战略管理的内涵是什么 战略管理的涵义
\u6218\u7565\u7ba1\u7406\u5305\u542b\u54ea\u4e9b\u5185\u6db5\uff1f\u6218\u7565\u7ba1\u7406\uff1a\u662f\u6307\u5bf9\u4e00\u4e2a\u4f01\u4e1a\u6216\u7ec4\u7ec7\u5728\u4e00\u5b9a\u65f6\u671f\u7684\u5168\u5c40\u7684\u3001\u957f\u8fdc\u7684\u53d1\u5c55\u65b9\u5411\u3001\u76ee\u6807\u3001\u4efb\u52a1\u548c\u653f\u7b56\uff0c\u4ee5\u53ca\u8d44\u6e90\u8c03\u914d\u505a\u51fa\u7684\u51b3\u7b56\u548c\u7ba1\u7406\u827a\u672f\u3002
\u4e00\u3001\u8bca\u65ad\u4f01\u4e1a\u5b58\u5728\u7684\u95ee\u9898
\u6240\u6709\u7684\u4f01\u4e1a\u90fd\u4f1a\u6709\u4e00\u5927\u5806\u7684\u95ee\u9898(\u6ca1\u6709\u95ee\u9898\u7684\u4f01\u4e1a\u662f\u4e0d\u5b58\u5728\u7684)\uff0c\u4f46\u4e0d\u662f\u6240\u6709\u7684\u95ee\u9898\u90fd\u662f\u6218\u7565\u6027\u7684\u3002\u5bf9\u4f01\u4e1a\u771f\u6b63\u4ea7\u751f\u6218\u7565\u6027\u5f71\u54cd\u7684\u5927\u6982\u53ea\u67093-5\u4e2a\u95ee\u9898\u627e\u51fa\u5b83\u4eec\uff0c\u544a\u8bc9\u7ba1\u7406\u5c42\u3002
\u4e8c\u3001\u627e\u51c6\u4f01\u4e1a\u7684\u53d1\u5c55\u65b9\u5411
\u4f01\u4e1a\u8be5\u5f80\u54ea\u91cc\u8d70\uff0c\u4e1c-\u5357-\u897f-\u5317-\u4e2d?\u662f\u4e13\u4e1a\u5316\u8fd8\u662f\u591a\u5143\u5316?\u591a\u5143\u5316\u591a\u6210\u4ec0\u4e48\u6837\u5b50?\u4e5f\u53ea\u8981\u4e00\u5f20\u7eb8\uff0c\u95ee\u9898\u5c31\u53ef\u4ee5\u9610\u8ff0\u6e05\u695a\u4e86\u3002
\u4e09\u3001\u786e\u5b9a\u4f01\u4e1a\u7684\u53d1\u5c55\u76ee\u6807
\u4f01\u4e1a\u7684\u53d1\u5c55\u76ee\u6807\u662f\u6218\u7565\u7ba1\u7406\u89c4\u5212\u4e2d\u6700\u91cd\u8981\u7684\u4e00\u73af\u3002\u901a\u5e38\u5f88\u591a\u4eba\u5728\u8fd9\u4e00\u70b9\u4e0a\u5f88\u968f\u610f\uff0c\u5f80\u5f80\u6839\u636e\u4f01\u4e1a\u5f80\u5e74\u7684\u53d1\u5c55\u901f\u5ea6\u6216\u8005\u9ad8\u5c42\u7684\u6d4b\u7b97\u6765\u4f5c\u63a8\u65ad\u3002
\u6218\u7565\u7ba1\u7406\uff1a\u662f\u6307\u5bf9\u516c\u5171\u7ec4\u7ec7\u5728\u4e00\u5b9a\u65f6\u671f\u7684\u5168\u5c40\u7684\u3001\u957f\u8fdc\u7684\u53d1\u5c55\u65b9\u5411\u3001\u76ee\u6807\u3001\u4efb\u52a1\u548c\u653f\u7b56\uff0c\u4ee5\u53ca\u8d44\u6e90\u8c03\u914d\u4f5c\u51fa\u7684\u51b3\u7b56\u548c\u7ba1\u7406\u827a\u672f\u3002
\u6218\u7565\u7ba1\u7406\u662f\u6307\u4f01\u4e1a\u786e\u5b9a\u5176\u4f7f\u547d\uff0c\u6839\u636e\u7ec4\u7ec7\u5916\u90e8\u73af\u5883\u548c\u5185\u90e8\u6761\u4ef6\u8bbe\u5b9a\u4f01\u4e1a\u7684\u6218\u7565\u76ee\u6807\uff0c\u4e3a\u4fdd\u8bc1\u76ee\u6807\u7684\u6b63\u786e\u843d\u5b9e\u548c\u5b9e\u73b0\u8fdb\u5ea6\u8c0b\u5212\uff0c\u5e76\u4f9d\u9760\u4f01\u4e1a\u5185\u90e8\u80fd\u529b\u5c06\u8fd9\u79cd\u8c0b\u5212\u548c\u51b3\u7b56\u4ed8\u8bf8\u5b9e\u65bd\uff0c\u4ee5\u53ca\u5728\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u8fdb\u884c\u63a7\u5236\u7684\u4e00\u4e2a\u52a8\u6001\u7ba1\u7406\u8fc7\u7a0b\u3002
