实施全球化战略的条件有哪些? 全球化战略模式的风险有哪些

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Investment,\u7b80\u79f0FDI\uff09\uff0c\u662f\u6307\u4f01\u4e1a\u5728\u56fd\u5916\u8fdb\u884c\u7684\u4ee5\u63a7\u5236\u4f01\u4e1a\u7ecf\u8425\u7ba1\u7406\u6743\u4e3a\u6838\u5fc3\uff0c\u4ee5\u83b7\u53d6\u5229\u6da6\u4e3a\u4e3b\u8981\u76ee\u7684\u7684\u6295\u8d44\u3002\u5176\u6700\u5927\u7279\u70b9\u662f\u6295\u8d44\u8005\u5bf9\u6240\u6295\u8d44\u7684\u4f01\u4e1a\u62e5\u6709\u7ecf\u8425\u63a7\u5236\u6743\uff0c\u5373\u6295\u8d44\u8005\u5728\u6240\u6295\u8d44\u7684\u56fd\u5916\u4f01\u4e1a\u4e2d\u62e5\u6709\u63a7\u80a1\u6743\uff0c\u80fd\u591f\u884c\u4f7f\u8868\u51b3\u6743\uff0c\u5e76\u5728\u7ecf\u8425\u7ba1\u7406\u4e2d\u4eab\u6709\u53d1\u8a00\u6743\u3002 \u5bf9\u5916\u76f4\u63a5\u6295\u8d44\u5df2\u6210\u4e3a\u4e16\u754c\u7ecf\u6d4e\u5168\u7403\u5316\u7684\u4e3b\u8981\u53d1\u52a8\u673a\u3002\u5bf9\u5916\u76f4\u63a5\u6295\u8d44\u7684\u84ec\u52c3\u53d1\u5c55\u4e3b\u8981\u5f97\u76ca\u4e8e\u4e16\u754c\u5de8\u96c6\u89c2\u7ecf\u6d4e\u73af\u5883\u7684\u7a33\u5b9a\uff0c\u4fe1\u606f\u6280\u672f\u9769\u547d\u7684\u65e5\u65b0\u6708\u5f02\uff0c\u8d38\u6613\u81ea\u7531\u5316\u3001\u6295\u8d44\u81ea\u7531\u5316\u4ee5\u53ca\u91d1\u878d\u81ea\u7531\u5316\u7684\u4e0d\u65ad\u63a8\u8fdb\uff0c\u53ea\u8981\u8fd9\u4e00\u8d8b\u52bf\u4e0d\u53d8\uff0c\u56fd\u9645\u4f01\u4e1a\u7684\u5bf9\u5916\u76f4\u63a5\u6295\u8d44\u4ecd\u5c06\u4f5c\u4e3a\u5168\u7403\u5316\u7684\u5f15\u64ce\uff0c\u63a8\u52a8\u4e16\u754c\u7ecf\u6d4e\u5411\u524d\u53d1\u5c55\u3002

多国本土化战略实施的条件,顾客的需求和购买者习惯在国家之间存在重大差异。某些国家的购买者要求特别订单或定制产品,当地政府管理权利要求在当地销售的产品必须满足。严格的制造规格或性能标准,贸易限制复杂,以至于公司不可能采取统一的协调的全球化市场战略。

按照战略实施的重点,企业国际化经营战略可以分为四种类型,即国际化战略、多国本土化战略、全球战略与跨国战略。

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