广告文案为啥叫copy
猜想早先发广告时，都是一个个纸质拷贝(copy)，因此写这种广告上的文案的，就是copywriter。绛旓細Copy鍗鏂囨锛屾槸璇存槑鎬х殑鏂囧瓧锛屽浜у搧鐗规у仛缁嗚妭鎻忚堪锛屽洜涓烘绫讳俊鎭湪绯诲垪绋夸腑鍙噸澶嶄娇鐢紝鏁呭緱鍚嶃
绛旓細鐚滄兂鏃╁厛鍙骞垮憡鏃讹紝閮芥槸涓涓釜绾歌川鎷疯礉(copy)锛屽洜姝ゅ啓杩欑骞垮憡涓婄殑鏂囨鐨勶紝灏辨槸copywriter銆
绛旓細Copy骞垮憡鏄寚涓轰簡淇冮攢鎺ㄥ箍鏌愮浜у搧鎴栨湇鍔¤屽埗浣滅殑骞垮憡鏂囨锛岀洰鐨勬槸鍚稿紩娑堣垂鑰呯殑娉ㄦ剰鍔涘苟寮曞浠栦滑鍘昏喘涔拌浜у搧鎴栨湇鍔°傞氬父鎯呭喌涓嬶紝Copy骞垮憡浼氬埄鐢ㄧ嫭鐗圭殑璇█椋庢牸鍜屽菇榛樻劅銆佽瘷璋愭墜娉曠瓑鏂瑰紡锛屼娇骞垮憡璐磋繎娑堣垂鑰呯殑鐢熸椿鍜屾儏鎰熼渶姹傦紝浠庤屾洿濂藉湴浼犺揪浜у搧鎴栨湇鍔＄殑鐙壒鍗栫偣鍜岀壒鐐广傚湪鐜颁唬甯傚満缁忔祹涓紝浜у搧鍚岃川鍖栫幇璞¤秺鏉...
绛旓細Copy锛屽嵆鈥滄妱鍐欌濈殑鎰忔濓紝鍖呭惈浜嗗鍒躲佹ā浠裤佸熼壌銆佸壗绐冪瓑澶氶噸鍚箟銆傚湪浜掕仈缃戞椂浠ｏ紝copy閫愭笎婕斿寲鎴愪簡鍏跺畠璇嶆眹锛屽copywriting锛堝箍鍛婃枃妗堬級锛宑opycat锛堝北瀵ㄥ搧锛夌瓑銆傚湪骞垮憡棰嗗煙涓紝copywriting鏄寚鐢卞箍鍛婃枃妗堜汉鍛樻牴鎹競鍦洪渶姹傘佷骇鍝佺壒鎬у拰钀ラ攢绛栫暐绛夊洜绱狅紝鎾板啓鍑哄惛寮曚汉鐪肩悆銆佽浜轰骇鐢熷叡楦ｅ苟涓斿紩瀵兼秷璐硅呮秷璐圭殑骞垮憡...
绛旓細Copy鍦ㄨ嫳鏂囦腑鏈夊鍒剁殑鎰忔濓紝甯歌浜庤绠楁満鎿嶄綔涓銆傚綋鎴戜滑鎯宠灏嗘煇涓枃浠舵垨鑰呮枃瀛楀鍒跺埌鍙︿竴涓枃浠舵垨鑰呴〉闈㈡椂锛屾垜浠氨鍙互浣跨敤Copy鍔熻兘銆傛澶栵紝鍦ㄥ箍鍛婅涓氫篃甯哥敤Copy鏉ヤ唬琛ㄥ箍鍛婃枃妗堛侰opy浣滀负骞垮憡鏂囨锛屾棬鍦ㄥ惛寮曟秷璐硅咃紝鎻愰珮鍝佺墝鐭ュ悕搴︺侰opy鍦ㄨ绠楁満鎿嶄綔涓粡甯镐娇鐢紝渚嬪鎴戜滑鎯虫妸涓涓綉椤典腑鐨勬枃瀛楀鍒跺埌word鏂囦欢...
