现代市场营销观念四个鲜明特点是？ 现代市场营销观念有哪些相关理论？
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1.4C\uff08Customer\u3001Cost\u3001Convenience\u3001Communication\uff09\u8425\u9500\u7406\u8bba\u4ee5\u6d88\u8d39\u8005\u9700\u6c42\u4e3a\u5bfc\u5411\uff0c\u91cd\u65b0\u8bbe\u5b9a\u4e86\u5e02\u573a\u8425\u9500\u7ec4\u5408\u7684\u56db\u4e2a\u57fa\u672c\u8981\u7d20\uff1a
\u7784\u51c6\u6d88\u8d39\u8005\u7684\u9700\u6c42\u548c\u671f\u671b\uff08Customer\uff09\u3002\u9996\u5148\u8981\u4e86\u89e3\u3001\u7814\u7a76\u3001\u5206\u6790\u6d88\u8d39\u8005\u7684\u9700\u8981\u4e0e\u6b32\u6c42\uff0c\u800c\u4e0d\u662f\u5148\u8003\u8651\u4f01\u4e1a\u80fd\u751f\u4ea7\u4ec0\u4e48\u4ea7\u54c1\uff1b\u6d88\u8d39\u8005\u6240\u613f\u610f\u652f\u4ed8\u7684\u6210\u672c\uff08Cost\uff09\u3002
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\u4e0e\u6d88\u8d39\u8005\u6c9f\u901a\uff08Communication\uff09\u3002\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u5b9e\u65bd\u8425\u9500\u6c9f\u901a\u662f\u5341\u5206\u91cd\u8981\u7684\uff0c\u901a\u8fc7\u4e92\u52a8\u3001\u6c9f\u901a\u7b49\u65b9\u5f0f\uff0c\u5c06\u4f01\u4e1a\u5185\u5916\u8425\u9500\u4e0d\u65ad\u8fdb\u884c\u6574\u5408\uff0c\u628a\u6d88\u8d39\u8005\u548c\u4f01\u4e1a\u53cc\u65b9\u7684\u5229\u76ca\u65e0\u5f62\u5730\u6574\u5408\u5728\u4e00\u8d77\u3002
2.4Cs\u8425\u9500\u7406\u8bba\u5305\u62ec\uff1a \u987e\u5ba2\uff08Customer\uff09\u3001\u6210\u672c\uff08Cost\uff09\u3001\u6c9f\u901a\uff08Communication\uff09\u3001\u4fbf\u5229\uff08convenience)\u3002 \u52a0\u4e0a\u673a\u4f1amarket Chance\uff0c\u5e02\u573a\u53d8\u5316market Change\u4e3a6C\u3002
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3.4R\u8425\u9500\u7406\u8bba\u662f\u7531\u7f8e\u56fd\u5b66\u8005\u5510\u00b7\u8212\u5c14\u8328\u57284C\u8425\u9500\u7406\u8bba\u7684\u57fa\u7840\u4e0a\u63d0\u51fa\u7684\u65b0\u8425\u9500\u7406\u8bba\u30024R\u5206\u522b\u6307\u4ee3Relevance(\u5173\u8054)\u3001Reaction(\u53cd\u5e94)\u3001Relationship(\u5173\u7cfb)\u548cReward(\u56de\u62a5)\u3002
\u8be5\u8425\u9500\u7406\u8bba\u8ba4\u4e3a\uff0c\u968f\u7740\u5e02\u573a\u7684\u53d1\u5c55\uff0c\u4f01\u4e1a\u9700\u8981\u4ece\u66f4\u9ad8\u5c42\u6b21\u4e0a\u4ee5\u66f4\u6709\u6548\u7684\u65b9\u5f0f\u5728\u4f01\u4e1a\u4e0e\u987e\u5ba2\u4e4b\u95f4\u5efa\u7acb\u8d77\u6709\u522b\u4e8e\u4f20\u7edf\u7684\u65b0\u578b\u7684\u4e3b\u52a8\u6027\u5173\u7cfb\u3002
