谁有这些广告英语单词的定义？有一些我已经给出 广告定义或者概念
\u6709\u8c01\u80fd\u63d0\u4f9b\u4e00\u4e0b\u201c\u5e7f\u544a\u201d\u65b9\u9762\u7684\u82f1\u8bed\u8bcd\u6c47\u6574\u7406\uff1fA
Advertising\u5e7f\u544a \u5e7f\u544a\u6d3b\u52a8
Ads \u5e7f\u544a\u7269
Account Executive \u5ba2\u6237\u4e3b\u7ba1
account \u5ba2\u6237\u9879\u76ee
account planning \u5ba2\u6237\u7b56\u5212
Account Services \u5ba2\u6237\u90e8
account service \u5ba2\u6237\u670d\u52a1
Art Director\u7f8e\u672f\u6307\u5bfc
advertising campaign \u5e7f\u544a\u6d3b\u52a8
advertising agency \u5e7f\u544a\u4ee3\u7406\u5546
4A ( American association of advertising agencies) \u7f8e\u56fd\u5e7f\u544a\u4ee3\u7406\u5546\u534f\u4f1a
above-the-line advertising \u7ebf\u4e0a\u5e7f\u544a\u3002\u5e7f\u544a\u4ee3\u7406\u5546\u80fd\u4ece\u5a92\u4ecb\u83b7\u5f97\u4ee3\u7406\u8d39\u7684\u5e7f\u544a
regulatory matters\u5e7f\u544a\u89c4\u7ae0\u548c\u6cd5\u89c4
agency profit management\u5229\u6da6\u7ba1\u7406
advertising department \u5e7f\u544a\u90e8
airport advertising \u673a\u573a\u5e7f\u544a
Appeal \u8bc9\u6c42
area sampling \u533a\u57df\u62bd\u6837
Audience \u53d7\u4f17\u3002\u63a5\u53d7\u5e7f\u544a\u7684\u516c\u4f17\uff0c\u4e5f\u5c31\u662f\u5e7f\u544a\u7684\u5bf9\u8c61
audience composition \u53d7\u4f17\u6784\u6210
audience share \u53d7\u4f17\u4efd\u989d
audio-visual advertising \u89c6\u542c\u5e7f\u544a
Audit Bureau of Circulation \u9500\u6570\u5ba1\u8ba1\u5c40\u30021914\u5e74\u59cb\u521b\u4e8e\u7f8e\u56fd\uff08\u7b80\u79f0ABC\uff09
Animation \u52a8\u753b
advertising letter \u6216 sales letter\u5e7f\u544a\u51fd
B
bid\u5e7f\u544a\u7ade\u6807
target market\u76ee\u6807\u5e02\u573a
brand image\u54c1\u724c\u5370\u8c61
below-the-line advertising \u7ebf\u4e0b\u5e7f\u544a
\u9664\u7ebf\u4e0a\u5e7f\u544a\u4ee5\u5916\u7684\u5404\u79cd\u5e7f\u544a\u5f62\u5f0f\u3002\u5982\u4fc3\u9500\u5e7f\u544a(sales promotion advertising)\u8d2d\u7269\u70b9\u5e7f\u544a(P.O.P advertising)\uff0c\u76f4\u63a5\u90ae\u9012\u5e7f\u544a(direct mail advertising)\uff0c\u8fd8\u5305\u62ec\u4e3e\u529e\u5c55\u89c8\u4f1a(exhibition)\u548c\u53d1\u8d77\u67d0\u9879\u6d3b\u52a8(sponsorship)\u7b49\u3002
billboard advertising \u8def\u724c\u5e7f\u544a
brand advertising \u54c1\u724c\u5e7f\u544a
brand loyalty\u54c1\u724c\u5fe0\u8bda\u5ea6
brand preference \u54c1\u724c\u504f\u597d
brand insistence \u54c1\u724c\u575a\u6301
brand name \u4ea7\u54c1\u540d\u79f0
buyer\u2019s market \u4e70\u65b9\u5e02\u573a
Banner \u6a2a\u5e45\u5e7f\u544a
brand share \u54c1\u724c\u5360\u6709\u7387\uff0c\u4ea6\u79f0\u4e3a\u5e02\u573a\u4efd\u989d\uff08market share\uff09
Budget \u5e7f\u544a\u9884\u7b97
\u9500\u552e\u989d\u767e\u5206\u7387\u6cd5\uff08percentage of sales method\uff09
\u7ade\u4e89\u5bf9\u6297\u6cd5\uff08competitive parity method\uff09 \u53c8\u79f0\u4e3a\u201c\u7ade\u4e89\u5bf9\u7b49\u6cd5\u201d
\u76ee\u6807\u548c\u4efb\u52a1\u6cd5\uff08objective and task method\uff09
DAGMAR\u7406\u8bba\uff08Define Advertising Goals for Measured Advertising Results\uff09
bus stop pillar advertising \u7ad9\u724c\u5e7f\u544a
bus stop shelter advertising \u5019\u8f66\u505c\u5e7f\u544a
Button\u6309\u94ae
bulk discount\u6570\u91cf\u6298\u6263
booklet \u6216brochure\u5c0f\u518c\u5b50\uff08DM\uff09
banner or streamer\u6a2a\u5e45
C
Chief Executive Officer\u9996\u5e2d\u6267\u884c\u5b98
client\u5ba2\u6237
Copywriter\u5e7f\u544a\u6587\u6848
Creative Department\u521b\u610f\u90e8
Creative Director\u521b\u610f\u603b\u76d1
catalog\u76ee\u5f55\uff08DM\uff09
Clicks \u70b9\u51fb\u6b21\u6570
Click rate\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u4e0e\u5e7f\u544a\u6536\u89c6\u6b21\u6570\u7684\u6bd4\u7387\u3002\u5373click/impression.\u5982\u679c\u8fd9\u4e2a\u9875\u9762\u51fa\u73b0\u4e86\u4e00\u4e07\u6b21\uff0c\u800c\u7f51\u9875\u4e0a\u7684\u5e7f\u544a\u7684\u70b9\u51fb\u6b21\u6570\u4e3a\u4e94\u767e\u6b21\uff0c\u90a3\u4e48\u70b9\u51fb\u7387\u5373\u4e3a 5%. \u76ee\u524d\uff0c\u4e9a\u592a\u533a\u7684\u70b9\u51fb\u7387\u5e73\u5747\u4e3a 1.5% \u3002\u70b9\u51fb\u7387\u53ef\u4ee5\u7cbe\u786e\u5730\u53cd\u6620\u5e7f\u544a\u6548\u679c\uff0c \u4e5f\u662f\u7f51\u7edc\u5e7f\u544a\u5438\u5f15\u529b\u7684\u4e00\u4e2a\u6807\u5fd7
