关于POP广告中POP是读“辟欧辟”还是读“泡普”
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POP\u5e7f\u544a\u662f\u8bb8\u591a\u5e7f\u544a\u5f62\u5f0f\u4e2d\u7684\u4e00\u79cd\uff0c\u5b83\u662f\u82f1\u6587POINT
OF
PURCHSE
ADVERTISING\u7684\u7f29\u5199\uff0c\u610f\u4e3a\u8d2d\u4e70\u70b9\u5e7f\u544a\uff0c\u7b80\u79f0POP\u5e7f\u544a\u3002\u5b83\u5927\u81f4\u5206\u4e3a\u56db\u79cd\uff1a\u4e00\u662f\u60ac\u6302\u5f0fPOP\u5e7f\u544a\uff0c\u4e8c\u662f\u5546\u54c1\u7684\u4ef7\u76ee\u5361\uff0c\u5c55\u793a\u5361\u5f0fPOP\u5e7f\u544a\uff0c\u4e09\u662f\u4e0e\u5546\u54c1\u7ed3\u5408\u5f0fPOP\u5e7f\u544a\uff0c\u56db\u662f\u5927\u578b\u53f0\u67b6\u5f0fPOP\u5e7f\u544a\u3002
POP\u5e7f\u544a\u7684\u6982\u5ff5\u6709\u5e7f\u4e49\u7684\u548c\u72ed\u4e49\u7684\u4e24\u79cd\u5e7f\u4e49\u7684POP\u5e7f\u544a\u7684\u6982\u5ff5\uff0c\u6307\u51e1\u662f\u5728\u5546\u4e1a\u7a7a\u95f4\uff0c\u8d2d\u4e70\u573a\u6240\uff0c\u96f6\u552e\u5546\u5e97\u7684\u5468\u56f4\uff0c\u5185\u90e8\u4ee5\u53ca\u5728\u5546\u54c1\u9648\u5217\u7684\u5730\u65b9\uff0c\u6240\u8bbe\u7f6e\u7684\u5e7f\u544a\u7269\uff0c\u90fd\u5c5e\u4e8ePOP\u5e7f\u544a\u3002\u5982\uff1a\u5546\u5e97\u7684\u724c\u533e\uff0c\u5e97\u9762\u7684\u88c5\u6f62\u548c\u6a71\u7a97\uff0c\u5e97\u5916\u60ac\u6302\u7684\u5145\u6c14\u5e7f\u544a\uff0c\u6761\u5e45\uff0c\u5546\u5e97\u5185\u90e8\u7684\u88c5\u9970\uff0c\u9648\u8bbe\u3001\u62db\u8d34\u5e7f\u544a\u3001\u670d\u52a1\u6307\u793a\u3001\u5e97\u5185\u53d1\u653e\u7684\u5e7f\u544a\u520a\u7269\u3001\u8fdb\u884c\u7684\u5e7f\u544a\u8868\u6f14\u4ee5\u53ca\u5e7f\u64ad\u3001\u5f55\u50cf\u3001\u7535\u5b50\u5e7f\u544a\u724c\u3001\u5e7f\u544a\u7b49\u3002\u72ed\u4e49\u7684POP\u5e7f\u544a\u6982\u5ff5\uff0c\u4ec5\u6307\u8d2d\u4e70\u573a\u6240\u548c\u96f6\u552e\u5e97\u5185\u90e8\u8bbe\u7f6e\u7684\u5c55\u9500\u4e13\u67dc\u4ee5\u53ca\u5728\u5546\u54c1\u5468\u56f4\u60ac\u6302\uff0c\u6446\u653e\u4e0e\u9648\u8bbe\u7684\u53ef\u4ee5\u4fc3\u8fdb\u5546\u54c1\u9500\u552e\u7684\u5e7f\u544a\u5a92\u4f53\u3002POP\u5e7f\u544a\u8d77\u6e90\u4e8e\u7f8e\u56fd\u7684\u8d85\u7ea7\u5e02\u573a\u548c\u81ea\u52a9\u5546\u5e97\u91cc\u7684\u5e97\u5934\u5e7f\u544a\u30021939\u5e74\uff0c\u7f8e\u56fdPOP\u5e7f\u544a\u534f\u4f1a\u6b63\u5f0f\u6210\u7acb\u540e\uff0c\u81ea\u6b64POP\u5e7f\u544a\u83b7\u5f97\u6b63\u5f0f\u7684\u5730\u4f4d\u3002