\u6218\u7565\u7ba1\u7406\u5927\u5e08\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\u8ba4\u4e3a\uff0c\u4e00\u9879\u6709\u6548\u7684\u6218\u7565\u7ba1\u7406\u5fc5\u987b\u5177\u5907\u4e94\u9879\u5173\u952e\u70b9\uff1a
\u72ec\u7279\u7684\u4ef7\u503c\u53d6\u5411\u3001\u4e3a\u5ba2\u6237\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u4ef7\u503c\u94fe\u3001\u6e05\u6670\u7684\u53d6\u820d\u3001\u4e92\u52a8\u6027\u3001\u6301\u4e45\u6027\u3002
\u6218\u7565\u7ba1\u7406\u7684\u7279\u5f81
\u7814\u7a76\u6218\u7565\u7ba1\u7406\u7279\u5f81\u5fc5\u987b\u4ece\u6218\u7565\u7ba1\u7406\u7684\u5b9a\u4e49\u5f00\u59cb\u3002\u300a\u6218\u7565\u7ba1\u7406\u601d\u60f3\u300b\u4e00\u4e66\u7684\u4f5c\u8005\u8d39\u96f7\u5fb7\u00b7\u5927\u536b\u6559\u6388\u5728\u4e66\u4e2d\u5c06\u6218\u7565\u7ba1\u7406\u5b9a\u4e49\u4e3a\uff1a\u4e00\u95e8\u7740\u91cd\u5236\u5b9a\u3001\u5b9e\u65bd\u548c\u8bc4\u4f30\u7ba1\u7406\u51b3\u7b56\u548c\u884c\u52a8\u7684\u5177\u6709\u7efc\u5408\u529f\u80fd\u7684\u827a\u672f\u548c\u79d1\u5b66\uff0c\u8fd9\u6837\u7684\u7ba1\u7406\u51b3\u7b56\u548c\u884c\u52a8\u53ef\u4ee5\u4fdd\u8bc1\u5728\u4e00\u4e2a\u76f8\u5bf9\u7a33\u5b9a\u7684\u65f6\u95f4\u5185\u8fbe\u5230\u4e00\u4e2a\u673a\u6784\u6240\u5236\u5b9a\u7684\u76ee\u6807\u3002\u6218\u7565\u7ba1\u7406\u96c6\u4e2d\u7814\u7a76\u7efc\u5408\u548c\u7cfb\u7edf\u7ba1\u7406\u3001\u5e02\u573a\u8425\u9500\u3001\u878d\u8d44\u548c\u8d22\u52a1\u3001\u751f\u4ea7\u548c\u64cd\u4f5c\u3001\u5f00\u53d1\u548c\u7814\u7a76\u3001\u8ba1\u7b97\u673a\u4fe1\u606f\u7cfb\u7edf\u7b49\u65b9\u9762\u7684\u95ee\u9898\uff0c\u4ee5\u4fdd\u8bc1\u673a\u6784\u76ee\u6807\u7684\u5b9e\u73b0\u548c\u6210\u529f\u3002\u6839\u636e\u4e0a\u8ff0\u6218\u7565\u7ba1\u7406\u7684\u5b9a\u4e49\uff0c\u53ef\u4ee5\u5f52\u7eb3\u603b\u7ed3\u6218\u7565\u7ba1\u7406\u5177\u6709\u4ee5\u4e0b\u7279\u5f81\uff1a
1\uff0e\u7cfb\u7edf\u6027
\u4ece\u6218\u7565\u7ba1\u7406\u5185\u5bb9\u770b\u53ef\u4ee5\u5305\u62ec\u4e09\u5927\u9636\u6bb5\uff0c\u5373\u6218\u7565\u8bbe\u8ba1\u3001\u6218\u7565\u5b9e\u65bd\u548c\u6218\u7565\u8bc4\u4f30\u3002\u6218\u7565\u8bbe\u8ba1\u662f\u6307\u63d0\u51fa\u4e00\u4e2a\u673a\u6784\u4e1a\u52a1\u7684\u4e3b\u4f53\u4efb\u52a1\uff0c\u786e\u8ba4\u4e00\u4e2a\u673a\u6784\u7684\u5916\u754c\u673a\u4f1a\u548c\u5a01\u80c1\uff0c\u786e\u5b9a\u673a\u6784\u5185\u90e8\u7684\u5f3a\u9879\u548c\u5f31\u52bf\uff0c\u5efa\u7acb\u4e00\u4e2a\u957f\u8fdc\u76ee\u6807\uff0c\u5f62\u6210\u53ef\u4f9b\u9009\u62e9\u7684\u51e0\u79cd\u6218\u7565\u548c\u9009\u62e9\u53ef\u64cd\u4f5c\u7684\u6218\u7565\u65b9\u9488\u3002\u6218\u7565\u8bbe\u8ba1\u95ee