4.4P\u8425\u9500\u7406\u8bba\u4ea7\u751f\u4e8e20\u4e16\u7eaa60\u5e74\u4ee3\u7684\u7f8e\u56fd\uff0c\u968f\u7740\u8425\u9500\u7ec4\u5408\u7406\u8bba\u7684\u63d0\u51fa\u800c\u51fa\u73b0\u7684\u30021953\u5e74\uff0c\u5c3c\u5c14\u00b7\u535a\u767b\uff08NeilBorden\uff09\u5728\u7f8e\u56fd\u5e02\u573a\u8425\u9500\u5b66\u4f1a\u7684\u5c31\u804c\u6f14\u8bf4\u4e2d\u521b\u9020\u4e86\u201c\u5e02\u573a\u8425\u9500\u7ec4\u5408\u201d\u8fd9\u4e00\u672f\u8bed\uff0c\u5176\u610f\u662f\u6307\u5e02\u573a\u9700\u6c42\u6216\u591a\u6216\u5c11\u7684\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u53d7\u5230\u6240\u8c13\u201c\u8425\u9500\u53d8\u91cf\u201d\u6216\u201c\u8425\u9500\u8981\u7d20\u201d\u7684\u5f71\u54cd\u3002
\u4ea7\u54c1\uff08Product\uff09\u6ce8\u91cd\u5f00\u53d1\u7684\u529f\u80fd\uff0c\u8981\u6c42\u4ea7\u54c1\u6709\u72ec\u7279\u7684\u5356\u70b9\uff0c\u628a\u4ea7\u54c1\u7684\u529f\u80fd\u8bc9\u6c42\u653e\u5728\u7b2c\u4e00\u4f4d\u3002
\u4ef7\u683c (Price\uff09\u6839\u636e\u4e0d\u540c\u7684\u5e02\u573a\u5b9a\u4f4d\uff0c\u5236\u5b9a\u4e0d\u540c\u7684\u4ef7\u683c\u7b56\u7565\uff0c\u4ea7\u54c1\u7684\u5b9a\u4ef7\u4f9d\u636e\u662f\u4f01\u4e1a\u7684\u54c1\u724c\u6218\u7565\uff0c\u6ce8\u91cd\u54c1\u724c\u7684\u542b\u91d1\u91cf\u3002
\u6e20\u9053 (Place\uff09\u4f01\u4e1a\u5e76\u4e0d\u76f4\u63a5\u9762\u5bf9\u6d88\u8d39\u8005\uff0c\u800c\u662f\u6ce8\u91cd\u7ecf\u9500\u5546\u7684\u57f9\u80b2\u548c\u9500\u552e\u7f51\u7edc\u7684\u5efa\u7acb\uff0c\u4f01\u4e1a\u4e0e\u6d88\u8d39\u8005\u7684\u8054\u7cfb\u662f\u901a\u8fc7\u5206\u9500\u5546\u6765\u8fdb\u884c\u7684\u3002
\u5ba3\u4f20\uff08Promotion\uff09
\u5f88\u591a\u4eba\u5c06Promotion\u72ed\u4e49\u5730\u7406\u89e3\u4e3a\u201c\u4fc3\u9500\u201d\uff0c\u5176\u5b9e\u662f\u5f88\u7247\u9762\u7684\u3002Promotion\u5e94\u5f53\u662f\u5305\u62ec\u54c1\u724c\u5ba3\u4f20\uff08\u5e7f\u544a\uff09\u3001\u516c\u5173\u3001\u4fc3\u9500\u7b49\u4e00\u7cfb\u5217\u7684\u8425\u9500\u884c\u4e3a\u3002
5.4i\u7406\u8bba\u4ea7\u751f\u548c\u6d41\u884c\u4e8e20\u4e16\u7eaa90\u5e74\u4ee3\uff0c\u662f\u7531\u7f8e\u56fd\u897f\u5317\u5927\u5b66\u5e02\u573a\u8425\u9500\u5b66\u6559\u6388\u5510\u00b7\u8212\u5c14\u8328\uff08Don Schultz\uff09\u63d0\u51fa\u7684\u3002\u6574\u5408\u8425\u9500\u5c31\u662f\u201c\u6839\u636e\u4f01\u4e1a\u7684\u76ee\u6807\u8bbe\u8ba1\u6218\u7565\uff0c\u5e76\u652f\u914d\u4f01\u4e1a\u5404\u79cd\u8d44\u6e90\u4ee5\u8fbe\u5230\u6218\u7565\u76ee\u6807\u201d\u3002
