\u7684\u67d3\u8272\uff0c\u6216\u52a0\u5165\u4e00\u4e9b\u7ea2\u8461\u8404\u684c\u9152\u3002
\u3000\u3000\u5927\u591a\u6570\u9999\u69df\u90fd\u662f\u6df7\u5408\u5236\u54c1\uff0c\u56e0\u800c\u90fd\u4e0d\u6807\u793a\u5e74\u4efd\uff0c\u53ea\u6709\u5728\u8461\u8404\u7279\u522b\u4e30\u6536\u5e74\u65f6\uff0c\u4ea7\u9500\u5546\u624d\u8003\u8651\u5728\u6807\u7b7e\u4e0a\u6709\u6240\u6ce8\u660e\u3002\u4e0d\u8fc7\u6bcf\u4e2a\u9152\u5382\uff0c\u53ea\u6ce8\u91cd\u6df7\u5408\u7684\u6280\u5de7\uff0c\u4ee5\u6c42\u6c38\u8fdc\u4fdd\u6301\u4e00\u4e2a\u6807\u51c6\u7684\u54c1\u8d28\u800c\u957f\u671f\u53d6\u4fe1\u65bc\u987e\u5ba2\uff0c\u7eb5\u7136\u4e0d\u662f\u4e30\u6536\u5e74\uff0c\u9999\u69df\u7684\u54c1\u8d28\u4e5f\u4e0d\u53d7\u5f71\u54cd\u3002
\u3000\u3000\u3010\u9999\u69df\u7684\u4fdd\u5b58\u4e0e\u642c\u8fd0\u3011
\u3000\u3000\u9999\u69df\u9152\u4e0d\u9700\u8981\u7279\u522b\u7167\u987e\uff0c\u5e73\u653e\u5728\u51c9\u723d\u7684\u5730\u65b9\u5c31\u53ef\u4ee5\u3002\u5728\u996e\u7528\u4e4b\u524d\uff0c\u51b7\u5ea6\u5e94\u5728\u534e\u6c0f\u56db\u5341\u56db\u5230\u56db\u5341\u516b\u5ea6\u4e4b\u95f4\uff0c\u6216\u653e\u5728\u51b0\u7bb1\u91cc\u56db\u5341\u4e94\u5206\u949f\u5c31\u591f\u4e86\u3002\u4f46\u4e0d\u8981\u653e\u5728\u51b7\u51bb\u5ba4\u91cc\uff0c\u5982\u679c\u7ed3\u4e86\u51b0\uff0c\u5c31\u6c38\u8fdc\u4e0d\u4f1a\u56de\u590d\u539f\u72b6\uff1b\u5982\u679c\u65f6\u95f4\u6025\u8feb\uff0c\u653e\u5165\u51b7\u51bb\u5ba4\u53ea\u5341\u4e94\u5206\u949f\u5c31\u591f\u4e86\u3002\u676f\u5b50\u8981\u5148\u51b0\u51c9\uff0c\u9664\u975e\u4f60\u5acc\u9152\u5f3a\uff0c\u5207\u4e0d\u53ef\u52a0\u51b0\u5757\u3002\u51b0\u51c9\u7684\u9999\u69df\uff0c\u6709\u4e24\u79cd\u597d\u5904\uff1a\u4e00\u662f\u5473\u9053\u6539\u5584\uff0c\u4e8c\u662f\u659f\u5165\u676f\u5b50\u65f6\u5bb9\u6613\u63a7\u5236\u6c14\u6ce1\u5916\u6ea2\u3002\u6e29\u7684\u9999\u69df\uff0c\u5f00\u74f6\u540e\u4f1a\u55b7\u51fa\u6765\uff0c\u5f04\u810f\u4e86\u573a\u5730\uff0c\u4e5f\u6d6a\u8d39\u4e86\u9152\u3002
\u3000\u3000\u9999\u69df\u5f00\u540e\u6700\u597d\u4e00\u6b21\u559d\u5b8c\uff0c\u5982\u60f3\u7559\u8d77\u6765\uff0c\u8981\u7528\u7279\u5236\u74f6\u585e\uff0c\u5e76\u653e\u5728\u51b7\u51c9\u7684\u5730\u65b9\u3002\u6253\u5f00\u8fc7\u7684\u9999\u69df\u5982\u6c14\u6ce1\u5df2\u6d88\u5931\uff0c\u7b2c\u4e8c\u5929\u4ecd\u53ef\u559d\uff0c\u6216\u7528\u4f5c\u70f9\u8c03\u4e5f\u597d\u3002
\u3000\u3000\u3010\u9999\u69df\u4e4b\u5f00\u6cd5\u4e0e\u659f\u6cd5\u3011
\u3000\u3000\u5f00\u9999\u69df\u65f6\uff0c\u6709\u4e0b\u5217\u51e0\u4e2a\u6b65\u9aa4\uff1a
\u3000\u30001.\u5de6\u624b\u63e1\u4f4f\u74f6\u9888\u4e0b\u65b9\uff0c\u74f6\u53e3\u5411\u5916\u503e\u659c\u5341\u4e94\u5ea6\uff0c\u53f3\u624b\u5c06\u74f6\u53e3\u4e4b\u5305\u88c5\u7eb8\u63ed\u53bb\uff0c\u5e76\u5c06\u94c1\u4e1d\u7f51\u5957\u9501\u53e3\u5904\u4e4b\u626d\u7f20\u90e8\u5206\u677e\u5f00\u3002
\u3000\u30002.\u5728\u53f3\u624b\u9664\u53bb\u7f51\u5957\u4e4b\u540c\u65f6\uff0c\u5de6\u624b\u59c6\u6307\u987b\u9002\u65f6\u6309\u4f4f\u5373\u5c06\u51b2\u51fa\u4e4b\u74f6\u585e\uff1b\u7136\u540e\u53f3\u624b\u4ee5\u9910\u5dfe\u5e03\u66ff\u6362\u5de6\u59c6\u6307\uff0c\u5e76\u7528\u624b\u638c\u634f\u4f4f\u74f6\u585e\u3002
\u3000\u30003.\u5f53\u74f6\u585e\u51b2\u51fa\u4e4b\u77ac\u95f4\uff0c\u53f3\u624b\u8fc5\u901f\u5c06\u74f6\u585e\u5411\u53f3\u4fa7\u63ed\u5f00\u3002
\u3000\u30004.\u5982\u74f6\u5185\u6c14\u538b\u4e0d\u591f\uff0c\u74f6\u585e\u65e0\u529b\u51b2\u51fa\u65f6\uff0c\u53ef\u7528\u53f3\u624b\u634f\u7d27\u74f6\u585e\u4e0d\u52a8\uff0c\u518d\u4ee5\u63e1\u74f6\u4e4b\u5de6\u624b\u5c06\u9152\u74f6\u5de6\u53f3\u65cb\u8f6c\uff0c\u76f4\u5230\u74f6\u585e\u51b2\u51fa\u4e3a\u6b62\u3002
\u3000\u30005.\u4e3a\u4e86\u907f\u514d\u9152\u55b7\u6d12\u51fa\u6765\uff0c\u5f00\u74f6\u65f6\u7684\u54cd\u58f0\u4e0d\u4f1a\u592a\u5927\u3002
\u3000\u3000\u5012\u9999\u69df\u9152\u65f6\uff0c\u7528\u624b\u63e1\u4f4f\u74f6\u5b50\u4e2d\u90e8\uff0c\u628a\u98df\u6307\u6491\u4f4f\u74f6\u9888\uff0c\u4ee5\u6c42\u7a33\u59a5\u3002\u521d\u5f80\u676f\u5b50\u91cc\u659f\u65f6\uff0c\u6c14\u6ce1\u4f1a\u55b7\u8d77\u6765\uff0c\u56e0\u6b64\u8981\u5148\u659f\u5c11\u91cf\uff0c\u7b49\u6c14\u6ce1\u51cf\u5c11\u65f6\u518d\u7ee7\u7eed\u659f\u5230\u5927\u534a\u676f\u4e3a\u6b62\uff0c\u7136\u540e\u5c06\u74f6\u5411\u4e0a\u65b9\u6276\u6b63\uff0c\u4ee5\u9632\u9152\u6f0f\u5230\u5916\u9762\u3002
\u3000\u3000\u5982\u91cc\u74f6\u585e\u5f88\u7d27\uff0c\u4e0d\u80fd\u69a8\u51fa\uff0c\u53ef\u7528\u5927\u59c6\u6307\u7a33\u5b9a\u7684\u5f80\u4e0a\u63a8\u6324\uff0c\u7136\u540e\u518d\u62e7\u52a8\u3002\u5982\u679c\u74f6\u585e\u4e0a\u90e8\u62e7\u65ad\u4e86\uff0c\u53ef\u7528\u70e4\u8089\u53c9\u6216\u7c97\u9488\u5148\u7a7f\u4e2a\u6d1e\uff0c\u628a\u74f6\u4e2d\u7684\u6c14\u653e\u51fa\uff0c\u7136\u540e\u518d\u7528\u87ba\u4e1d\u5f00\u74f6\u5668\u5c06\u74f6\u585e\u62e7\u51fa\u3002