\u9898\u5305\u62ec\u51b3\u5b9a\u4e00\u4e2a\u673a\u6784\u4ec0\u4e48\u6837\u4e1a\u52a1\u8981\u62d3\u5c55\uff0c\u4ec0\u4e48\u6837\u7684\u4e1a\u52a1\u5c06\u653e\u5f03\uff0c\u5982\u4f55\u6709\u6548\u5730\u5229\u7528\u73b0\u6709\u7684\u8d44\u6e90\uff0c\u662f\u5426\u6269\u5927\u4e1a\u52a1\u6216\u591a\u79cd\u7ecf\u8425\uff0c\u662f\u5426\u8fdb\u5165\u56fd\u9645\u5e02\u573a\uff0c\u662f\u5426\u8981\u517c\u5e76\u4f01\u4e1a\u6216\u4e3e\u529e\u5408\u8d44\u4f01\u4e1a\uff0c\u4ee5\u53ca\u5982\u4f55\u907f\u514d\u88ab\u7ade\u4e89\u5bf9\u624b\u541e\u5e76\u7b49\u3002
\u6218\u7565\u5b9e\u65bd\u662f\u6218\u7565\u7ba1\u7406\u7684\u7b2c\u4e8c\u4e2a\u9636\u6bb5\uff0c\u901a\u5e38\u79f0\u4e3a\u6218\u7565\u7ba1\u7406\u7684\u884c\u52a8\u9636\u6bb5\u3002\u6218\u7565\u5b9e\u65bd\u8981\u6c42\u4e00\u4e2a\u673a\u6784\u5efa\u7acb\u4e00\u4e2a\u5e74\u5ea6\u76ee\u6807\uff0c\u5236\u5b9a\u76f8\u5e94\u7684\u653f\u7b56\uff0c\u6fc0\u52b1\u96c7\u5458\u548c\u6709\u6548\u8c03\u914d\u8d44\u6e90\uff0c\u4ee5\u4fdd\u8bc1\u5efa\u7acb\u7684\u6218\u7565\u80fd\u591f\u5b9e\u65bd\u3002\u6218\u7565\u5b9e\u65bd\u5305\u62ec\u5236\u5b9a\u51fa\u6218\u7565\u652f\u6491\u6587\u5316\uff0c\u521b\u9020\u4e00\u4e2a\u6709\u6548\u7684\u673a\u6784\u7ec4\u7ec7\uff0c\u8c03\u6574\u5e02\u573a\uff0c\u51c6\u5907\u9884\u7b97\uff0c\u5f00\u53d1\u548c\u5229\u7528\u4fe1\u606f\u652f\u6301\u7cfb\u7edf\u5e76\u8c03\u52a8\u6bcf\u4e00\u4f4d\u96c7\u5458\u53c2\u4e0e\u6218\u7565\u5b9e\u65bd\u7684\u79ef\u6781\u6027\u3002
\u6218\u7565\u8bc4\u4f30\u662f\u6218\u7565\u7ba1\u7406\u4e2d\u6700\u540e\u4e00\u4e2a\u9636\u6bb5\u3002\u8bc4\u4f30\u6218\u7565\u89c4\u5212\uff0c\u662f\u5728\u6218\u7565\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u4e0d\u65ad\u4fee\u6539\u53d8\u5316\u7740\u7684\u76ee\u6807\uff0c\u56e0\u4e3a\u5916\u90e8\u548c\u5185\u90e8\u73af\u5883\u7684\u56e0\u7d20\u901a\u5e38\u662f\u8981\u6539\u53d8\u7684\u3002\u8bc4\u4f30\u5de5\u4f5c\u5305\u62ec\uff0c\u56de\u987e\u548c\u8bc4\u4ef7\u5916\u90e8\u548c\u5185\u90e8\u7684\u56e0\u7d20\uff0c\u4f5c\u4e3a\u6218\u7565\u65b9\u9488\u9009\u62e9\u7684\u57fa\u7840\uff0c\u5224\u65ad\u6218\u7565\u5b9e\u65bd\u7684\u6210\u7ee9\u548c\u4e89\u53d6\u6b63\u786e\u7684\u884c\u52a8\u89e3\u51b3\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u6240\u51fa\u73b0\u7684\u672a\u66fe\u9884\u6599\u7684\u5404\u79cd\u95ee\u9898\u3002\u8bc4\u4f30\u7684\u91cd\u8981\u6027\u4ece\u6839\u672c\u4e0a\u8bb2\u662f\uff1a\u6210\u529f\u7684\u4eca\u5929\u5e76\u4e0d\u4ee3\u8868\u660e\u5929\u4f1a\u7ee7\u7eed\u6210\u529f\uff0c\u6210\u529f\u7684\u80cc\u540e\u540c\u6837\u4f1a\u5b58\u5728\u5404\u79cd\u5404\u6837\u7684\u95ee\u9898\uff0c\u7ecf\u9a8c\u8868\u660e\uff0c\u81ea\u6211\u6ee1\u8db3\u7684\u673a\u6784\u5fc5\u7136\u4f1a\u8d70\u5411\u706d\u4ea1\u3002