closing date\u5a92\u4ecb\u622a\u7a3f\u65e5\u671f
closing time\u622a\u7a3f\u65f6\u95f4
CPM(cost per thousand impression)\u5343\u4eba\u6210\u672c\uff1a\u5373\u5e7f\u544a\u4e3b\u8d2d\u4e701000\u4e2a\u5e7f\u544a\u6536\u89c6\u6b21\u6570\u7684\u8d39\u7528\u6216\u8005\u662f\u5e7f\u544a\u88ab1000\u4eba\u6b21\u770b\u5230\u6240\u9700\u7684\u8d39\u7528\u3002\u6bd4\u5982\u8bf4\u4e00\u4e2a\u5e7f\u544a Banner \u7684\u5355\u4ef7\u662f/CPM\u7684\u8bdd\uff0c\u610f\u5473\u7740\u6bcf\u4e00\u5343\u4e2a\u4eba\u6b21\u770b\u5230\u8fd9\u4e2aBanner\u7684\u8bdd\u5c31\u6536\uff0c\u5982\u6b64\u7c7b\u63a8\uff0c10\uff0c000 \u4eba\u6b21\u8bbf\u95ee\u7684\u4e3b\u9875\u5c31\u662f\u3002
coordination\u5185\u90e8\u534f\u8c03
cash discount\u73b0\u91d1\u6298\u6263
D
Demands \u9700\u6c42
Demonstration \u6f14\u793a
diary survey \u65e5\u8bb0\u672c\u8c03\u67e5
Direct mail (DM) \u76f4\u63a5\u90ae\u9012
\u5982\u4fe1\u4ef6\uff08letter\uff09\u3001\u4f20\u5355\uff08leaflet\uff09\u3001\u8ba2\u8d2d\u5355\uff08orderform\uff09\uff0c\u90ae\u5bc4\u54c1junk mail
direct mail (DM) advertising \u76f4\u63a5\u90ae\u9012\u5e7f\u544a
direct-response advertising \u76f4\u63a5\u53cd\u5e94\u5e7f\u544a
direct response advertising agency\u76f4\u63a5\u53cd\u5e94\uff08\u76f4\u6548\uff09\u5e7f\u544a\u4ee3\u7406\u5546
off-the-page offer\u8bbe\u8ba1\u62a5\u7eb8\u5939\u9875\u5e7f\u544a
Discount \u6298\u6263
\u9891\u5ea6\u6298\u6263\uff08frequencydiscount\uff09
domestic market \u56fd\u5185\u5e02\u573a
duplicated audience \u91cd\u590d\u53d7\u4f17\uff0c\u6216\u79f0\u201c\u91cd\u8fed\u53d7\u4f17\u201d\uff08overlapping audience\uff09
E
exchange advertising \u4ea4\u6362\u5e7f\u544a
\u4e24\u79cd\u6216\u4e24\u79cd\u4ee5\u4e0a\u7684\u5e7f\u544a\u5a92\u4ecb\uff0c\u4e92\u4e3a\u5bf9\u65b9\u53d1\u5e03\u5e7f\u544a\u800c\u4e0d\u4ea7\u751f\u5e7f\u544a\u8d39\u7528\u7684\u5f80\u6765\u7684\u5e7f\u544a\u3002\u5e7f\u544a\u520a\u767b\u5730\u4f4d\u8981\u5e73\u7b49\u4e92\u6362\u3002\u5982\u5728\u671f\u520a\u4e2d\u520a\u767b\u62a5\u520a\u4e0a\u7684\u5e7f\u544a\uff0c\u540c\u65f6\u5728\u62a5\u520a\u4e0a\u520a\u767b\u671f\u520a\u4e2d\u7684\u5e7f\u544a\uff0c\u53cc\u65b9\u6309\u5404\u81ea\u5e7f\u544a\u4ef7\u76ee\u786e\u5b9a\u5e7f\u544a\u5730\u4f4d\uff0c\u4e0d\u518d\u652f\u4ed8\u5e7f\u544a\u8d39\u3002
export advertising \u51fa\u53e3\u5e7f\u544a
\u4e3a\u51fa\u53e3\u5546\u54c1\u6240\u4f5c\u7684\u5e7f\u544a\u5ba3\u4f20\uff0c\u520a\u767b\u5728\u5546\u54c1\u8fdb\u53e3\u56fd\u7684\u5e7f\u544a\u5a92\u4ecb\u4e2d\u520a\u767b\u3002\u51fa\u53e3\u5e7f\u544a\u524d\u5fc5\u987b\u8fdb\u884c\u5e02\u573a\u548c\u5a92\u4ecb\u7684\u8c03\u67e5\uff0c\u4e86\u89e3\u6709\u5173\u56fd\u5bb6\u7684\u5e7f\u544a\u7ba1\u7406\u6761\u4f8b\u548c\u5e7f\u544a\u4e1a\u7684\u60ef\u4f8b\u4ee5\u53ca\u5f53\u5730\u6c11\u65cf\u7684\u6587\u5316\u4f20\u7edf\u548c\u98ce\u4fd7\u3002\u8fd9\u7c7b\u5e7f\u544a\u7684\u6587\u7a3f\u64b0\u5199\u8981\u7b26\u5408\u5f53\u5730\u4eba\u7684\u8bed\u8a00\u4e60\u60ef\u548c\u5fc3\u7406\u7279\u5f81\u3002
F
Frequency \u4e00\u4e2a\u6d4f\u89c8\u8005\u770b\u5230\u540c\u4e00\u4e2a\u5e7f\u544a\u7684\u6b21\u6570
Frequency \u9891\u7387\u3002\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u5e7f\u544a\u64ad\u51fa\u7684\u6b21\u6570
full service advertising agency \u5168\u9762\u670d\u52a1\u5e7f\u544a\u4ee3\u7406\u5546
fixed day \u6307\u5b9a\u65e5\u671f\u3002\u6307\u5b9a\u7684\u53d1\u5e03\u5e7f\u544a\u7684\u65e5\u671f\u6216\u65f6\u95f4
free advertising \u514d\u8d39\u5e7f\u544a
free-standing insert advertisement \u5939\u9875\u5e7f\u544a
G
gift advertising \u8d60\u54c1\u5e7f\u544a
\u4ee5\u8d60\u54c1\u4e3a\u53f7\u53ec\u4fc3\u8fdb\u4ea7\u54c1\u9500\u552e\u7684\u5e7f\u544a\u3002\u8d60\u9001\u6837\u54c1\uff08sample\uff09\u7684\u5e7f\u544a\uff0c\u4e5f\u53ef\u4ee5\u5f52\u5165\u8fd9\u4e2a\u8303\u7574\u3002
global brand \u5168\u7403\u54c1\u724c
\u5728\u4e16\u754c\u5404\u5904\u4f7f\u7528\u540c\u4e00\u540d\u79f0\u3001\u540c\u4e00\u5546\u6807\u8bbe\u8ba1\u7684\u5546\u54c1\uff0c\u5982\u7f8e\u56fd\u7684\u53ef\u53e3\u53ef\u4e50\u7b49\u3002
H