\u3000\u3000\u3010\u5982\u4f55\u8d2d\u4e70\u9999\u69df\u9152\u3011
\u3000\u3000\u901a\u5e38\u51fa\u552e\u7684\u9999\u69df\u9152\u6709\u4e09\u79cd\uff1aBRUT\uff08\u4e0d\u751c--\u542b\u7cd6\u91cf\u6700\u5c11\uff09\uff0cEXTRA SEC\u6216EXTRA DRY\uff08\u7565\u5e26\u751c\u5473\uff09\uff0cSEC\u6216DRY\uff08\u751c\u7684\uff09\uff0c\u9002\u5408\u996d\u540e\u5403\u70b9\u5fc3\u65f6\u559d\uff0c\u8fd9\u7c7b\u9152\u7684\u6d88\u8017\u91cf\u4e0d\u5927\u3002\u8fd9\u4e09\u7c7b\u9152\u4ee5\u7b2c\u4e00\u79cdBRUT\u6700\u9002\u7528\uff0c\u7eaf\u996e\u6216\u8c03\u9152\u7686\u53ef\u3002
\u3000\u3000\u6807\u51c6\u74f6\u7684\u9999\u69df\uff0c\u5bb9\u91cf\u662f\u516b\u676f\uff0c\u534a\u74f6\u88c5\u662f\u56db\u676f\uff1b\u4e24\u74f6\u88c5\uff08MAGNUM\uff09\u7684\u662f\u5341\u516d\u676f\uff0c\u53e6\u5916\u5c1a\u6709\u56db\u74f6\u88c5\uff0c\u6216\u66f4\u5927\u7684\u74f6\u88c5\u3002\u6700\u5c0f\u7684\u662f\u534a\u74f6\u88c5\uff08SPLIT\uff09\uff0c\u53ea\u5012\u4e24\u676f\uff0c\u4f46\u4e24\u4e2a\u534a\u74f6\u88c5\u7684\u4ef7\u683c\u8d85\u8fc7\u4e86\u4e00\u74f6\u88c5\u7684\uff0c\u6240\u4ee5\u4e0d\u5212\u7b97\u3002\u6700\u597d\u5148\u9884\u7b97\u9700\u8981\u91cf\uff0c\u518d\u53bb\u8d2d\u4e70\uff0c\u6807\u51c6\u74f6\u88c5\u7684\u6bd4\u8f83\u9002\u5408\uff0c\u74f6\u5b50\u8d8a\u5927\uff0c\u6c14\u6ce1\u4f1a\u8d8a\u5c11\u3002
\u3000\u3000\u4e0b\u5217\u7684\u8868\u662f\u8bf4\u660e\u9999\u69df\u7684\u751c\u5ea6\uff0c\u4e0d\u8fc7\u56e0\u5382\u724c\u4e0d\u540c\uff0c\u5728\u751c\u5ea6\u4e0a\u4e5f\u8bb8\u7565\u6709\u5dee\u522b\u3002
\u3000\u3000BRUT OR NATURE\uff08\u4e0d\u751c\uff09 \u751c\u5ea6\uff08\u767e\u5206\u6bd4\uff090.5\u81f31.5
\u3000\u3000EXTRA SEC OR EXTRA DRY \uff08\u7565\u751c\uff09 \u751c\u5ea61.5\u81f33.0
\u3000\u3000SEC OR DRY\uff08\u8f83EXTRA DRY\u751c\uff09 \u751c\u5ea63.0\u81f35.0
\u3000\u3000DEMI SEC\uff08\u751c\uff09 \u751c\u5ea65.0\u81f37.0
\u3000\u3000DOUX\uff08\u5f88\u751c\uff09 \u751c\u5ea67.0\u4ee5\u4e0a
\u3000\u3000\u3010\u9999\u69df\u7684\u7528\u9014\u3011
\u3000\u3000\u9999\u69df\u5728\u8461\u8404\u9152\u4e2d\uff0c\u662f\u4e00\u79cd\u6700\u7f8e\u597d\u7684\u9152\uff0c\u56e0\u4e3a\u5b83\u5236\u9020\u8d39\u65f6\uff0c\u8fc7\u7a0b\u7e41\u6742\uff0c\u6240\u4ee5\u5728\u4ef7\u683c\u4e0a\u5c31\u4e0d\u4f1a\u5f88\u4fbf\u5b9c\uff0c\u800c\u4e14\u88ab\u79f0\u4e3a\u6700\u5bcc\u9b45\u529b\u7684\u9152\u3002\u5728\u5a5a\u793c\uff0c\u63a5\u5f85\uff0c\u6216\u6b63\u5f0f\u9910\u4f1a\u4e2d\u56fa\u7136\u5fc5\u9700\uff0c\u5176\u4ed6\u65b9\u9762\u7684\u7528\u9014\u4e5f\u5f88\u5e7f\uff0c\u8bf8\u5982\u4f50\u98df\u869d\u3001\u706b\u817f\u3001\u70b9\u5fc3\u7b49\u3002\u4e0d\u8fc7\u4e00\u822c\u4eba\u90fd\u662f\u4ee5\u98df\u7269\u7684\u7c7b\u522b\uff0c\u6765\u51b3\u5b9a\u5176\u6240\u8be5\u996e\u7528\u4f55\u79cd\u5473\u9053\u7684\u9999\u69df\u3002
\u3000\u3000\u4e00\u676f\u51b0\u51c9\u7684\u9999\u69df\uff0c\u4e5f\u662f\u5f00\u80c3\u7684\u5723\u54c1\uff0c\u5982\u679c\u9700\u8981\uff0c\u53ef\u5728\u9152\u91cc\u52a0\u5757\u7cd6\u548c\u6570\u6ef4\u82e6\u7cbe\uff08BITTERS\uff09\uff0c\u518d\u52a0\u4e00\u7247\u67e0\u6aac\u76ae\uff0c\u5c31\u6210\u4e86\u4e00\u676f\u9999\u69df\u9e21\u5c3e\u9152\u3002\u6b64\u5916\uff0c\u9999\u69df\u8fd8\u53ef\u4ee5\u7528\u4e8e\u70f9\u996a\u3002
\u3000\u3000\u53ef\u53e3\u53ef\u4e50\uff08Coca-Cola\uff0c\u4e5f\u79f0Coke\uff09\uff0c\u662f\u7531\u7f8e\u56fd\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u51fa\u54c1\u7684\u4e00\u79cd\u542b\u6709\u5496\u5561\u56e0\u7684\u78b3\u9178\u996e\u6599\u3002\u6c49\u8bed\u8bd1\u540d\u51fa\u81ea\u848b\u5f5d\uff0c\u662f\u7ffb\u8bd1\u754c\u6781\u4e3a\u6709\u540d\u548c\u6210\u529f\u7684\u4f8b\u5b50\u4e4b\u4e00\u3002
\u3000\u3000\u76ee\u524d\u53ef\u53e3\u53ef\u4e50\u5728\u4e16\u754c\u5404\u5730\u5e02\u573a\u7686\u5904\u9886\u5bfc\u5730\u4f4d\uff0c\u8fdc\u8fdc\u8d85\u8d8a\u5176\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u767e\u4e8b\u53ef\u4e50\u3002\u5176\u4e2d\u5728\u9999\u6e2f\u66f4\u51e0\u4e4e\u5784\u65ad\u78b3\u9178\u996e\u6599\u5e02\u573a\uff0c\u800c\u5728\u53f0\u6e7e\u5219\u5177\u6709\u767e\u5206\u4e4b\u516d\u5341\u4ee5\u4e0a\u7684\u5e02\u573a\u5360\u6709\u91cf\u3002
\u3000\u3000\u53ef\u53e3\u53ef\u4e50\u7684\u914d\u65b9,\u81f3\u4eca\u9664\u4e86\u6301\u6709\u4eba\u5bb6\u65cf\u4e4b\u5916\u65e0\u4eba\u77e5\u6653,\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u4e5f\u4f1a\u4e25\u5bc6\u9632\u6b62\u81ea\u5df1\u7684\u5458\u5de5\u5077\u7a83\u914d\u65b9\u3002\u81f3\u4eca,\u53ef\u53e3\u53ef\u4e50\u867d\u7136\u6709\u4e86\u4e0d\u5c11\u7ade\u4e89\u5bf9\u624b(\u5982\u767e\u4e8b\u53ef\u4e50,\u4f46\u4f9d\u7136\u662f\u4e16\u754c\u4e0a\u6700\u7545\u9500\u7684\u78b3\u9178\u996e\u6599\u3002
