海尔如何实施国际化战略及其国际化战略的特点 海尔独具特色的国际化战略是怎样实现的
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\uff081\uff09\u5efa\u7acb\u6d77\u5916\u5e02\u573a\u7f51\u7edc
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\uff082\uff09\u521d\u6b65\u5c1d\u8bd5\u6d77\u5916\u5efa\u5382
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\uff083\uff09\u4ea7\u54c1\u8bbe\u8ba1\u56fd\u9645\u5316
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\u3000\u3000 3\u3001\u8de8\u56fd\u7ecf\u8425\uff081998\u81f3\u4eca\uff09
\u3000\u3000 1998\u5e74\u4ee5\u6765\uff0c\u6d77\u5c14\u96c6\u56e2\u660e\u786e\u63d0\u51fa\u201c\u56fd\u9645\u5316\u7684\u6d77\u5c14\u201d\u8fd9\u4e00\u6218\u7565\u76ee\u6807\u3002\u6d77\u5c14\u7684\u56fd\u9645\u5316\u6218\u7565\u7531\u4e09\u90e8\u5206\u7ec4\u6210\uff1a\u8d28\u91cf\u56fd\u9645\u5316\u3001\u79d1\u6280\u56fd\u9645\u5316\u3001\u5e02\u573a\u56fd\u9645\u5316\u3002
\uff081\uff09\u8d28\u91cf\u56fd\u9645\u5316
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海尔国际化战略，可以追溯到1991年。当年，海尔开始大量地把家电产品出口到海外，其所采用的策略，就是在美国、德国等当地建厂，直接在当地打品牌。对于这种国际化思路，张瑞敏曾解说：“首先要让(当地)消费者认识有这么一个品牌，然后再进一步通过质量、产品创新、当地设厂，让他们认知海尔，了解到我们产品的内涵。”
张瑞敏在总结海尔国际化经验的时候只用了很平实的语言:“海尔运用了三个走出去的战术:第一个就是产品走出去、第二个是品牌走出去、第三个是人才走出去。而支持这三个战术的战略基础是创新和创牌，这三个走出去的关键对海尔来讲就是品牌走出去和持续创新能力;同时三个走出去之间又环环相扣、相辅相成:产品走出去是品牌走出去的基础，而人才走出去又是品牌走出去的一个保障。”但是，仅仅把其中的“持续创新能力”、“环环相扣、相辅相成”和“15年”联系起来，就可以想见其间无数的艰辛、智慧与执着
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