hard-sell advertising \u786c\u9500\u552e\u5e7f\u544a
\u4ee5\u9500\u552e\u670d\u52a1\u4e3a\u4e2d\u5fc3\u7684\u5e7f\u544a\uff0c\u660e\u786e\u9610\u8ff0\u81ea\u5df1\u7684\u7acb\u573a\uff0c\u5ba3\u4f20\u5185\u5bb9\u4e3a\u4ea7\u54c1\u672c\u8eab\u53ca\u4fc3\u9500\u52aa\u529b\uff0c\u610f\u5728\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u6b32\u671b\uff0c\u5e76\u4f7f\u8fd9\u79cd\u6b32\u671b\u4ed8\u8bf8\u5b9e\u65bd\u3002
I
image advertising \u5f62\u8c61\u5e7f\u544a
impact advertising \u6709\u51b2\u51fb\u529b\u7684\u5e7f\u544a
inadequate advertising \u4e0d\u9002\u5f53\u5e7f\u544a
Impression \u5e7f\u544a\u7684\u6536\u89c6\u6b21\u6570\u3002counter(\u8ba1\u6570\u5668)\u4e0a\u7684\u7edf\u8ba1\u6570\u5b57\u5373\u8be5\u7f51\u9875\u7684Impression
inflight advertising \u98de\u884c\u4e2d\u5e7f\u544a
\u5728\u98de\u884c\u65f6\u5411\u4e58\u5ba2\u63d0\u4f9b\u7684\u5404\u79cd\u5a31\u4e50\u53ca\u670d\u52a1\u9879\u76ee\u53d1\u5e03\u7684\u5e7f\u544a\uff0c\u5982\u5e7f\u64ad\u3001\u7535\u89c6\u65b0\u95fb\u77ed\u7247\u53ca\u8d60\u9001\u5e7f\u544a\u793c\u54c1\u7b49
insert \u63d2\u9875\u3002\u5939\u5728\u62a5\u520a\u4e2d\u7684\u5e7f\u544a\u5370\u5237\u54c1\u3002\u5546\u54c1\u76ee\u5f55\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u63d2\u9875\u5939\u5165\u62a5\u7eb8\u3002\u8fd9\u79cd\u5f62\u5f0f\u4e5f\u79f0\u4e3aflyer\u3002
insertion order \u5e7f\u544a\u8ba2\u5355
J
Job press \u96f6\u4ef6\u5370\u5237
Justify \u6574\u7248
\u5e7f\u544a\u6587\u5b57\u6392\u7248\u540e\uff0c\u8c03\u6574\u5b57\u7684\u884c\u5217\uff0c\u4f7f\u5176\u7b26\u5408\u6240\u9700\u7684\u957f\u5ea6\uff0c\u5e76\u5c06\u53c2\u5dee\u4e0d\u9f50\u7684\u53f3\u8fb9\u7f18\u6392\u9f50
K
Key media problem \u5a92\u4ecb\u7684\u4e3b\u8981\u95ee\u9898
\u662f\u5a92\u4ecb\u90e8\u5206\u7684\u603b\u7eb2\uff0c\u8bf4\u660e\u9488\u5bf9\u5e02\u573a\u7684\u60c5\u51b5\uff0c\u9009\u62e9\u5a92\u4ecb\u7684\u4e3b\u8981\u95ee\u9898\u662f\u4ec0\u4e48\u3002
Key word \u4e2d\u5fc3\u8bcd
\u96c6\u4e2d\u8868\u73b0\u5e7f\u544a\u6587\u7a3f\u7684\u8bcd\u8bed\u3002\u662f\u6574\u7bc7\u5e7f\u544a\u6587\u7a3f\u4e2d\u6700\u91cd\u8981\u7684\u8bcd\u8bed\uff0c\u662f\u4f7f\u6587\u7a3f\u4ea7\u751f\u6548\u679c\u7684\u5173\u952e\uff0c\u56e0
\u6b64\u5fc5\u987b\u5ba1\u614e\u9009\u62e9 \u3002
L
lamp post advertising \u8def\u706f\u67f1\u5e7f\u544a
large-scale advertising \u5927\u89c4\u6a21\u7684\u5e7f\u544a
\u5f80\u5f80\u662f\u6307\u4e00\u79cd\u5e7f\u544a\u8fd0\u52a8\u6301\u7eed\u65f6\u95f4\u957f\uff0c\u5e7f\u544a\u8d39\u7528\u9ad8\u6216\u8005\u5a92\u4ecb\u8ba1\u5212\u4e2d\u5305\u542b\u7684\u5a92\u4ecb\u6570\u76ee\u591a\u7684\u5e7f\u544a\u3002
\u53ef\u4ee5\u5355\u7eaf\u5730\u6307\u8868\u73b0\u89c4\u6a21\u5de8\u5927\u7684\u5e7f\u544a\u3002
Layout \u6784\u56fe\u7248\u5f0f
life-cycle analysis \u751f\u547d\u5468\u671f\u5206\u6790\u6cd5
local (regional) advertising \u5730\u533a\u6027\u5e7f\u544a
logotype\u3001logo \u6807\u5fd7
light box advertising \u706f\u7bb1\u5e7f\u544a
M
media\u5a92\u4ecb
Management Supervisor\u76d1\u7ba1\u7763\u5bfc
market share\u5e02\u573a\u5360\u6709\u7387
Media Department \u5a92\u4ecb\u90e8
magazine advertising \u6742\u5fd7\u5e7f\u544a
\u4e13\u4e1a\u6027\u6742\u5fd7professional magazine
\u884c\u4e1a\u6027\u6742\u5fd7trade magazine
\u6d88\u8d39\u8005\u6742\u5fd7consumer magazine
mail order advertising \u90ae\u8d2d\u5e7f\u544a
mail survey \u90ae\u5bc4\u8c03\u67e5
mailing list \u5bc4\u53d1\u8868.\u76f4\u9500\u9700\u8981\u7f16\u5236\u5bc4\u53d1\u8868
maintenance advertising \u7ef4\u6301\u6027\u5e7f\u544a
Margin\u9875\u8fb9\u7a7a\u767d
market research \u5e02\u573a\u8c03\u67e5
market segmentation \u5e02\u573a\u7ec6\u5206\u5316
media buying \u5a92\u4ecb\u8d2d\u4e70.\u5a92\u4ecb\u8ba1\u5212\u7ecf\u5ba2\u6237\u901a\u8fc7\u540e,\u5411\u6240\u91c7\u7528\u7684\u5a92\u4ecb\u8ba2\u8d2d\u7248\u9762\u6216\u65f6\u95f4
media department \u5a92\u4ecb\u90e8\u95e8
media evaluation \u5a92\u4ecb\u8bc4\u4ef7.\u8d1f\u8d23\u5a92\u4ecb\u8bc4\u4ef7\u7684\u4eba\u5458,\u4e00\u822c\u88ab\u79f0\u4e3a\u5a92\u4ecb\u8ba1\u5212\u5458
media kit\u4e13\u518c\uff0c\u5a92\u4ecb\u7b80\u4ecb\u3002\u514d\u8d39\u63d0\u4f9b\u7ed9\u5e7f\u544a\u4ee3\u7406\u5546\u548c\u5e7f\u544a\u4e3b