\u6218\u7565\u7ba1\u7406\u7684\u4e09\u4e2a\u9636\u6bb5\uff0c\u76f8\u8f85\u76f8\u6210\uff0c\u878d\u4e3a\u4e00\u4f53\uff0c\u6218\u7565\u8bbe\u8ba1\u662f\u6218\u7565\u5b9e\u65bd\u7684\u57fa\u7840\uff0c\u6218\u7565\u5b9e\u65bd\u53c8\u662f\u6218\u7565\u8bc4\u4f30\u7684\u4f9d\u636e\uff0c\u800c\u6218\u7565\u8bc4\u4f30\u53cd\u8fc7\u6765\u53c8\u4e3a\u6218\u7565\u8bbe\u8ba1\u548c\u5b9e\u65bd\u63d0\u4f9b\u7ecf\u9a8c\u548c\u6559\u8bad\u3002\u4e09\u4e2a\u9636\u6bb5\u7684\u7cfb\u7edf\u8bbe\u8ba1\u548c\u8854\u63a5\uff0c\u53ef\u4ee5\u4fdd\u8bc1\u53d6\u5f97\u6574\u4f53\u6548\u76ca\u548c\u6700\u4f73\u7ed3\u679c\u3002
2\uff0e\u79d1\u5b66\u6027
\u4ece\u6218\u7565\u8bbe\u8ba1\u9636\u6bb5\u6765\u8bb2\uff0c\u7531\u4e8e\u6bcf\u4e00\u4e2a\u673a\u6784\u7684\u8d44\u6e90\u6709\u9650\uff0c\u6218\u7565\u5bb6\u63d0\u4f9b\u4f55\u79cd\u6218\u7565\u6218\u7b56\u5c06\u66f4\u9002\u5408\u4e8e\u67d0\u4e00\u4f01\u4e1a\u6216\u673a\u6784\uff0c\u5e76\u8fbe\u5230\u6700\u4f73\u6548\u76ca\uff0c\u8fd9\u5c31\u8981\u4ece\u79d1\u5b66\u51c6\u786e\u7684\u89d2\u5ea6\uff0c\u63d0\u51fa\u4e00\u4e2a\u673a\u6784\u6216\u4f01\u4e1a\u7684\u4e13\u95e8\u4ea7\u54c1\u5e02\u573a\u5360\u6709\u7387\u548c\u5f00\u53d1\u7814\u7a76\u6280\u672f\u7684\u53ef\u80fd\u6027\u548c\u53ef\u884c\u6027\uff0c\u4ee5\u53ca\u786e\u5b9a\u957f\u671f\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u7ecf\u9a8c\u8868\u660e\uff0c\u8f83\u9ad8\u7684\u51b3\u7b56\u6210\u529f\u7387\u5efa\u7acb\u5728\u79d1\u5b66\u7684\u57fa\u7840\u4e0a\uff0c\u6210\u529f\u6216\u5931\u8d25\u7684\u51b3\u7b56\uff0c\u5173\u7cfb\u5230\u4e00\u4e2a\u4f01\u4e1a\u6216\u673a\u6784\u7684\u5174\u8870\u3002
\u4ece\u6218\u7565\u8bc4\u4f30\u7684\u9636\u6bb5\u8bb2\uff0c\u5982\u4f55\u79d1\u5b66\u5730\u3001\u5ba2\u89c2\u5730\u5224\u65ad\u6218\u7565\u5b9e\u65bd\u8fc7\u7a0b\u7684\u6210\u7ee9\u548c\u4e0d\u8db3\uff0c\u8fd9\u5bf9\u4e00\u4e2a\u4f01\u4e1a\u6216\u673a\u6784\u4eca\u540e\u53d1\u5c55\u76ee\u6807\u7684\u786e\u5b9a\u5173\u7cfb\u91cd\u5927\u3002\u968f\u7740\u4fe1\u606f\u9ad8\u901f\u516c\u8def\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u6218\u7565\u7ba1\u7406\u7684\u51b3\u7b56\u66f4\u52a0\u4f9d\u8d56\u4e8e\u4fe1\u606f\u6765\u6e90\u7684\u51c6\u786e\u6027\u3002\u5206\u6790\u8fc7\u7a0b\u7684\u79d1\u5b66\u548c\u51c6\u786e\uff0c\u5bf9\u6218\u7565\u5b9e\u65bd\u5173\u7cfb\u91cd\u5927\uff0c\u5982\u679c\u8bbe\u8ba1\u7684\u76ee\u6807\u6ca1\u6709\u5efa\u7acb\u5728\u8f83\u79d1\u5b66\u7684\u57fa\u7840\u4e0a\uff0c\u8fd9\u6837\u7684\u76ee\u6807\u6ce8\u5b9a\u662f\u4e0d\u80fd\u591f\u5b9e\u73b0\u7684\u3002
3\uff0e\u827a\u672f\u6027