\u3000\u3000\u4e0d\u540c\u53e3\u5473
\u3000\u3000\u53ef\u53e3\u53ef\u4e50\uff08\u539f\u5473\uff09
\u3000\u3000\u67e0\u6aac\u5473\u53ef\u4e50
\u3000\u3000\u9999\u8349\u5473\u53ef\u4e50
\u3000\u3000\u6a31\u6843\u5473\u53ef\u4e50
\u3000\u3000\u5065\u6021\u53ef\u4e50
\u3000\u3000\u67e0\u6aac\u5473\u5065\u6021\u53ef\u4e50
\u3000\u3000\u9752\u67e0\u5473\u5065\u6021\u53ef\u4e50
\u3000\u3000\u9999\u8349\u5473\u5065\u6021\u53ef\u4e50
\u3000\u3000\u6a31\u6843\u5473\u5065\u6021\u53ef\u4e50
\u3000\u3000\u7b80\u4ecb\uff1a
\u3000\u3000\u4e00\u4e2a\u53ef\u4e50\u54c1\u724c\uff0c\u78b3\u9178\u6027\u996e\u6599\u4e00\u79cd\u3002
\u3000\u3000\u914d\u6599:
\u3000\u3000\u78b3\u9178\u6c34(\u6c34,\u4e8c\u6c27\u5316\u78b3).\u767d\u7802\u7cd6.\u7126\u7cd6\u8272.\u78f7\u9178.\u9999\u6599(\u5305\u542b\u5496\u5561\u56e0)
\u3000\u3000\u5173\u4e8e\u53ef\u53e3\u53ef\u4e50
\u3000\u3000Coca Cola\u662f\u996e\u6599\u7684\u5546\u6807,\u4e2d\u6587\u8bd1\u6210\u53ef\u53e3\u53ef\u4e50.\u996e\u6599\u6709\u4e00\u79cd\u7279\u6b8a\u98ce\u5473,\u8fd9\u79cd\u98ce\u5473\u6765\u81ea\u539f\u6599\u4e2d\u53ef\u4e50(Cola)\u7684\u79cd\u5b50.
\u3000\u3000\u53ef\u4e50\u53c8\u79f0\u53ef\u4e50\u679c,\u662f\u5e38\u7eff\u4e54\u6728,\u9ad8\u5ea6\u53ef\u8fbe4~10\u7c73,\u5c5e\u68a7\u6850\u79d1\u690d\u7269.\u6709\u7ea2\u53ef\u4e50\u548c\u767d\u53ef\u4e50\u4e24\u4e2a\u79cd.\u53f6\u7247\u5bbd\u539a,\u5012\u5375\u5f62\u6709\u5c16\u5934.\u82b1\u9ec4\u8272,\u7f8e\u4e3d.\u5168\u5e74\u6709\u4e24\u6b21\u82b1\u671f,\u82b1\u540e\u7ed3\u5b9e,\u679c\u5b9e\u4e2d\u7684\u79cd\u5b50\u7528\u6765\u5236\u53ef\u4e50\u996e\u6599.
\u3000\u3000\u53ef\u4e50\u539f\u4ea7\u975e\u6d32\u897f\u90e8\u70ed\u5e26\u5730\u533a,\u4eca\u4e16\u754c\u70ed\u5e26\u5404\u5730\u591a\u6709\u683d\u57f9.\u8fd1\u5e74\u6211\u56fd\u5f15\u79cd\u6210\u529f,\u5e76\u5236\u6709\u6211\u56fd\u98ce\u5473\u7684\u53ef\u4e50\u996e\u6599,\u5982\u5929\u5e9c\u53ef\u4e50.\u4e0d\u540c\u5546\u6807\u7684\u53ef\u4e50\u996e\u6599\u867d\u90fd\u7528\u53ef\u4e50\u79cd\u5b50\u4e3a\u4e3b\u8981\u539f\u6599\u5236\u6210,\u4f46\u5404\u6709\u4fdd\u5bc6\u7684\u914d\u65b9.\u53ef\u4e50\u79cd\u5b50\u4e2d\u542b\u5496\u5561\u78b1,\u53ef\u53ef\u78b1,\u6709\u5174\u594b\u795e\u7ecf\u7cfb\u7edf\u6d3b\u52a8\u7684\u4f5c\u7528.
\u3000\u3000\u53ef\u53e3\u53ef\u4e50\u516c\u53f8
\u3000\u3000Coca Cola
\u3000\u3000\u4e00,Industrial Analysis
\u3000\u3000\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u7b80\u4ecb
\u3000\u30001886\u5e745\u6708,\u53ef\u53e3\u53ef\u4e50\u9996\u6b21\u9762\u4e16\u4e8e\u7f8e\u56fd\u4f50\u6cbb\u4e9a\u5dde\u4e9a\u7279\u5170\u5927\u5e02\u7684\u96c5\u5404\u5e03\u836f\u5e97,\u81f3\u4eca\u5df2120\u5c81\u4e86.\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u662f\u5168\u4e16\u754c\u6700\u5927\u7684\u996e\u6599\u516c\u53f8,\u4e5f\u662f\u8f6f\u996e\u6599\u9500\u552e\u5e02\u573a\u7684\u9886\u8896\u548c\u5148\u950b,\u900f\u8fc7\u5168\u7403\u6700\u5927\u7684\u5206\u9500\u7cfb\u7edf,\u7545\u9500\u4e16\u754c\u8d85\u8fc7200\u4e2a\u56fd\u5bb6\u53ca\u5730\u533a,\u6bcf\u65e5\u996e\u7528\u91cf\u8fbe10\u4ebf\u676f,\u5360\u5168\u4e16\u754c\u8f6f\u996e\u6599\u5e02\u573a\u768448%,\u5176\u54c1\u724c\u4ef7\u503c\u5df2\u8d85\u8fc7700\u4ebf\u7f8e\u5143,\u662f\u4e16\u754c\u7b2c\u4e00\u54c1\u724c.
\u3000\u3000\u767e\u4e8b\u53ef\u4e50\u516c\u53f8\u7b80\u4ecb
\u3000\u3000\u767e\u4e8b\u53ef\u4e50\u516c\u53f8"1919\u5e74\u8bde\u751f\u4e8e\u7f8e\u56fd\u7ebd\u7ea6,\u5728\u7b2c\u4e8c\u6b21\u4e16\u754c\u5927\u6218\u4e4b\u540e\u8fc5\u901f\u5d1b\u8d77.\u5230\u4e8620\u4e16\u7eaa40\u5e74\u4ee3\u672b,\u767e\u4e8b\u53d1\u5c55\u6210\u4e3a\u6210\u529f\u7684\u4e13\u4e1a\u8f6f\u996e\u6599\u4f01\u4e1a.\u52301996\u5e74\u901a\u8fc7\u767e\u4e8b\u7684\u9996\u5e2d\u6267\u884c\u5b98\u97e6\u5c3c\u00b7\u79d1\u5217\u5a01\u6267\u884c\u7684\u5173\u8054\u6027\u591a\u5143\u5316\u6218\u7565,\u767e\u4e8b\u53ef\u4e50\u516c\u53f8\u5f62\u6210\u4e868\u5927\u7ec4\u6210\u90e8\u5206:\u767e\u4e8b\u53ef\u4e50\u5317\u7f8e\u516c\u53f8,\u767e\u4e8b\u53ef\u4e50\u56fd\u9645\u516c\u53f8,\u5f17\u91cc\u6258\u96f7\u516c\u53f8,\u767e\u4e8b\u53ef\u4e50\u98df\u54c1\u56fd\u9645\u516c\u53f8,\u5fc5\u80dc\u5ba2\u6bd4\u8428\u997c\u4e16\u754c\u516c\u53f8,\u6cf0\u79d1\u00b7\u8d1d\u5c14\u4e16\u754c\u516c\u53f8,\u80af\u5fb7\u57fa\u70b8\u9e21\u516c\u53f8\u548c\u767e\u4e8b\u53ef\u4e50\u7cfb\u7edf\u4e16\u754c\u516c\u53f8.\u73b0\u5728,\u5176\u7ecf\u8425\u8303\u56f4\u5df2\u5ef6\u4f38\u5230\u6d77\u5916134\u4e2a\u56fd\u5bb6\u4e4b\u4e2d.\u636e\u7edf\u8ba1,\u5168\u7403\u670930\u4ebf\u4eba\u53e3\u54c1\u5c1d\u8fc7\u767e\u4e8b\u53ef\u4e50.