media mix \u5a92\u4ecb\u7ec4\u5408
\u5728\u540c\u4e00\u5a92\u4f53\u8ba1\u5212\u4e2d\uff0c\u4f7f\u7528\u4e24\u79cd\u53ca\u4e24\u79cd\u4ee5\u4e0a\u4e0d\u540c\u7684\u5a92\u4ecb\uff0c\u79f0\u5a92\u4ecb\u7ec4\u5408\u3002\u5a92\u4ecb\u7ec4\u5408\u6240\u4ea7\u751f\u7684\u534f\u540c
\u4f5c\u7528\uff0c\u5176\u603b\u548c\u6548\u679c\u8fdc\u5927\u4e8e\u5404\u5a92\u4f53\u5206\u522b\u76f8\u52a0\u4e4b\u548c\u3002
media objectives \u5a92\u4ecb\u76ee\u6807\u3002\u5fc5\u8981\u7684\u5230\u8fbe\u5ea6(reach)\u548c\u5e7f\u544a\u51fa\u73b0\u7684\u9891(frequency)
media recommendations \u5a92\u4ecb\u4ecb\u7ecd
media research \u5a92\u4ecb\u8c03\u67e5\u3002\u5a92\u4ecb\u8c03\u67e5\u7684\u76ee\u7684\u5728\u4e8e\u5bfb\u627e\u6700\u4f73\u9014\u5f84\uff0c\u5373\u6b63\u786e\u8fdb\u884c\u5a92\u4ecb\u9009\u62e9
media service \u5a92\u4ecb\u670d\u52a1
media strategy \u5a92\u4ecb\u7b56\u7565
Moving icon\u4f1a\u98de\u7684button\u5e7f\u544a
N
national advertising \u5168\u56fd\u6027\u5e7f\u544a
national advertiser\u91c7\u7528\u5168\u56fd\u6027\u5e7f\u544a\u7684\u5e7f\u544a\u4e3b
neon light advertising \u9713\u8679\u706f\u5e7f\u544a\u3002\u5927\u578b\u7684\u9713\u8679\u706f\u5e7f\u544a\u79f0\u4e3aspectacular
newspaper advertising \u62a5\u7eb8\u5e7f\u544a\u3002\u520a\u767b\u5728\u62a5\u7eb8\u4e0a\u7684\u5e7f\u544a\u3002\u62a5\u7eb8\u662f\u4e00\u79cd\u5370\u5237\u5a92\u4ecb\uff08print-medium\uff09
O
outdoor advertising \u6237\u5916\u5e7f\u544a\u3002\u7f8e\u56fd\u76ee\u524d\u79f0out-of-home advertising
P
pass on readership \u4f20\u9605\u8bfb\u8005\u3002\u4e0d\u662f\u81ea\u5df1\u82b1\u94b1\u8d2d\u4e70\u6216\u8ba2\u9605\u520a\u7269\uff0c\u800c\u662f\u770b\u522b\u4eba\u8d2d\u4e70\u6216\u8ba2\u9605\u7684\u6742\u5fd7
product advertising\u4ea7\u54c1\u5e7f\u544a
Penetration \u6e17\u900f\u5ea6\u3002\u5a92\u4ecb\u6df1\u5165\u5230\u53d7\u4f17\u7684\u7a0b\u5ea6
platform side advertising \u7ad9\u53f0\u5e7f\u544a
point-of-purchase advertising \u8d2d\u7269\u70b9\u5e7f\u544a
P.O.Pdisplay\u8d2d\u7269\u70b9\u5c55\u552e
\u60ac\u6302\u7269hanger \u9648\u5217\u67dc(stand)\u3001\u9648\u5217\u724c(show card)
P.O.P. display \u8d2d\u7269\u70b9\u5c55\u793a
Page view\u7efc\u5408\u6d4f\u89c8\u91cf\u3002\u7f51\u7ad9\u5404\u7f51\u9875\u88ab\u6d4f\u89c8\u7684\u603b\u6b21\u6570
Positioning \u4ea7\u54c1\u5b9a\u4f4d
\u91cd\u65b0\u5b9a\u4f4drepositioning
poster advertising \u62db\u8d34\u5e7f\u544a
potential market \u6f5c\u5728\u5e02\u573a
Production \u5236\u4f5c
production house\u4e13\u95e8\u4ece\u4e8b\u5e7f\u544a\u5236\u4f5c\u7684\u5355\u4f4d
primary readership \u57fa\u672c\u8bfb\u8005\u3002\u6700\u521d\u8d2d\u4e70\u6216\u4ed8\u6b3e\u8ba2\u9605\u520a\u7269\u7684\u8bfb\u8005
Printing \u5370\u5237
product advertising \u5546\u54c1\u5e7f\u544a
Q
questionnaire\u95ee\u5377
Quality control \u8d28\u91cf\u7ba1\u7406\u3002\u5168\u9762\u8d28\u91cf\u7ba1\u7406\uff08total quality control\uff09\u7b80\u79f0\u4e3aTQC
Quiz advertising \u63d0\u95ee\u5f0f\u5e7f\u544a\u3002\u5728\u5e7f\u544a\u4e2d\u63d0\u51fa\u95ee\u9898\uff0c\u671f\u671b\u6d88\u8d39\u8005\u56de\u7b54
R
radio broadcasting advertising \u65e0\u7ebf\u7535\u5e7f\u64ad\u5e7f\u544a
Rebate \u8d4e\u4ef7\u5238\u3002\u5ef6\u8fdf\u7ed9\u4e88\u6d88\u8d39\u8005\u7684\u6298\u6263\u51ed\u5238
rate card \u4ef7\u76ee\u8868\u3002\u5404\u79cd\u5a92\u4ecb\u4e3a\u520a\u767b\u53ca\u53d1\u5e03\u5e7f\u544a\u5730\u4f4d\u3001\u65f6\u95f4\u4e0d\u540c\u800c\u5236\u5b9a\u4e0d\u540c\u7684\u6536\u8d39\u4ef7\u683c\u8868
\u7ec4\u5408\u4ef7\u683c\uff08combination rate\uff09\uff1a\u8fd0\u7528\u4e00\u5bb6\u51fa\u7248\u793e\u51fa\u7248\u7684\u4e24\u79cd\u520a\u7269\u6240\u4eab\u53d7\u7684\u6298\u6263\u4ef7\uff0c\u6216
\u8005\u662f\u540c\u65f6\u91c7\u7528\u4e24\u4e2a\u5e7f\u64ad\u7535\u53f0\u6216\u7535\u89c6\u53f0\u800c\u4eab\u53d7\u7684\u6298\u6263\uff1b
\u4e00\u6b21\u6027\u4ef7\u683c\uff08one time rate\uff09\uff1b
\u6700\u4f4e\u4ef7\u683c\uff08end rate\uff09\uff1a\u662f\u5e7f\u64ad\u53f0\u6216\u7535\u89c6\u53f0\u6240\u80fd\u63a5\u53d7\u7684\u6700\u4f4e\u5e7f\u544a\u4ef7\u683c\u3002
