传统营销观念与现代营销观念差异?谢谢了，大神帮忙啊 传统营销观念与现代营销观念的区别？
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\uff08\u4e03\uff09\u8425\u9500\u7b56\u7565\u7684\u4e0d\u540c\uff1a\u7531\u4e8e\u7f51\u7edc\u8425\u9500\u7684\u53cc\u5411\u4e92\u52a8\u6027\uff0c\u4f7f\u5176\u771f\u6b63\u5b9e\u73b0\u4e86\u5168\u7a0b\u8425\u9500\u3002\u4f20\u7edf\u7684\u8425\u9500\u5f3a\u8c034P(product\u3001price\u3001place\u3001promotion)\u7ec4\u5408\uff0c\u73b0\u4ee3\u8425\u9500\u7ba1\u7406\u5219\u8ffd\uff0c4C(customer's wants and needs\uff0ecost to satisfy wants and needs\uff0cconvenience to buy\uff0ccommunication)\u3002\u4e0d\u7ba1\u662f\u5f3a\u8c034P\u8fd8\u662f\u8ffd\u6c424C\uff0c\u4efb\u4f55\u4e00\u79cd\u89c2\u5ff5\u90fd\u5fc5\u987b\u57fa\u4e8e\u8fd9\u6837\u4e00\u4e2a\u524d\u63d0\uff1a\u4f01\u4e1a\u5fc5\u987b\u5b9e\u73b0\u5168\u7a0b\u8425\u9500\uff0c\u5373\u5fc5\u987b\u7531\u4ea7\u54c1\u7684\u8bbe\u8ba1\u9636\u6bb5\u5c31\u5f00\u59cb\u5145\u5206\u8003\u8651\u6d88\u8d39\u8005\u7684\u9700\u6c42\u4e0e\u610f\u613f\u3002\u4f46\u5728\u5b9e\u9645\u64cd\u4f5c\u4e2d\u8fd9\u4e00\u70b9\u5f80\u5f80\u5f88\u96be\u505a\u5230\uff0c\u539f\u56e0\u5728\u4e8e\u6d88\u8d39\u8005\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u7f3a\u4e4f\u5408\u9002\u7684\u6c9f\u901a\u6216\u6c9f\u901a\u8d39\u7528\u592a\u9ad8\u3002\u6d88\u8d39\u8005\u4e00\u822c\u53ea\u80fd\u9488\u5bf9\u73b0\u6709\u4ea7\u54c1\u63d0\u51fa\u5efa\u8bae\u6216\u6279\u8bc4\uff0c\u5bf9\u5c1a\u5904\u6982\u5ff5\u9636\u6bb5\u7684\u4ea7\u54c1\u65e0\u6cd5\u6d89\u8db3\u3002\u53e6\u5916\uff0c\u5927\u591a\u6570\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4e5f\u7f3a\u4e4f\u8db3\u591f\u7684\u8d44\u6e90\u7528\u4e8e\u4e86\u89e3\u6d88\u8d39\u8005\u5404\u79cd\u6f5c\u5728\u7684\u9700\u6c42\uff0c\u5b83\u4eec\u53ea\u80fd\u4ece\u81ea\u8eab\u80fd\u529b\u6216\u5e02\u573a\u7b56\u5212\u8005\u7684\u7b56\u