\u3000\u3000\u884c\u4e1a\u5185\u90e8\u7ade\u4e89
\u3000\u3000\u7f8e\u56fd\u8f6f\u996e\u6599\u884c\u4e1a\u5185\u90e8\u57fa\u672c\u4e0a\u53ea\u6709\u4e24\u4e2a\u7ade\u4e89\u8005(\u56e0\u4e3a\u4e24\u4e2a\u516c\u53f8\u536070%\u7684\u5e02\u573a\u5360\u6709\u7387),\u4f46\u662f\u8fd9\u4e24\u4e2a\u54c1\u724c\u5728\u987e\u5ba2\u611f\u53d7\u548c\u5370\u8c61\u4e0a\u6709\u4e00\u5b9a\u7684\u5dee\u5f02.
\u3000\u3000\u4e24\u5927\u516c\u53f8\u4e4b\u95f4\u7684\u7ade\u4e89\u4e3a\u4ec0\u4e48\u6ca1\u6709\u5931\u53bb\u63a7\u5236\u5462 \u539f\u56e0\u662f\u5b83\u4eec\u8fdb\u884c\u7ade\u4e89\u7684\u76ee\u7684\u4e0d\u662f\u8981\u6d88\u706d\u5bf9\u65b9,\u800c\u662f\u4e3a\u4e86\u83b7\u5f97\u4f18\u52bf\u548c\u5229\u6da6.
\u3000\u3000\u884c\u4e1a\u8fdb\u5165\u58c1\u5792
\u3000\u3000\u4e24\u5927\u53ef\u4e50\u516c\u53f8\u5728\u8f6f\u996e\u6599\u884c\u4e1a\u90fd\u5177\u6709\u60a0\u4e45\u7684\u5386\u53f2\u548c\u5de8\u5927\u7684\u5e7f\u544a\u6295\u5165,\u5386\u53f2\u548c\u5e7f\u544a\u5f71\u54cd\u4f7f\u53ef\u53e3\u53ef\u4e50\u548c\u767e\u4e8b\u53ef\u4e50\u8fd9\u4e24\u5927\u54c1\u724c\u6210\u4e3a\u7f8e\u56fd\u6587\u5316\u7684\u8c61\u5f81.
\u3000\u3000\u7279\u8bb8\u7ecf\u8425\u5236\u5ea6\u4f7f\u4e24\u5927\u516c\u53f8\u4e0d\u7528\u5de8\u5927\u7684\u6295\u8d44\u5c31\u83b7\u5f97\u4e86\u5de8\u5927\u7684\u89c4\u6a21.\u6bcf\u4e00\u4e2a\u6f5c\u5728\u8fdb\u5165\u8005\u5728\u51b3\u5b9a\u8fdb\u5165\u4e4b\u524d\u90fd\u4f1a\u4ed4\u7ec6\u60f3\u60f3\u81ea\u5df1\u5728\u5355\u4f4d\u4ea7\u54c1\u7ecf\u8425\u6210\u672c\u4e0a\u662f\u5426\u6709\u53ef\u80fd\u8d85\u8fc7\u8fd9\u4e24\u516c\u53f8.
\u3000\u3000\u884c\u4e1a\u5784\u65ad\u7684\u6839\u672c\u539f\u56e0
\u3000\u3000\u9650\u5236\u6027\u7684\u884c\u4e1a\u5185\u90e8\u7ade\u4e89
\u3000\u3000\u9501\u5b9a\u7684\u8d2d\u4e70\u8005
\u3000\u3000"\u79d8\u5bc6\u7684\u914d\u65b9 "
\u3000\u3000Coca Cola
\u3000\u3000\u4e8c,\u80cc\u666f\u5206\u6790
\u3000\u3000(\u4e00)\u5173\u4e8e\u53ef\u53e3\u53ef\u4e50
\u3000\u30001,\u996e\u6599\u884c\u4e1a\u7684\u9f99\u5934\u8001\u5927,\u5df2\u6709100\u5e74\u5386\u53f2
\u3000\u30002,\u4e13\u4e1a\u5316\u7684\u6d53\u7f29\u6db2\u5236\u9020\u5546
\u3000\u30003,\u5904\u4e8e\u4e00\u4e2a\u53d1\u5c55\u7f13\u6162\u7684\u884c\u4e1a:80\u5e74\u4ee3\u521d, \u4eba\u5747\u8f6f\u996e\u6599\u6d88\u8d39\u5728\u7f8e\u56fd\u548c\u56fd\u9645\u4e0a\u589e\u957f\u5341\u5206\u7f13\u6162.80\u5e74\u4ee3\u521d\u671f,\u884c\u4e1a\u5e73\u5747\u589e\u957f\u901f\u5ea6\u56fd\u5185\u662f3%.
\u3000\u30004,\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u56fd\u5185\u589e\u957f5%,\u56fd\u5916\u589e\u957f7%.
\u3000\u30005,\u53ef\u53e3\u53ef\u4e50\u7684\u5e02\u573a\u4ef7\u503c\u4ece1984\u5e74\u768440\u4ebf\u7f8e\u5143,1999\u5e74\u589e\u52a0\u5230\u7684165\u4ebf\u7f8e\u5143,\u5e76\u5360\u6709\u5168\u7403\u8f6f\u996e\u6599\u5e02 \u573a\u768446%.
\u3000\u3000(\u4e8c)80,90\u5e74\u4ee3\u7684\u638c\u95e8\u4eba
\u3000\u3000Business Strategy,September/October 1999\u5bf9\u5728\u8fc7\u53bb100\u5e74\u65f6\u95f4\u91cc\u4e3a\u5de5\u5546\u4f01\u4e1a\u53d1\u5c55\u505a\u51fa\u7a81\u51fa\u8d21\u732e\u7684\u4f01\u4e1a\u5bb6,\u7406\u8bba\u5bb6\u505a\u4e86\u4e00\u4e2a\u7b80\u5355\u7684\u63cf\u8ff0.\u9ad8\u5179\u8036\u8fbe\u699c\u4e0a\u6709\u540d.
\u3000\u3000\u7f57\u6ce2\u7279.\u9ad8\u5179\u8036\u8fbe(Roberto Goizueta,1931-1997),\u53e4\u5df4\u7c4d\u7f8e\u56fd\u4eba,\u81ea80\u5e74\u4ee3\u521d\u671f\u5f00\u59cb\u62c5\u4efb\u53ef\u53e3\u53ef\u4e50\u516c\u53f8CEO.\u5728\u4ed616\u5e74\u6267\u653f\u671f\u95f4,\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u5e02\u503c\u4ece43\u4ebf\u7f8e\u5143\u589e\u81f3147\u4ebf\u7f8e\u5143.