30\u5e74\u4ee3\u4ee5\u540e\uff0cPOP\u5e7f\u544a\u5728\u8d85\u7ea7\u5e02\u573a\uff0c\u8fde\u9501\u5e97\u7b49\u81ea\u4f4f\u5f0f\u5546\u5e97\u9891\u7e41\u51fa\u73b0\uff0c\u4e8e\u662f\u9010\u6e10\u4e3a\u5546\u754c\u6240\u91cd\u89c6\u300260\u5e74\u4ee3\u4ee5\u540e\uff0c\u8d85\u7ea7\u5e02\u573a\u8fd9\u79cd\u81ea\u52a9\u5f0f\u9500\u552e\u65b9\u5f0f\u7531\u7f8e\u56fd\u9010\u6e10\u6269\u5c55\u5230\u4e16\u754c\u5404\u5730\u3002\u6240\u4ee5POP\u5e7f\u544a\u4e5f\u968f\u4e4b\u8d70\u5411\u4e16\u754c\u5404\u5730,POP\u5e7f\u544a\u53ea\u662f\u4e00\u4e2a\u79f0\u8c13\uff0c\u4f46\u662f\u5c31\u5176\u5f62\u5f0f\u6765\u770b\uff0c\u5728\u6211\u56fd\u53e4\u4ee3\uff0c\u9152\u5e97\u5916\u9762\u6302\u7684\u9152\u846b\u82a6\uff0c\u9152\u65d7\uff0c\u996d\u5e97\u5916\u9762\u6302\u7684\u5e4c\u5b50\uff0c\u5ba2\u6808\u5916\u9762\u60ac\u6302\u7684\u5e61\u5e1c\uff0c\u90fd\u53ef\u8c13POP\u5e7f\u544a\u7684\u9f3b\u7956\u3002
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POP\u5e7f\u544a\u662f\u7528\u4e8e\u5e97\u5185\u9500\u552e\u65f6\u63d0\u9192\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u5b83\u7684\u6709\u6548\u6027\u548c\u5b9e\u7528\u6027\u5df2\u88ab\u5546\u5bb6\u666e\u904d\u63a5\u53d7\uff0c\u5e76\u6210\u4e3a\u88c5\u70b9\u5546\u573a\u7684\u7279\u6b8a\u98ce\u666f\u3002
我们都读你的第一种发音/
辟欧辟````一般搞这的都这么念`
是泡普。
辟欧辟
辟欧辟
绛旓細杩欎釜娌℃湁瑙勫畾鐨勶紝灏辩湅鍛ㄥ洿浜虹殑涔犳儻锛屽洜涓篜OP鏄痯oint of purchase 鐨勭缉鍐銆傚氨鍍忕埍婊嬩竴鏍凤紝鍏跺疄灏辨槸AIDS锛屼汉浠寰楄涓闀挎瀛楁瘝楹荤儲锛屽氨骞茶剢璇绘垚涓涓崟璇嶄簡銆備互鍓嶆垜浠鏍¢噷涔犳儻璇存场鏅紝鍚庢潵宸ヤ綔浜嗭紝鍏徃閲屼範鎯鈥滆緹娆ц緹鈥濓紝浣犲氨璇诲懆鍥翠汉鍚緱鎳傜殑璇绘硶灏辫銆
绛旓細pop骞垮憡鏄澶氬箍鍛婂舰寮忎腑鐨勪竴绉嶏紝瀹冩槸鑻卞張pointof purchase advertising鐨勭缉鍐欙紝鎰忎负鈥滆喘涔扮偣骞垮憡鈥濓紝绠绉皃op骞垮憡銆俻op骞垮憡鐨勬蹇垫湁骞夸箟鐨勫拰鐙箟鐨勪袱绉嶏細骞夸箟鐨刾op骞垮憡鐨姒傚康锛屾寚鍑℃槸鍦ㄥ晢涓氱┖闂淬佽喘涔板満鎵銆侀浂鍞晢搴楃殑鍛ㄥ洿銆佸唴閮ㄤ互鍙婂湪鍟嗗搧闄堣鐨勫湴鏂规墍璁剧疆鐨勫箍鍛婄墿锛岄兘灞炰簬pop骞垮憡銆傚锛氬晢搴楃殑鐗屽尵銆佸簵闈㈢殑...