Readership \u8bfb\u8005\u603b\u6570
\u67d0\u4e00\u6307\u5b9a\u671f\u53f7\u520a\u7269\u7684\u5168\u90e8\u8bfb\u8005\uff0c\u800c\u4e0d\u7ba1\u4ed6\u4eec\u600e\u6837\u6536\u5230\u520a\u7269\uff0c\u5728\u4ec0\u4e48\u5730\u65b9\u9605\u8bfb\u6216\u9605\u8bfb\u7a0b\u5ea6\u5982\u4f55
\u3002\u520a\u7269\u7684\u9500\u6570\u6108\u5927\uff0c\u8bfb\u8005\u7684\u603b\u6570\u4e5f\u5c31\u6108\u5927\u3002
S
sales promotion advertising agency\u8425\u4e1a\u63a8\u5e7f\u5e7f\u544a\u4ee3\u7406\u5546
\u4e13\u95e8\u8bbe\u8ba1\u8425\u4e1a\u63a8\u5e7f\u7684\u5e7f\u544a\u4ee3\u7406\u5546\uff0c\u6709\u65f6\u662f\u5168\u9762\u670d\u52a1\uff08\u5168\u80fd\uff09\u5e7f\u544a\u4ee3\u7406\u5546\u7684\u9644\u5c5e\u673a\u6784\uff0c\u4e13\u95e8\u4e3a
\u5ba2\u6237\u8bbe\u8ba1\u548c\u7ec4\u7ec7\u5404\u79cd\u8bf8\u5982\u7ade\u8d5b\u3001\u964d\u4ef7\u3001\u8d60\u9001\u3001\u5546\u54c1\u9648\u5217\u7b49\u8425\u4e1a\u63a8\u5e7f\u6d3b\u52a8\u3002
Sampling \u62bd\u6837\u3002\u62bd\u6837\u7684\u610f\u4e49\u662f\u4ece\u5c40\u90e8\u5373\u6837\u54c1(sample)\u7684\u60c5\u51b5\u63a8\u7b97\u6574\u4f53\u60c5\u51b5\uff0c\u4e0e\u666e\u67e5(census)\u76f8\u5bf9
\u968f\u673a\u62bd\u6837(probability sampling)\u548c\u76ee\u7684\u62bd\u6837(purposive sampling)\u4e24\u79cd
Schedule \u5e7f\u544a\u53d1\u5e03\u65f6\u95f4\u8868
seasonal advertising \u5b63\u8282\u6027\u5e7f\u544a
Segmentation \u7ec6\u5206
mass marketing\u5927\u4f17\u8425\u9500
seller\u2019s marker \u5356\u65b9\u5e02\u573a\u3002\u5728\u5356\u65b9\u5e02\u573a\u4e0a\u5356\u65b9\u5904\u4e8e\u652f\u914d\u5730\u4f4d
Sequence \u987a\u5e8f
\u65f6\u95f4\u6216\u7a7a\u95f4\u4e0a\u6392\u5217\u7684\u5148\u540e\u3002\u6210\u529f\u7684\u5e7f\u544a\u9996\u5148\u5438\u5f15\u53d7\u4f17\u89c6\u7ebf\u7684\u4e3a\u5e7f\u544a\u4e0a\u7684\u7126\u70b9\uff08focal point
\uff09\uff0c\u7136\u540e\u6839\u636e\u7ec4\u6210\u5e7f\u544a\u5185\u5bb9\u7684\u5404\u4e2a\u90e8\u5206\u6d41\u7545\uff08flow\uff09\u7684\u5b89\u6392\uff0c\u4f7f\u88ab\u5438\u5f15\u8fc7\u6765\u7684\u89c6\u7ebf\u987a\u5e8f\u7ecf\u8fc7
\u6bcf\u4e00\u90e8\u5206\uff0c\u6700\u7ec8\u8bfb\u5b8c\u6574\u5e45\u5e7f\u544a\u3002
serial advertising \u7cfb\u5217\u5e7f\u544a\u3002\u9646\u7eed\u53d1\u5e03\u7684\u4e00\u7cfb\u5217\u5e7f\u544a\u3002\u7cfb\u5217\u5e7f\u544a\u7684\u6700\u5927\u7279\u70b9\u662f\u5e7f\u544a\u7684\u5e03
\u5c40\uff08layout\uff09\u5927\u4f53\u76f8\u540c\u3002
Slogan \u6807\u8bed
\u6807\u8bed\u5728\u6b63\u6587\u4e4b\u540e\uff0c\u8d77\u753b\u9f99\u70b9\u775b\u7684\u4f5c\u7528\uff0c\u800c\u4e14\u662f\u957f\u671f\u4f7f\u7528\u7684\u3002\u6807\u8bed\u5fc5\u987b\u7740\u91cd\u6d88\u8d39\u8005\u53ef\u5f97\u7684\u5b9e\u9645
\u5229\u76ca\uff0c\u7a81\u51fa\u72ec\u7279\u7684\u9500\u552e\u9648\u8ff0\uff08USP\uff09\u3002
soft-sell advertising \u8f6f\u9500\u552e\u5e7f\u544a\u3002\u548c\u786c\u9500\u552e\u5e7f\u544a\u4e0d\u540c\uff0c\u610f\u5728\u6ee1\u8db3\u6d88\u8d39\u8005\u95f4\u63a5\u7684\u8bc9\u6c42\uff08appeal\uff09\uff0c\u5982\u4ee5\u60c5\u611f\u3001\u60ac\u5ff5\u7b49\u4e3a\u4e2d\u5fc3\u5f15\u8d77\u6d88\u8d39\u8005\u5174\u8da3\u3002
store advertising\u5e97\u94fa\u5e7f\u544a\u3002\u5982\u62db\u724c\uff08store sign\uff09\u548c\u8d2d\u7269\u70b9\u5e7f\u544a\uff08P.O.P. advertising\uff09
\u8fd1\u5e74\u6765\u53c8\u5e7f\u6cdb\u8bbe\u7f6e\u706f\u7bb1\uff08light box\uff09\u5e7f\u544a\u3002
street car advertising \u8857\u8f66\u5e7f\u544a
subway advertising \u5730\u94c1\u5e7f\u544a
T
target market \u76ee\u6807\u5e02\u573a
target audience \u76ee\u6807\u53d7\u4f17
tear sheet, voucher copy \u6837\u5f20\uff0c\u6837\u672c
television advertising \u7535\u89c6\u5e7f\u544a
\u9ec4\u91d1\u65f6\u95f4\uff08prime time\uff09
tie-up advertising \u8054\u5408\u5e7f\u544a\u3002\u51e0\u5bb6\u5728\u4e1a\u52a1\u4e0a\u6709\u8054\u7cfb\u7684\u5e7f\u544a\u4e3b\u8054\u5408\u8d77\u6765\u520a\u767b\u5e7f\u544a
U
Ultra-large scale integration \u8d85\u5927\u89c4\u6a21\u96c6\u6210\u7535\u8def
V
Vertical banner \u60ac\u5782\u5e55\u5e7f\u544a\u3002\u6cbf\u5efa\u7b51\u60ac\u5782\u7684\u5e7f\u544a\u3002\u4e3a\u4e00\u822c\u4ea4\u6613\u4f1a\u3001\u5c55\u89c8\u4f1a\u7b49\u6240\u5e38\u7528