5212\u51fa\u53d1\u8fdb\u884c\u4ea7\u54c1\u5f00\u53d1\u8bbe\u8ba1\uff0c\u5728\u7f51\u7edc\u6761\u4ef6\u4e0b\uff0c\u8fd9\u4e00\u70b9\u5c06\u6709\u6240\u6539\u53d8\u3002\u5373\u4f7f\u662f\u5c0f\u578b\u4f01\u4e1a\u4e5f\u53ef\u4ee5\u901a\u8fc7\u7535\u5b50\u5e03\u544a\u680f\u3001\u5728\u7ebf\u8ba8\u8bba\u5e7f\u573a\u548c\u7535\u5b50\u90ae\u4ef6\u7b49\u65b9\u5f0f\uff0c\u4ee5\u6781\u4f4e\u7684\u6210\u672c\u5728\u8425\u9500\u7684\u5168\u8fc7\u7a0b\u5bf9\u6d88\u8d39\u8005\u8fdb\u884c\u5373\u65f6\u7684\u4fe1\u606f\u641c\u96c6\u3002\u6d88\u8d39\u8005\u5219\u6709\u673a\u4f1a\u5bf9\u4ece\u4ea7\u54c1\u8bbe\u8ba1\u5230\u5b9a\u4ef7\u4ee5\u53ca\u670d\u52a1\u7684\u4e00\u7cfb\u5217\u95ee\u9898\u53d1\u8868\u610f\u89c1\u3002\u4ee5\u4e0a\u6240\u63d0\u5230\u7684\u53cc\u5411\u4ea4\u4e92\u5f0f\u6c9f\u901a\u65b9\u5f0f\u63d0\u9ad8\u4e86\u6d88\u8d39\u8005\u7684\u53c2\u4e0e\u6027\u548c\u79ef\u6781\u6027\u3002\u66f4\u91cd\u8981\u7684\u662f\u5b83\u80fd\u4f7f\u4f01\u4e1a\u7684\u51b3\u7b56\u6709\u7684\u653e\u77e2\uff0c\u4ece\u6839\u672c\u4e0a\u63d0\u9ad8\u6d88\u8d39\u8005\u7684\u6ee1\u610f\u5ea6\u3002
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1\u3001\u4f01\u4e1a\u8425\u9500\u6d3b\u52a8\u7684\u51fa\u53d1\u70b9\u4e0d\u540c\u3002
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绛旓細3. 缁堢偣鐨勪笉鍚岋細浼犵粺钀ラ攢瑙傚康鐨勭粓鐐瑰父甯告槸閿鍞噺鐨勫鍔犲拰鍒╂鼎鐨勫闀锛岃繖閫氬父閫氳繃鎺ㄩ攢鍜屼績閿娲诲姩瀹炵幇銆傜幇浠ｈ惀閿瑙傚康鍒欐洿鍔犳敞閲嶆暣浣撹惀閿绛栫暐鐨勬晥鏋滐紝浠ラ【瀹㈡弧鎰忓害鍜屽繝璇氬害浣滀负鏈缁堢洰鏍囷紝浠庤屽疄鐜版寔缁殑鐩堝埄鑳藉姏銆
绛旓細1.浼犵粺钀ラ攢瑙傚康鏄互浼佷笟鏈韩涓鸿捣鐐癸紝鑰岀幇浠ｈ惀閿瑙傚康鏄互甯傚満鍜岄【瀹㈤渶姹備负璧风偣鐨 2.浼犵粺钀ラ攢瑙傚康鏄互鐜版湁浜у搧涓轰腑蹇冪殑锛岃岀幇浠ｈ惀閿瑙傚康鏄互浜嗚В鍜屾弧瓒抽【瀹㈤渶姹備负涓績锛屼粠鑰屾牴鎹【瀹㈢殑甯傚満闇姹傚彂灞曚骇鍝 3.浼犵粺钀ラ攢瑙傚康鏄互鎺ㄩ攢涓庝績閿涓鸿惀閿鎵嬫锛岃岀幇浠ｈ惀閿瑙傚康鏄互鏁翠綋钀ラ攢娲诲姩涓鸿惀閿鎵嬫 4.浼犵粺钀ラ攢瑙傚康鐨勬渶...
绛旓細浼犵粺钀ラ攢瑙傚康鍜岀幇浠ｈ惀閿瑙傚康鐨勫尯鍒細鐜涓嶅悓銆佷骇鍝佷笉鍚屻佹柟寮忎笉鍚銆1銆佺幆澧冧笉鍚 钀ラ攢鐜鍙戠敓浜嗗法澶у彉鍖栥傚ぇ瀹跺叡鍚屾嫢鏈変俊鎭妧鏈紝鍏变韩淇℃伅璧勬簮锛屾洿澶氬湴寮鍙戝競鍦猴紝鍦ㄥ悎浣滀腑绔炰簤锛屽湪绔炰簤涓悎浣溿2銆佷骇鍝佷笉鍚 钀ラ攢浜у搧鏈変簡璐ㄧ殑鏀瑰彉锛屼紶缁熻惀閿浜у搧閫愭琚柊鍨嬩骇鍝佹墍鏇夸唬銆傛妸杩欎簺鏂板瀷浜у搧鎺ㄩ攢缁欐秷璐硅咃紝鑳藉鎻愪緵...