\u7ba1\u7406\u4e13\u5bb6\u5747\u8ba4\u4e3a\uff0c\u6218\u7565\u5b9e\u65bd\u662f\u6218\u7565\u7ba1\u7406\u8fc7\u7a0b\u4e2d\u6700\u56f0\u96be\u7684\u9636\u6bb5\uff0c\u6218\u7565\u5b9e\u65bd\u8981\u6c42\u96c7\u5458\u6709\u4e25\u660e\u7684\u7eaa\u5f8b\uff0c\u6709\u627f\u62c5\u4e49\u52a1\u7684\u727a\u7272\u7cbe\u795e\u3002\u6210\u529f\u7684\u6218\u7565\u5b9e\u65bd\u4e0e\u7ecf\u8425\u7ba1\u7406\u8005\u8c03\u52a8\u4eba\u5458\u79ef\u6781\u6027\u7684\u80fd\u529b\u5bc6\u5207\u76f8\u5173\uff0c\u8fd9\u79cd\u80fd\u529b\u5173\u952e\u5728\u4e8e\u7ecf\u7406\u4eec\u7684\u827a\u672f\u6027\uff0c\u800c\u4e0d\u5728\u4e8e\u4ed6\u7684\u79d1\u5b66\u6027\uff0c\u5373\u827a\u672f\u4f5c\u7528\u5927\u4e8e\u79d1\u5b66\u4f5c\u7528\u3002\u6218\u7565\u8bbe\u8ba1\u975e\u5e38\u597d\uff0c\u7531\u4e8e\u4eba\u9645\u5173\u7cfb\u534f\u8c03\u4e0d\u5468\u6216\u4e0d\u7406\u60f3,\u8fd9\u6837\u7684\u6218\u7565\u7ba1\u7406\u7b49\u4e8e\u6ca1\u6709\u6218\u7565\u3002\u6218\u7565\u5b9e\u65bd\u6d89\u53ca\u5230\u673a\u6784\u4e2d\u7684\u5904\u957f\u3001\u96c7\u5458\u548c\u7ecf\u7406\uff0c\u6bcf\u4e2a\u5904\u957f\u3001\u90e8\u95e8\u76f4\u63a5\u56de\u7b54\u8fd9\u6837\u4e00\u4e9b\u95ee\u9898\uff0c\u201c\u6211\u4eec\u5728\u5b9e\u65bd\u673a\u6784\u6218\u7565\u4e2d\u7684\u4efb\u52a1\u662f\u4ec0\u4e48\uff1f\u201d\u201c\u5982\u4f55\u4e3a\u673a\u6784\u4e3a\u4f01\u4e1a\u505a\u597d\u672c\u804c\u5de5\u4f5c\uff1f\u201d\u6218\u7565\u7684\u5b9e\u65bd\u662f\u9f13\u52b1\u6574\u4e2a\u673a\u6784\u7684\u7ecf\u7406\u4eec\u548c\u96c7\u5458\u4eec\u4ee5\u5de5\u4f5c\u4e3a\u8363\uff0c\u5e76\u5021\u5bfc\u7ecf\u7406\u548c\u96c7\u5458\u56e2\u7ed3\u4e00\u81f4\u548c\u4e3a\u76ee\u6807\u800c\u594b\u6597\u7684\u7cbe\u795e\u3002
4\uff0e\u76f8\u5bf9\u7684\u7a33\u5b9a\u6027
\u6218\u7565\u4e8c\u5b57\u5176\u672c\u8eab\u7684\u542b\u4e49\u662f\u8d85\u524d\u4e00\u6bb5\u65f6\u95f4\u800c\u6307\u51fa\u76ee\u6807\uff0c\u5728\u65f6\u95f4\u4e0a\u6709\u4e00\u5b9a\u8d85\u524d\u6027\u3002\u5b9e\u9645\u7ba1\u7406\u751f\u6d3b\u4e2d\uff0c\u6218\u7565\u9700\u8981\u6709\u4e00\u4e2a\u7a33\u5b9a\u6027\uff0c\u4e0d\u80fd\u671d\u4ee4\u5915\u6539\uff0c\u5426\u5219\u4f1a\u4f7f\u4e8b\u4e1a\u7684\u53d1\u5c55\u3001\u4f01\u4e1a\u7684\u7ecf\u8425\u548c\u56fd\u5bb6\u7ba1\u7406\u53d1\u751f\u6df7\u4e71\uff0c\u4ece\u800c\u7ed9\u4f01\u4e1a\u3001\u673a\u6784\u6216\u56fd\u5bb6\u5e26\u6765\u4e0d\u5fc5\u8981\u635f\u5931\u3002\u7a33\u5b9a\u6027\u53e6\u5916\u4e00\u4e2a\u8868\u73b0\u662f\uff0c\u6218\u7565\u51b3\u7b56\u6295\u5165\u4e86\u76f8\u5f53\u591a\u7684\u8d44\u91d1\u548c\u4eba\u529b\uff0c\u4ed6\u4eec\u7684\u5de5\u4f5c\u5177\u6709\u6307\u5bfc\u610f\u4e49\uff0c\u5ba2\u89c2\u4e0a\u8bb2\uff0c\u8fd9\u79cd\u7a33\u5b9a\u5