Vivid demonstration \u751f\u52a8\u793a\u8303\u3002\u8868\u6f14\u4ea7\u54c1\u7684\u4f7f\u7528\u65b9\u6cd5\u7b49\u7535\u89c6\u5e7f\u544a\u7684\u7279\u70b9
Volumn objectives \u9500\u552e\u91cf\u76ee\u6807
W
women\u2019s marker \u5987\u5973\u5e02\u573a
window display and shop window advertising\u6a71\u7a97\u9648\u5217
window dressing\u6a71\u7a97\u88c5\u9970
Y
yellow page advertising \u9ec4\u9875\u5e7f\u544a
Z
Zinc plate \u950c\u7248
\u5982\u679c\u4e0d\u591f\u7684\u8bdd\u8fd8\u6709\u8fd9\u4e2a
\u82f1\u82f1\u89e3\u91ca\u7684
http://www.edgeenglish.com/Article_Show.asp?ArticleID=2170&ArticlePage=3
\u8fd8\u6709\u8fd9\u4e2a,\u4e2d\u82f1,\u4f46\u4e0d\u591a
http://www.dafuxi.com/study/zhongxiaoxue/english/html/2005-03/1323.htm
\u5e7f\u544a\uff08\u82f1\u8bed\uff1aadvertising\u6216advertizing\uff09\uff0c\u4ece\u72ed\u4e49\u4e0a\u8bb2\u662f\u4e00\u79cd\u5e02\u573a\u8425\u9500\u884c\u4e3a\uff0c\u7528\u4e8e\u529d\u8bf4\u9605\u542c\u4eba\uff0c\u901a\u5e38\u4ee5\u5f15\u53d1\u4ea7\u54c1\u8d2d\u4e70\uff0c\u5373\u5546\u4e1a\u5e7f\u544a\u3002
\u53e6\u4e00\u65b9\u9762\u4ece\u5e7f\u4e49\u4e0a\u8ba4\u8bc6\u5e7f\u544a\uff0c\u5b83\u662f\u4e00\u5207\u4e3a\u4e86\u6c9f\u901a\u4fe1\u606f\u3001\u4fc3\u8fdb\u8ba4\u8bc6\u7684\u5e7f\u544a\u4f20\u64ad\u6d3b\u52a8\uff0c\u65e0\u8bba\u662f\u5426\u5177\u6709\u4f5c\u7528\u4e8e\u5546\u4e1a\u9886\u57df\uff0c\u662f\u5426\u5c06\u8425\u5229\u4f5c\u4e3a\u8fd0\u4f5c\u76ee\u6807\uff0c\u53ea\u8981\u5177\u5907\u5e7f\u544a\u7684\u57fa\u672c\u7279\u5f81\uff0c\u90fd\u662f\u5e7f\u544a\u6d3b\u52a8\uff0c\u5982\u4e3a\u589e\u52a0\u653f\u6cbb\u6216\u610f\u8bc6\u4e0a\u7684\u652f\u6301\uff0c\u4f8b\u5982\u7ade\u9009\u5e7f\u544a\u548c\u516c\u76ca\u5e7f\u544a\u3002
\u6bcf\u5219\u5e7f\u544a\u7531\u8baf\u606f\u4e0e\u4f20\u9012\u8baf\u606f\u7684\u5a92\u4ecb\u6784\u6210\u3002\u5e7f\u544a\u4ec5\u662f\u5168\u90e8\u884c\u9500\uff08\u5373\u8425\u9500\uff0c\u5e02\u573a\u8425\u9500\uff09\u7b56\u7565\u4e2d\u7684\u4e00\u73af\u3002\u884c\u9500\u5176\u4ed6\u65b9\u9762\u5305\u62ec\u5ba3\u4f20\u3001\u516c\u5173\u3001\u63a8\u9500\u3001\u7ade\u9500\u7b49\u3002
\u6269\u5c55\u8d44\u6599\uff1a
\u666e\u904d\u5546\u4e1a\u5e7f\u544a\u5a92\u4ecb\u5305\u62ec\uff1a\u5e7f\u544a\u680f\uff0c\u5370\u5237\u4f20\u5355\uff0c\u5e7f\u64ad\uff0c\u7535\u5f71\u548c\u7535\u89c6\u5e7f\u544a\uff0c\u7f51\u7edc\u6a2a\u5e45\uff0c\u7f51\u9875\u5f39\u51fa\u5f0f\u5e7f\u544a\uff0c\u8f6e\u64ad\u5e7f\u544a, \u7a7a\u4e2d\u5e7f\u544a\uff0c\u516c\u5171\u6c7d\u8f66\u7ad9\u53f0\uff0c\u6742\u5fd7\uff0c\u62a5\u7eb8\uff0c\u63a8\u9500\u5458\u5de5\uff0c\u516c\u5171\u6c7d\u8f66\u4fa7\u8eab\uff0c\u51fa\u79df\u8f66\u8f66\u8eab\uff0c\u65e5\u5e38\u7528\u54c1\uff0c\u5546\u54c1\u6807\u7b7e\uff0c\u97f3\u4e50\u548c\u89c6\u9891\uff0c\u4ee5\u53ca\u67d0\u4e9b\u7968\u5238\u80cc\u9762\u7b49\u7b49\u3002
\u5e7f\u544a\u4e3b\u613f\u610f\u4ed8\u8d39\u4ee5\u5ba3\u4f20\u5176\u4f01\u4e1a\u548c\u5546\u54c1\u8fbe\u5230\u5176\u9884\u671f\u76ee\u7684\u7684\u4efb\u4f55\u5a92\u4ecb\u90fd\u662f\u5e7f\u544a\u7684\u5f62\u5f0f\u3002\u800c\u5e7f\u544a\u4e3b\u7684\u4ea7\u54c1\u5b9a\u4f4d\u5219\u901a\u8fc7\u5e7f\u544a\u5404\u79cd\u5f62\u5f0f\u8868\u73b0\u51fa\u6765\uff0c\u5982\uff1a\u5355\u4f4d\u4ee3\u7801\uff0c\u90fd\u6ca1\u67d0\u4e9b\u5e7f\u544a\u53ea\u520a\u8f7d\u5728\u5a31\u4e50\u6027\u5a92\u4f53\u4e0a\uff0c\u4fc3\u6210\u6d88\u8d39\u8005\u5728\u517b\u6210\u7684\u6f5c\u610f\u8bc6\u6307\u5bfc\u4e0b\u8d2d\u4e70\u5546\u54c1\u3002
\u53c2\u8003\u8d44\u6599\u6765\u6e90\uff1a\u767e\u5ea6\u767e\u79d1\uff0d\u5e7f\u544a
23. Trade shows:
A trade show is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore tradeshows are classified as either "Public" or "Trade Only". There are currently over 2500 trade shows held every year in U.S. alone.
参考
http://en.wikipedia.org/wiki/Trade_fair
24. Store demonstrations:
A sales or marketing presentation
25. Dealer contests and premiums:
A type of sales promotion
26. Dealer salespeople incentives:
Any finantial or non-financial factors that motivate the dealer and salepeople to sell more products.
27. Instant gratification:
We want everything and we want it now. For example, instant messages, email, fax, internet. Instant food, the faster the better. Instant education, job, wealth. Instant medical service, diagnosis, and an instant cure. Instant family. Instant travel. Instant information. Instant banking. Right or wrong, good or bad, we want it now
参考
http://righttruth.typepad.com/right_truth/2007/04/instant_gratifi.html
28. Delayed gratification:
Deferred gratification or delayed gratification is the ability to wait in order to obtain something that one wants.
参考
http://en.wikipedia.org/wiki/Deferred_gratification
29. Direct contact: direct contact with a public includes letters, plant tours, visits by public relations personnel, and company-sponsored events.
Face-to-face interaction with the public through letters, plant tours, visits by public relations personnel, and company-sponsored events.
30. Plant tours:
Public visits to the firm/factory
31. Publicity: news carried in the mass media about an organization-its products, policies, personnel, or actions-at no charge to the organization for media time and space.
32. Publicity tools:
Deliberate attempts to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.
参考
http://en.wikipedia.org/wiki/Publicity
33. News release:
A written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.
参考
http://en.wikipedia.org/wiki/News_release
34. Feature articles:
The best articles
35. Press conferences:
A media event in which newsmakers invite journalists to hear them speak and, most often, ask questions.
参考
http://en.wikipedia.org/wiki/Press_conference
36. Letters to the editor:
Writing that are sent to the editor to reflect opinions and views.
参考
http://en.wikipedia.org/wiki/Editor
37. The Girl Scouts of America:
A youth organization for girls in the United States and American girls living abroad. It describes itself as " the world’s preeminent organization dedicated solely to girls.
Girl Scouts of the USA is the world’s preeminent organization dedicated solely to girls—all girls—where, in an accepting and nurturing environment, girls build character and skills for success in the real world. In partnership with committed adult volunteers, girls develop qualities that will serve them all their lives, like leadership, strong values, social conscience, and conviction about their own potential and self-worth.
Founded in 1912 by Juliette Gordon Low, Girl Scouts' membership has grown from 18 members in Savannah, Georgia, to 3.7 million members throughout the United States, including U.S. territories, and in more than 90 countries through USA Girl Scouts Overseas.
参考
http://en.wikipedia.org/wiki/Girl_Scouts_of_the_USA
http://www.girlscouts.org/WHO_WE_ARE/
38. Raw materials:
A raw material is something that is acted upon by human labour or industry to create some product that humans desire. Often the term is used to denote material that came from nature and is still in an unprocessed or minimally processed state. Iron ore and logs would be examples.
参考
http://en.wikipedia.org/wiki/Raw_materials
39. Capital:
A capital is the area of a country regarded as enjoying primary status; it is almost always the city which physically encompasses the offices and meeting places of the seat of government and fixed by law, but there are a number of exceptions.
参考
http://en.wikipedia.org/wiki/Capital
40. Covert involvement:
http://www.google.com.sg/search?hl=en&q=Covert+involvement&meta=
41. Consumer fatigue:
A phenomenon in which the consumers aren't interested in purchasing goods and services.
42. Communications carrier:
43. Run-of-paper color:
Commonly using color attachments
44. Qualitative selectivity:
45. Geographical selectivity:
A warning system
46. Reach: the number of people seeing or hearing
an ad in a medium one time during a stated time period.
47. Frequency: the number of times the same people in a target group are exposed to an ad during a stated period of time.
48. Media cost-per-thousand: the result of cost of purchase unit multiplied by 1000 divided by number of prospects reached.