绛旓細鏂囨鐨勬剰鎬濄傝嫳鏂"Copy"锛岄氬父闊宠瘧涓"鎷疯礉"锛屾剰璇戜负"澶嶅埗".涔熸槸DOS涓嬫渶甯哥敤鐨勬嫹璐濆懡浠ゃ俤os涓嬮潰鐢ㄤ竴鏉COPY鍛戒护鐨勫悓鏃跺鍒跺嚑涓枃浠剁殑鍛戒护銆備篃璁稿湪浠婂ぉ宸茬粡寰堝皯鏈変汉浣跨敤锛屼絾浣滀负涓涓潪甯搁噸瑕佺殑鍩虹鍛戒护锛屼粛鐒堕渶瑕佹帉鎻°
绛旓細Copy writer鎸囩殑鏄骞垮憡浜轰腑鐨勫垱鎰鏂囨銆俆he person who comes up with the ideas and words (or "copy") that get an advertising or promotional message across clearly and effectively銆侰opy鐞嗚В涓哄箍鍛婁汉鎵ц涓殑鍒涙剰銆佹ā浠裤傚苟涓嶆槸鎵璋撶殑鎶勮銆佸鍒躲傚垱鎰忔枃妗堜韩鏈夊鑷繁浜х敓鐨勫垱鎰忕殑鐭ヨ瘑浜ф潈銆侲ditor...
绛旓細鍦ㄥ晢涓氭椿鍔ㄤ腑锛copy涔熸寚妯′豢鎴栬呮妱琚殑鎰忔濄傜粡甯稿嚭鐜板湪骞垮憡鏂囨鍜屽競鍦鸿惀閿鏂囨湰涓紝鎸囨妸鍒汉鐨勬垚鍔熸渚嬫垨鑰呯粡楠岃繘琛屽熼壌鎴栨ā浠匡紝浠ヨ幏鍙栨垚鍔熺殑鏁堟灉銆備絾杩欑鏂瑰紡寰寰鎰熻缂轰箯鍘熷垱鎬у拰鑷富鎬э紝瀵瑰搧鐗屾湁涓瀹氱殑鎹熷銆傚湪鍙ｈ涓紝copy涔熷彲浠ヨ〃绀哄悓鎰忔垨鑰呰禐鎴愮殑鎰忔濄備緥濡傦紝鍚埌涓浠跺緢妫掔殑寤鸿锛屾垜浠彲浠ヨ鈥滄垜copy浜...
绛旓細鍦ㄥ浗澶栵紝advertising copy鏃㈡槸鎸骞垮憡鐨勮瑷鏂囧瓧锛屽張娉涙寚骞垮憡浣滃搧鐨勫叏閮紝鍖呮嫭骞垮憡鐨勬枃瀛椼佸浘鐗囥佺紪鎺掔瓑鍐呭銆傝繖鏄洜涓猴紝鏈鍒濈殑骞垮憡浣滃搧锛屼富瑕佹槸鐢辫瑷鏂囧瓧缁勬垚鐨勶紝瑷鏂囧瓧鍗虫槸骞垮憡浣滃搧銆傞殢鐫骞垮憡琛ㄧ幇褰㈠紡鐨勫彂灞曞彉鍖栵紝鍚勭闈炶瑷鏂囧瓧瑕佺礌杩涘叆浼犻掑箍鍛婁俊鎭殑琛屽垪銆俛dvertising copy浠呮湁璇█鏂囧瓧鐨勫惈涔夊氨鏄惧緱涓嶅浜...
绛旓細鈥骞垮憡鏂囨鈥濅竴璇嶆潵鑷簬鑻辨枃advertising copy,鑰屾枃妗堣儗鍚庣殑鈥滃嚩鎵嬧濃斺斺滄枃妗堟挵绋夸汉鈥濇潵婧愪簬copy writer銆備腑鏂団滄枃妗堚濆湪銆婅緸娴枫嬩腑鏈変袱绉嶈В閲,鍏朵竴鏄滃叕鏂囨鍗封,鍙︿竴瑙ｉ噴鏄滄棫鏃惰缃蹭腑鑽夋嫙鏂囩墠銆佹帉绠℃。妗堢殑骞曞儦鈥濄傝繖涓庣幇浠婂悓鏃朵互鈥滄枃妗堚濇寚骞垮憡浣滃搧涓殑鏂囨鍜屾枃妗堟挵绋夸汉鐨勬儏鍐典技涔庡ぇ鎶电浉鍚屻 鏂囨鐨勪娇鍛芥槸鍘...