\u3000\u3000Roberto Goizueta\u7684\u56f0\u5883
\u3000\u3000\u4ed6\u638c\u95e8\u4ee5\u540e,\u53ef\u4e50\u516c\u53f8\u9996\u5148\u9762\u4e34\u7684\u6311\u6218\u5c31\u662f\u5982\u4f55\u89e3\u51b3\u72ec\u7acb\u8fd0\u4f5c\u7684\u88c5\u74f6\u5546\u4e0d\u53cb\u597d\u7684\u7ecf\u8425\u884c\u4e3a(hostage);\u5176\u6b21\u9762\u4e34\u7684\u662f\u5927\u578b\u56fd\u9645\u96f6\u552e\u96c6\u56e2\u7684\u9ad8\u6bd4\u4f8b\u6298\u6263\u7684\u8981\u6c42,\u5c24\u5176\u88c5\u74f6\u5de5\u5382\u5728\u6ee1\u8db3\u8fde\u9501\u5546\u5e97\u9700\u6c42\u65b9\u9762\u7f3a\u4e4f\u7075\u6d3b\u6027.\u7b2c\u4e09,,\u79d2\u5e74\u91cc\u6beb\u5e74 \u6765\u81ea\u767e\u4e8b\u516c\u53f8\u7ade\u4e89\u7684\u538b\u529b.\u767e\u4e8b\u53ef\u4e50\u516c\u53f8\u5b9e\u65bd\u4e86\u6536\u8d2d\u5feb\u9910\u8fde\u9501\u5e97\u7684\u8ba1\u5212,\u800c\u4e14\u767e\u4e8b\u516c\u53f8\u8fd8\u5927\u529b\u5411\u4f53\u80b2\u4ea7\u4e1a\u6269\u5f20,\u83b7\u5f97\u4e00\u4e9b\u66f4\u52a0\u76c8\u5229\u7684\u9500\u552e\u6e20\u9053.
\u3000\u3000Roberto Goizueta\u7684\u5546\u4e1a\u601d\u8def
\u3000\u3000\u5728\u8fd9\u79cd\u80cc\u666f\u4e0b,Goizueta\u91c7\u53d6\u4e86\u4ece\u72ec\u7acb\u88c5\u74f6\u5382\u624b\u91cc\u56de\u8d2d\u53ef\u4e50\u7684\u5206\u9500\u4f53\u7cfb,\u540c\u65f6\u91c7\u53d6\u4e86\u5927\u80c6\u7684\u5168\u7403\u6269\u5f20\u8ba1\u5212.
\u3000\u3000\u52a0\u5feb\u5411\u5feb\u9910\u53ca\u81ea\u52a8\u996e\u6c34\u673a\u4e8b\u4e1a\u7684\u62d3\u5c55.\u8fd9\u79cd\u505a\u6cd5\u4f7f\u53ef\u4e50\u516c\u53f8\u53d6\u5f97\u4e86\u9ad8\u4e8e\u96f6\u552e\u5546\u5e97\u9500\u552e2\u500d\u7684\u5229\u6da6\u56de\u62a5.
\u3000\u3000Roberto Goizueta \u7684\u56de\u62a5
\u3000\u3000In the 20years between 1977 and 1997, Coke management built an extraordinary powerful business design
\u3000\u3000A highly aligned manufacturer-bottler-distribution system, which has created the lowest cost manufacturing, bottling, and logistics in the industry, and which focuses investment on the profit zones in the value chain.
\u3000\u3000It achieved: (1) the world's strongest brand; (2) cost effective advertising; plus licensing and signage; and (3) a large number of solid positions in international markets.
\u3000\u3000(\u4e09)\u53ef\u53e3\u53ef\u4e50\u7684\u65e9\u671f\u7ecf\u8425\u6a21\u5f0f
\u3000\u3000\u8f6f\u996e\u6599\u884c\u4e1a\u7684\u4ef7\u503c\u94fe
\u3000\u3000\u6d53\u7f29\u6db2\u5236\u9020\u2014\u88c5\u74f6\u2014\u5e93\u5b58\u2014\u5206\u9500\u2014\u5e7f\u544a\u4fc3\u9500\u2014\u96f6\u552e\u2014\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7b49\u73af\u8282
\u3000\u30001,\u53ef\u53e3\u53ef\u4e50\u65e9\u671f\u7684\u4ef7\u503c\u6d3b\u52a8\u5b9a\u4f4d
\u3000\u3000\u6d53\u7f29\u6db2\u7684\u5236\u9020\u5546,\u5546\u6807\u4f7f\u7528\u6388\u6743\u4e0e\u5e7f\u544a(\u6bcf\u5e746\u4ebf\u7f8e\u5143\u7684\u5e7f\u544a\u8d39\u7528)
\u3000\u3000(\u4e09)\u53ef\u53e3\u53ef\u4e50\u7684\u65e9\u671f\u7ecf\u8425\u6a21\u5f0f
\u3000\u30002,\u5411\u533a\u57df\u6027\u7684\u4f01\u4e1a\u63d0\u4f9b\u72ec\u5bb6\u88c5\u74f6\u8bb8\u53ef\u548c\u5730\u533a\u9500\u552e\u8bb8\u53ef\u6743,\u53ef\u4e50\u516c\u53f8\u5728\u5404\u4e2a\u88c5\u74f6\u5382\u51e0\u4e4e\u4e0d\u5360\u4efb\u4f55\u80a1\u4efd.
\u3000\u3000\u5728\u5f53\u65f6\u7684\u60c5\u51b5\u4e0b,\u6bcf\u4e2a\u88c5\u74f6\u5546\u90fd\u4e0e\u53ef\u53e3\u53ef\u4e50\u7b7e\u5b9a"\u7279\u8bb8\u534f\u8bae\u5408\u540c".\u5408\u540c\u4e2d\u89c4\u5b9a\u6d53\u7f29\u6db2\u7684\u4ef7\u683c,\u4ee5\u53ca\u6388\u4e88\u88c5\u74f6\u5546\u5730\u533a\u72ec\u5bb6\u7ecf\u8425\u6743----\u8fd9\u79cd\u65e9\u671f\u7684\u7279\u8bb8\u88c5\u74f6\u5546\u6a21\u5f0f\u53d6\u5f97\u4e86\u5de8\u5927\u6210\u529f.\u6d88\u8d39\u8005\u6ee1\u610f,\u88c5\u74f6\u5546\u81f4\u5bcc,\u53ef\u53e3\u53ef\u4e50\u5219\u6210\u4e3a\u5934\u53f7\u5927\u516c\u53f8._
\u3000\u3000(\u4e09)\u53ef\u53e3\u53ef\u4e50\u7684\u65e9\u671f\u7ecf\u8425\u6a21\u5f0f
\u3000\u3000\u5728\u6ca1\u6709\u4efb\u4f55\u80a1\u4efd\u7684\u60c5\u51b5\u4e0b,\u53ef\u4e50\u516c\u53f8\u5982\u4f55\u63a7\u5236\u88c5\u74f6\u4f01\u4e1a\u5462
\u3000\u30001.\u52a0\u5f3a\u5bf9\u5458\u5de5\u7684\u57f9\u8bad:\u6709\u7684\u53bb\u56fd\u5916\u53c2\u52a0\u57f9\u8bad,\u6709\u7684\u5728\u56fd\u5185.\u5982\u5728\u5929\u6d25\u5c31\u5efa\u7acb\u5f97\u4e86\u53ef\u4e50\u7684\u57f9\u8bad\u4e2d\u5fc3;\u5728\u4e0a\u6d77\u4e0e\u590d\u65e6\u5927\u5b66\u5f00\u529e\u4e86\u53ef\u4e50\u516c\u53f8\u7684\u5c1a\u6b66\u5b66\u9662.
\u3000\u30002.\u6bcf\u4e00\u4e2a\u5c97\u4f4d\u90fd\u6709\u4e25\u683c\u7684\u89c4\u5b9a,\u6bd4\u5982\u7ecf\u9a8c,\u6280\u80fd\u7b49.
\u3000\u30003.\u4e3a\u88c5\u74f6\u4f01\u4e1a\u5236\u5b9a\u4e86\u4e25\u683c\u7684\u6807\u51c6,\u8981\u6c42\u4f01\u4e1a\u5fc5\u987b\u8fbe\u5230,\u5982\u679c\u8fbe\u4e0d\u5230,\u5c31\u8981\u68c0\u8ba8\u539f\u56e0,\u5e76\u9650\u5236\u65e5\u671f\u6539\u8fdb.
\u3000\u30004.\u79ef\u6781\u63a8\u8fdb\u672c\u5730\u5316\u7b56\u7565.
\u3000\u3000Coca Cola
\u3000\u3000\u4e09,\u884c\u4e1a\u53d8\u5316\u548c\u5bf9\u53ef\u4e50\u516c\u53f8\u7684\u6311\u6218
\u3000\u3000(\u4e00)70\u5e74\u4ee3\u672b\u4ee5\u6765\u7ade\u4e89\u73af\u5883\u7684\u53d8\u5316
\u3000\u30001,\u996e\u6599\u5e02\u573a\u7ade\u4e89\u52a0\u5267:\u767e\u4e8b\u53ef\u4e50,\u975e\u78b3\u9178\u996e\u6599.