绛旓細1銆佽惀閿绠＄悊鐨勭悊璁哄熀纭涓嶅悓 浼犵粺甯傚満钀ラ攢瑙傚康鎸囧涓嬬殑钀ラ攢娲诲姩鏄互鐢熶骇鑰呬富鏉冭涓哄熀纭锛岃岀幇浠ｅ競鍦鸿惀閿瑙傚康鎸囧涓嬬殑钀ラ攢娲诲姩鍒欐槸浠ユ秷璐硅呬富鏉冭涓哄熀纭銆備篃灏辨槸璇达紝浼佷笟鐢熶骇浠涔堛佺敓浜у灏戙佸浣曞畾浠枫佸浣曞垎閿閰嶉併佸浣曚績閿绛夐棶棰樼殑鍐崇瓥锛屽湪浼犵粺甯傚満钀ラ攢瑙傚康鎸囧涓嬶紝鍩烘湰涓婃槸鐢变紒涓氳浜嗙畻锛涜屽湪鐜颁唬甯傚満...
绛旓細绀句細甯傚満钀ラ攢瑙傚康鏄甯傚満钀ラ攢瑙傚康鐨勪慨鏀瑰拰琛ュ厖銆傚畠浜х敓浜20涓栫邯70骞翠唬瑗挎柟璧勬湰涓讳箟绀句細銆傝繖绉嶈蹇佃涓轰紒涓氱殑浠诲姟鏄‘瀹氬悇涓洰鏍囧競鍦虹殑闇瑕併佹鏈涘拰鍒╃泭锛屽苟浠ヤ繚鎶ゆ垨鎻愰珮娑堣垂鑰呭拰绀句細绂忓埄鐨勬柟寮忥紝姣旂珵浜夎呮洿鏈夋晥銆佹洿鏈夊埄鍦板悜鐩爣甯傚満鎻愪緵鑳藉婊¤冻鍏堕渶瑕併佹鏈涘拰鍒╃泭鐨勭墿鍝佹垨鏈嶅姟銆浼犵粺钀ラ攢瑙傚康鍜岀幇浠ｈ惀閿瑙傚康鐨...
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绛旓細锛堜竷锛夎惀閿绛栫暐鐨涓嶅悓锛氱敱浜庣綉缁滆惀閿鐨勫弻鍚戜簰鍔ㄦэ紝浣垮叾鐪熸瀹炵幇浜嗗叏绋嬭惀閿銆浼犵粺鐨勮惀閿寮鸿皟4P(product銆乸rice銆乸lace銆乸romotion)缁勫悎锛鐜颁唬钀ラ攢绠＄悊鍒欒拷锛4C(customer's wants and needs锛巆ost to satisfy wants and needs锛宑onvenience to buy锛宑ommunication)銆備笉绠℃槸寮鸿皟4P杩樻槸杩芥眰4C锛屼换浣曚竴绉瑙傚康閮...
绛旓細1.浼犵粺鐨勫競鍦钀ラ攢瑙傚康浠ョ敓浜т负涓績,浠ヤ骇鍝佷负鍑哄彂鐐,鑰屽競鍦鸿惀閿瑙傚康浠ユ秷璐硅呬负涓績,浠ラ【瀹㈤渶姹備负鍑哄彂鐐. 2浼犵粺鐨勫競鍦鸿惀閿瑙傚康鐨勬墜娈垫槸閿鍞拰鎺ㄥ箍,鑰屽競鍦鸿惀閿瑙傚康鍒欑潃鐪间簬甯傚満钀ラ攢鎵嬫鐨勭患鍚堣繍鐢. 3浼犵粺鐨勫競鍦鸿惀閿瑙傚康浠ュ鍔犱骇閲忔垨鎵╁ぇ閿鍞潵鑾峰彇鍒╂鼎,鑰屽競鍦鸿惀閿瑙傚康鍒欎互婊¤冻椤惧闇姹備腑鑾峰緱鍒╂鼎.
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