e94\u662f\u76f8\u5bf9\u7684\uff0c\u56e0\u4e3a\u6218\u7565\u7ba1\u7406\u8fc7\u7a0b\u662f\u5efa\u7acb\u5728\u673a\u6784\u80fd\u591f\u8fde\u7eed\u76d1\u63a7\u5185\u90e8\u548c\u5916\u90e8\u7684\u52a8\u6001\u548c\u8d8b\u52bf\u7684\u57fa\u7840\u4e0a\u3002\u6218\u7565\u8c03\u6574\u4e3b\u8981\u8981\u52a0\u5f3a\u5bf9\u793e\u4f1a\u73af\u5883\u95ee\u9898\u53d8\u5316\u7684\u7814\u7a76\uff0c\u4ece\u751f\u5b58\u7684\u89d2\u5ea6\u770b\uff0c\u6240\u6709\u7684\u673a\u6784\u6216\u4f01\u4e1a\u5fc5\u987b\u6709\u80fd\u529b\u5feb\u901f\u5730\u9002\u5e94\u548c\u786e\u5b9a\u5404\u65b9\u9762\u7684\u53d8\u5316\u3002
\u300a\u6218\u7565\u7ba1\u7406--\u540d\u5bb6\u8bba\u575b\u7b2c\u4e8c\u5341\u90e8\u300b\u5185\u5bb9\u4ecb\u7ecd\uff1a
\u8bb2\u5e08\u4ecb\u7ecd\uff1a\u83ab\u5c11\u6606\u6559\u6388
\u4efb\u6559\u804c\u52a1\uff1a
\u65b0\u52a0\u5761\u56fd\u7acb\u5927\u5b66\u4f01\u4e1a\u7ba1\u7406\u5b66\u9662\u4e9a\u592aEMBA\u5ba2\u5ea7\u6559\u6388
\u82ac\u5170\u8d6b\u5c14\u8f9b\u57fa\u7ecf\u6d4e\u5b66\u9662EMBA\u6770\u51fa\u5ba2\u5ea7\u6559\u6388
\u6fb3\u5927\u5229\u4e9a\u56fd\u7acb\u5927\u5b66\u7ba1\u7406\u5b66\u9662\u5ba2\u5ea7\u6559\u6388
\u6e05\u534e\u5927\u5b66\u7ecf\u6d4e\u7ba1\u7406\u5b66\u9662EMBA\u5ba2\u5ea7\u6559\u6388
\u5bf9\u5916\u7ecf\u6d4e\u8d38\u6613\u5927\u5b66EMBA\u5ba2\u5ea7\u6559\u6388
\u4e2d\u5c71\u5927\u5b66EMBA\u5ba2\u5ea7\u6559\u6388
\u54c8\u5c14\u6ee8\u5de5\u4e1a\u5927\u5b66EMBA\u5ba2\u5ea7\u6559\u6388
\u65b0\u52a0\u5761\u535a\u7ef4\u7ba1\u7406\u54a8\u8be2\u516c\u53f8\u603b\u88c1
\u4efb\u804c\u7ecf\u5386\uff1a
\u83ab\u5c11\u6606\u66fe\u4efb\u65b0\u52a0\u5761\u5927\u534e\u94f6\u884c\u5206\u884c\u884c\u957f\u3001\u526f\u603b\u88c1
\u66fe\u4efb\u65b0\u52a0\u5761\u67d0\u4e0a\u5e02\u96c6\u56e2\u603b\u88c1\u3001\u6267\u884c\u8463\u4e8b
\u73b0\u4efb\u65b0\u52a0\u5761\u53ca\u4e2d\u56fd\u591a\u5bb6\u5927\u578b\u96c6\u56e2\u516c\u53f8\u9996\u5e2d\u987e\u95ee\u3001\u72ec\u7acb\u8463\u4e8b
\u6838\u5fc3\u4e13\u957f\uff1a\u4f01\u4e1a\u53d1\u5c55\u6218\u7565\u5236\u5b9a\u4e0e\u6267\u884c \u4f01\u4e1a\u6587\u5316\u5efa\u8bbe \u53d8\u9769\u7ba1\u7406 \u4f01\u4e1a\u5bb6\u7cbe\u795e\u548c\u9886\u5bfc\u827a\u672f
\u6559\u5b66\u54a8\u8be2\uff1a\u904d\u53ca\u4e2d\u56fd\u3001\u65b0\u52a0\u5761\u3001\u6fb3\u5927\u5229\u4e9a\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a\u3001\u6cf0\u56fd\u53ca\u53f0\u6e7e\u3001\u9999\u6e2f\u7b49\u56fd\u5bb6\u5730\u533a\u3002\u5e73\u5747\u6bcf\u5e74\u5927\u578b\u8bb2\u5ea7\u4e0a\u767e\u573a\u3002
\u300a\u6218\u7565\u7ba1\u7406\u300b\u5404\u671f\u4e3b\u8981\u5185\u5bb9\uff1a
1\u3001 \u6218\u7565\u7684\u6846\u67b6\u548c\u5b9a\u4e49
2\u3001 \u6218\u7565\u5bf9\u9886\u5bfc\u4eba\u7684\u8981\u6c42