绛旓細(4)POP骞垮憡:POP(P0P 0f Purchase Adverising)鍙堢О鍞崠鍦烘墍骞垮憡,鏄竴鍒囪喘鐗╁満鎵鍐呭(鐧捐揣鍏徃銆佽喘鐗╀腑蹇冦佸晢鍦恒佽秴甯傘佷究鍒╁簵)鎵鍋氱殑鐜板満骞垮憡鐨鎬荤О,鍒嗕负瀹ゅPOP骞垮憡鍜屽鍐匬OP骞垮憡涓ゅぇ绯荤粺銆備笉杩,浠庝弗鏍兼剰涔変笂璁,POP骞垮憡涔熷睘浜庢埛澶栧箍鍛婄殑涓閮ㄥ垎銆傛垜涔嬫墍浠ュ皢鍏跺崟鐙垪鍑烘潵,鏄洜涓鸿繎骞存潵闅忕潃鎴戝浗澶у瀷鍞崠鍦虹殑鍙戝睍,POP...
绛旓細鍞偣骞垮憡鍙堝彨POP骞垮憡,POP鏄鑻辨枃Point of Purchase鐨勭畝绉,浜屽崄涓栫邯涓夊崄骞翠唬鍑虹幇浜庣編鍥姐備粖澶,POP骞垮憡浠ユ柊鐨勫舰寮忓嚭鐜,鑰屼笖鍊嶅彈閲嶈鍜屽箍娉涜繍鐢ㄣ 浠婂ぉ鐨凱OP骞垮憡,鍖呮嫭姗辩獥闄堝垪銆佹煖鍙般佽揣鏋堕檲鍒椼佽揣鎽婇檲鍒楃瓑,杩樺寘鎷攢鍞湴鐐圭殑鐜板満骞垮憡,浠ュ強鏈夊叧鍦烘墍闂ㄥ墠鐨勬捣鎶ャ佹嫑璐淬傞殢鐫鏃犱汉閿鍞舰寮忓嚭鐜,灏ゅ叾鏄秴绾у競鍦虹殑鍑虹幇涓庢櫘鍙,鍞偣...
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绛旓細鍙屽崄涓鐨勫箍鍛閫氬父閮戒細鍥寸粫涔颁拱涔板睍寮,浠婂勾浜旇姵鏂嬪嵈鍙杈韫婅繘,涓嶈皥娑堣垂涓讳箟,涔熶笉璋堟秷璐广傚弽鑰屽拰娑堣垂鑰呰皥璧蜂簡浜虹敓鍝插銆傚苟涓斿甫鏉ヤ簡涓鏀蒋杞殑鍙屽崄涓鍔ㄧ敾鐭墖銆婅蒋鐐瑰ソ銆嬨傝繖鏄簲鑺虫枊涓哄叾鍙屽崄涓鍥㈠瓙濂楅鎷嶆憚鐨勫箍鍛娿傚悆杩囧洟瀛愮殑浜洪兘鐭ラ亾,杞朝鍐冲畾浜嗗洟瀛愮殑鍙f劅,鍊熸浜旇姵鏂嬩篃浠ヨ繖涓偣浣滀负绛栫暐鍑哄彂鐐广備笉杩囧苟娌℃湁...
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