展会的传播效果有哪些特点 展会的传播给盐雾测试仪市场带来了什么？
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一、 反馈快，国外展会的现场特性及其拥有人际传播的特性使传授双方都能得到最直接和最迅速的反馈信息，形成真正的互动传播。
二、 效率高，由于国外展会是有组织有目的的传播，限定了转播者、受传播者和传播内容的范围，信息量高，传递的密度大，受众在很短的时间内就可获得大量有效的同类信息。
三、 质量高，这是媒介形式决定的，国外展会中实物媒介传递的信息是最真实可信的，环境媒介全方位刺激人体感官，它产生的效果是强烈的、生动的、口语的应用灵活互动。因此国外展会的传播质量是高质量的传播，参展者不仅可以从国外展会获得直接效益，而且展后的长期效益很难估量。
一次成功的国外展会的影响力是长久和广泛的，主要表现在影响社会观念和市场经济活动上。利用好国外展会传播的特点，为自己的企业和产品进行有效的宣传。
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