3\u3001 \u6218\u7565\u7684\u91cd\u8981\u6027\u548c\u5185\u6db5
4\u3001 \u6218\u7565\u7684\u57fa\u672c\u6982\u5ff5
5\u3001 \u6218\u7565\u7ba1\u7406\u7684\u4e09\u5927\u6d41\u6d3e\uff08\u4e0a\uff09
6\u3001 \u6218\u7565\u7ba1\u7406\u7684\u4e09\u5927\u6d41\u6d3e\uff08\u4e2d\uff09
7\u3001 \u6218\u7565\u7ba1\u7406\u7684\u4e09\u5927\u6d41\u6d3e\uff08\u4e0b\uff09
8\u3001 \u4f01\u4e1a\u6838\u5fc3\u4e13\u957f\u7684\u7406\u8bba\u548c\u6784\u6210
9\u3001 \u6218\u7565\u7ba1\u7406\u67b6\u6784
10\u3001\u6218\u7565\u5206\u6790
11\u3001\u6218\u7565\u9009\u62e9\uff08\u4e0a\uff09
12\u3001\u6218\u7565\u9009\u62e9\uff08\u4e0b\uff09
13\u3001\u6848\u4f8b\uff1a\u4e07\u79d1\u7684\u6218\u7565\u53d1\u5c55\uff08\u4e0a\uff09
14\u3001\u6848\u4f8b\uff1a\u4e07\u79d1\u7684\u6218\u7565\u53d1\u5c55\uff08\u4e0b\uff09\u6613\u7ecf\u7684\u667a\u6167\uff08\u4e0a\uff09
15\u3001\u6613\u7ecf\u7684\u667a\u6167\uff08\u4e2d\uff09
16\u3001\u6613\u7ecf\u7684\u667a\u6167\uff08\u4e0b\uff09
17\u3001\u6218\u7565\u9636\u68af\u7406\u8bba\u3001\u8d44\u6e90\u8c03\u6d3e
18\u3001\u7ec4\u7ec7\u7ed3\u6784\uff08\u4e0a\uff09
19\u3001\u7ec4\u7ec7\u7ed3\u6784\uff08\u4e2d\uff09
20\u3001\u7ec4\u7ec7\u7ed3\u6784\uff08\u4e0b\uff09\u7ba1\u7406\u5236\u5ea6
21\u3001\u6218\u7565\u6027\u4eba\u529b\u8d44\u6e90\u3001\u4f01\u4e1a\u6587\u5316\uff08\u4e0a\uff09
22\u3001\u4f01\u4e1a\u6587\u5316\uff08\u4e2d\uff09
23\u3001\u4f01\u4e1a\u6587\u5316\uff08\u4e0b\uff09
24\u3001\u6218\u7565\u63a7\u5236\u2014\u5e73\u8861\u8ba1\u5206\u6cd5
战略表现为一种计划（Plan），而从企业过去发展历程的角度来看，战略则表现为一种模式（Pattern）。如果从产业层次来看，战略表现为一种定位（Position），而从企业层次来看。战略则表现为一种观念（Perspective）。此外，战略也表现为企业在竞争中采用的一种计谋（Ploy）。这是关于企业战略比较全面的看法，即著名的5P模型（Mintzberg，et 1998）。什么是战略管理？战略管理是指对企业战略的管理，包括战略制定/形成（Strategy Formulation/formation）与战略实施（Strategy Implementation）两个部分。战略管理首先是一个“自上而下”的过程，这也就要求高级管理层具备相关的能力及素养。
绛旓細鎴樼暐绠＄悊鐨勫唴娑碉紝鏄寚浼佷笟纭畾鍏朵娇鍛斤紝鏍规嵁缁勭粐澶栭儴鐜鍜屽唴閮ㄦ潯浠惰瀹氫紒涓氱殑鎴樼暐鐩爣锛屼负淇濊瘉鐩爣鐨勬纭惤瀹炲拰瀹炵幇杩涘害璋嬪垝锛屼緷闈犱紒涓氬唴閮ㄨ兘鍔涳紝灏嗚繖绉嶈皨鍒掑拰鍐崇瓥浠樿瀹炴柦锛屼互鍙婂湪瀹炴柦杩囩▼涓繘琛屾帶鍒剁殑涓涓姩鎬佺鐞嗚繃绋嬨傛垬鐣ョ鐞嗘槸涓绉嶅尯鍒簬浼犵粺鑱岃兘绠＄悊鐨勭鐞嗘柟寮忥紝杩欑绠＄悊鏂瑰紡鐨勫熀鏈唴瀹规槸浼佷笟鎴樼暐鎸囧鐫浼佷笟...
绛旓細锛2锛夋垬鐣ョ鐞嗘槸涓椤规暣浣撴х鐞銆傦紙3锛夋垬鐣ョ鐞鏄竴绉嶈姹備紬澶氬埄鐩婄浉鍏宠呭弬涓庡喅绛栫殑绠＄悊銆傦紙4锛夋垬鐣ョ鐞嗘槸涓绉嶅姩鎬佹х鐞嗐傦紙5锛夋垬鐣ョ鐞嗘槸涓椤瑰己璋冩晥鑳界殑绠＄悊銆傛垬鐣ヨ〃鐜颁负涓绉嶈鍒掞紙Plan锛夛紝鑰屼粠浼佷笟杩囧幓鍙戝睍鍘嗙▼鐨勮搴︽潵鐪嬶紝鎴樼暐鍒欒〃鐜颁负涓绉嶆ā寮忥紙Pattern锛夈傚鏋滀粠浜т笟灞傛鏉ョ湅锛屾垬鐣ヨ〃鐜颁负涓绉嶅畾浣嶏紙...
绛旓細鎴樼暐绠＄悊鏄寚浼佷笟纭畾鍏朵娇鍛斤紝鏍规嵁缁勭粐澶栭儴鐜鍜屽唴閮ㄦ潯浠惰瀹氫紒涓氱殑鎴樼暐鐩爣锛屼负淇濊瘉鐩爣鐨勬纭惤瀹炲拰瀹炵幇杩涘害璋嬪垝锛屽苟渚濋潬浼佷笟鍐呴儴鑳藉姏灏嗚繖绉嶈皨鍒掑拰鍐崇瓥浠樿瀹炴柦锛屼互鍙婂湪瀹炴柦杩囩▼涓繘琛屾帶鍒剁殑涓涓姩鎬佺鐞嗚繃绋嬨傛垬鐣ョ鐞嗗ぇ甯堣繄鍏嬪皵路娉㈢壒璁や负锛屼竴椤规湁鏁堢殑鎴樼暐绠＄悊蹇呴』鍏峰浜旈」鍏抽敭鐐癸細鐙壒鐨勪环鍊煎彇鍚戙佷负瀹㈡埛绮惧績...
绛旓細鎴樼暐绠＄悊锛鏄寚瀵逛竴涓紒涓氭垨缁勭粐鍦ㄤ竴瀹氭椂鏈熺殑鍏ㄥ眬鐨勩侀暱杩滅殑鍙戝睍鏂瑰悜銆佺洰鏍囥佷换鍔″拰鏀跨瓥锛屼互鍙婅祫婧愯皟閰嶅仛鍑虹殑鍐崇瓥鍜岀鐞嗚壓鏈銆備竴銆佽瘖鏂紒涓氬瓨鍦ㄧ殑闂 鎵鏈夌殑浼佷笟閮戒細鏈変竴澶у爢鐨勯棶棰(娌℃湁闂鐨勪紒涓氭槸涓嶅瓨鍦ㄧ殑)锛屼絾涓嶆槸鎵鏈夌殑闂閮芥槸鎴樼暐鎬х殑銆傚浼佷笟鐪熸浜х敓鎴樼暐鎬у奖鍝嶇殑澶ф鍙湁3-5涓棶棰樻壘鍑哄畠浠紝...