Interesting\u8da3\u5473\u539f\u5219\uff0c\u516b\u5366\u662f\u706b\u7206\u7684\u901a\u884c\u8bc1\uff0c\u300a\u9992\u5934\u300b\u662f\u300a\u65e0\u6781\u300b\u7684\u5893\u5fd7\u94ed\u3002\u5f53\u8299\u5bb9\u59d0\u59d0\u5927S\u8eab\u6750\u706b\u7206\u7f51\u7edc\u65f6\uff0c\u5f53\u8d8a\u6765\u8d8a\u591a\u7684\u4fe1\u606f\u90fd\u5e26\u597d\u201c\u6cdb\u5a31\u4e50\u5316\u7684\u5047\u9762\u201d\u65f6\uff0c\u4e00\u4e2a\u5a31\u4e50\u81f3\u6b7b\u7684\u5e74\u4ee3\u6765\u4e34\u4e86\u3002
Interests\u5229\u76ca\u539f\u5219\uff0c\u7f51\u7edc\u662f\u4e00\u4e2a\u4fe1\u606f\u4e0e\u670d\u52a1\u6cdb\u6ee5\u7684\u6c5f\u6e56\uff0c\u8425\u9500\u6d3b\u52a8\u4e0d\u80fd\u4e3a\u76ee\u6807\u53d7\u4f17\u63d0\u4f9b\u5229\u76ca\uff0c\u5fc5\u7136\u5bf8\u6b65\u96be\u884c\u3002\u5c06\u81ea\u5df1\u53d8\u8eab\u4e00\u4e2a\u6d88\u8d39\u8005\uff0c\u8bbe\u8eab\u5904\u5730\u3001\u626a\u5fc3\u81ea\u95ee\u4e00\u53e5\uff0c\u201c\u6211\u8981\u53c2\u52a0\u8fd9\u4e2a\u8425\u9500\u6d3b\u52a8\uff0c\u4e3a\u4ec0\u4e48\u5462\uff1f\u597d\uff01\u201d
Interaction\u4e92\u52a8\u539f\u5219\uff0c\u7f51\u7edc\u5a92\u4f53\u533a\u522b\u4e8e\u4f20\u7edf\u5a92\u4f53\u7684\u53e6\u4e00\u4e2a\u91cd\u8981\u7684\u7279\u5f81\u662f\u5176\u4e92\u52a8\u6027\uff0c\u5982\u679c\u4e0d\u80fd\u5145\u5206\u7684\u6316\u6398\u8fd0\u7528\u8fd9\u4e2ausp\uff0c\u65b0\u74f6\u88c5\u65e7\u9152\uff0c\u76f4\u63a5\u6cbf\u7528\u4f20\u7edf\u5e7f\u544a\u7684\u624b\u6cd5\u624b\u6cd5\uff0c\u65e0\u5f02\u4e8e\u4e70\u691f\u8fd8\u73e0\u3002
Individuality\u4e2a\u6027\u539f\u5219\uff0cIndividuality \u4e2a\u6027\u5728\u7f51\u7edc\u8425\u9500\u4e2d\u7684\u5730\u4f4d\u4e5f\u56e0\u6b64\u51f8\u73b0\uff01\u5bf9\u6bd4\u201c\u5927\u8857\u4e0a\u4eba\u4eba\u90fd\u5728\u7a7f\u201d\uff0c\u201c \u5168\u5317\u4eac\u72ec\u6b64\u4e00\u4ef6\uff0c\u4e13\u5c5e\u4e8e\u4f60\uff01\u201d\uff0c\u4f60\u5c31\u660e\u767d\u4e13\u5c5e\u3001\u4e2a\u6027\u663e\u7136\u66f4\u5bb9\u6613\u4fd8\u83b7\u6d88\u8d39\u8005\u7684\u5fc3\u3002\u56e0\u4e3a\u4e2a\u6027\uff0c\u6240\u4ee5\u7cbe\u51c6\uff0c\u56e0\u4e3a\u4e2a\u6027\uff0c\u6240\u4ee5\u8bf1\u4eba\u3002
现代市场营销观念四个鲜明特点：
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