49. Commercials:
Commercial may refer to:
Advertising, commercial messages
Radio commercial, via the medium of radio
Television advertisement, promoted via the medium of television
Commerce, the voluntary exchange of goods, services, or both
Trade, the trading of something of economic value such as goods, services, information or money
Commercial broadcasting, the act of broadcasting for profit
参考
http://en.wikipedia.org/wiki/Commercial
50. Knocking copy:
advertising copy in which one manufacturer compares a product to the product of another; under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not "disparage identifiable products, services or advertisers in an unfair or misleading way".
参考
http://www.babylon.com/definition/Knocking%20Copy/Turkish
你需要一本英文广告学书
可以在 人大经济论坛 找
23 。商展：
24 。存储示威：
25 。经销商竞赛和保费：
26 。经销商的销售奖励：
27 。即时欣慰：
28 。延迟满足：
29 。直接接触：直接接触公众，包括信件，植物之旅，访问公共关系人员，以及公司主办的活动。
30 。植物之旅：
31 。宣传：新闻进行了在大众媒体上关于组织其产品，政策，人事，或行动-在不收费，以组织的媒体时间和空间。
32 。宣传工具：
33 。新闻发布：
34 。专题文章：
35 。新闻发布会：
36 。读者来函：
37 。女童子军美利坚合众国：
38 。原料：
39 。注册资本：
40 。隐蔽的参与：
41 。消费者疲劳：
42 。通信运营商：
43 。运行的文件颜色：
44 。定性的选择性：
45 。地域选择性：
46 。达到：有多少人看到或听到的广告，在一个中等一时间在说明的时间。
47 。频率：多少次同样的人在一个目标群体接触到广告在声明的一段时间。
48 。媒体的成本每千：结果的成本购买单位乘以千数除以前景达成共识。
49 。商业：
50 。叩复制：
advertisement
发音-
ad-ver-tise-ment
有时简写：ad
例句：advertisement
helps
to
sell
goods.
hope
it
helps.
xd
不过如果是指电视上看到的广告，也就是电视剧播放间隔时
播的广告
那就不一样了，那个是
commercial.
绛旓細鎴戝嚑涔庨兘甯綘瀹氫箟浜嗭紝甯屾湜鑳藉府鍔╀綘 23. Trade shows:A trade show is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company r...
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绛旓細骞垮憡锛鑻辫锛歛dvertising鎴朼dvertizing锛夛紝浠庣嫮涔変笂璁叉槸涓绉嶅競鍦鸿惀閿琛屼负锛岀敤浜庡姖璇撮槄鍚汉锛岄氬父浠ュ紩鍙戜骇鍝佽喘涔帮紝鍗冲晢涓氬箍鍛娿傚彟涓鏂归潰浠庡箍涔変笂璁よ瘑骞垮憡锛屽畠鏄竴鍒囦负浜嗘矡閫氫俊鎭佷績杩涜璇嗙殑骞垮憡浼犳挱娲诲姩锛屾棤璁烘槸鍚﹀叿鏈変綔鐢ㄤ簬鍟嗕笟棰嗗煙锛屾槸鍚﹀皢钀ュ埄浣滀负杩愪綔鐩爣锛屽彧瑕佸叿澶骞垮憡鐨鍩烘湰鐗瑰緛锛岄兘鏄箍鍛婃椿鍔紝濡備负澧炲姞鏀...
绛旓細1. Just do it. 璺熺潃鎰熻璧般(鑰愬厠杩愬姩闉)2. Ask for more. 娓存湜鏃犻檺銆(鐧句簨娴佽闉)3. Obey your thirst. 鏈嶄粠浣犵殑娓存湜銆(闆ⅶ)4. Feel the new space. 鎰熷彈鏂板鐣屻(涓夋槦鐢靛瓙)5. Focus on life. 鐬勫噯鐢熸椿銆(濂ユ灄宸存柉鐩告満)6. Good to the last drop. 婊存淮棣欐祿,鎰忕姽鏈敖銆(楹︽皬鍜栧暋)7...
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绛旓細骞垮憡璁伅advertising message 鑹烘湳art 鑹烘湳鏂瑰悜art direction 鑹烘湳瀹禷rtist 缇庢湳鎬荤洃art director 澶у垱鎰廱ig idea 澶磋剳椋庢毚娉昩rainstorming 浼犳挱濯掍粙communications media 姒傚康鍖朿onceptualization 鏂囨浜哄憳copywriter 鍒涙剰绾茶creative brief 鍒涙剰鎬荤洃creative director 鍒涙剰杩囩▼creative process 鍒涙剰閲戝瓧濉攃reative pyramid ...
绛旓細闂涓锛"骞垮憡璇"鐢鑻辨枃鎬庝箞璇? 骞垮憡璇 ad words advertising message 鏈夋椂鍙畝鍐欎负锛歮essage 闂浜岋細骞垮憡鐨勮嫳鏂囧崟璇嶆庝箞璁 骞垮憡 n. bill,mercial, drumbeat, ad, leaflet, billing, advertizing, advertising,advertisement v. publicize,advertize, advertise 闂涓夛細***锛堝搧鐗屽悕绉帮級鏃犲涓嶅湪 鐨...
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绛旓細1. accident n. 浜嬫晠,鎰忓鐨勪簨 2. adventure n. 鍐掗櫓; 濂囬亣 3. advertisement n. 骞垮憡 4. ambulance n. 鏁戞姢杞 5. anxious a. 蹇ц檻鐨,鐒︽ョ殑 6. apologize vi. 閬撴瓑,璋㈢姜 7. appearance n. 鍑虹幇,闇查潰;瀹硅矊 8. appointment n. 绾︿細 9. appreciate v. 娆ｈ祻; 鎰熸縺 10. audience n. ...
绛旓細骞垮憡鐨勮嫳鏂缂╁啓锛欰D, 涓鑻辫鍗曡瘝 advertisement鐨勫墠涓や釜瀛楁瘝鐨勭缉鍐欏舰寮忓箍鍛婏紝椤惧悕鎬濅箟锛屽氨鏄箍鑰屽憡涔嬶紝鍚戠ぞ浼氬箍澶у叕浼楀憡鐭ユ煇浠朵簨鐗┿傚箍鍛婂氨鍏跺惈涔夋潵璇达紝鏈夊箍涔夊拰鐙箟涔嬪垎銆傞潪缁忔祹骞垮憡鏄寚涓嶄互钀ュ埄涓虹洰鐨勭殑骞垮憡锛屽鏀垮簻鍏憡锛屾斂鍏氥佸畻鏁欍佹暀鑲层佹枃鍖栥佸競鏀裤佺ぞ浼氬洟浣撶瓑鏂归潰鐨勫惎浜嬨佸０鏄庣瓑銆傜粡娴庡箍鍛婃槸鎸...