绛旓細鎴樼暐涓庝紒涓鎴樼暐绠＄悊鐨勫唴娑 (涓)鎴樼暐銆佷紒涓氭垬鐣ャ佹垬鐣ョ鐞嗗惈涔 1.鎴樼暐鍚箟 鈥滄垬鐣モ濅竴璇嶆潵婧愪簬鍐涗簨棰嗗煙,鍚箟鏄滃皢鍐涙寚鎸ュ啗闃熺殑鑹烘湳鈥,鍦ㄥ彜浠ｈタ鏂瑰拰鎴戝浗閮芥湁鐩稿叧璁鸿堪銆傚叾鍚箟婕斿彉涓烘垬鐣ユ槸涓绉嶄粠鍏ㄥ眬鑰冭檻鍜岃皨鍒,浠ュ疄鐜板叏灞鐩爣鐨勮鍒掑拰绛栫暐銆傚叿鏈夊叏灞鎬с侀暱杩滄с佺翰棰嗘с佸簲鍙樻с佺珵浜夋т笌椋庨櫓鎬х壒寰併 2.浼佷笟鎴樼暐(...
绛旓細浼佷笟鎴樼暐绠＄悊鏄寚浼佷笟鎴樼暐鐨勫垎鏋愪笌鍒跺畾銆佽瘎浠蜂笌閫夋嫨浠ュ強瀹炴柦涓庢帶鍒讹紝浣夸紒涓氳兘澶熻揪鍒板叾鎴樼暐鐩爣鐨勫姩鎬佺鐞嗚繃绋嬶紝鍏跺熀鏈换鍔℃槸瀹炵幇鐗瑰畾闃舵鐨勬垬鐣ョ洰鏍囷紝鏈楂樹换鍔℃槸瀹炵幇浼佷笟鐨勪娇鍛斤紝鍥犳锛屼紒涓氭垬鐣ョ鐞嗗叿鏈夋槑鏄剧殑涓讳綋瀵煎悜鐗瑰緛銆備紒涓鎴樼暐绠＄悊鐨涓讳綋鏄紒涓氭垬鐣ョ鐞嗚呫傞珮灞傛垬鐣ョ鐞嗚呮槸鎬讳綋鎴樼暐鐨勮矗浠昏咃紝涓眰鎴樼暐绠＄悊...
绛旓細鎴樼暐绠＄悊(Strategy Management) 鈥滄垬鐣モ濅竴璇嶇殑甯岃厞璇槸strategos,鎰忔濇槸鈥滃皢鍐涙寚鎸ュ啗闃熺殑鑹烘湳鈥,鍘熸槸涓涓啗浜嬫湳璇20涓栫邯60骞翠唬,鎴樼暐鎬濇兂寮濮嬭繍鐢ㄤ簬鍟嗕笟棰嗗煙,骞朵笌杈惧皵鏂団滅墿绔炲ぉ鎷┾濈殑鐢熺墿杩涘寲鎬濇兂鍏卞悓鎴愪负鎴樼暐绠＄悊瀛︾鐨勪袱澶ф濇兂婧愭祦銆 浠涔鏄紒涓氭垬鐣?浠庝紒涓氭湭鏉ュ彂灞曠殑瑙掑害鏉ョ湅,鎴樼暐琛ㄧ幇涓轰竴绉嶈鍒(Plan),鑰屼粠浼...
绛旓細浼佷笟鎴樼暐鏄鎴樼暐鍦ㄤ紒涓氳繖涓鐗瑰畾棰嗗煙鐨勫叿浣撳簲鐢ㄣ備紒涓氭垬鐣ユ槸鎸囦紒涓氫负浜嗗疄鐜伴暱鏈熺殑鐢熷瓨鍜屽彂灞曪紝鍦ㄧ患鍚堝垎鏋愪紒涓氬唴閮ㄦ潯浠跺拰澶栭儴鐜鐨勫熀纭涓婂仛鍑虹殑涓绯诲垪甯︽湁鍏ㄥ眬鎬у拰闀胯繙鎬х殑璋嬪垝銆備紒涓鎴樼暐绠＄悊鏄鍦ㄥ垎鏋愪紒涓氬唴澶栭儴鐜鐨勫熀纭涓婏紝纭畾鍜岄夋嫨杈惧埌浼佷笟鐩爣鐨勬湁鏁堟垬鐣ワ紝骞跺皢鎴樼暐浠樿瀹炴柦銆佽繘琛屾帶鍒跺拰璇勪环鐨勪竴涓姩鎬佺鐞...
绛旓細绗洓锛屾垬鐣ユ垚鏈鐞嗗叿鏈夌珵浜夋у拰鍓嶇灮鎬с傚畠涓嶄粎鍏虫敞鐭湡鎴愭湰鎺у埗锛屾洿浠庢垬鐣ラ珮搴﹀嚭鍙戯紝鐫鐪间簬闀挎湡瑙勫垝鍜岀珵浜変紭鍔挎瀯寤恒傛垬鐣ユ垚鏈鐞嗗己璋冧粠鎴愭湰琛屼负瀵逛紒涓氱珵浜夊湴浣嶇殑褰卞搷鍑哄彂锛岄娴嬪拰鎺у埗鎴愭湰娲诲姩锛屽埗瀹氭渶浣冲喅绛栨柟妗堬紝浠ュ疄鐜鎴樼暐绠＄悊鐩爣銆傛渶鍚庯紝鎴樼暐鎴愭湰绠＄悊娉ㄩ噸鎴愭湰绠＄悊鏂囧寲鐨勫閫狅紝鍏锋湁鏌旀绠＄悊鐨鐗圭偣銆傚畠绐佺牬浜...