\u3000\u30002,\u5927\u578b\u8d85\u5e02\u8fde\u9501\u6210\u4e3a\u96f6\u552e\u7684\u4e3b\u6d41.\u5b83\u4eec\u8981\u6c42\u88c5\u74f6\u5546\u63d0\u4f9b:(A) \u8f83\u4f4e\u5ec9\u7684\u4ef7\u683c ;(B) \u7edf\u4e00,\u4fbf\u6377\u7684\u5168\u7403\u670d\u52a1;(C) \u5927\u6279\u91cf\u7684\u53ca\u65f6\u4f9b\u8d27\u80fd\u529b.
\u3000\u30003,\u4eba\u4eec\u7684\u751f\u6d3b\u65b9\u5f0f\u5feb\u901f\u53d8\u5316,\u65c5\u6e38\u548c\u65b9\u4fbf\u5bf9\u996e\u6599\u7684\u9500\u552e\u65b9\u5f0f\u63d0\u51fa\u4e86\u65b0\u7684\u8981\u6c42.
\u3000\u3000\u7eed\u524d:\u751f\u6d3b\u65b9\u5f0f\u53d8\u5316\u7684\u76f4\u63a5\u51b2\u51fb
\u3000\u3000\u7531\u4e8e\u5546\u4e1a\u53d1\u5c55\u548c\u65c5\u6e38\u4e8b\u4e1a\u7684\u63a8\u52a8,\u996d\u5e97,\u673a\u573a,\u5a31\u4e50\u573a\u6240\u7b49\u65e5\u76ca\u6210\u4e3a\u6269\u5927\u9500\u552e\u548c\u8d5a\u53d6\u9ad8\u5229\u6da6\u7684\u7279\u5b9a\u573a\u6240,\u5728\u8fd9\u4e9b\u573a\u6240\u5c24\u5176\u53d7\u5230\u63a8\u5d07\u7684\u662f\u81ea\u52a9\u6d88\u8d39,\u800c\u4e14\u4e0e\u6446\u5728\u8d27\u67b6\u4e0a\u7684\u4ea7\u54c1\u76f8\u6bd4,\u4eba\u4eec\u5f80\u5f80\u5ffd\u89c6\u4e86\u4ef7\u683c,\u800c\u66f4\u91cd\u89c6\u65b9\u4fbf,\u5b9e\u7528\u548c\u53ca\u65f6.
\u3000\u3000\u4f20\u7edf\u7684\u98df\u54c1\u5e97\u9886\u57df(\u975e\u81ea\u52a9\u6d88\u8d39)\u9010\u6e10\u53d8\u6210\u4f4e\u5229\u6da6\u533a.
\u3000\u3000(\u4e8c)\u884c\u4e1a\u53d8\u5316\u5bf9\u65e9\u671f\u4e1a\u52a1\u6a21\u5f0f\u7684\u51b2\u51fb
\u3000\u3000\u53ef\u53e3\u53ef\u4e50\u7684\u7279\u8bb8\u88c5\u74f6\u5546:(A) \u72ec\u7acb\u7ecf\u8425,\u5177\u6709\u4e0d\u540c\u7684\u5229\u6da6\u6c34\u5e73\u548c\u8d44\u672c\u7ed3\u6784,\u96be\u4ee5\u5f62\u6210\u7edf\u4e00\u4ef7\u683c;(B)\u957f\u671f\u72ec\u5360\u9500\u552e\u6743,\u4e0d\u79ef\u6781\u63a8\u52a8\u9500\u552e\u89c4\u6a21\u7684\u6269\u5f20;(C)\u7f3a\u4e4f\u8d44\u672c,\u65e0\u6cd5\u6295\u8d44\u4e8e\u65b0\u7684\u88c5\u74f6\u6280\u672f,\u4ea4\u8d27\u6280\u80fd\u548c\u65b9\u6cd5.
\u3000\u3000\u8fd9\u79cd\u751f\u4ea7\u548c\u9500\u552e\u4f53\u7cfb\u9010\u6e10\u6210\u4e3a\u5927\u578b\u5360\u9886\u5927\u578b\u8d85\u7ea7\u5e02\u573a\u548c\u9ad8\u5229\u6da6\u9500\u552e\u533a\u57df\u7684\u969c\u788d.
\u3000\u3000Coca Cola
\u3000\u3000\u56db,\u65b0\u7684\u7ecf\u8425\u6a21\u5f0f
\u3000\u3000(\u4e00) \u53ef\u53e3\u53ef\u4e50\u65b0\u7684\u7ecf\u8425\u6a21\u5f0f
\u3000\u30001,\u6269\u5927\u6d88\u8d39\u8005\u7684\u8303\u56f4--\u987e\u5ba2\u9009\u62e9
\u3000\u30002,\u6210\u4e3a\u4ef7\u503c\u94fe\u7684\u7ba1\u7406\u8005--\u4ef7\u503c\u83b7\u5f97
\u3000\u30003 ,\u5bf9\u9500\u552e\u6e20\u9053\u8fdb\u884c\u91cd\u7ec4--\u6218\u7565\u63a7\u5236
\u3000\u30004,\u5173\u952e\u4e1a\u52a1\u7684\u786e\u5b9a\u4e0e\u62d3\u5c55--\u8303\u56f4\u754c\u5b9a
\u3000\u30005.\u8fdb\u519b\u56fd\u9645\u5e02\u573a.
\u3000\u30006,\u4ece\u8ffd\u6c42\u5e02\u573a\u4efd\u989d\u8f6c\u53d8\u4e3a\u52aa\u529b\u589e\u52a0\u80a1\u4e1c\u7684\u4ef7\u503c.
\u3000\u30001,\u6269\u5927\u6d88\u8d39\u8005\u7684\u8303\u56f4
\u3000\u3000\u6269\u5927\u6d88\u8d39\u8005\u7684\u8303\u56f4,\u91cd\u65b0\u754c\u5b9a\u4ea7\u54c1\u5e02\u573a\u5b9a\u4f4d.\u628a"\u996e\u6599"\u6d88\u8d39\u8005\u7684\u6982\u5ff5,\u53d8\u4e3a"\u996e\u54c1"\u6d88\u8d39\u8005\u7684\u6982\u5ff5,\u51b3\u5b9a\u4ec0\u4e48\u6db2\u4f53\u6d41\u5165\u4eba\u4eec\u53e3\u4e2d.\u5305\u62ecjuices, milk, coffee, tea, and beer.
\u3000\u30002,\u4ef7\u503c\u94fe\u7ba1\u7406\u8005Focus on value growth
\u3000\u3000\u4e0d\u5c40\u9650\u4e8e\u73b0\u6709\u7684\u4e1a\u52a1\u9886\u57df,\u4ece\u51fa\u552e\u6d53\u7f29\u6db2\u5411\u88c5\u74f6,\u96f6\u552e\u7b49\u9ad8\u9644\u52a0\u503c\u7684\u9886\u57df\u6269\u5c55
\u3000\u3000Coke enhanced earnings predictability through its improved ability to manage the value chain, from syrup to distribution, through an improved position in the high margin vending and cooler segment, and through the generation of the resources needed to support a global super-brand.
\u3000\u30003,\u5bf9\u9500\u552e\u6e20\u9053\u8fdb\u884c\u91cd\u7ec4
\u3000\u3000\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3,\u4ece\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u51fa\u53d1,\u6539\u9020\u4e0e\u88c5\u74f6\u5546\u7684\u5173\u7cfb,\u52a0\u5f3a\u5bf9\u88c5\u74f6\u5546\u7684\u63a7\u5236.
\u3000\u3000\u91cd\u7ec4\u4e0e\u88c5\u74f6\u5546\u7684\u5546\u4e1a\u5173\u7cfb\u7684\u5177\u4f53\u505a\u6cd5
\u3000\u3000(1)\u6536\u8d2d\u88c5\u74f6\u5546\u7684\u90e8\u5206\u80a1\u6743,\u56de\u8d2d\u7279\u8bb8\u7ecf\u8425\u6743,\u5411\u53cb\u5584\u7684,\u6709\u80fd\u529b\u7684\u88c5\u74f6\u5546\u51fa\u552e\u6d53\u7f29\u6db2.
\u3000\u3000(2)\u5bf9\u88c5\u74f6\u5546\u8fdb\u884c\u6295\u8d44\u548c\u73b0\u4ee3\u5316\u6539\u9020,\u534f\u52a9\u5bf9\u4e3b\u8981\u5ba2\u6237\u8fdb\u884c\u5e02\u573a\u8425\u9500
\u3000\u3000(3)\u5f15\u5bfc\u88c5\u74f6\u5546\u8fdb\u5165\u9ad8\u5229\u6da6\u9886\u57df,\u4f7f\u5176\u7ecf\u8425\u66f4\u6709\u6548
\u3000\u3000(4)\u5bf9\u65b0\u7684\u88c5\u74f6\u5546\u548c\u7ecf\u9500\u5546\u63d0\u4f9b\u8d44\u91d1\u652f\u6301,\u786e\u4fdd\u5176\u80fd\u914d\u5408\u516c\u53f8\u7684\u589e\u957f\u6218\u7565
\u3000\u30004,\u5173\u952e\u4e1a\u52a1\u6d3b\u52a8\u4e0e\u62d3\u5c55
\u3000\u3000(1)\u5f3a\u8c03\u4f4e\u6210\u672c\u7684\u9500\u552e\u6e20\u9053\u5efa\u8bbe\u7b56\u7565, \u52a0\u5927\u5728\u9ad8\u5229\u6da6\u9500\u552e\u573a\u6240\u7684\u9500\u552e\u89c4\u6a21, \u5927\u529b\u53d1\u5c55\u81ea\u52a9\u6d88\u8d39.\u5728\u996d\u5e97,\u5546\u5e97,\u673a\u573a,\u5bbe\u9986\u7b49\u573a\u6240Using Vending machines to capture value.
\u3000\u3000(2)\u5efa\u7acb\u5168\u7403\u5316\u7684\u6218\u7565\u540c\u76df:\u9ea6\u5f53\u52b3,\u8fea\u65af\u5c3c.
\u3000\u3000(3)\u8fdb\u519b\u56fd\u5916\u5e02\u573a,\u52aa\u529b\u5b9e\u65bd\u5f53\u5730\u5316\u6218\u7565.
\u3000\u3000(4)\u52a0\u5feb\u4ea7\u54c1\u7684\u7cfb\u5217\u5316\u5f00\u53d1.
\u3000\u30005,\u8fdb\u519b\u6d77\u5916\u5e02\u573a
\u3000\u3000\u8fdb\u519b\u56fd\u9645\u5e02\u573a\u6240\u9762\u5bf9\u7684\u4e00\u4e2a\u57fa\u672c\u95ee\u9898\u5c31\u662f\u5e02\u573a\u7684\u4e0d\u8fde\u7eed\u6027\u95ee\u9898.\u6240\u4ee5\u8de8\u56fd\u4f01\u4e1a\u6240\u9047\u5230\u7684\u5173\u952e\u95ee\u9898\u5c31\u662f\u5c5e\u5730\u5316\u95ee\u9898.
\u3000\u3000\u53ef\u4e50\u516c\u53f8\u81f4\u529b\u4e8e\u4e0e\u82e5\u5e72\u4e1c\u9053\u56fd\u7684\u5927\u578b\u7684,\u5148\u8fdb\u7684"\u9aa8\u5e72"\u88c5\u74f6\u5546\u8fdb\u884c\u5408\u4f5c,\u4e3a\u6240\u5728\u5730\u533a\u6216\u56fd\u5bb6\u63d0\u4f9b\u53ef\u53e3\u53ef\u4e50.\u76ee\u524d,\u5df2\u7ecf\u5728\u4e1c\u6b27,\u897f\u6b27,\u62c9\u4e01\u7f8e\u6d32,\u6fb3\u5927\u5229\u4e9a,\u4e1c\u5357\u4e9a\u7b49\u5730\u5efa\u7acb\u4e86_\u5f3a\u5927\u7684\u9aa8\u5e72\u88c5\u74f6\u5546\u7684\u7f51\u7edc.
\u3000\u30006,\u589e\u52a0\u80a1\u4e1c\u7684\u4ef7\u503c
\u3000\u3000An explicit and relentless focus on shareholder value growth as the objectives of corporation strategy. It addresses the key factors includes (1) the value creation rather than market share, (2) operating profit momentum, and (3) predictable, sustained performance.
\u3000\u3000Coke devotion to value creation is evidenced by Goizueta's statement that "we define a brand's true strength based on its ability to command a premium price".
\u3000\u3000\u91c7\u7528\u8d44\u672c\u8fd0\u4f5c\u7b49\u6709\u6548\u624b\u6bb5,\u589e\u52a0\u80a1\u4e1c\u7684\u4ef7\u503c
\u3000\u3000\u5728\u53ef\u4e50\u516c\u53f8\u6536\u8d2d\u4e86\u90e8\u5206\u88c5\u74f6\u5546\u4ee5\u540e,\u51fa\u73b0\u4e86\u4e00\u4e9b\u975e\u5e38\u68d8\u624b\u7684\u95ee\u9898,\u4e3b\u8981\u662f:\u6269\u5927\u4e86\u53ef\u4e50\u516c\u53f8\u7684\u8d44\u4ea7\u89c4\u6a21,\u5f71\u54cd\u80a1\u4e1c\u6536\u76ca.(\u8d44\u4ea7\u5bc6\u96c6\u5ea6=\u8d44\u4ea7/\u9500\u552e\u989d)
\u3000\u3000\u89e3\u51b3\u65b9\u6848;\u6210\u7acb\u53ef\u53e3\u53ef\u4e50\u88c5\u74f6\u5546\u63a7\u80a1\u516c\u53f8,\u5bf9\u6536\u8d2d\u7684\u88c5\u74f6\u5546\u5b9e\u884c\u63a7\u80a1,\u53ef\u53e3\u53ef\u4e50\u6301\u670949%,\u5176\u4f5951%\u4e0a\u5e02\u516c\u5f00\u53d1\u884c.
\u3000\u3000\u7ed3\u679c:(1)\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u7684\u8d22\u52a1\u62a5\u8868\u4e0d\u663e\u793a\u88c5\u74f6\u5546\u7684\u8d22\u52a1\u72b6\u51b5,\u964d\u4f4e\u4e86\u8d44\u4ea7\u5bc6\u96c6\u5ea6;(2)\u5b9e\u73b0\u4e86\u5bf9\u88c5\u74f6\u5546\u7684\u63a7\u5236;(3)\u4e0a\u5e02\u52df\u96c6\u7684\u8d44\u91d1\u53ef\u7528\u4e8e\u518d\u6536\u8d2d\u88c5\u74f6\u5546\u6216\u7528\u4e8e\u5bf9\u73b0\u6709\u88c5\u74f6\u5546\u7684\u8d44\u91d1\u6295\u5165\u548c\u6280\u672f\u6295\u5165.
\u3000\u3000Coca Cola
\u3000\u3000\u4e94,New Operational Management Structure
\u3000\u3000Background
\u3000\u3000Atlanta, march 4, 2001- Consistent with its strategy to meet the changing needs of consumers everywhere, the Coca Cola company (NYSE: KO) today announced a new operational management structure.
\u3000\u3000COMPANY CHAIRMAN AND CEO Doug Daft said, we enter the next phase of our company growth, it is clear that our new business model demands a new management approach.
\u3000\u3000The new Structure
\u3000\u3000The company established four strategic Business Units: America, Asia, Europe/Africa, and new business ventures.
\u3000\u3000Each SBU has its own own executive officer. These units will work together as a nimble and entreprneurial network well equipped to seize promising market opportunities and capture value.
\u3000\u3000The heads of three SBUs will report to Daft, and will facilitate the development of local initiatives within the company new business model.
\u3000\u3000All other corporate functions will maintain their current reporting responsibilities.
\u3000\u3000Coca Cola
\u3000\u3000\u516d,Corporate Culture
\u3000\u30002L+3O
\u3000\u3000Localization:\u53ef\u4e50\u516c\u53f8\u5728\u4e2d\u56fd\u7684\u7cfb\u7edf\u5171\u67091.5\u4e07\u5458\u5de5,\u5916\u7c4d\u5458\u5de5\u53ea\u670920\u4eba.
\u3000\u3000Long-term:\u8fde\u7eed10\u5e74\u6ca1\u6709\u8d62\u5229.
\u3000\u3000Optimistic:\u76f8\u4fe1\u660e\u5929\u4f1a\u66f4\u597d.
\u3000\u3000Opportunity:\u8981\u8ba9\u66f4\u591a\u7684\u4eba\u559d\u53ef\u4e50,\u800c\u4e14\u8981\u8ba9\u4ed6\u4eec\u559d\u5f97\u66f4\u591a.
\u3000\u3000Obligation:\u5728\u6bcf\u4e00\u4e2a\u5730\u65b9,\u90fd\u8981\u62ff\u51fa\u8d62\u5229\u7684\u4e00\u90e8\u5206\u505a\u793e\u4f1a\u516c\u76ca\u4e8b\u4e1a.
\u3000\u3000Coca Cola
\u3000\u3000\u4e03,\u542f\u793a
\u3000\u3000\u5bf9\u4e2d\u56fd\u4f01\u4e1a\u7684\u542f\u793a\u542f\u793a
\u3000\u3000\u4f01\u4e1a\u7684\u7ecf\u8425\u6a21\u5f0f\u5fc5\u987b\u4f53\u73b0:
\u3000\u3000(1)\u5bf9\u7ecf\u8425\u73af\u5883\u548c\u884c\u4e1a\u53d8\u5316\u8fdb\u884c\u5145\u5206\u7684\u8ba4\u8bc6\u548c\u8bba\u8bc1,\u5e76\u4ee5\u52a8\u6001\u7684\u800c\u4e0d\u662f\u9759\u6b62\u7684\u89c2\u70b9\u770b\u5f85\u4f01\u4e1a\u4eca\u540e\u7684\u53d8\u5316\u8d8b\u52bf.
\u3000\u3000(2)\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3,\u628a\u4f01\u4e1a\u7684\u4ef7\u503c\u589e\u957f\u5efa\u7acb\u5728\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u7684\u57fa\u7840\u4e0a.
\u3000\u3000\u7ec4\u7ec7\u6a21\u5f0f\u5fc5\u987b\u4e0e\u7ecf\u8425\u6a21\u5f0f\u76f8\u9002\u5e94.
\u8272\u6cfd\u660e\u4e3d\u3002\u767d\u9999\u69df\u9152\u5e94\u4e3a\u6de1\u9ec4\u8272\u6216\u79be\u6746\u9ec4\u8272\uff1b\u7ea2\u9999\u69df\u9152\u5e94\u4e3a\u7d2b\u7ea2\u3001\u6df1\u7ea2\u3001\u5b9d\u77f3\u7ea2\u6216\u68d5\u7ea2\u8272\uff1b\u6843\u7ea2\u9999\u69df\u9152\u5e94\u4e3a\u6843\u7ea2\u8272\u6216\u6d45\u73ab\u7470\u7ea2\u8272\u3002\u4e0d\u8bba\u4f55\u79cd\u989c\u8272\u7684\u9999\u69df\u9152\uff0c\u90fd\u5e94\u6f84\u6e05\u900f\u660e\uff0c\u4e0d\u80fd\u6709\u53ef\u89c1\u7684\u60ac\u6d6e\u7269\u3002
\u542f\u585e\u65f6\u54cd\u58f0\u6e05\u8106\u3001\u60a6\u8033\u3002\u9152\u5012\u5165\u676f\u4e2d\u540e\u5e94\u6709\u6d01\u767d\u7684\u6ce1\u6cab\uff0c\u800c\u4e14\u6ce1\u6cab\u4e0d\u65ad\u5730\u4ece\u676f\u5e95\u5411\u4e0a\u7ffb\u6d8c\uff0c\u53ef\u6301\u7eed\u51e0\u5341\u5206\u949f\u4e0d\u6b62\u3002\u6709\u8461\u8404\u9152\u4e1a\u7684\u884c\u8bdd\u8bf4\uff0c\u53eb\u505a\u201c\u8d77\u6ce1\u6301\u4e45\u201d\u3002\u5177\u6709\u9187\u6b63\u6e05\u96c5\u3001\u4f18\u7f8e\u548c\u8c10\u7684\u679c\u9999\uff0c\u5e76\u5177\u6709\u6e05\u65b0\u3001\u6109\u5feb\u3001\u723d\u6021\u7684\u53e3\u611f\u3002
\u6269\u5c55\u8d44\u6599\uff1a
\u9999\u69df\u9152\u8d77\u6e90\u4e8e\u6cd5\u56fd\uff0c\u56e0\u5730\u65b9\u800c\u5f97\u540d\u3002\u9999\u69df\u539f\u662f\u6cd5\u56fd\u5df4\u9ece\u4e1c\u5317\u90e8\u7684\u4e00\u4e2a\u7701\u540d\u3002\u76f8\u4f20\u57281760\u5e74\uff0c\u9999\u69df\u7701\u7684\u90dd\u7279\u5a01\u5c14\u4fee\u9053\u9662\u7684\u4fee\u58eb\u67cf\u91cc\u5bb9\uff0c\u628a\u8461\u8404\u9152\u52a0\u4e0a\u7cd6\uff0c\u88c5\u5728\u73bb\u7483\u74f6\u5185\uff0c\u7262\u7262\u5730\u585e\u4e0a\u6728\u585e\uff0c\u4fdd\u5b58\u8d77\u6765\u3002
\u51e0\u4e2a\u6708\u540e\uff0c\u4ed6\u60f3\u8d77\u4ed6\u4fdd\u5b58\u7684\u8461\u8404\u9152\uff0c\u6253\u5f00\u6728\u585e\u65f6\uff0c\u74f6\u4e2d\u7684\u8461\u8404\u9152\u5145\u6ee1\u4e86\u4e8c\u6c27\u5316\u78b3\u6c14\u5473\uff0c\u9999\u6c14\u6251\u9f3b\uff0c\u4e0e\u5f53\u521d\u4fdd\u5b58\u7684\u8461\u8404\u9152\u6709\u5f88\u5927\u4e0d\u540c\u3002\u6700\u65e9\u7684\u9999\u69df\u9152\u5c31\u8fd9\u6837\u8bde\u751f\u4e86\u3002\u67cf\u91cc\u5bb9\u4fee\u58eb\u5728\u9152\u74f6\u4e2d\u52a0\u7cd6\u4fdd\u5b58\u8461\u8404\u9152\u7684\u5965\u5999\uff0c\u5c31\u662f\u90a3\u8461\u8404\u9152\u5728\u9152\u74f6\u4e2d\u8fdb\u884c\u4e86\u4e8c\u6b21\u53d1\u9175\u3002
\u5b8c\u5168\u53d1\u9175\u597d\u7684\u9999\u69df\u9152\u53c8\u88ab\u79fb\u7f6e\u4e8e\u5730\u9762\u7279\u5236\u7684\u6728\u67b6\u4e0a\uff0c\u6728\u67b6\u621060\u5ea6\u659c\u89d2\uff0c\u74f6\u5e95\u671d\u4e0a\uff0c\u74f6\u53e3\u5411\u4e0b\u659c\u653e\uff0c\u6bcf\u5929\u8f6c\u74f6\u3001\u55d1\u74f6\u4e00\u6b21\uff0c\u8fde\u7eed\u8fdb\u884c\u4e00\u4e2a\u6708\u4ee5\u4e0a\uff0c\u4ee5\u4f7f\u74f6\u5185\u7684\u6c89\u6dc0\u7269\u7f13\u7f13\u805a\u96c6\u4e8e\u74f6\u585e\u5904\u3002\u7136\u540e\u5c06\u6c89\u6dc0\u597d\u7684\u9152\u74f6\u653e\u5165\u6c34\u6e29\u4e3a\u6444\u6c0f\u4e94\u5ea6\u7684\u51b7\u6c34\u69fd\u5185\u964d\u6e29\uff0c\u4e00\u74f6\u4f18\u8d28\u9999\u69df\u9152\u5386\u65f6\u56db\u5230\u4e94\u5e74\u624d\u80fd\u917f\u5c31\u3002
\u53c2\u8003\u8d44\u6599:\u767e\u5ea6\u767e\u79d1\u2014\u9999\u69df\u9152
很深，发黑，但不是黑。像是棕色的，但是很好喝。味道奇特，很有创意。
深棕色,很好喝
比例不同。颜色不一样。还有化学反应。自己做一下实验。答案全出来
浅棕色
绛旓細浠嬩簬棣欐鍜屽彲涔愪箣闂淬鏄祬妫曡壊銆
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